DMPG
DMPG is a London-founded, founder-owned digital experience consultancy that delivers strategy, implementation, training and Proofit social-proof SaaS across analytics, tag management, CRO and personalisation for enterprise brands in retail, automotive, financial services and travel.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DMPG does
DMPG is a London-headquartered, founder-owned digital experience consultancy founded in 2012 by Steve Carrod and Tom Marianczak. The firm delivers strategy, implementation, training, and managed services across the digital analytics, tag management, conversion rate optimisation (CRO), and personalisation stack, with technology-agnostic delivery spanning Adobe Experience Cloud, Google Marketing Platform, Tealium, Optimizely, VWO, Monetate, Contentsquare, FullStory and related tools. Its primary commercial product is DMPG Proofit, a subscription SaaS that surfaces social-proof trust signals on Magento and Shopify storefronts by activating existing product data via Adobe Analytics or Google Analytics, while the broader business remains anchored in professional services engagements with measurable client outcomes (e.g. 51x ROI for RS Components, 31x ROI for Farnell, +7% online revenue for Boden, 95% time savings for Joules).
The company's go-to-market is consultative enterprise sales driven by partner-ecosystem referrals (Adobe Specialist, Google Marketing Platform, Tealium), public case studies, and direct field engagement with large brands; pricing is predominantly quote-based for consulting and training (£3,000-£6,000+ VAT per training course; multi-thousand-pound engagements for migrations), with Proofit offered on a simple monthly subscription. Operating geographies include the UK (London HQ), North America (Toronto) and Australia (Brisbane, WeWork), serving enterprise customers across retail, automotive, financial services, travel, FMCG, home improvement and technology — including BMW, BlackRock, RS Components, Kingfisher, TUI, Farnell, Boden, Joules, Zappos and DocuSign.
DMPG firmographics
Firmographics- Name
- DMPG
- Legal name
- DMPG Ltd.
- Website
- https://dmpgteam.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DMPG is a London-founded, founder-owned digital experience consultancy that delivers strategy, implementation, training and Proofit social-proof SaaS across analytics, tag management, CRO and personalisation for enterprise brands in retail, automotive, financial services and travel.
- Ownership category
- akta.pro rank
DMPG industry classification
Industry- Product category
- Digital Analytics and Experience Consultancy
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where DMPG is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
DMPG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Strategy & Consulting: Digital experience strategy consulting engagements, analytics audits, and advisory services delivered by expert consultants with minimum 5 years experience in specific tools.
- Implementation Services: Technical implementation services including data layer design, tag management configuration, analytics implementation, and migration services (e.g., GA4 migration, platform transitions).
- Custom Training Programs: Tailored training courses delivered on-site or via screen-share, with pricing starting from £2,000 to £6,000 depending on technology focus, including unlimited email support for 3 months post-delivery.
- DMPG Proofit (Social Proof Product): Social proof solution monetising product data with unlimited experience creation, A/B testing, and ML capabilities integrated into existing technology, offered at a simple monthly price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Adobe Analytics Training - Starting Package |
| Other | Multi-year contract | Adobe Target Training - Starting Package |
| Other | Multi-year contract | Google Analytics & Tag Manager Training - Starting Package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DMPG product offering
Product offeringCore offering
DMPG is a digital experience consultancy that provides strategy, implementation, optimisation, and training services across digital analytics, tag management, conversion rate optimisation, and personalisation. The firm operates as a technology-agnostic partner certified across Adobe Experience Cloud, Google Marketing Platform, Tealium, and other leading martech platforms, delivering consulting engagements and tailored training programmes to enterprise clients. Its primary commercial product is DMPG Proofit, a social proof solution that monetises existing product data by displaying purchase and popularity metrics on e-commerce storefronts.
Product overview
DMPG is a digital experience consultancy providing strategy, implementation, and optimisation services across digital analytics, tag management, conversion rate optimisation, and personalisation. The core service offering spans Strategy, Design (data collection framework), Collect (tag management), Inform (digital analytics), Optimise (CRO), and Personalise (personalised experiences), supplemented by bespoke training programmes. DMPG's primary commercial product is DMPG Proofit—a social proof solution that monetises existing product data by automatically displaying purchase and popularity metrics as trust signals on e-commerce storefronts, integrating with Adobe Analytics, Google Analytics, Magento, and Shopify. Supporting proprietary tools include the DMPG Campaign URL Builder (Google OAuth-connected campaign URL management). The company maintains partnerships with Adobe, Google Cloud Platform, Tealium, FullStory, Contentsquare, and other analytics and personalisation platforms, offering implementation and delivery services across these ecosystems.
