DMPG

What DMPG does

DMPG is a London-headquartered, founder-owned digital experience consultancy founded in 2012 by Steve Carrod and Tom Marianczak. The firm delivers strategy, implementation, training, and managed services across the digital analytics, tag management, conversion rate optimisation (CRO), and personalisation stack, with technology-agnostic delivery spanning Adobe Experience Cloud, Google Marketing Platform, Tealium, Optimizely, VWO, Monetate, Contentsquare, FullStory and related tools. Its primary commercial product is DMPG Proofit, a subscription SaaS that surfaces social-proof trust signals on Magento and Shopify storefronts by activating existing product data via Adobe Analytics or Google Analytics, while the broader business remains anchored in professional services engagements with measurable client outcomes (e.g. 51x ROI for RS Components, 31x ROI for Farnell, +7% online revenue for Boden, 95% time savings for Joules).

The company's go-to-market is consultative enterprise sales driven by partner-ecosystem referrals (Adobe Specialist, Google Marketing Platform, Tealium), public case studies, and direct field engagement with large brands; pricing is predominantly quote-based for consulting and training (£3,000-£6,000+ VAT per training course; multi-thousand-pound engagements for migrations), with Proofit offered on a simple monthly subscription. Operating geographies include the UK (London HQ), North America (Toronto) and Australia (Brisbane, WeWork), serving enterprise customers across retail, automotive, financial services, travel, FMCG, home improvement and technology — including BMW, BlackRock, RS Components, Kingfisher, TUI, Farnell, Boden, Joules, Zappos and DocuSign.

Name

DMPG

Legal name

DMPG Ltd.

Website

https://dmpgteam.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

DMPG is a London-founded, founder-owned digital experience consultancy that delivers strategy, implementation, training and Proofit social-proof SaaS across analytics, tag management, CRO and personalisation for enterprise brands in retail, automotive, financial services and travel.

Ownership category

akta.pro rank

Product category

Digital Analytics and Experience Consultancy

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Digital analytics consulting
• Tag management services
• Conversion rate optimisation
• Personalisation implementation
• Adobe Experience Cloud consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Strategy & Consulting: Digital experience strategy consulting engagements, analytics audits, and advisory services delivered by expert consultants with minimum 5 years experience in specific tools.
2. Implementation Services: Technical implementation services including data layer design, tag management configuration, analytics implementation, and migration services (e.g., GA4 migration, platform transitions).
3. Custom Training Programs: Tailored training courses delivered on-site or via screen-share, with pricing starting from £2,000 to £6,000 depending on technology focus, including unlimited email support for 3 months post-delivery.
4. DMPG Proofit (Social Proof Product): Social proof solution monetising product data with unlimited experience creation, A/B testing, and ML capabilities integrated into existing technology, offered at a simple monthly price.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DMPG is a digital experience consultancy that provides strategy, implementation, optimisation, and training services across digital analytics, tag management, conversion rate optimisation, and personalisation. The firm operates as a technology-agnostic partner certified across Adobe Experience Cloud, Google Marketing Platform, Tealium, and other leading martech platforms, delivering consulting engagements and tailored training programmes to enterprise clients. Its primary commercial product is DMPG Proofit, a social proof solution that monetises existing product data by displaying purchase and popularity metrics on e-commerce storefronts.

Product overview

DMPG is a digital experience consultancy providing strategy, implementation, and optimisation services across digital analytics, tag management, conversion rate optimisation, and personalisation. The core service offering spans Strategy, Design (data collection framework), Collect (tag management), Inform (digital analytics), Optimise (CRO), and Personalise (personalised experiences), supplemented by bespoke training programmes. DMPG's primary commercial product is DMPG Proofit—a social proof solution that monetises existing product data by automatically displaying purchase and popularity metrics as trust signals on e-commerce storefronts, integrating with Adobe Analytics, Google Analytics, Magento, and Shopify. Supporting proprietary tools include the DMPG Campaign URL Builder (Google OAuth-connected campaign URL management). The company maintains partnerships with Adobe, Google Cloud Platform, Tealium, FullStory, Contentsquare, and other analytics and personalisation platforms, offering implementation and delivery services across these ecosystems.

Differentiator

Problem solved

Functional benefit

Brands

• Proofit (Social Proof by Proofit): Social proof solution that monetises product data automatically using psychological triggers to boost conversion. Available as integrations for Magento, Adobe Analytics, Shopify, and Google Analytics.

Products and services

• DMPG Proofit A social proof solution that monetises existing product data by automatically displaying purchase and popularity metrics as trust signals on e-commerce storefronts. Proofit integrates with Adobe Analytics, Google Analytics, Magento and Shopify, and uses ML-driven personalisation from platforms like Optimizely and Adobe Target to deliver targeted social proof messaging across devices and customer segments. Offered at a simple monthly subscription price with unlimited experience creation and A/B testing.
• Cookie Audit & Consulting Services Consulting service that audits client websites to identify all cookies (first and third party), categorise functional categories, assess third-party cookie dependencies and risk exposure, and develop future-state strategies for first-party data assets.
• GA4 Migration Services Migration readiness and implementation support for transitioning from Universal Analytics (GA3) to Google Analytics 4, including requirements gathering, data layer/TMS/Analytics architecture specification, implementation delivery and QA, automated QA via ObservePoint, and internal capability development.
• GA4 Evaluation Services Solution alignment assessment to determine whether Google Analytics 4 or an alternative analytics platform better suits a client's business needs and future-state maturity aspirations, including evaluation of GA4's limitations in reporting, data exploration, identity resolution, and omni-channel orchestration.
• Custom Training Courses Tailored digital analytics, tag management, testing, and personalisation training programmes delivered by expert practitioners with minimum 5 years tool-specific experience. Courses are hands-on, use real-world case studies, and can be customised to client requirements.
• Adobe Analytics Training Custom tailored Adobe Analytics and Workspace training courses covering requirements sessions, course design based on business context, and training delivery on-site or via screen-share with unlimited email follow-up support for 3 months.
• Adobe Target Training Custom tailored Adobe Target Standard and Premium training courses covering requirements sessions, course design, and training delivery.
• Google Analytics & Tag Manager Training Custom tailored Google Analytics and Google Tag Manager training courses that can be split or combined with other tools.
• Digital Experience Strategy Strategic consulting to define how businesses achieve customer goals while meeting business objectives through consistent, personalised digital experiences, including customer-centric experience strategy design and execution support.
• Digital Data Design & Strategy Data collection framework design that underpins ability to optimise customer experiences, including data layer redesign and implementation for digital analytics and personalisation tools.
• Digital Data Collection (Tag Management) Digital data collection implementation and governance across platforms and devices, including TMS migration, tag clean-up, rationalisation, and governance process development for release and tag collection management.
• Digital Analytics (Inform) Digital analytics implementation, optimisation, and insight generation, including custom tracking framework design, migration audits across web and mobile apps, and analytics optimisation.
• Conversion Rate Optimisation (Optimise) CRO programme design and delivery including experiment ideation, implementation, reporting, analysis, and strategic roadmap development, with A/B and multivariate testing execution using platforms like Adobe Target, Google Optimize, and VWO.
• Digital Experience Personalisation (Personalise) Personalised digital experience design and execution across customer journeys, including personalisation framework development, hyper-relevant navigation, product recommendations tracking, and automated personalisation implementation using CDP and personalisation platforms.

Quantifiable outcome

• 51x ROI for clients (RS Components 2020)
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• AdobecoreTechnology or IntegrationAdobe Specialist Partner with certified practitioners across Adobe Analytics, Adobe Target, Adobe Launch, Adobe Campaign, and Adobe Experience Platform. DMPG has demonstrated expertise through customer case studies and official directory listing.
• GooglecoreTechnology or IntegrationGoogle Marketing Platform Partner with certified expertise in Google Analytics, Google Tag Manager, and GA4 migrations. Official partner listing confirms capabilities.
• TealiumcoreTechnology or IntegrationImplementation partner for Tealium iQ and Tealium AudienceStream CDP, with certified practitioners across mParticle and Treasure Data CDPs.
• TMW UnlimitedflagshipImplementation/ SI/ Consulting PartnerStrategic partner on BMW & MINI UK Retail network project, delivering 318-domain datalayer overhaul and analytics migration within 3 months. TMW built the web platform while DMPG designed the datalayer and Adobe Analytics implementation.
• ObservePointminorImplementation/ SI/ Consulting PartnerPartner for automated QA across client websites, used for validating data layer, tags and analytics implementations.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Perficient: Perficient is a large US-listed digital consultancy with deep Adobe and Google partnerships that delivers analytics, martech, and personalisation services to enterprise clients. It is a much larger competitor that overlaps with DMPG on enterprise analytics engagements.
• Dept: Dept is a large global digital agency that delivers strategy, data & analytics, CRO, and personalisation services across Adobe, Google, and other enterprise platforms. It competes with DMPG for enterprise clients but operates a much broader portfolio of services.
• Brainlabs: Brainlabs is a global digital media and analytics agency that combines programmatic, paid search, SEO, and CRO services. It overlaps with DMPG on the CRO and analytics services side, but operates a much broader, larger agency footprint.
• Tinuiti: Tinuiti is a large performance-focused digital marketing agency that combines analytics, CRO, and personalisation capabilities across major adtech and martech platforms. It competes with DMPG on enterprise analytics engagements but operates a much broader agency model.

Direct peers

• Cardinal Path: Cardinal Path is a digital analytics consultancy that delivers Google Analytics 360 and Adobe Analytics implementations, along with CRO and personalisation services. Its enterprise client base and service breadth are highly analogous to DMPG's positioning.
• Adswerve: Adswerve is a US-based digital analytics consultancy and a leading Adobe Analytics, Google Marketing Platform, and Tealium implementation partner. Like DMPG, it offers strategy, implementation, and training services, and is a closely comparable boutique specialist in the same partner ecosystem.
• 33Sticks: 33Sticks is a digital analytics and tag management consultancy specialising in Adobe Analytics, Google Analytics, and CDP implementations. It is a closely comparable boutique firm in size and service mix, with a similar enterprise-services orientation to DMPG.
• Windmill Strategy: Windmill Strategy is a UK-based Adobe Analytics partner offering implementation, training, and digital analytics services to enterprise clients. It is one of DMPG's closest UK-region peers in terms of platform specialisation and customer segment.
• Bounteous: Bounteous is a digital experience consultancy that delivers strategy, analytics, tag management, CRO, and personalisation services across Adobe, Google, and other platforms. It is larger than DMPG but operates a comparable technology-agnostic services model serving enterprise clients in similar verticals.
• Stratigent: Stratigent is an analytics consultancy that has historically focused on Adobe Analytics, Google Analytics, and optimisation services. It is one of the most directly comparable mid-sized digital analytics consultancies, with a similar target customer and service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dmpgteam
• Xx.com/DMPGTeam
• Facebookfacebook.com/dmpgteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMPG