What R & J Batteries does

R & J Batteries Pty Ltd is an Australian privately-held battery distribution and retail company founded in 1995 and headquartered in Ballarat, Victoria. The company sells automotive, commercial, marine, deep-cycle, industrial, solar, motorcycle, golf-cart and lawn-mower batteries under multiple brands, alongside proprietary product lines Predator (including the Raptor Lithium powersport series with Shake-to-Wake and HyperFlex Fitment) and REDMAX (solar maintainers, MPPT controllers and multimeters). It also distributes third-party brands such as ACDelco, Delkor, Fullriver, OPTIMA, Odyssey, Hardcore, Motobatt and U.S. Battery, plus Projecta accessories and Fuchs lubricants.

The company operates through 30 company-owned retail and warehouse branches across Australia and New Zealand, supported by main distribution hubs in Truganina (VIC), Stapylton (QLD) and Wetherill Park (NSW), and a broader network of more than 18,000 stockists and distributors. Revenue is generated through hardware sales across three streams: retail sales to walk-in consumers at branches, wholesale/trade supply to workshops and fleet operators, and accessories and consumables. The go-to-market combines direct-to-consumer retail, a hybrid channel-partner model via stockists, and dedicated national-account management for trade customers. Free battery testing, expert advice, and digital tools (Battery Finder, Cross Reference Guide, Auxiliary Battery System Calculator) underpin the customer experience.

R & J Batteries has expanded organically since 1995 and via tuck-in acquisitions (Wilsons Batteries 2020, Tableland Batteries 2020, Bennett's Batteries in Albany), consolidated its Tasmanian operations under the unified R&J brand in 2020, and recently extended into New Zealand with a Whangārei branch in 2026. The company is led by CEO Stuart Hamilton, operates five wholly-owned subsidiaries (R&J Batteries NSW Pty Ltd, R&J Batteries QLD Pty Ltd, Island Batteries Pty Ltd, Vicscrap Batteries Pty Ltd, R&J Battery Distribution), and holds Climate Active carbon-neutrality accreditation alongside CSIRO approval for Predator ES batteries in fire-panel applications.

Name

R & J Batteries

Legal name

R & J Batteries Pty Ltd

Website

https://rjbatt.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

R & J Batteries is an Australian battery distributor and retailer founded in 1995, operating 30 branches and 18,000+ stockists across Australia and New Zealand. It sells automotive, marine, industrial, solar and powersport batteries under its own Predator and REDMAX brands and multiple third-party labels, serving retail consumers, trade workshops and national accounts.

Ownership category

akta.pro rank

Product category

Battery Distribution & Retail

NAICS

Battery Manufacturing (335910), Hardware Retailers (44414)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)

Keywords

• Battery distribution
• Automotive batteries
• Deep cycle batteries
• Marine batteries
• Industrial batteries

Headquarters

HQ city

Ballarat

HQ country

Australia

HQ region

Oceania

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Battery Retail Sales: Sale of batteries across multiple categories including car, commercial, marine, deep cycle, industrial, motorcycle, solar, and golf cart batteries. Revenue generated through company-owned branches and distribution network.
2. Accessories & Consumables: Sale of complementary products including battery chargers, accessories, lubricants, battery watering systems, and REDMAX branded accessories.
3. Wholesale/Trade Distribution: Supply of batteries and accessories to trade customers, workshops, fleet operators, and 18,000+ stockists through distribution network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

R&J Batteries is a battery distribution and retail company selling a comprehensive range of batteries across automotive, commercial, marine, deep cycle, industrial, solar, golf cart, motorcycle, and lawn/utility applications, along with chargers, accessories, and lubricants. The company operates 30 retail branches across Australia and New Zealand and distributes through more than 18,000 stockists, serving both retail walk-in customers and trade/wholesale operators. Its proprietary Predator brand and REDMAX accessories line are sold alongside wholesale partner brands including ACDelco, Fullriver, OPTIMA, Odyssey, Delkor, and Deka.

