Atlantic Shores Cooperative Association
Atlantic Shores Cooperative Association is a resident-governed cooperative senior living community in Virginia Beach, Virginia, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation across a 100-acre campus serving more than 600 residents.
- Company typePrivate
- Founded1996
- HeadquartersVirginia Beach, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Atlantic Shores Cooperative Association does
Atlantic Shores Cooperative Association operates a 100-acre residential senior living campus at 1200 Atlantic Shores Drive in Virginia Beach, Virginia, ten minutes from the oceanfront. Founded in 1996, it is structured as a resident-governed cooperative — Virginia's only such senior living community — where residents are also owners. The community serves more than 600 residents and accommodates over 500 independent living units (apartments and free-standing villas), 52 assisted living apartments (Harbourway), a 14-suite memory care neighborhood (Marina Bay), and a 50-bed Medicare-certified skilled nursing facility (Seaside Health Center) offering short-term rehabilitation and long-term care.
The product surface is a full continuum of care delivered on a single campus, supported by an on-site Wellness Center staffed by licensed medical professionals with 24/7 EMT availability, three chef-operated dining venues, and a comprehensive activities program. The technology stack is light and oriented toward care coordination and marketing operations: Caremerge is used for real-time caregiver-to-family messaging, Roobrik for care decision-support surveys, YouCanBookMe for tour scheduling, MoneyGauge for financial fit calculations, and Paycom for HR/payroll. There is no proprietary platform, no disclosed AI/ML capability, and no app.
The revenue model is recurring monthly fees across five care tiers, billed on subscription-style monthly cadences. Independent Living residents choose between two membership structures: Founding Membership (equity ownership with resale rights and cooperative voting) and Signature Membership (annual lease, lower upfront). Assisted living, memory care (private suites at $286/day, shared at $255/day), skilled nursing, and rehabilitation are all monthly-billed subscription contracts. GTM is sales-led and event-driven, with dedicated Sales Counselors, personalized in-person tours, Lunch & Learn programs featuring resident ambassadors, and a regional focus on the Hampton Roads area. There are no disclosed outside investors, no parent company, and no public ticker.
Atlantic Shores Cooperative Association firmographics
Firmographics- Name
- Atlantic Shores Cooperative Association
- Legal name
- Atlantic Shores Cooperative Association
- Website
- https://atlanticshoresliving.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Atlantic Shores Cooperative Association is a resident-governed cooperative senior living community in Virginia Beach, Virginia, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation across a 100-acre campus serving more than 600 residents.
- Ownership category
- akta.pro rank
Atlantic Shores Cooperative Association industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Membership Organizations (8600)
- akta.pro primary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
- akta.pro secondary industry
- Cooperative (Co-op) Housing Association Management (BPAJAHAC)
Keywords
Where Atlantic Shores Cooperative Association is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlantic Shores Cooperative Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Independent Living - Founding Membership (Ownership): Equity ownership model where founding members own their home and can resell it. Members pay monthly fees covering community services, amenities, and dining allowance. Members have voting rights in community governance and enjoy tax advantages of homeownership.
- Independent Living - Signature Membership (Rental): Annual lease renewal model with low upfront investment. Renters pay one-time fee plus monthly fee covering all community services, amenities, and dining allowance. No equity or voting rights.
- Assisted Living - Harbourway: Monthly fees for assisted living services including housekeeping, maintenance, and access to community amenities. 52 apartments with flexible care plans that can be customized and changed over time.
- Memory Care - Marina Bay: Daily rate pricing for memory care services. Private suites at $286/day, shared suites at $255/day. Includes round-the-clock licensed care, housekeeping, maintenance, and chef-prepared meals.
- Skilled Nursing - Seaside Health Center: Medicare-certified skilled nursing facility offering both short-term rehabilitation and long-term care. Daily rates for private or semiprivate furnished suites. 24/7 licensed nursing staff with comprehensive health services.
- Senior Rehabilitation Services: Individualized treatment plans seven days a week. Inpatient stays in private or semiprivate rooms. Includes physical therapy, occupational therapy, speech therapy, and pain management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Memory Care - Marina Bay |
| Subscription | Monthly | Floor Plan Cost Calculator |
| Subscription | Monthly | Founding Membership - Ownership |
| Subscription | Monthly | Signature Membership - Rental |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Atlantic Shores Cooperative Association product offering
Product offeringCore offering
Atlantic Shores Cooperative Association is a resident-governed senior living cooperative that provides a full continuum of care on a single 100-acre lakeside campus in Virginia Beach, VA. Residents can choose between an equity-ownership Founding Membership and a lease-based Signature Membership for Independent Living, with direct access to on-site Assisted Living (Harbourway), Memory Care (Marina Bay), Medicare-certified Skilled Nursing (Seaside Health Center), and Senior Rehabilitation services, plus a Wellness Center, three dining venues, and an extensive lifestyle and activities program.
Product overview
Atlantic Shores is a resident-governed cooperative senior living community offering a continuum of care across multiple living options. The portfolio includes Independent Living (500+ apartment and villa homes on 100-acre campus), Harbourway Assisted Living (52 apartments), Marina Bay Memory Care (14 suites), and Seaside Health Center skilled nursing (50 beds). Supporting services include on-campus Wellness Center, three award-winning dining venues, comprehensive rehabilitation, and extensive activities programs. Residents can choose between equity ownership (Founding Membership) or lease (Signature Membership) arrangements.
Differentiator
Problem solved
Functional benefit
Brands
- Harbourway: Assisted living facility within Atlantic Shores offering personalized care services for seniors
- Marina Bay
- Seaside Health Center
Products and services
- Independent Living Active retirement community offering senior independent living in apartment homes and villa homes on a 100-acre lakeside campus in Virginia Beach; includes home maintenance, lawn care, housekeeping, access to all community amenities, dining venues, and access to higher levels of on-site care if needs change.
- Harbourway Assisted Living Assisted living facility within Atlantic Shores offering 52 apartments with personalized care plans covering bathing, grooming, dressing, health checks, and professional therapy, plus a high staff-to-resident ratio with licensed practical nurses on staff.
- Marina Bay Memory Care Memory care neighborhood providing specialized Alzheimer's and dementia care in 14 suites with round-the-clock licensed care, high staff-to-resident ratio, personalized memory care programming, and a secure environment for residents with cognitive impairments; daily-rate pricing ($286/day private, $255/day shared).
- Seaside Health Center (Skilled Nursing) Medicare-certified skilled nursing facility with 50 beds providing short-term rehabilitation, long-term care, and hospice care around the clock, with 24/7 licensed nursing staff and comprehensive health services; one of only three local facilities to achieve the CMS 5-Star Quality Rating.
- Senior Rehabilitation Services Comprehensive rehabilitation program offering physical therapy, occupational therapy, speech therapy, and pain management with individualized treatment plans seven days a week in private or semiprivate rooms.
- On-Campus Wellness Center On-campus primary and urgent care facility for residents providing primary care, non-emergency urgent care, physical exams, blood pressure monitoring, immunizations, EKGs, emergency home visits, and 24/7 EMT support staffed by licensed medical professionals.
Quantifiable outcome
- Award-winning culinary team with People's Choice and Chef's Choice awards at March of Dimes Signature Chefs Events
- +4 more outcomes
Companies that use Atlantic Shores Cooperative Association
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Atlantic Shores Cooperative Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Atlantic Shores Cooperative Association partnerships and signals
Strategic signalScale indicators9 records
Expansion highlights5 records
Atlantic Shores Cooperative Association competitors and assessment
Company assessmentDirect peers
- Commonwealth Senior Living: Virginia-based operator of assisted living and memory care communities across the Commonwealth. Directly comparable to Atlantic Shores in geography, target customer (active seniors 55+ in Virginia), and continuum-of-care offering. A key regional competitor for new residents.
- Westminster-Canterbury of the Blue Ridge: Continuing care retirement community in Charlottesville, VA. Operates the same CCRC model (Independent Living, Assisted Living, Memory Care, Skilled Nursing on one campus) as Atlantic Shores, making it a direct comparably structured peer.
- Bay Lake (Liberty Senior Living): CCRC in Virginia Beach operated by Liberty Senior Living, located minutes from Atlantic Shores. Same target market, same continuum of care, and same local market — the closest direct head-to-head competitor.
- Runk & Pratt Senior Living Communities: Family-owned operator of multiple senior living and memory care communities in Virginia. Comparable in target customer, services, and continuum-of-care model, with a stronger multi-campus footprint that gives it scale advantages.
- Harmony Senior Services: Operates assisted living, memory care, and independent living communities across Virginia, West Virginia, and the Carolinas. Comparable in customer base and operating model to Atlantic Shores' health care and IL segments.
Broad incumbents
- Sunrise Senior Living: National senior living operator with broad assisted living, memory care, and independent living portfolio. Larger scale and brand recognition make it a broad incumbent competitor, particularly in premium IL and memory care markets like Virginia Beach.
- Atria Senior Living: National CCRC and assisted living operator with senior living communities across the U.S. A broad incumbent with overlapping capabilities, but its portfolio spans many markets rather than specializing in cooperative/CCRC models like Atlantic Shores.
- Brookdale Senior Living: Largest U.S. senior living operator, providing independent living, assisted living, memory care, and continuing care. Operates as a broad incumbent with national scale, contrasting with Atlantic Shores' single-campus, member-owned cooperative model.
- Five Star Senior Living: National senior living provider with independent living, assisted living, and memory care communities. Comparable service mix to Atlantic Shores' health care and IL offerings, though Five Star is a publicly listed broad incumbent.
Emerging players
- Phoenix Senior Living: Regional senior living operator focused on assisted living and memory care in the Southeast. Comparable to Atlantic Shores' Harbourway and Marina Bay segments, though it does not offer the full CCRC or cooperative ownership model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Atlantic Shores Cooperative Association social profiles
Digital presenceAtlantic Shores Cooperative Association compliance and trust
Trust signalCompliance6 records
Atlantic Shores Cooperative Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Shores Cooperative Association leadership team
Management profileNumber of profiles
Profiles7 records
Atlantic Shores Cooperative Association subsidiaries and ownership
Company hierarchySubsidiaries3 records
Atlantic Shores Cooperative Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Shores Cooperative Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Shores Cooperative Association
What does Atlantic Shores Cooperative Association do?
Atlantic Shores Cooperative Association is a resident-governed senior living cooperative that provides a full continuum of care on a single 100-acre lakeside campus in Virginia Beach, VA. Residents can choose between an equity-ownership Founding Membership and a lease-based Signature Membership for Independent Living, with direct access to on-site Assisted Living (Harbourway), Memory Care (Marina Bay), Medicare-certified Skilled Nursing (Seaside Health Center), and Senior Rehabilitation services, plus a Wellness Center, three dining venues, and an extensive lifestyle and activities program.
Is Atlantic Shores Cooperative Association a public or private company?
Atlantic Shores Cooperative Association is a private company. It is classified as management employee owned and is currently operating.
When was Atlantic Shores Cooperative Association founded?
Atlantic Shores Cooperative Association was founded in 1996. It employs 251 to 500 people.
Where is Atlantic Shores Cooperative Association based?
Atlantic Shores Cooperative Association is headquartered in Virginia Beach, United States, in the North America region.
How does Atlantic Shores Cooperative Association make money?
Six revenue lines are on record. Independent Living - Founding Membership (Ownership) is the primary driver. The others are independent Living - Signature Membership (Rental), assisted Living - Harbourway, memory Care - Marina Bay, skilled Nursing - Seaside Health Center and senior Rehabilitation Services.
Who are Atlantic Shores Cooperative Association's main competitors?
Direct peers on record are Commonwealth Senior Living, Westminster-Canterbury of the Blue Ridge, Bay Lake (Liberty Senior Living), Runk & Pratt Senior Living Communities and Harmony Senior Services. Broad incumbents are Sunrise Senior Living, Atria Senior Living, Brookdale Senior Living and Five Star Senior Living. Phoenix Senior Living is listed as an emerging player.
Does Atlantic Shores Cooperative Association have an API?
No public API is recorded for Atlantic Shores Cooperative Association.
What industry is Atlantic Shores Cooperative Association in?
Atlantic Shores Cooperative Association's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAC, Luxury/Resort-Style Independent Living Communities, with a secondary code of BPAJAHAC, Cooperative (Co-op) Housing Association Management. Its NAICS code is 623311 and its SIC code is 8050.