What Delicious & Sons does

Delicious & Sons is a Barcelona-headquartered, privately held food CPG company founded in 2016 that produces and sells Mediterranean organic sauces, pestos, aiolis, spreads, tapenades, and Italian truffle products to health-conscious consumers and wholesale/food-service buyers. The company operates under the legal entity MR Delicious & Sons, S.L. and employs 11–50 people. Its full product line is certified organic, gluten-free, non-GMO, and suitable for vegan/vegetarian diets, positioning the brand in the premium better-for-you Mediterranean category. The brand evolved from the founders' prior venture, Delishop, which operated 7 retail stores in Madrid and Barcelona and received design recognition including a 2017 Bronze Laus Award.

The company runs a dual-channel go-to-market: a direct-to-consumer e-commerce storefront (deliciousandsons.com) with separate USD and EUR pricing, and a wholesale division serving retail and food-service operators, including a dedicated US wholesale channel. Distribution is fulfilled from two regional centers — Poughkeepsie, NY for US orders and Barcelona for European orders — enabling transatlantic reach into the US, Spain, Portugal, and Andorra. Pricing spans roughly $5.60–$15.99 per unit, with a 'Build Your Case' 10% discount on 6+ items, multi-pack 3-packs, curated samplers, gift boxes, and free US shipping over $75.

Delicious & Sons monetizes exclusively through product sales; there is no disclosed outside funding, no M&A activity, no parent company, and no app or platform revenue. B Corp certification, 1% for the Planet membership, and a Tree Nation partnership (one tree planted per online order) anchor a sustainability-led brand and content strategy that includes a 40+ recipe platform and an annual Mediterranean Beach Cleanup program.

Name

Delicious & Sons

Legal name

MR DELICIOUS & SONS, S.L.

Website

https://deliciousandsons.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Delicious & Sons is a Barcelona-based, private Mediterranean food CPG brand founded in 2016 that sells certified organic, gluten-free, non-GMO sauces, pestos, aiolis, spreads, and truffle products directly to consumers and through wholesale channels in the US and Europe.

Ownership category

akta.pro rank

Product category

Specialty Mediterranean Sauces & Condiments

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Organic Mediterranean sauces
• Mediterranean condiments
• Plant-based spreads
• Truffle products
• Specialty food brand

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Direct E-commerce Sales: Delicious & Sons sells its products directly to consumers through its owned e-commerce website, offering products priced in USD and EUR. The company operates a 'Build Your Case' discount program where adding 6+ products to a case saves 10%, and free shipping is available on US orders over $75.
2. Wholesale Distribution: The company sells its Mediterranean food products through wholesale and retail distribution channels. A dedicated wholesale USA page exists, indicating B2B sales to retailers and food service operators. The company has been expanding its US wholesale footprint since first entering the US market in 2016.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Delicious & Sons produces and sells certified organic Mediterranean sauces, pestos, aiolis, spreads, tapenades, and truffle products. All items are made with extra virgin olive oil and are vegan/vegetarian, gluten-free, non-GMO, and organic. The company sells through its own e-commerce storefront to consumers worldwide and through wholesale channels to retailers and food service operators in the US and Europe.

Product overview

Delicious & Sons is a Mediterranean food company offering a diverse portfolio of organic, plant-based sauces, condiments, and spreads. The core product line includes Italian-style pestos (Basil Pesto Genovese and Sun-Dried Tomato Pesto Rosso), tomato sauces (Puttanesca, Tomato & Italian Olive, Tomato & Porcini Mushroom), premium aiolis (Saffron & Orange, Basil & Lemon), Mediterranean spreads and tapenades (Artichoke, Eggplant, Porcini Mushroom, Sun-Dried Tomato, Sweet Olive, Spicy Olive), and Italian truffle products (Black Truffle Oil, Black Truffle & Mushroom Sauce). The company offers multi-pack bundles, sampler gift boxes (including Truffles Sampler, Pesto Genovese & Pesto Rosso Sampler, Italian Pasta Sauce Sampler, and themed gift boxes for Spreads/Tapenades and Black Truffles), and case discounts for bulk purchasing. All products are certified organic, gluten-free, non-GMO, and suitable for vegetarian/vegan diets. Founded in 2016, the company sells directly to consumers via e-commerce with distribution centers in Poughkeepsie, NY (US) and Barcelona, Spain (Europe).

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Basil Pesto Genovese Organic basil pesto sauce made with extra virgin olive oil, for pasta, sandwiches, and as a dip. Certified organic, vegan, vegetarian, gluten-free, and non-GMO.
• Organic Pesto Rosso (Sun-Dried Tomato Pesto) Organic sun-dried tomato pesto sauce made with extra virgin olive oil, an alternative to traditional basil pesto. Certified organic, vegan, vegetarian, gluten-free, and non-GMO.
• Organic Puttanesca Sauce Organic Italian tomato sauce with olives and capers in traditional Puttanesca style. Certified organic, gluten-free, and non-GMO.
• Organic Tomato & Italian Olive Sauce Organic tomato sauce with Italian olives for pasta dishes. Certified organic, gluten-free, and non-GMO.
• Organic Tomato & Porcini Mushroom Sauce Organic tomato sauce with porcini mushrooms for pasta and risotto. Certified organic, gluten-free, and non-GMO.
• Organic Saffron & Orange Aioli Organic aioli sauce infused with saffron and orange for dipping and as a condiment. Certified organic, gluten-free, vegan, vegetarian, and non-GMO.
• Organic Basil & Lemon Aioli Organic aioli with fresh basil and lemon for dipping, spreading, and dressings. Certified organic, gluten-free, vegan, vegetarian, and non-GMO.
• Organic Sweet Olive Tapenade Organic spread made from sweet olives, for dipping, snacking, or as a pasta sauce ingredient. Certified organic, gluten-free, vegan, vegetarian, and non-GMO.
• Organic Spicy Olive Spread Organic spicy olive spread/tapenade with heat for Mediterranean appetizers and dishes. Certified organic, gluten-free, vegan, vegetarian, and non-GMO.
• Organic Artichoke Spread Organic spread made from artichokes, ideal for crudités, sandwiches, and Mediterranean dishes. Certified organic, gluten-free, vegan, vegetarian, and non-GMO.
• Organic Eggplant Spread Organic spread made from eggplant, versatile for Mediterranean appetizers and as a pasta sauce. Certified organic, gluten-free, vegan, vegetarian, and non-GMO.
• Organic Porcini Mushroom Spread Organic spread made from porcini mushrooms for pasta, risotto, or as a dip. Certified organic, gluten-free, vegan, vegetarian, and non-GMO.
• Organic Sun-Dried Tomato Spread Spread made from Italian sun-dried tomatoes with extra virgin olive oil for pasta sauce, salad accompaniment, sandwich spread, or dip for crudités. Certified organic, vegan, vegetarian, non-GMO, gluten-free, and egg-free. 6.35oz/180g jar.
• Black Truffle Oil Premium black truffle infused olive oil for finishing dishes, risotto, pasta, and gourmet cooking. Made with extra virgin olive oil.
• Black Truffle & Mushroom Sauce Gourmet sauce combining black truffle and mushrooms, ideal for pasta, risotto, and meat dishes.
• Italian Truffles Sampler Gift box sampler featuring Italian truffle products, including Black Truffle Oil and Black Truffle & Mushroom Sauce.
• Pesto Genovese & Pesto Rosso Sampler Curated sampler pack featuring both Organic Basil Pesto Genovese and Organic Pesto Rosso.
• Italian Pasta Sauce Sampler Curated sampler pack featuring Italian pasta sauces including Puttanesca, Tomato & Porcini Mushroom, and Tomato & Italian Olive sauces.
• Gift Box - Spreads and Tapenades Recyclable cardboard gift box containing Organic Spicy Olive Tapenade, Organic Sweet Olive Tapenade, Organic Sun-Dried Tomato Spread, Organic Porcini Mushroom Spread, Organic Artichoke Spread, and Organic Eggplant Spread. Certified organic, gluten-free, non-GMO, vegan and vegetarian, made with extra virgin olive oil. Currently available for Spain only.
• Gift Box - Italian Black Truffles Gift box containing Italian black truffle products. Currently available for Spain only.
• Gift Box Presentation Standalone gift packaging/presentation box sold as an add-on for customers purchasing products as gifts.
• US Wholesale Distribution Program B2B wholesale distribution of Mediterranean sauces, condiments, spreads, and truffle products to gourmet retailers, health food stores, and food service operators in the United States, supported from a US distribution center in Poughkeepsie, NY.

Quantifiable outcome

• 100% of products are certified organic, vegan/vegetarian, non-GMO, and gluten-free
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Tree NationcoreStrategic or Co-development PartnerDelicious & Sons partners with Tree Nation to plant 1 tree with every online sale, compensating for CO2 emissions from shipping. This partnership is a core component of the company's sustainability and environmental impact strategy, aligning with its B Corp values.
• 1% for the PlanetcoreStrategic or Co-development PartnerDelicious & Sons is a member of 1% for the Planet, committing 1% of annual sales to support environmental causes and environmental nonprofits. This membership reinforces the company's B Corp sustainability credentials.
• B Lab (B Corp)coreStrategic or Co-development PartnerDelicious & Sons holds B Corp certification from B Lab, meeting rigorous standards for social and environmental performance, accountability, and transparency. The company publicly advocates for B Corp status, publishing blog posts explaining 'Why we are B Corp.'

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Truff: Viral premium truffle hot sauce and condiment brand targeting younger consumers with high-AOV direct-to-consumer sales. Comparable to Delicious & Sons in premium truffle positioning and DTC-led growth, though narrower product line.
• Carbone Fine Food: Premium pasta sauce brand co-founded by celebrity chef Mario Carbone and now majority-owned by Sovos Brands/General Mills. Comparable premium positioning and clean-label credentials, with substantially larger marketing and distribution firepower.

Broad incumbents

• Filippo Berio: Major Italian olive oil and sauce brand with broad US and European grocery distribution. Comparable Mediterranean ingredient positioning and the olive-oil base used across Delicious & Sons' products, though at mainstream rather than premium price points.
• DeLallo: Family-owned Italian food brand offering pasta sauces, olive oils, pesto, and Mediterranean condiments. Overlaps with Delicious & Sons in pesto and Italian sauces across both DTC and wholesale/grocery channels.
• Mezzetta: Established US specialty food brand offering Italian/Mediterranean sauces, peppers, olives, and tapenades across grocery and natural channels. Overlaps with Delicious & Sons in Mediterranean condiments and tapenades but at lower price points with broader mass-market reach.
• The Silver Palate: Heritage premium condiment and sauce brand (pasta sauces, condiments, gift sets). Comparable to Delicious & Sons in premium jarred sauces, gourmet gifting, and US specialty grocery presence, though with longer history and broader mass retail distribution.

Direct peers

• Cucina Antica: US-based premium Italian sauce brand offering organic and clean-label pasta sauces in glass jars. Direct peer in product format (jarred sauces), price point, and Better-for-you positioning targeting natural-foods retail.
• Dalmatia Import Group: Producer of premium Mediterranean spreads, tapenades, and condiments (olive spreads, fig spreads). Direct peer to Delicious & Sons' tapenade/spread line in Mediterranean provenance, premium pricing, and gourmet retail channel strategy.
• Rao's Homemade: Premium Italian pasta-sauce brand sold in jars at premium price points across US grocery and DTC. Comparable to Delicious & Sons in target consumer (premium home cook), product format (jarred pasta sauces), and Mediterranean/Italian heritage positioning.
• Sabatino Tartufi: Italian truffle products brand (truffle oil, truffle sauces, preserved truffles) sold globally. Comparable to Delicious & Sons' Black Truffle Oil and Black Truffle & Mushroom Sauce SKUs in product, premium positioning, and US/European distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Delicious_Sons
• Facebookfacebook.com/veganeandoo
• Instagraminstagram.com/veganeando

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delicious & Sons