Spotler
Spotler is a UK-headquartered, privately held marketing software company that sells an integrated Marketing Cloud platform — combining CRM, email automation, events, personalisation, CDP, transactional email, e-commerce search, and AI — to B2B, commerce, and public sector organisations across six countries.
- Company typePrivate
- Founded2005
- HeadquartersGuildford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Spotler does
Spotler is a privately held European marketing software company headquartered in Guildford, United Kingdom, founded in 2005 and operating with 251–500 employees. It sells an integrated Marketing Cloud platform serving three primary segments: B2B marketing and communication teams (Marketing Cloud for B2B), e-commerce and retail businesses (Marketing Cloud for Commerce, augmented by the March 2023 acquisition of Sooqr B.V.), and public sector organisations (Service Cloud for Public Sector).
The platform is built as a modular suite combining CRM and lead management, email marketing automation, event management, website personalisation, conversational marketing, social media publishing, a customer data platform, transactional email, and search and merchandising, all integrated via Spotler Connect (a connector platform) and Spotler APIs. A dedicated Spotler AI layer adds conversational, generative, predictive, and natural-language analytics AI capabilities across the workflow. The technical differentiators cited include ease of implementation, integration breadth, and a compliance posture spanning ISO 27001, GDPR, WCAG, and the EU AI Act.
Spotler operates a hybrid go-to-market combining sales-led enterprise engagement (with Contact Sales, Request a Quote, and Online Demo options) and a product-led self-serve motion (with website login and free marketing tools such as UTM Builder, Contact Tracker, and Persona Builder). It distributes through direct enterprise sales, a partner and reseller network, and self-serve web access, with localised presence in the UK, Netherlands, Germany, Spain, Sweden, and Australia. Pricing is quote-based and not publicly disclosed, consistent with a subscription, annual billing SaaS model targeting mid-market and enterprise customers.
Spotler firmographics
Firmographics- Name
- Spotler
- Legal name
- Spotler
- Website
- https://spotler.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spotler is a UK-headquartered, privately held marketing software company that sells an integrated Marketing Cloud platform — combining CRM, email automation, events, personalisation, CDP, transactional email, e-commerce search, and AI — to B2B, commerce, and public sector organisations across six countries.
- Ownership category
- akta.pro rank
Spotler industry classification
Industry- Product category
- Marketing Automation Software
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Spotler is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Spotler business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Marketing Software Subscriptions: Spotler operates as a SaaS marketing software platform with subscription-based pricing for its Marketing Cloud products, including CRM & Lead Management, Email Marketing Automation, Event Management, Website Personalisation, Conversational Marketing, Social Media Publishing, Customer Data Platform, Transactional Emails, Search & Merchandising, and AI tools. The platform offers tiered solutions for B2B, Commerce, and Public Sector markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing (custom quotation) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Spotler product offering
Product offeringCore offering
Spotler sells a subscription-based Marketing Cloud SaaS platform that provides B2B marketers, e-commerce businesses, and public-sector organisations with integrated tools for CRM & lead management, email marketing automation, event management, website personalisation, conversational marketing, social media publishing, transactional email, customer data management, and AI-driven analytics. The offering is structured as three specialised suites (B2B, Commerce, Public Sector) augmented by Spotler AI capabilities and integration via Spotler Connect and APIs.
Product overview
Spotler offers a unified Marketing Cloud platform with specialized solutions for B2B, Commerce, and Public Sector organizations. The platform is built around a modular architecture combining CRM & Lead Management, Email Marketing Automation, Event Management, Website Personalisation, Conversational Marketing, Social Media Publishing, Customer Data Platform, Transactional Emails, and Search & Merchandising. The portfolio is enhanced by Spotler AI capabilities including Conversational AI, Generative AI, Predictive AI, and AI Analytics. Integration is facilitated through Spotler Connect (connector platform) and Spotler APIs. The March 2023 acquisition of Sooqr B.V. added personalized onsite search, product recommendations, and smart merchandising capabilities to strengthen Spotler's Commerce Experience Platform positioning.
Differentiator
Problem solved
Functional benefit
Brands
- Marketing Cloud for B2B: Connected B2B marketing tools for creating smart, targeted campaigns that convert leads into pipeline.
- Marketing Cloud for Commerce
- Service Cloud for Public Sector
- Spotler AI
- Spotler Connect
Products and services
- Marketing Cloud for B2B Connected B2B marketing tools that bring everything together for creating smart, targeted campaigns that turn leads into pipeline. Aimed at B2B marketing and communication professionals who need integrated marketing automation to manage leads, pipeline, and targeted campaigns.
- Marketing Cloud for Commerce Connected Commerce marketing tools that bring all data together for insights to grow revenue, boost retention and create seamless customer experiences. Built for e-commerce and retail businesses seeking connected commerce marketing tools.
- Service Cloud for Public Sector Connected customer service tools for public sector organisations covering Webcare for multi-channel contact, Social Publishing & Monitoring, and Conversational AI for automated citizen service queries.
- Spotler AI AI product suite offering Conversational AI (chatbots and automated support), Generative AI (content creation, optimisation and translation), Predictive AI (customer value and conversion forecasting), and AI Analytics (natural-language querying of marketing data) capabilities.
Quantifiable outcome
- 84% satisfaction rate from email campaigns (Kempinski Hotels custom welcome journey)
- +4 more outcomes
Companies that use Spotler
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Spotler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature8 records
Spotler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sooqr B.V.coreSpotler Group acquired Sooqr B.V. on 9 March 2023 to enhance e-commerce capabilities, particularly in personalised onsite search, product recommendations, and smart merchandising. The acquisition strengthens Spotler's position in the emerging Commerce Experience Platform category, leveraging Sooqr's technology with over 1100 customers worldwide.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Spotler competitors and assessment
Company assessmentDirect peers
- GetResponse: GetResponse is a European-origin email marketing, automation, webinar, and landing page platform serving SMBs and mid-market. Comparable to Spotler in product breadth and European customer base.
- HubSpot: HubSpot offers an integrated CRM, marketing automation, email, and AI-powered content tools platform targeting SMB and mid-market. It is the most direct competitive analogue to Spotler's Marketing Cloud for B2B, though at significantly larger global scale.
- Mailchimp (Intuit): Mailchimp is a leading email marketing and marketing automation platform with AI content and analytics capabilities. Overlaps directly with Spotler's email automation, AI Analytics, and Generative AI features, especially for SMB.
- Klaviyo: Klaviyo is a B2B SaaS marketing automation platform purpose-built for e-commerce, combining email, SMS, CDP, and AI personalisation. Direct overlap with Spotler's Commerce segment and Sooqr's search/merchandising capabilities.
- ActiveCampaign: ActiveCampaign provides email marketing, marketing automation, CRM, and conversational AI for SMB and mid-market B2B customers. Comparable to Spotler's B2B Marketing Cloud across automation, CRM, and AI chatbot functionality.
- Brevo (Sendinblue): Brevo is a European-headquartered marketing automation, email, SMS, and CRM platform serving SMBs and mid-market. Closely comparable to Spotler in geography, product mix (email, automation, transactional), and target segments.
- Omnisend: Omnisend is an e-commerce-focused email, SMS, and automation platform with strong retail/DTC positioning. Direct overlap with Spotler's Commerce Marketing Cloud and Sooqr-acquired search/merchandising stack.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise-scale marketing, email, social, advertising, and CDP platform. A broad incumbent competing with Spotler at the high end of the European enterprise market across similar use cases.
- Adobe Marketo Engage: Adobe Marketo Engage is an enterprise B2B marketing automation and lead management platform. Overlaps with Spotler's CRM & Lead Management and event management modules for larger B2B accounts.
Regional players
- Dotdigital: Dotdigital is a UK-headquartered customer engagement and marketing automation platform with strong European retail and B2B presence. Closely comparable to Spotler in geography, vertical mix, and product scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Spotler social profiles
Digital presenceSpotler compliance and trust
Trust signalCompliance4 records
Spotler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spotler leadership team
Management profileNumber of profiles
Profiles1 record
Spotler subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spotler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spotler M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spotler
What does Spotler do?
Spotler sells a subscription-based Marketing Cloud SaaS platform that provides B2B marketers, e-commerce businesses, and public-sector organisations with integrated tools for CRM & lead management, email marketing automation, event management, website personalisation, conversational marketing, social media publishing, transactional email, customer data management, and AI-driven analytics. The offering is structured as three specialised suites (B2B, Commerce, Public Sector) augmented by Spotler AI capabilities and integration via Spotler Connect and APIs.
Is Spotler a public or private company?
Spotler is a private company. It is classified as unknown and is currently operating.
When was Spotler founded?
Spotler was founded in 2005. It employs 51 to 100 people.
Where is Spotler based?
Spotler is headquartered in Guildford, United Kingdom, in the Europe region.
How does Spotler make money?
One revenue line is on record: saaS Marketing Software Subscriptions.
Who are Spotler's main competitors?
Direct peers on record are GetResponse, HubSpot, Mailchimp (Intuit), Klaviyo, ActiveCampaign, Brevo (Sendinblue) and Omnisend. Broad incumbents are Salesforce Marketing Cloud and Adobe Marketo Engage. Dotdigital is listed as a regional player.
Does Spotler have an API?
Yes. Spotler offers APIs and a connector platform (Spotler Connect) for customising integrations with any system. The API allows businesses to integrate and connect various tools with the Spotler platform.
What industry is Spotler in?
Spotler's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support).