GeoIQ.io
GeoIQ.io is an India-based AI location-intelligence platform that scores retail, consumer-brand, quick-commerce, and BFSI sites against 3,000+ variables to predict revenue, catchment, and cannibalization before lease commitment, serving 200+ enterprise customers including Lenskart, Starbucks, Swiggy, and Piramal Finance.
- Company typePrivate
- Founded2018
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GeoIQ.io does
GeoIQ.io is an India-focused AI-powered location intelligence platform that scores candidate retail and consumer-brand sites against 3,000+ location variables drawn from 600+ data sources, then generates predicted monthly revenue, true catchment areas, and cannibalization estimates before lease commitment. The platform, operated by Quantduo Technologies Private Limited and headquartered in Bengaluru, includes a self-service SaaS core product (RetailIQ), a customizable GIS Visualization Platform, a field-team mobile application (MarketConnect), REST APIs for embedded use (Data, Bulk, Model, Address Quality, Address Insights), and a browsable Data Catalog of location attributes. Model architecture combines proprietary ML trained on client store performance data with mobility, footfall, demographic, and competitive signals across 700+ Indian cities.
The company's commercial model rests on three revenue streams: credit-based SaaS subscriptions with four published tiers ranging from a free evaluation tier to an enterprise tier at ₹16,79,999, pay-per-use REST API consumption for BFSI and fintech integrations (Piramal Finance, DMI Finance, NAVI, ICICI Lombard), and enterprise custom solutions including custom model development and professional services. Distribution combines product-led growth (14-day free trial, self-serve signup) with enterprise field and inside sales. GeoIQ serves five primary verticals: Retail & QSR, Consumer Brands, D2C & Quick Commerce, BFSI, and Fitness & Wellness, with named customers including Lenskart, Bata, Manyavar, Jockey, Starbucks, Subway, Swiggy, BigBasket, Licious, Cult.fit, Philips, Havells, and Piramal Finance.
The company was founded in 2018 (with co-founders Devashish Fuloria, Ankita Thakur, and Tusheet Shrivastava), raised seed through Series A capital between 2019 and 2022, and was acquired in stages by Lenskart Solutions — culminating in 100% ownership in June 2026 when Lenskart purchased the remaining 7.65% minority stake for Rs 3.67 crore, making Quantduo a wholly-owned subsidiary. GeoIQ holds ISO 27001 and SOC 2 Type 2 certifications and reports turnover of Rs 10.019 crore in FY25-26.
GeoIQ.io firmographics
Firmographics- Name
- GeoIQ.io
- Legal name
- Quantduo Technologies Private Limited
- Website
- https://geoiq.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GeoIQ.io is an India-based AI location-intelligence platform that scores retail, consumer-brand, quick-commerce, and BFSI sites against 3,000+ variables to predict revenue, catchment, and cannibalization before lease commitment, serving 200+ enterprise customers including Lenskart, Starbucks, Swiggy, and Piramal Finance.
- Ownership category
- akta.pro rank
GeoIQ.io industry classification
Industry- Product category
- Location Intelligence and AI-Powered Site Selection Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Location Intelligence, Analytics & Geospatial BI (BPAMANAE)
- akta.pro secondary industries
- Geospatial BI & Location Analytics (HDAEAMAK), Geocoding, Search & Place Data Platforms (BPAMANAC), GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where GeoIQ.io is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
GeoIQ.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions (RetailIQ): Credit-based SaaS pricing model with four tiers ranging from free (5 credits/30 days) to ₹16,79,999 (700 credits/12 months). Additional revenue from add-on micro-market expansion packages. Subscription includes platform access, city map access, training sessions, and weightage/score customization.
- API Access & Usage: REST API distribution model providing Data API, Bulk Data API, Model API, Address Quality API, and Address Insights API. Revenue generated through API consumption and per-request usage for enterprise clients integrating location intelligence into their products.
- Enterprise Custom Solutions: Custom AI model development and deployment for enterprise clients including look-alike site scoring models, cannibalization analysis, and BFSI credit scoring enrichment. Professional services for model training and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for initial evaluation with limited credits |
| Subscription | Multi-year contract | Entry-level subscription for small teams |
| Subscription | Multi-year contract | Most popular tier for growing expansion teams |
| Subscription | Annual | Enterprise tier for large retail networks |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
GeoIQ.io product offering
Product offeringCore offering
GeoIQ is an AI-powered location intelligence platform that scores candidate retail sites against 3,000+ location variables drawn from 600+ data sources across India, predicts monthly store revenue for prospective locations, and generates consumer intelligence including household income tiers, visitor origin mapping, and catchment analysis. The platform serves enterprise retail, QSR, BFSI, D2C/quick commerce, and consumer brand clients with a self-serve SaaS product (RetailIQ), REST APIs for BFSI credit model enrichment and address validation, and a mobile field-survey app (MarketConnect). Custom ML models are trained on individual client store performance data to recommend look-alike locations and forecast revenue with documented validation against back-tested outcomes.
Product overview
GeoIQ is a location intelligence platform built by Quantduo Technologies Pvt Ltd that offers a modular product portfolio centered around RetailIQ as the core AI-powered site selection and expansion platform, complemented by a Visualization Platform (GIS tool for map-based analysis), MarketConnect (mobile app for field teams), GeoIQ API (REST APIs for programmatic access and third-party integration), and Data Catalog (3,000+ location variables from 600+ data sources). The platform serves retail, QSR, BFSI, consumer brands, D2C/quick commerce, and fitness & wellness sectors across 700+ cities in India, enabling site selection, revenue forecasting, consumer intelligence, network planning, address quality scoring, and credit risk assessment.
Differentiator
Problem solved
Functional benefit
Brands
- RetailIQ: AI-powered self-service platform for site selection and expansion teams, scoring sites against 3,000+ location signals and forecasting store revenue.
- GeoIQ API
- MarketConnect
- Visualization Platform
- MarketConnect
Products and services
- RetailIQ GeoIQ's self-service AI platform for retail expansion teams that scores candidate sites against 3,000+ location signals, forecasts store revenue, maps competitor pressure, and enables network planning including site recommendations, trade area analysis, revenue prediction, competitor mapping, footfall analytics, and whitespace discovery. Used by retail chains, QSR operators, consumer brands, fitness & wellness, and D2C/quick commerce companies.
- GeoIQ API REST APIs (Data API, Bulk Data API, Model API, Address Quality API, Address Insights API) providing location intelligence for developers, including data enrichment (3,000+ attributes), address validation with 0-100 quality scores, address quality scoring with 98% geocoding coverage across India, and ML model scoring for integration into BFSI credit models and third-party applications.
- MarketConnect Mobile app (iOS and Android) for on-ground business development teams to discover markets, connect with local brokers, capture property surveys, and generate full catchment reports directly from the field with real-time HQ sync. Enables market discovery, broker connections, property surveys, and catchment report generation for retail expansion teams.
- Visualization Platform A customizable GIS tool for expansion teams that overlays GeoIQ's demand intelligence on top of the user's own store, sales, and field data for location decisions on a live map. Features include custom map layers, client data overlay, territory design, catchment visualization, micro-market drill-down, and shareable views.
- Data Catalog Catalog of 3,000+ location variables and attributes sourced from 600+ data sources across categories including population, demographics, retail, infrastructure, healthcare, and socio-economic indicators for location analysis.
Quantifiable outcome
- 70% faster site evaluation cycle (from 6 weeks to under 4 days)
- +11 more outcomes
Companies that use GeoIQ.io
Customer profileNamed customers40 records
Segments5 records
Ideal customer profiles6 records
GeoIQ.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
GeoIQ.io partnerships and signals
Strategic signalScale indicators38 records
Recent moves6 records
Expansion highlights6 records
GeoIQ.io competitors and assessment
Company assessmentDirect peers
- Placer.ai: US-based footfall and location analytics platform serving retail real estate, commercial real estate, and consumer brands. Closely comparable to GeoIQ in delivering location-scoring, catchment analysis, and trade-area intelligence, though at much larger scale and with global coverage.
- SiteZeus: AI-powered location intelligence platform purpose-built for retail site selection, network planning, and revenue forecasting. Competes head-to-head with GeoIQ in retail expansion workflows and offers similar ML-driven predictive modeling for go/no-go decisions.
- Near (formerly UberMedia): All-in-one location intelligence platform providing footfall, audience, and consumer behavior analytics to retailers, real estate, and financial services. Directly comparable to GeoIQ's consumer intelligence, catchment profiling, and BFSI alternate-data use cases, with broader geographic coverage.
- Buxton: Retail site selection and customer analytics firm focused on trade area analysis, customer profiling, and site scoring for retail chains. Mirrors GeoIQ's RetailIQ use cases around tenant profiling, white-space identification, and catchment intelligence.
- Kalibrate: Retail location analytics platform combining demographic, mobility, and competitive data for site selection, network planning, and revenue forecasting. Directly competes with GeoIQ on AI-powered location scoring for retail and QSR expansion.
Regional players
- Mappls (MapmyIndia): India's leading indigenous digital mapping, geospatial, and location-based services provider offering maps, APIs, telematics, and analytics. Comparable to GeoIQ's geospatial stack within the same geography, with broader IoT/telematics adjacent offerings.
- Locus: India-headquartered logistics optimization platform using geospatial and AI for route planning, dispatch, and last-mile delivery. Compares to GeoIQ's dark-store siting and delivery zone optimization use cases for quick-commerce and D2C players in the same geography.
Broad incumbents
- Esri (ArcGIS): Global GIS platform incumbent with the ArcGIS suite serving retail, government, financial services, and logistics. Competes with GeoIQ's Visualization Platform and Data Catalog at the GIS layer, with broader scope but less specialization in India retail site selection.
- Mapbox: Global location data and mapping platform offering APIs, SDKs, and visualization tools for developers and enterprises. Comparable to GeoIQ API in programmatic access and to GeoIQ's Visualization Platform in mapping/layering capabilities, though broader and developer-focused.
Emerging players
- Tamr: AI-native data unification and enrichment platform that helps enterprises combine, clean, and operationalize disparate data sources. Adjacent to GeoIQ's Data Catalog and feature store approach for powering downstream location intelligence and credit-scoring models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
GeoIQ.io social profiles
Digital presenceGeoIQ.io compliance and trust
Trust signalCompliance2 records
GeoIQ.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoIQ.io leadership team
Management profileNumber of profiles
Profiles3 records
GeoIQ.io funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoIQ.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoIQ.io
What does GeoIQ.io do?
GeoIQ is an AI-powered location intelligence platform that scores candidate retail sites against 3,000+ location variables drawn from 600+ data sources across India, predicts monthly store revenue for prospective locations, and generates consumer intelligence including household income tiers, visitor origin mapping, and catchment analysis. The platform serves enterprise retail, QSR, BFSI, D2C/quick commerce, and consumer brand clients with a self-serve SaaS product (RetailIQ), REST APIs for BFSI credit model enrichment and address validation, and a mobile field-survey app (MarketConnect). Custom ML models are trained on individual client store performance data to recommend look-alike locations and forecast revenue with documented validation against back-tested outcomes.
Is GeoIQ.io a public or private company?
GeoIQ.io is a private company. It is classified as corporate owned and is currently operating.
When was GeoIQ.io founded?
GeoIQ.io was founded in 2018. It employs 11 to 50 people.
Where is GeoIQ.io based?
GeoIQ.io is headquartered in Bangalore, India, in the Asia region.
How does GeoIQ.io make money?
Three revenue lines are on record. SaaS Platform Subscriptions (RetailIQ) is the primary driver. The others are API Access & Usage and enterprise Custom Solutions.
Who are GeoIQ.io's main competitors?
Direct peers on record are Placer.ai, SiteZeus, Near (formerly UberMedia), Buxton and Kalibrate. Regional players are Mappls (MapmyIndia) and Locus. Broad incumbents are Esri (ArcGIS) and Mapbox. Tamr is listed as an emerging player.
Does GeoIQ.io have an API?
Yes. GeoIQ offers REST APIs for location intelligence, data enrichment, address validation, and ML scoring. The API surface includes: Data API (POST to dataserving-in.geoiq.io/v1.0/getvariables) for querying 3,000+ location attributes by lat/lng or address within configurable radius; Bulk Data API (POST to dataserving-in.geoiq.io/v1.0/getvariablesbulk) for enriching multiple locations in a single call (up to 50 variables per request); Model API (POST to ml.geoiq.io/model/v1.0/{model_id}) for running pre-built or custom ML models against any location, returning 0-1 scores with support for custom_variables; Address Quality API (POST to services.geoiq.io/addressvalidation) for validating Indian addresses and returning 0-100 quality scores with component-level confirmation; Address Insights API (POST to app.geoiq.io/v1.0/validate_address_with_insights) for address validation with fraud risk assessment and use-case-specific insights for BFSI, collections, and last-mile logistics. Authentication via x-api-key header. SDKs available in Python and JavaScript. Developer documentation is at docs.geoiq.io/api-docs.
What industry is GeoIQ.io in?
GeoIQ.io's product category is Location Intelligence and AI-Powered Site Selection Software. Its primary akta.pro industry code is BPAMANAE, Location Intelligence, Analytics & Geospatial BI, with a secondary code of HDAEAMAK, Geospatial BI & Location Analytics. Its NAICS code is 541370.