What Zooca does

Zooca (operating as Nordfolk ApS, CVR 41329149) is a Danish direct-to-consumer wellness company founded in 2004 and rebranded to Zooca in 2021. It sells a single product — Zooca® Original, an omega-3 dietary supplement derived from Calanus finmarchicus zooplankton harvested from the cold North Atlantic waters off Northern Norway and processed in Tromsø, Norway. The oil is unrefined and delivered in wax ester form (rather than triglyceride or phospholipid), containing EPA, DHA, and the less common SDA omega-3 fatty acids, plus natural astaxanthin antioxidant, plant sterols, and algae-based vitamin D. Zooca positions itself as a third-generation omega-3 (per GOED classification) with Friend of the Sea and Marin Trust sustainability certifications, a zero-waste production chain, and peer-reviewed clinical evidence (Cook et al, 2016) showing a 21% increase in Omega-3 Index at half the dose of concentrated fish oil.

The company operates exclusively in Denmark (with shipping to Greenland and Faroe Islands) through its zooca.dk e-commerce storefront built on Shopify, with payment processing via Stripe and email automation via Klaviyo. Its go-to-market is a direct-to-consumer, subscription-led model branded as "Fast Levering": a free first box (customer pays 39 kr shipping) converts to a 3-box recurring 90-day delivery at 465 kr (155 kr per box), with no binding or cancellation period. One-time purchase tiers (209 kr for 30 days, 565 kr for 90 days, 1,950 kr for a 12-month annual pack) supplement the subscription. Distribution is fulfilled from a Silkeborg warehouse via Danish parcel carriers (DAO, PostNord, GLS). Acquisition combines performance marketing (Facebook/Google retargeting), SEO/content marketing on omega-3 science and sustainability, Trustpilot social proof (4.7/5 stars "Fremragende"), and a brand ambassador program with Danish health and lifestyle influencers.

Zooca has no disclosed outside funding, no parent company, no subsidiaries, and no institutional investors visible in the data. Revenue is not publicly disclosed, and the company claims 20,000+ customers. The business is a single-product, single-geography DTC wellness brand whose investment case rests on scaling the Calanus oil platform beyond Denmark — either geographically or via adjacent product lines — with no evidence of either expansion vector currently underway.

Name

Zooca

Legal name

Nordfolk ApS

Website

https://zooca.dk

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Zooca (Nordfolk ApS) is a Danish DTC wellness brand selling a single omega-3 supplement, Zooca® Original, derived from Calanus finmarchicus zooplankton harvested off Northern Norway. It serves Danish health-conscious consumers through a subscription e-commerce model with no commitment.

Ownership category

akta.pro rank

Product category

Omega-3 Supplements

NAICS

Food (Health) Supplement Retailers (456191), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates) (AFAJALAK)

Keywords

• Omega-3 supplements
• Marine omega-3 oil
• Calanus finmarchicus
• Dietary supplements
• Subscription wellness

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription - Fast Levering: Recurring 90-day subscription delivering 3 boxes (180 capsules, 30-day supply per box) for 465 kr with free shipping. After initial 30-day trial period, customers are automatically enrolled. No binding or cancellation period required. This is the primary revenue driver and customer acquisition vehicle.
2. One-time Purchase - Single and Multi-box: Single 30-day box for 209 kr (plus shipping) or 3-box bundle for 565 kr with free shipping. One-time purchases available without subscription commitment.
3. Annual Package: 12-month supply delivered as 12 boxes shipped for 1,950 kr total with free shipping. Represents the highest volume one-time purchase option.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Zooca sells a single omega-3 dietary supplement called Zooca Original, made from unrefined oil extracted from Calanus finmarchicus zooplankton harvested from the cold North Atlantic waters off Northern Norway. The product is encapsulated and sold as boxes containing 60 capsules (30-day supply) via direct-to-consumer e-commerce in Denmark, with subscription and one-time purchase options. The oil contains omega-3 fatty acids in natural wax ester form (EPA, DHA, SDA), natural astaxanthin, plant sterols, and algae-based vitamin D.

Product overview

Zooca® Original is a single-product omega-3 supplement brand built around plankton-derived Calanus oil from Northern Norway. The product portfolio includes: (1) the core Zooca® Original omega-3 supplement (60 capsules per box, 30-day supply), available via (2) a subscription model called 'Fast Levering' offering automatic deliveries every 90 days at 465 kr for 3 boxes with no commitment, and (3) one-time purchase options at 209 kr (30-day), 565 kr (90-day), and 1,950 kr (annual 12-box pack). The trial pack offers 1 free box plus shipping to new customers transitioning to the subscription.

Differentiator

Problem solved

Functional benefit

Brands

• Zooca Original: Primary omega-3 supplement product line derived from Calanus finmarchicus plankton
• Calanus Oil

Products and services

• Zooca Original Omega-3 Supplement Unrefined omega-3 dietary supplement extracted from Calanus finmarchicus zooplankton harvested off Northern Norway. Available in 60-capsule boxes (30-day supply at 2 capsules daily). Contains EPA, DHA, SDA omega-3 fatty acids, natural astaxanthin, plant sterols, and algae-based vitamin D. Sold directly to Danish consumers through zooca.dk.
• Zooca Original Trial Pack (Prøvepakke) Customer acquisition offer providing 1 box free with customer paying only 39 kr shipping and handling. After 30 days, customer is automatically enrolled into the Fast Levering subscription: 3 boxes delivered every 90 days for 465 kr (155 kr per box) with free shipping. No binding or cancellation period. Max 1 per customer.
• Zooca Original Fast Levering (Subscription) Recurring subscription model delivering 3 boxes (180 capsules, 90-day supply) for 465 kr every 90 days with free shipping. Customers can postpone, pause, or cancel anytime before dispatch with no binding or cancellation period. Includes access to a customer portal for subscription management.
• Zooca Original 30-Day Supply (One-time Purchase) One-time purchase of a 30-day supply (60 capsules in 1 box) at 209 kr plus shipping. 2 capsules daily for 30 days. Free shipping on orders over 400 kr.
• Zooca Original 90-Day Supply (One-time Purchase) One-time purchase of a 90-day supply (3 boxes, 180 capsules total) at 565 kr with free shipping. Effective per-box price of 188.33 kr.
• Zooca Original Annual Pack (Årspakke) One-time purchase of a 12-month supply (12 boxes, 720 capsules total) delivered in one shipment for 1,950 kr with free shipping. Effective per-box price of 162.50 kr. Provides 12 months of supplementation at 2 capsules daily.

Quantifiable outcome

• Omega-3 Index increases by 21% after regular supplementation (Cook et al, 2016 clinical study)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Friend of the Sea (World Sustainability Organisation)coreStrategic or Co-development PartnerFriend of the Sea is the leading international certification standard for products protecting marine environments. Their annual independent audits verify Zooca's sustainable harvesting practices, zero bycatch claims, and environmental responsibility. The certification is a primary trust signal for environmentally conscious consumers and appears prominently in all marketing materials.
• Calanus A/ScoreStrategic or Co-development PartnerCalanus A/S is the Norwegian company responsible for harvesting Calanus finmarchicus from the Norwegian Sea and Barents Sea. They operate specialized fishing vessels using patent-pending net technology at ultra-low speeds (1 knot) to minimize bycatch. The company holds multiple patents in this area and is fully regulated by Norwegian authorities.
• Stripe (via Shopify)coreTechnology or IntegrationPayment processing infrastructure provider. Zooca's e-commerce platform (Shopify) uses Stripe to process all credit/debit card transactions. Stripe handles secure storage and transmission of payment credentials. All card data is processed in compliance with EU data protection standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pure Encapsulations: Premium practitioner-grade supplement brand with strong omega-3 lineup. Comparable in DTC + practitioner channel focus, purity claims, and clinical evidence emphasis, though broader product portfolio.
• Seven Seas: One of the most established omega-3 supplement brands in Europe (owned by Procter & Gamble). Comparable as a mass-market omega-3 supplement with strong EU retail presence, making it a primary substitute for Zooca consumers shopping for omega-3 specifically.
• Solgar: Premium nutraceutical brand with broad omega-3 line. Comparable to Zooca in premium positioning, sustainability messaging, and DTC + retail hybrid distribution across European markets.
• Nordic Naturals: US-based premium omega-3 supplement brand selling fish oil and other marine-sourced supplements via DTC and retail. Most direct comparable in premium DTC omega-3 positioning, scientific credibility, and broad product portfolio, though sourcing from fish rather than zooplankton.

Broad incumbents

• Pharmavite (Nature Made): Owner of Nature Made and Nature's Bounty supplement brands, with broad omega-3 categories. Comparable as a mass-market incumbent with vastly larger distribution and marketing resources, competing on price and shelf space rather than premium differentiation.
• Orkla Health: Norwegian-headquartered conglomerate with health/nutrition portfolio including Möller's Tran cod liver oil and other Nordic omega-3 brands. Comparable as a Nordic incumbent with overlapping retail distribution and similar sustainability narrative, operating in Zooca's potential geographic expansion markets.
• New Chapter (Procter & Gamble): Premium whole-food supplement brand owned by P&G with broad omega-3 lineup. Comparable as a premium-positioned supplement brand using sustainability and whole-food sourcing as differentiators, similar to Zooca's clean-label narrative.

Emerging players

• Aker BioMarine: Norwegian marine biotech company producing Superba krill oil, a competing marine-sourced omega-3 ingredient. Directly comparable in upstream marine ingredient supply and competing omega-3 delivery format (phospholipid-bound vs Zooca's wax-ester).
• BioGaia: Swedish probiotic and gut-health supplement company with DTC and healthcare professional channels. Comparable as a Nordic science-backed health supplement brand built on differentiated science (Lactobacillus reuteri strains), with similar premium positioning and clinical evidence focus.

Regional players

• Bioglan: Australian omega-3 and nutritional supplement brand. Comparable in product positioning (clean omega-3, fish oil focus) and DTC-subscription model, but operates primarily in APAC markets versus Zooca's Nordic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zooca.dk
• Instagraminstagram.com/zooca_dk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zooca