Squeezely
Squeezely, now operating as Spotler Activate following acquisition by Spotler, is a Dutch Customer Data Platform that collects customer data, builds unified profiles, and orchestrates conversion-focused email, WhatsApp/SMS, and personalization journeys for mid-to-large European enterprises across e-commerce, financial services, telecom, and the public sector.
- Company typePrivate
- Founded2016
- HeadquartersRijswijk, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Squeezely does
Squeezely is a Dutch Customer Data Platform (CDP) provider founded in 2016 and headquartered in Rijswijk, Netherlands, with additional offices in Den Haag, Utrecht, and Zwolle. The company was acquired by Spotler and its product has been rebranded as Spotler Activate, now operating as the CDP module within Spotler's broader marketing software portfolio. Its core function is to collect customer data, build unified profiles, and orchestrate segments and customer journeys that feed conversion-focused email automations, WhatsApp/SMS campaigns, website personalization, site search and merchandising, and other downstream channels. Customers are predominantly mid-to-large European enterprises across e-commerce (Coolblue, Picnic, Rituals, Kruidvat, Suitsupply, XXL Nutrition), telecommunications (KPN, Vodafone), financial services (ING, ABN AMRO, Achmea), transportation (NS, Transavia, ANWB), media (RTL, Videoland), logistics (PostNL, DPD), healthcare, education, and the Dutch government (Rijksoverheid).
The underlying technology stack combines a CDP with AI modules (Predictive AI for customer value/conversion forecasting, Generative AI for content creation/optimization/translation, Conversational AI for automated support, and AI Analytics for natural-language data querying), plus Spotler Connect (a proprietary connector platform) and Spotler APIs for custom integrations. The company maintains ISO 27001, GDPR (AVG), WCAG, and EU AI Act compliance certifications, which are relevant for regulated buyers in banking, healthcare, and the public sector. Integration partnerships include Shopware for e-commerce, alongside an extensive partner/reseller network.
Squeezely/Spotler Activate operates a sales-led go-to-market motion with quote-based annual subscriptions, demo requests, and direct enterprise sales supported by customer success, technical support, and partner-led implementation. Geographic reach extends across the Netherlands, UK, Germany, Spain, Sweden, and Australia through localized websites. Revenue is not publicly disclosed, and the company now operates as a wholly-owned subsidiary of Spotler following the acquisition; founders Ivo Lindhout and Tim Hoefnagel serve as managing directors and Jonathan de Zoete as CTO.
Squeezely firmographics
Firmographics- Name
- Squeezely
- Legal name
- Squeezely
- Website
- https://squeezely.tech
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Squeezely, now operating as Spotler Activate following acquisition by Spotler, is a Dutch Customer Data Platform that collects customer data, builds unified profiles, and orchestrates conversion-focused email, WhatsApp/SMS, and personalization journeys for mid-to-large European enterprises across e-commerce, financial services, telecom, and the public sector.
- Ownership category
- akta.pro rank
Squeezely industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
Keywords
Where Squeezely is headquartered
LocationHeadquarters
- HQ city
- Rijswijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Squeezely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Marketing software subscription model integrated into Spotler's broader marketing software portfolio. The CDP functionality is offered as part of the Spotler Activate product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Squeezely product offering
Product offeringCore offering
Squeezely provides a Customer Data Platform (CDP), now branded as Spotler Activate, that collects and unifies customer data to enable smart profiling, segmentation, and journey orchestration for e-commerce and B2B marketing. The platform is integrated within Spotler's broader marketing software portfolio and augmented by AI capabilities (Predictive, Generative, Conversational, and AI Analytics) to build conversion-focused marketing funnels and personalized customer experiences.
Product overview
Squeezely was acquired by Spotler and rebranded as Spotler Activate. The company operates as a multi-product marketing software portfolio organized into three clouds: Marketing Cloud for B2B, Marketing Cloud for Commerce, and Service Cloud for Public Sector. The core offering is the Customer Data Platform (Spotler Activate) which collects customer data for profiling and journey orchestration, integrated with modules for email marketing automation, CRM, event management, website personalization, conversational marketing, social media publishing, transactional emails, site search, WhatsApp/SMS messaging, webcare, and media monitoring. The platform also includes Spotler Connect (proprietary connector platform) and Spotler APIs for custom integrations. Spotler AI features include Conversational AI, Generative AI, Predictive AI, and AI Analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Spotler Activate: Customer Data Platform - A product for collecting customer data, creating smart profiling, and managing customer journeys to drive converting e-mail automations.
Products and services
- Spotler Activate (formerly Squeezely CDP) Customer Data Platform (CDP), formerly the Squeezely product, that collects and unifies customer data to enable smart profiling, smart segmentation, and conversion-focused email automations for e-commerce businesses.
- Spotler Connect Proprietary connector platform provided by Spotler that enables integration between the marketing software suite and any third-party system.
- Spotler APIs Powerful APIs described as 'Customize your integrations with our powerful APIs' that allow developers to tailor integrations to specific business needs across the Spotler software suite.
- Spotler AI - Conversational AI AI-powered automation of frequently asked questions and answers to deliver fast customer support, enabled by the Spotler AI suite.
