Kalibrate
Kalibrate is a market research and analytics technology company providing site analysis, location forecasting, and decision-making tools for convenience store and fuel station retailers.
- Company typePrivate
- Founded-
- HeadquartersBexhill, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kalibrate does
Kalibrate is a market research and analytics technology company focused on the convenience store and fuel retail sector. The company provides site analysis technology, market research, location forecasting, and decision-making tools designed to help retailers optimize site selection and operational decisions in the retail fuel and convenience store space. Its core technology is proprietary site analysis specifically designed for convenience stores and fuel stations, with a domain specialization that addresses pain points around site selection optimization and forecasting for retail fuel operations.
In September 2024, Kalibrate announced the acquisition of IMST Corp., a market research firm specializing in site analysis for convenience stores and fuel stations. The acquisition was explicitly framed around enhancing Kalibrate's forecasting capabilities and expanding its market presence in the fuel sector, with both companies planning to leverage combined expertise to improve decision-making tools for retailers. Kalibrate operates as a vertical-focused B2B analytics provider, serving convenience stores and fuel stations as its primary customer segment.
The firm's revenue model is not publicly disclosed, and detailed pricing mechanics, customer counts, and headcount data are not available in the provided sources. A data inconsistency exists in the firmographics block, which describes Kalibrate as an e-commerce platform for home cinema products referencing chromapure.co.uk — this appears to be a data contamination issue, as all other sources consistently describe Kalibrate as a fuel retail analytics firm. The company is headquartered in the United Kingdom (Bexhill), with its primary web presence at kalibrate.co.uk.
Kalibrate firmographics
Firmographics- Name
- Kalibrate
- Website
- https://chromapure.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kalibrate is a market research and analytics technology company providing site analysis, location forecasting, and decision-making tools for convenience store and fuel station retailers.
- Ownership category
- akta.pro rank
Kalibrate industry classification
Industry- Product category
- Retail Fuel Site Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)
Keywords
Where Kalibrate is headquartered
LocationHeadquarters
- HQ city
- Bexhill
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Kalibrate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Kalibrate product offering
Product offeringCore offering
Kalibrate provides site analysis and market research technology for convenience stores and fuel stations. Its platform delivers forecasting capabilities and decision-making tools that help retailers evaluate sites, forecast market performance, and optimize location decisions for retail fuel operations. The company expanded these capabilities in September 2024 through the acquisition of IMST Corp., a market research firm specializing in site analysis for the fuel retail sector.
Product overview
Kalibrate is a company that provides forecasting capabilities and decision-making tools for retailers, with a focus on the fuel sector. The company recently acquired IMST Corp. to enhance its market research and site analysis offerings for convenience stores and fuel stations.
Differentiator
Problem solved
Functional benefit
Products and services
- Site Analysis for Retail Fuel
- Market Research and Forecasting Platform
Companies that use Kalibrate
Customer profileSegments1 record
Ideal customer profiles1 record
Kalibrate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kalibrate partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Kalibrate competitors and assessment
Company assessmentDirect peers
- SiteZeus: SiteZeus provides AI-driven location intelligence and predictive analytics for retail site selection, directly overlapping with Kalibrate's site analysis offerings for convenience stores and fuel stations.
- Buxton Co. Buxton is a retail analytics firm specializing in site selection, customer profiling, and trade area analysis for retail chains — closely paralleling Kalibrate's vertical-focused forecasting capabilities.
- Placer.ai: Placer.ai provides location analytics and foot-traffic data for retail real estate decisions, competing with Kalibrate for the same retail site selection and market forecasting budgets.
- OPIS (Oil Price Information Service): OPIS provides fuel pricing, market data, and analytics specifically for the petroleum retail industry, making it a direct comparator to Kalibrate's fuel/c-store market intelligence offerings.
Broad incumbents
- Esri: Esri is the dominant GIS and mapping platform used across retail, government, and commercial site analysis, representing the broad incumbent that Kalibrate must either complement or differentiate against.
- Mapbox: Mapbox provides location and mapping infrastructure that powers many retail and logistics analytics platforms, including components that could substitute or enable Kalibrate-type site analysis offerings.
- HERE Technologies: HERE provides geospatial and location data services widely used in retail site planning, transportation, and logistics, representing an enterprise-scale competitor in the same data layer Kalibrate operates in.
- Oracle Retail: Oracle Retail offers broad retail analytics, planning, and category management software used by many large fuel and convenience retailers, overlapping with Kalibrate at the enterprise analytics layer.
Emerging players
- SRC (Strategic Resource Company): SRC provides retail site selection and analytics tools aimed at franchise and multi-unit operators, partially overlapping with Kalibrate's niche focus on convenience and fuel retail forecasting.
- GeoIQ: GeoIQ delivers location intelligence and geospatial analytics for retail, real estate, and CPG, representing an emerging player with overlapping site analysis capabilities to Kalibrate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Kalibrate social profiles
Digital presenceKalibrate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kalibrate leadership team
Management profileNumber of profiles
Kalibrate subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kalibrate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kalibrate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kalibrate
What does Kalibrate do?
Kalibrate provides site analysis and market research technology for convenience stores and fuel stations. Its platform delivers forecasting capabilities and decision-making tools that help retailers evaluate sites, forecast market performance, and optimize location decisions for retail fuel operations. The company expanded these capabilities in September 2024 through the acquisition of IMST Corp., a market research firm specializing in site analysis for the fuel retail sector.
When was Kalibrate founded?
Kalibrate was founded in -1. It employs 51 to 100 people.
Where is Kalibrate based?
Kalibrate is headquartered in Bexhill, United Kingdom, in the Europe region.
Who are Kalibrate's main competitors?
Direct peers on record are SiteZeus, Buxton Co., Placer.ai and OPIS (Oil Price Information Service). Broad incumbents are Esri, Mapbox, HERE Technologies and Oracle Retail. Emerging players are SRC (Strategic Resource Company) and GeoIQ.
Does Kalibrate have an API?
No public API is recorded for Kalibrate.
What industry is Kalibrate in?
Kalibrate's product category is Retail Fuel Site Analytics. Its primary akta.pro industry code is FSAFAIAH, Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals). Its NAICS code is 541910.