Tranoï
Tranoï is a Paris-based B2B fashion trade show platform (founded 1991, owned by GL events Group) that organizes curated designer exhibitions during Paris Fashion Week and Tokyo Fashion Week, connecting emerging brands with international department store and luxury retailer buyers across 18+ countries.
- Company typePrivate
- Founded1991
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tranoï does
Tranoï is a Paris-based B2B fashion trade show platform, founded in 1991 and operating as a subsidiary of the GL events Group under the Première Vision legal entity. The company organizes curated, designer-focused exhibitions during Paris Fashion Week at the Palais Brongniart, connecting emerging and established fashion brands with international buyers from department stores, multi-brand retailers, and online luxury platforms across 18+ countries. The platform reported 80% international buyer composition with a 90% season-over-season buyer retention rate, indicating a deeply embedded two-sided marketplace anchored to the Paris Fashion Week calendar.
The product portfolio has expanded from the flagship Tranoï Paris into multiple formats: Tranoï Tokyo (launched 2024 at Yoyogi National Stadium, entering its fifth edition in September 2026), Tranoï Showcase (inaugurated January 2025 for bespoke brand events), and supporting sub-products including the CANEX Presents Africa pavilion (seven seasons with Afreximbank) and the AFRICA NOW pop-up at Galeries Lafayette Paris Haussmann. There is no disclosed proprietary technology; the platform operates on physical event infrastructure with digital supporting channels (Instagram, LinkedIn, newsletter, pre-show webinars). AI capabilities are limited to a third-party integration with Heuritech for trend forecasting in the conference program.
Tranoï generates revenue primarily through exhibitor booth fees charged to brands and designers participating in its trade shows, supplemented by partnerships, sponsorships, and revenue from specialized showcase events. Pricing is not publicly disclosed; exhibitors apply and receive bespoke quotes. The company is privately held under the GL events Group (Euronext-listed), with Florence Rousson serving as President of Première Vision. Headcount is small at 11-50 employees, and revenue is not separately disclosed by the parent.
Tranoï firmographics
Firmographics- Name
- Tranoï
- Legal name
- Première Vision
- Website
- https://tranoi.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tranoï is a Paris-based B2B fashion trade show platform (founded 1991, owned by GL events Group) that organizes curated designer exhibitions during Paris Fashion Week and Tokyo Fashion Week, connecting emerging brands with international department store and luxury retailer buyers across 18+ countries.
- Ownership category
- akta.pro rank
Tranoï industry classification
Industry- Product category
- Fashion Trade Show Services
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Tranoï is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Tranoï business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Exhibitor fees: Tranoï generates revenue by charging fashion brands and designers fees to exhibit at their trade shows in Paris and Tokyo. The company also generates revenue through partnerships, sponsorships, and specialized showcase events.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Tranoï product offering
Product offeringCore offering
Tranoï organizes B2B fashion trade shows that connect emerging and established fashion brands and designers with international buyers, retailers, and media during major fashion weeks. Core offerings include Tranoï Paris (held at Palais Brongniart during Paris Fashion Week), Tranoï Tokyo (held at Yoyogi National Stadium), Tranoï Showcase (custom brand events), and supporting programs like CANEX Presents Africa for African designers and the AFRICA NOW pop-up at Galeries Lafayette. The company earns revenue primarily through exhibitor fees and curates brand participation based on creativity, expertise, and innovation.
Product overview
Tranoï operates as a B2B fashion trade show platform offering multiple events across key global fashion capitals. The core products include Tranoï Paris (flagship show at Palais Brongniart during Fashion Week), Tranoï Tokyo (expansion into Asia launched 2024), and Tranoï Showcase (custom event platform). Supporting sub-products include the CANEX Presents Africa program for African designers and the AFRICA NOW pop-up at Galeries Lafayette. Additional services include buyer support (personalized tours, selections, appointments), conference programs featuring trend analysis, and partnership with Heuritech for AI-powered trend forecasting.
Differentiator
Problem solved
Functional benefit
Brands
- Tranoï Paris: The flagship B2B fashion trade show held during Paris Fashion Week at Palais Brongniart, featuring emerging designers and contemporary brands.
