YHI

What YHI does

YHI Power is the Australian operating arm of YHI Group, a Singapore-headquartered diversified distributor founded in 1948. The company distributes automotive, marine, industrial, lithium, and solar energy storage batteries across Australia through dedicated sales and warehousing operations in Sydney, Melbourne, Brisbane, Adelaide, and Perth. Its portfolio combines the proprietary Neuton Power brand (launched 2009) with over 20 third-party distributed brands including Bosch, Vision, CSB, Pylontech, Dyness, Deye, Bluetti, Crown, and Projecta, organized under a '3M strategy' spanning Multi-product, Multi-brand, Multi-category.

The core technology offering is physical battery distribution across multiple chemistries (lead-acid AGM, gel, flooded, and lithium-ion) rather than proprietary product development. Supporting infrastructure includes an e-commerce catalog with battery finder and cross-reference tools, downloadable product brochures and safety data sheets, and direct phone-based sales support. Adjacent product categories extend into battery chargers, racks, cabinets, portable power stations, and solar inverters, enabling the company to serve as a system-level supplier rather than a single-product reseller.

YHI Power generates revenue through B2B wholesale hardware sales to automotive aftermarket service centers, marine dealers, industrial UPS/telecom buyers, and solar installers, with a secondary channel via its consumer/SMB-facing e-commerce site. Pricing is quote-based and not publicly disclosed. The company is a privately held subsidiary of YHI Corporation Singapore Pte Ltd, with no public funding rounds, no disclosed M&A activity, and a headcount band of 11-50 employees in the Australian operations. Strategic direction is increasingly oriented toward lithium and renewable energy storage categories, leveraging the structural tailwind of solar adoption in the Australian market.

Name

YHI

Legal name

YHI Corporation Singapore Pte Ltd

Website

https://yhipower.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

YHI Power is the Australian subsidiary of Singapore-based YHI Group, distributing automotive, marine, industrial, and renewable energy batteries across Australia through five warehouse hubs, serving trade buyers via the Neuton Power brand and over 20 third-party brands.

Ownership category

akta.pro rank

Product category

Battery Distribution

NAICS

Battery Manufacturing (33591), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI), Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Battery distribution
• Automotive batteries
• Lithium energy storage
• Industrial UPS batteries
• Marine deep cycle batteries

Headquarters

HQ city

Braeside

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Battery Product Distribution: YHI Power generates revenue through distribution of automotive, industrial, and renewable energy batteries across multiple market segments. The company operates as a distributor offering multi-brand battery solutions including their proprietary Neuton Power brand alongside third-party brands (Bosch, Vision, CSB, Pylontech, Crown, Dyness, Deye, Bluetti). Revenue is generated through wholesale distribution to automotive, marine, industrial, and solar energy sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

YHI Power distributes automotive, marine, industrial, UPS/telecom, and solar energy storage batteries across Australia through a multi-brand portfolio. The company sells its proprietary Neuton Power brand (launched 2009) alongside distributed third-party brands including Bosch, Vision, CSB, Pylontech, Crown, Dyness, Deye, and Bluetti, covering lead-acid and lithium-ion chemistries. Sales occur through a B2B direct sales channel (phone 1300 722 028) and an e-commerce website, supported by warehousing in five Australian cities.

Product overview

YHI Power is a battery distribution business operating under the global YHI Group (founded in Singapore in 1948). The company offers a multi-brand, multi-product portfolio through its '3M strategy' - Multi-product, Multi-brand, Multi-category. The core offering centers on distributing automotive, industrial, marine, and renewable energy batteries across Australia, with Neuton Power serving as the flagship own brand (launched in 2009). The product portfolio spans starting batteries (for vehicles, motorbikes, lawn mowers), deep cycle batteries (for marine, industrial, solar applications), lithium energy storage systems (including Pylontech and Dyness brands), UPS/telecom backup power (Vision, CSB, REVO Series), and related accessories including chargers, racks, and portable power stations. The company distributes over 20 third-party brands alongside its proprietary Neuton Power sub-brands, covering applications from automotive starting to large-scale energy storage.

Differentiator

Problem solved

Functional benefit

Brands

• Neuton Power: Flagship automotive battery brand launched in 2009, includes multiple variants: Neuton Power Premium, Neuton Power K, Neuton Power AGM, Neuton Power Gel, Neuton Power Solar, Neuton Power Lithium, Neuton Power Ultimate, Neuton Power X-treme
• Vision
• CSB
• Dyness
• Pylontech
• Crown
• Projecta
• OzCharge
• Deye
• AcePower
• Cospowers
• Fesing
• Bluetti

Products and services

• Automotive Batteries
• Marine and Boat Batteries Marine starting and deep cycle batteries for boats, yachts, and marine equipment, including high-vibration resistance and onboard deep cycle power. Includes the Neuton Power Ultimate AGM marine line.
• Industrial UPS and Telecom Batteries
• Lithium Energy Storage Batteries
• Solar Batteries and Inverters
• Motorbike and Powersport Batteries
• Portable Power Stations
• Battery Racks and Cabinets
• Battery Chargers

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor, core, major and moderate.

• Australian Battery Industry Association (ABIA)minorOthersIndustry association membership for battery industry representation and standards
• Australian Automotive Aftermarket Association (AAA)minorOthersIndustry association membership representing automotive aftermarket businesses
• Heavy Vehicle Industry Australia (HVIA)minorOthersIndustry association for heavy vehicle industry representation
• Neuton PowercoreChannel Partner/ Reseller/ DistributorProprietary flagship brand launched in 2009, manufactured under strict quality controls and distributed exclusively through YHI Power network
• BoschmajorChannel Partner/ Reseller/ DistributorInternational brand partnership for automotive and marine batteries - distributes Bosch branded batteries alongside proprietary Neuton Power products
• VisionmajorChannel Partner/ Reseller/ DistributorIndustrial battery brand partnership - distributes Vision branded industrial and UPS batteries including REVO series
• CSBmajorChannel Partner/ Reseller/ DistributorIndustrial battery brand partnership for UPS and telecom applications
• PylontechmajorChannel Partner/ Reseller/ DistributorLithium energy storage brand partnership - distributes Pylontech lithium batteries for solar and energy storage applications including US5000B model
• CrownmoderateChannel Partner/ Reseller/ DistributorDeep cycle battery brand partnership for industrial applications
• DynessmoderateChannel Partner/ Reseller/ DistributorLithium battery brand partnership for energy storage applications
• DeyemoderateChannel Partner/ Reseller/ DistributorSolar inverter brand partnership for complete solar energy system solutions
• BluettimoderateChannel Partner/ Reseller/ DistributorPortable power station brand partnership for portable energy solutions
• ProjectamoderateChannel Partner/ Reseller/ DistributorBattery charger brand partnership for complete battery management solutions

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• R&J Batteries: One of Australia's largest independent battery distributors, supplying automotive, marine, industrial, and motive power batteries across a national branch network. Directly comparable to YHI Power as a multi-brand battery distributor with a five-city Australian footprint and similar customer segments.
• Battery World: National Australian battery retailer/distributor with a large store network covering automotive, marine, deep cycle, and solar batteries. Operates in the same multi-brand distribution channel as YHI Power and competes for installer and end-customer sales across Australia.
• Century Batteries: Australian-headquartered battery manufacturer and distributor (owned by Ramcar) with deep automotive, marine, and deep cycle presence. Comparable to YHI Power in serving the same automotive aftermarket and industrial channels and overlapping B2B customers.
• SuperCharge Batteries: Australian battery brand and distributor serving automotive, marine, commercial, and solar markets. Directly overlaps with YHI Power's product mix and target segments across Australia.
• Battery Specialties: Australian specialty battery distributor focused on industrial, motive power, and stationary batteries. Comparable to YHI Power's industrial UPS/telecom/deep cycle segment and the multi-brand distribution model.

Broad incumbents

• EnerSys: Global industrial battery manufacturer (Odyssey, PowerSafe, DataSafe) supplying reserve power, motive power, and battery solutions worldwide. YHI Power's industrial UPS/telecom portfolio competes for similar customers, with EnerSys as the upstream incumbent whose products YHI sometimes distributes.
• Exide Technologies: Global manufacturer of stored-energy solutions for automotive and industrial applications (GNB, Exide, Sonnenschein). Overlaps heavily with YHI Power's automotive and industrial battery categories in the Australian market.
• Clarios: World's largest automotive battery manufacturer (Varta, Optima, Luminous) supplying car batteries globally. YHI Power distributes competing brands like Bosch and Neuton Power in similar automotive channels, making Clarios a relevant incumbent competitor at the brand level.
• Bosch Australia (Automotive): Australian arm of Bosch, one of YHI Power's principal distributed brands, but also a direct competitor via its own battery product lines and broader automotive aftermarket network. Useful as a hybrid incumbent/partner peer.

Emerging players

• Pylontech: Lithium energy storage system manufacturer for solar and residential storage. A current YHI Power distribution partner; potentially an emerging direct competitor if Pylontech expands its own Australian sales channels, displacing distributors like YHI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yhi-power-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YHI