- Spotler AI - Generative AI Generative AI capability that generates, optimizes, and translates content easily and quickly within the Spotler AI suite.
- Spotler AI - Predictive AI Predictive AI capability that forecasts customer value and conversion likelihood as part of the Spotler AI suite.
- Spotler AI - AI Analytics Natural-language AI analytics capability that lets users query their data and retrieve the right insights across all channels, part of the Spotler AI suite.
Quantifiable outcome
- Better e-commerce results through integrated CDP and marketing automation
Companies that use Squeezely
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Squeezely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
Squeezely partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopwarecoreSpotler has a dedicated Spotler x Shopware partnership offering e-commerce integrations. The CDP (Spotler Activate) integrates with Shopware for e-commerce businesses.
- Partner Network (Partnernetwerk)coreSpotler maintains an extensive partner network providing practical support, implementation services, and additional expertise to customers alongside their customer success team, support team, and technical specialists.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Squeezely competitors and assessment
Company assessmentEmerging players
- Insider: Insider is a fast-growing marketing personalization platform combining CDP, journey orchestration, and AI-driven personalization. Comparable as an emerging, commerce-focused CDP player targeting similar enterprise e-commerce use cases.
Direct peers
- Iterable: Iterable is a cross-channel marketing platform with native customer data capabilities, particularly strong in e-commerce and consumer brands. Comparable as a CDP-plus-orchestration platform serving similar enterprise e-commerce customers.
- mParticle: mParticle is a CDP focused on data quality, governance, and activation across marketing and product teams. Comparable in being a SaaS CDP targeting mid-market and enterprise customers with similar journey orchestration use cases.
- Tealium: Tealium provides a customer data platform with tag management, data layer, and real-time data orchestration, with strong adoption in European enterprise markets — a close functional peer to Squeezely for e-commerce and regulated industries.
- Klaviyo: Klaviyo is an e-commerce-centric customer data and marketing automation platform, particularly strong in Shopify integrations. Highly comparable as a commerce-first CDP-plus-email stack serving the same primary customer segment as Spotler Activate.
- Bloomreach (formerly Exponea): Bloomreach acquired Exponea, a CDP native to Central Europe with strong e-commerce personalization capabilities. Highly comparable given Exponea's European origin and CDP-plus-personalization positioning similar to Squeezely.
- Segment (Twilio): Twilio Segment is one of the most widely deployed CDPs globally, offering customer data collection, identity resolution, and downstream activation. Directly comparable as a CDP that serves e-commerce and enterprise customers with similar core functionality.
Broad incumbents
- Adobe Real-Time CDP: Adobe's Real-Time CDP is part of Adobe Experience Platform and serves large enterprise marketing stacks. Comparable as a CDP-with-broad-marketing-suite proposition competing for the same enterprise budget pool.
- Brevo (formerly Sendinblue): Brevo is a European-headquartered marketing platform combining email, SMS, CRM, and CDP-like functionality. Comparable as a multi-product marketing suite from a European base targeting SMB and mid-market customers.
- Salesforce Marketing Cloud CDP: Salesforce's CDP (formerly Genie/Interaction Studio) sits inside a broader marketing, commerce, and service cloud portfolio. Functions as an incumbent alternative for enterprises evaluating a CDP-plus-marketing-suite stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Squeezely social profiles
Digital presenceSqueezely compliance and trust
Trust signalCompliance4 records
Squeezely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squeezely leadership team
Management profileNumber of profiles
Profiles3 records
Squeezely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squeezely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squeezely
What does Squeezely do?
Squeezely provides a Customer Data Platform (CDP), now branded as Spotler Activate, that collects and unifies customer data to enable smart profiling, segmentation, and journey orchestration for e-commerce and B2B marketing. The platform is integrated within Spotler's broader marketing software portfolio and augmented by AI capabilities (Predictive, Generative, Conversational, and AI Analytics) to build conversion-focused marketing funnels and personalized customer experiences.
Is Squeezely a public or private company?
Squeezely is a private company. It is classified as corporate owned and is currently acquired.
When was Squeezely founded?
Squeezely was founded in 2016. It employs 1 to 10 people.
Where is Squeezely based?
Squeezely is headquartered in Rijswijk, Netherlands, in the Europe region.
How does Squeezely make money?
One revenue line is on record: software Subscription.
Who are Squeezely's main competitors?
Insider is listed as an emerging player. Direct peers are Iterable, mParticle, Tealium, Klaviyo, Bloomreach (formerly Exponea) and Segment (Twilio). Broad incumbents are Adobe Real-Time CDP, Brevo (formerly Sendinblue) and Salesforce Marketing Cloud CDP.
Does Squeezely have an API?
Yes. Spotler offers API access for custom integrations. The platform provides 'Spotler API's' described as 'Pas je integraties aan met onze krachtige API's' (Customize your integrations with our powerful APIs). Specific API types, authentication methods, rate limits, or sandbox availability are not detailed in the source. Developer documentation is at spotler.com/nl-nl/integraties.
What industry is Squeezely in?
Squeezely's product category is Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 541613 and its SIC code is 7370.