- Tranoï Tokyo
- Tranoï Showcase
- CANEX Presents Africa at Tranoï
- AFRICA NOW Pop-up
Products and services
- Tranoï Paris The flagship B2B fashion trade show held during Paris Fashion Week at Palais Brongniart, connecting emerging designers and contemporary brands with international buyers, media, and distributors. Next edition scheduled for October 1-4, 2026.
- Tranoï Tokyo B2B fashion trade show held at Yoyogi National Stadium in Tokyo, launched in 2024, positioning Tokyo as Asia's leading fashion hub. Fifth edition scheduled for September 9-10, 2026, co-located with Denim Première Vision.
- Tranoï Showcase Innovative custom event platform allowing brands and creators to design their own fashion events including fashion shows, presentations, or unique concepts with production, scenography, promotion, and PR handled by Tranoï. Launched January 2025 at Palais Brongniart.
- CANEX Presents Africa Market access program by African Export-Import Bank (Afreximbank) in partnership with Tranoï, connecting African and Diasporan designers with global markets through dedicated pavilions at Tranoï Paris. Running for seven consecutive seasons.
- AFRICA NOW Pop-up Pop-up event celebrating African creativity at Galeries Lafayette Paris Haussmann, taking place June 17 to July 8, 2026, spotlighting four emerging African designers through the CANEX Presents Africa program.
- Buyer Services
Quantifiable outcome
- 90% of buyers return each season, demonstrating strong buyer loyalty and event value
Companies that use Tranoï
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Tranoï technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tranoï partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Saudi Fashion Commission / Saudi 100 BrandsflagshipTranoï Showcase x Saudi 100 Brands features an exclusive showroom at La Samaritaine during Paris Men's Fashion Week (June 24-27). The 480m² space showcases 11 Saudi designers' Spring/Summer 2026 collections, part of establishing Saudi Arabia as a force in global fashion.
- Galeries LafayetteflagshipPartnership for Africa NOW pop-up celebrating African creativity at Galeries Lafayette Paris Haussmann. The 90m² space on the third floor runs from June 17 to July 8, 2026, spotlighting four emerging African designers: Judy Sanderson, Late for Work, Vanhu Vamhe, We Are NBO through the CANEX Presents Africa program.
- CANEX / African Export-Import Bank (Afreximbank)flagshipCANEX (Creative Africa Nexus) is Afreximbank's flagship program for promoting African creative industries. The partnership with Tranoï connects African and diaspora designers with global buyers through dedicated pavilion at Tranoï Paris. The program has supported designers across accessories and ready-to-wear for seven consecutive seasons. Applications open from April 30 to May 31, 2026 for the October 2026 edition.
- GL Events / Première VisioncoreTranoï is owned by GL Events and operated under the Première Vision group. The website is published by Première Vision, a single-member simplified joint-stock company with share capital of €10,050,352, registered in Lyon. GL Events Exhibitions operates the trade show services.
- Business FranceminorBusiness France logo appears in Tranoï's partner section, indicating marketing/co-marketing support for French brands at international trade events.
- Business of Fashion (BoF)minorBusiness of Fashion appears as a partner, leveraging BoF's industry coverage and audience for fashion professional marketing.
- Tokyo Metropolitan GovernmentcorePartnership with Tokyo Metropolitan Government featuring winners from Next Fashion Designer of Tokyo (NFDT) and Sustainable Fashion Design Award (SFDA) competitions. The inaugural showcase in January 2025 presented ten Japanese winners in France for the first time.
- Air France / KLMminorTravel partnership offering 10% discount on airfare for Tranoï Paris attendees using code GME61031AF. Travel period September 16 - October 14, 2026 for the October 1-4 event.
- Booking.comminorAccommodation partnership through Booking.com helping attendees book stays for Tranoï Paris events.
- Kodd MagazineminorMedia partnership for Opening Party of A/W 26-27 edition at Palais Brongniart with DJ Longneck.
- Creative Hungary / Budapest SelectminorCreative Hungary presents Budapest Select featuring 10 Hungarian fashion brands at Tranoï Paris evening event.