Product overview

R&J Batteries is a battery distribution company offering a comprehensive portfolio of batteries and related products across Australia and New Zealand. The core offering centers on multiple battery categories: automotive/car batteries (including Calcium/SMF, EFB, and AGM technologies), deep cycle batteries for camping/caravans/RVs, marine & boat batteries, commercial and industrial batteries, solar/renewable energy storage batteries, and specialty batteries for motorcycles, golf carts, and lawn equipment. The company carries multiple brands including its proprietary Predator brand (featuring AGM, SMF, GC Series, Motorcycle, and Raptor Lithium sub-products), Fullriver (DC, DCG, HGL, and HC Series), OPTIMA, Odyssey, Delkor, ACDelco, and Projecta. Supporting products include REDMAX branded accessories (solar charge controllers, battery maintainers, multimeters), lubricants, battery chargers, and battery watering systems. The company operates 30 branches with over 18,000+ stockists across Australia and New Zealand. Digital tools include a Battery Finder, Cross Reference Guide, and Auxiliary Battery System Calculator.

Differentiator

Problem solved

Functional benefit

Brands

• Predator: Own-brand battery range including SMF, AGM, deep cycle, motorcycle, and golf cart batteries. Also includes Predator Raptor lithium series designed by R&J Batteries R&D team.
• REDMAX

Products and services

• Predator Raptor Lithium Series World's first powersport lithium battery line featuring LiFePO4 chemistry, Shake to Wake hibernation technology for seasonal vehicles, Bluetooth connectivity via mobile app, HyperFlex Fitment System (quad terminals and EVA foam packers allowing one battery to replace multiple part numbers), integrated BMS, less than half the weight of lead-acid equivalents, higher cranking power, and 3x the cycle life of lead-acid batteries. Available in 4Ah, 6Ah, 9Ah, 12Ah, and 18Ah sizes for motorcycle, scooter, and powersport applications.
• Predator AGM Batteries Sealed VRLA batteries using Absorbent Glass Mat technology with fully sealed maintenance-free construction, lower internal resistance for greater efficiency, and high cycle life. Available in ES (General Purpose) and ED (Deep Cycle) ranges. CSIRO approved for fire panels and fire alarm systems.
• Predator SMF Batteries Sealed Maintenance Free batteries using 99.99% purity fine-grain lead, lead-calcium alloy plates, and expanded grid technology for corrosion resistance and long shelf life. Designed for automotive starting applications.
• Predator GC Series Batteries Deep Cycle Golf Cart Batteries with thick plates and vibration-resistant construction, unique cap design to minimize water loss, available in 6V, 8V, and 12V configurations for golf carts, scissor lifts, aerial work platforms, floor scrubbers, and off-grid power storage.
• Predator Motorcycle Batteries Range of motorcycle and powersports batteries including AGM, Conventional flooded lead-acid, X-Series (high-performance AGM), and Raptor Lithium variants, featuring TTP Through-The-Wall intercell technology and vibration resistance for motorcycle, scooter, and powersport applications.
• Fullriver DC Series Deep-cycle AGM batteries designed for heavily discharged and recharged applications, featuring thicker full-frame plates, high-purity lead-calcium-alloy grids, and high-density active paste for improved capacity and longer cycle life in deep cycle applications.
• Fullriver DCG Series Deep-Cycle GEL batteries with maintenance-free operation and superior cycle-life compared to AGM and flooded batteries, featuring proprietary Gel formulation that prevents stratification and maximizes deep-cycling ability. 700 cycles at 75% depth of discharge with 7 years design life.
• Fullriver HGL Series General purpose AGM batteries for UPS, telecom, and electrical utilities. Sealed maintenance-free, non-hazardous and non-spillable with AGM technology improving performance and increasing vibration resistance. Low self-discharge below 3% per month at 25°C.
• Fullriver HC Series High Cycle starting batteries designed for the increased demands of modern vehicles. Built with high compression cells and heavy-duty case for shock and vibration resistance. Non-spillable AGM design ideal for motorsports, classic cars, performance vehicles, and off-road applications.
• REDMAX Accessories Proprietary brand of battery accessories including solar battery maintainers, MPPT solar charge controllers, multimeters, and battery maintenance products, with Bluetooth connectivity and REDMAX Connect App for monitoring and control.
• Projecta Products Comprehensive range of battery-related accessories including battery chargers (4–50 Amp), solar panels and controllers, dual battery system accessories, jump starters (LiFePO4 technology with Rapid Recharge Technology), inverters, and power management products.
• Car/Auto Batteries Starting batteries for passenger vehicles, trucks, and commercial vehicles, including calcium, EFB, and AGM technologies from brands including ACDelco, Delkor, OPTIMA, Odyssey, Fullriver, and Predator.
• Marine & Boat Batteries Batteries designed for marine applications with vibration resistance and reliable starting power for boats and marine equipment.
• Deep Cycle Batteries (Camping & Caravan) Batteries designed for regular deep discharging applications including camping, caravans, RVs, and renewable energy storage.
• Industrial Batteries Heavy-duty batteries for industrial applications including material handling, floor machines, and aerial work platforms.
• Commercial Batteries Batteries for commercial fleet and business applications with durability and reliability for demanding use.
• Solar Batteries Batteries designed for solar energy storage applications including off-grid power systems and solar installations.
• Golf Cart Batteries Deep cycle batteries specifically designed for golf carts and utility vehicles with vibration-resistant construction.
• Motorcycle & Scooter Batteries Batteries for motorcycles, scooters, and powersports vehicles available in conventional, AGM, and lithium variants.
• Lawn Mower & Utility Batteries Batteries for lawn mowers, garden equipment, and utility vehicles.
• Lubricants and Fluids Range of lubricants and fluids including Fuchs products for automotive and industrial applications.
• Battery Chargers & Accessories Battery charging equipment and accessories including maintainers, testing equipment, and installation accessories.
• Battery Watering System Systems for maintaining flooded lead-acid batteries by providing easy access to cell watering.

Quantifiable outcome

• 3x cycle life compared to equivalent lead acid batteries with Predator Raptor lithium series
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DriftSquid / Jake JonesmoderateGTM or Marketing Partner · 1 January 2026R&J Batteries partnered with Australian drifter Jake Jones and the DriftSquid program for the 2026 Formula Drift Japan season. Fullriver Batteries are supplied through R&J Batteries to power Jake's 2011 BMW E92 M3 with 1000HP RB26 engine. Jake had been using Fullriver batteries since 2015 without official backing, and the partnership is built on proven reliability demonstrated by the same battery lasting 11+ years in the car.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Battery World: Battery World is one of Australia's largest specialty battery retailer networks with company-owned and franchise branches across the country. It is the most direct competitive comparable to R&J Batteries in product mix, branch-led GTM, and consumer/trade customer base across ANZ.
• SuperCharge Batteries: SuperCharge Batteries is an ANZ battery manufacturer and distributor covering automotive, marine, deep cycle and industrial segments. Direct overlap with R&J on product categories and target customers, with a stronger manufacturing orientation.

Broad incumbents

• Century Batteries: Century Batteries is a long-established Australian battery manufacturer and distributor with deep ANZ automotive and industrial penetration. Comparable to R&J on breadth of automotive/marine/industrial product range, but vertically integrated upstream where R&J is primarily a distributor.
• Yuasa (GS Yuasa): GS Yuasa is a global battery manufacturer with strong ANZ presence, particularly in powersport/motorcycle and industrial categories where R&J is active. Comparable as a brand R&J stocks and competes against, especially in motorcycle/powersport and UPS segments.
• Exide Technologies: Exide is a global battery manufacturer with significant ANZ distribution in automotive, industrial and deep-cycle segments. Overlaps with R&J's industrial/commercial product lines and competes for the same trade/wholesale accounts.

Others

• Clarios (OPTIMA, Varta): Clarios is the global manufacturer of OPTIMA and Varta batteries — both stocked by R&J. It is a key upstream supplier and indirect competitor, particularly relevant given R&J positions OPTIMA as a hero premium brand.
• Fullriver Battery: Fullriver is a battery OEM whose DC, DCG, HGL and HC series are stocked and promoted by R&J Batteries. Acts as a key brand partner for R&J's deep-cycle and motorsport positioning (including the DriftSquid Formula Drift Japan sponsorship).
• Projecta: Projecta is an Australian battery accessory brand (chargers, solar, jump starters, inverters) distributed by R&J. Acts as a complementary partner brand within the same ANZ retail ecosystem.

Regional players

• Interstate Batteries: Interstate Batteries is a US-based battery distributor with a franchise-distributor model analogous to R&J's 18,000+ stockist network. Comparable on GTM (distributor/stockist flywheel) rather than geography.
• Batteries Plus: Batteries Plus is a US specialty battery retail chain offering automotive, commercial, and specialty batteries with in-store services. Comparable to R&J on multi-category retail-with-services GTM, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xinstagram.com/rjbatteries
• Facebookfacebook.com/RJBatteries
• LinkedInlinkedin.com/company/rjbatteries

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R & J Batteries