Differentiator
Problem solved
Functional benefit
Brands
- Proofit (Social Proof by Proofit): Social proof solution that monetises product data automatically using psychological triggers to boost conversion. Available as integrations for Magento, Adobe Analytics, Shopify, and Google Analytics.
Products and services
- DMPG Proofit A social proof solution that monetises existing product data by automatically displaying purchase and popularity metrics as trust signals on e-commerce storefronts. Proofit integrates with Adobe Analytics, Google Analytics, Magento and Shopify, and uses ML-driven personalisation from platforms like Optimizely and Adobe Target to deliver targeted social proof messaging across devices and customer segments. Offered at a simple monthly subscription price with unlimited experience creation and A/B testing.
- Cookie Audit & Consulting Services Consulting service that audits client websites to identify all cookies (first and third party), categorise functional categories, assess third-party cookie dependencies and risk exposure, and develop future-state strategies for first-party data assets.
- GA4 Migration Services Migration readiness and implementation support for transitioning from Universal Analytics (GA3) to Google Analytics 4, including requirements gathering, data layer/TMS/Analytics architecture specification, implementation delivery and QA, automated QA via ObservePoint, and internal capability development.
- GA4 Evaluation Services Solution alignment assessment to determine whether Google Analytics 4 or an alternative analytics platform better suits a client's business needs and future-state maturity aspirations, including evaluation of GA4's limitations in reporting, data exploration, identity resolution, and omni-channel orchestration.
- Custom Training Courses Tailored digital analytics, tag management, testing, and personalisation training programmes delivered by expert practitioners with minimum 5 years tool-specific experience. Courses are hands-on, use real-world case studies, and can be customised to client requirements.
- Adobe Analytics Training Custom tailored Adobe Analytics and Workspace training courses covering requirements sessions, course design based on business context, and training delivery on-site or via screen-share with unlimited email follow-up support for 3 months.
- Adobe Target Training Custom tailored Adobe Target Standard and Premium training courses covering requirements sessions, course design, and training delivery.
- Google Analytics & Tag Manager Training Custom tailored Google Analytics and Google Tag Manager training courses that can be split or combined with other tools.
- Digital Experience Strategy Strategic consulting to define how businesses achieve customer goals while meeting business objectives through consistent, personalised digital experiences, including customer-centric experience strategy design and execution support.
- Digital Data Design & Strategy Data collection framework design that underpins ability to optimise customer experiences, including data layer redesign and implementation for digital analytics and personalisation tools.
- Digital Data Collection (Tag Management) Digital data collection implementation and governance across platforms and devices, including TMS migration, tag clean-up, rationalisation, and governance process development for release and tag collection management.
- Digital Analytics (Inform) Digital analytics implementation, optimisation, and insight generation, including custom tracking framework design, migration audits across web and mobile apps, and analytics optimisation.
- Conversion Rate Optimisation (Optimise) CRO programme design and delivery including experiment ideation, implementation, reporting, analysis, and strategic roadmap development, with A/B and multivariate testing execution using platforms like Adobe Target, Google Optimize, and VWO.
- Digital Experience Personalisation (Personalise) Personalised digital experience design and execution across customer journeys, including personalisation framework development, hyper-relevant navigation, product recommendations tracking, and automated personalisation implementation using CDP and personalisation platforms.
Quantifiable outcome
- 51x ROI for clients (RS Components 2020)
- +5 more outcomes
Companies that use DMPG
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
DMPG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature4 records
DMPG partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- AdobecoreAdobe Specialist Partner with certified practitioners across Adobe Analytics, Adobe Target, Adobe Launch, Adobe Campaign, and Adobe Experience Platform. DMPG has demonstrated expertise through customer case studies and official directory listing.
- GooglecoreGoogle Marketing Platform Partner with certified expertise in Google Analytics, Google Tag Manager, and GA4 migrations. Official partner listing confirms capabilities.
- TealiumcoreImplementation partner for Tealium iQ and Tealium AudienceStream CDP, with certified practitioners across mParticle and Treasure Data CDPs.
- TMW UnlimitedflagshipStrategic partner on BMW & MINI UK Retail network project, delivering 318-domain datalayer overhaul and analytics migration within 3 months. TMW built the web platform while DMPG designed the datalayer and Adobe Analytics implementation.
- ObservePointminorPartner for automated QA across client websites, used for validating data layer, tags and analytics implementations.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
DMPG competitors and assessment
Company assessmentBroad incumbents
- Perficient: Perficient is a large US-listed digital consultancy with deep Adobe and Google partnerships that delivers analytics, martech, and personalisation services to enterprise clients. It is a much larger competitor that overlaps with DMPG on enterprise analytics engagements.
- Dept: Dept is a large global digital agency that delivers strategy, data & analytics, CRO, and personalisation services across Adobe, Google, and other enterprise platforms. It competes with DMPG for enterprise clients but operates a much broader portfolio of services.
- Brainlabs: Brainlabs is a global digital media and analytics agency that combines programmatic, paid search, SEO, and CRO services. It overlaps with DMPG on the CRO and analytics services side, but operates a much broader, larger agency footprint.
- Tinuiti: Tinuiti is a large performance-focused digital marketing agency that combines analytics, CRO, and personalisation capabilities across major adtech and martech platforms. It competes with DMPG on enterprise analytics engagements but operates a much broader agency model.
Direct peers
- Cardinal Path: Cardinal Path is a digital analytics consultancy that delivers Google Analytics 360 and Adobe Analytics implementations, along with CRO and personalisation services. Its enterprise client base and service breadth are highly analogous to DMPG's positioning.
- Adswerve: Adswerve is a US-based digital analytics consultancy and a leading Adobe Analytics, Google Marketing Platform, and Tealium implementation partner. Like DMPG, it offers strategy, implementation, and training services, and is a closely comparable boutique specialist in the same partner ecosystem.
- 33Sticks: 33Sticks is a digital analytics and tag management consultancy specialising in Adobe Analytics, Google Analytics, and CDP implementations. It is a closely comparable boutique firm in size and service mix, with a similar enterprise-services orientation to DMPG.
- Windmill Strategy: Windmill Strategy is a UK-based Adobe Analytics partner offering implementation, training, and digital analytics services to enterprise clients. It is one of DMPG's closest UK-region peers in terms of platform specialisation and customer segment.
- Bounteous: Bounteous is a digital experience consultancy that delivers strategy, analytics, tag management, CRO, and personalisation services across Adobe, Google, and other platforms. It is larger than DMPG but operates a comparable technology-agnostic services model serving enterprise clients in similar verticals.
- Stratigent: Stratigent is an analytics consultancy that has historically focused on Adobe Analytics, Google Analytics, and optimisation services. It is one of the most directly comparable mid-sized digital analytics consultancies, with a similar target customer and service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DMPG social profiles
Digital presenceDMPG financial estimates
Financial estimateRevenue estimate
Valuation estimate
DMPG leadership team
Management profileNumber of profiles
Profiles9 records
DMPG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DMPG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DMPG
What does DMPG do?
DMPG is a digital experience consultancy that provides strategy, implementation, optimisation, and training services across digital analytics, tag management, conversion rate optimisation, and personalisation. The firm operates as a technology-agnostic partner certified across Adobe Experience Cloud, Google Marketing Platform, Tealium, and other leading martech platforms, delivering consulting engagements and tailored training programmes to enterprise clients. Its primary commercial product is DMPG Proofit, a social proof solution that monetises existing product data by displaying purchase and popularity metrics on e-commerce storefronts.
Is DMPG a public or private company?
DMPG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DMPG founded?
DMPG was founded in 2012. It employs 11 to 50 people.
Where is DMPG based?
DMPG is headquartered in London, United Kingdom, in the Europe region.
How does DMPG make money?
Four revenue lines are on record. Professional Services - Strategy & Consulting is the primary driver. The others are implementation Services, custom Training Programs and DMPG Proofit (Social Proof Product).
Who are DMPG's main competitors?
Broad incumbents on record are Perficient, Dept, Brainlabs and Tinuiti. Direct peers are Cardinal Path, Adswerve, 33Sticks, Windmill Strategy, Bounteous and Stratigent.
Does DMPG have an API?
No public API is recorded for DMPG.
What industry is DMPG in?
DMPG's product category is Digital Analytics and Experience Consultancy. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 541511 and its SIC code is 7371.