- Universal MusicminorUniversal Music partnered with Tranoï Tokyo to showcase their U/Music fashion label along with BRANVADO and RS No.9 brands, plus Dolby Atmos music lounge.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Tranoï competitors and assessment
Company assessmentDirect peers
- Pitti Immagine: Italian organizer of Pitti Uomo and Pitti Bimbo in Florence, the other major European menswear and childrenswear trade show. Comparable in curating emerging and established fashion brands for international buyers, with a similar seasonal event model during fashion weeks.
- Pure London: UK-based fashion trade show targeting contemporary brands and buyers from UK and international markets. Comparable as a curated B2B fashion event with seasonal cadence.
- Munich Fabric Start: Major European fashion trade show held twice yearly in Munich, featuring fabric suppliers and fashion brands. Comparable as a curated European fashion trade show with strong international buyer attendance.
- Liberty Fairs: US-based fashion trade show (formerly held in Las Vegas and New York) targeting contemporary and emerging designer brands. Comparable in curating emerging designers for specialty store buyers, though currently inactive/reduced operations.
- White Milano: Milan-based contemporary fashion trade show targeting emerging and contemporary brands. Comparable as a curated B2B fashion trade show serving international buyers during the European fashion week calendar.
- Project (by Informa): Contemporary menswear and womenswear trade show held in Las Vegas and New York, operated by Informa Markets. Comparable in targeting premium contemporary brands for department store and specialty retailer buyers.
- Coterie (by Informa): New York-based women's ready-to-wear trade show operated by Informa Markets. Comparable in curating contemporary and emerging designers for department store and specialty retailer buyers.
- Who's Next / IMPACT: Paris-based fashion and lifestyle trade show held at Porte de Versailles, directly competing with Tranoï Paris for exhibitor and buyer share during Paris Fashion Week. Targets similar ready-to-wear and accessories brands.
Broad incumbents
- Première Vision: Directly related entity - Tranoï operates under the Première Vision group within GL events. Première Vision runs the upstream fabrics/yarns/materials shows and shares the same buyer ecosystem, making it the closest comparable in B2B fashion trade show organization.
Emerging players
- JOOR: Digital B2B wholesale platform connecting fashion brands with buyers worldwide, representing the digital alternative to physical trade shows. Comparable as it serves the same exhibitor-buyer relationship in fashion wholesale, though through a digital rather than physical event format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Tranoï social profiles
Digital presenceTranoï compliance and trust
Trust signalCompliance1 record
Tranoï financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tranoï leadership team
Management profileNumber of profiles
Profiles3 records
Tranoï funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tranoï M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tranoï
What does Tranoï do?
Tranoï organizes B2B fashion trade shows that connect emerging and established fashion brands and designers with international buyers, retailers, and media during major fashion weeks. Core offerings include Tranoï Paris (held at Palais Brongniart during Paris Fashion Week), Tranoï Tokyo (held at Yoyogi National Stadium), Tranoï Showcase (custom brand events), and supporting programs like CANEX Presents Africa for African designers and the AFRICA NOW pop-up at Galeries Lafayette. The company earns revenue primarily through exhibitor fees and curates brand participation based on creativity, expertise, and innovation.
Is Tranoï a public or private company?
Tranoï is a private company. It is classified as corporate owned and is currently operating.
When was Tranoï founded?
Tranoï was founded in 1991. It employs 11 to 50 people.
Where is Tranoï based?
Tranoï is headquartered in Paris, France, in the Europe region.
How does Tranoï make money?
One revenue line is on record: exhibitor fees.
Who are Tranoï's main competitors?
Direct peers on record are Pitti Immagine, Pure London, Munich Fabric Start, Liberty Fairs, White Milano, Project (by Informa), Coterie (by Informa) and Who's Next / IMPACT. Première Vision is listed as a broad incumbent. JOOR is listed as an emerging player.
Does Tranoï have an API?
No public API is recorded for Tranoï.
What industry is Tranoï in?
Tranoï's product category is Fashion Trade Show Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers.