MTGGoldfish
MTGGoldfish is a privately held US company operating a Magic: The Gathering digital platform that provides card pricing data, deck building tools, metagame analysis, and strategy content for competitive players, collectors, and casual hobbyists across 15+ formats, monetized via a $6/month Premium subscription, card marketplace affiliate commissions, and merchandise sales.
- Company typePrivate
- Founded2012
- HeadquartersCalifornia, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What MTGGoldfish does
MTGGoldfish, Inc. is a privately held US company, founded in 2012, that operates mtggoldfish.com, a Magic: The Gathering focused digital platform combining card pricing data, deck building tools, metagame analysis, and original content. The platform serves competitive Magic players, collectors, and casual hobbyists across more than 15 game formats including Standard, Modern, Pioneer, Historic, Explorer, Timeless, Alchemy, Legacy, Vintage, Commander, Brawl, Pauper, Penny Dreadful, Premodern, and Duel Commander, covering both paper and Magic: The Gathering Online (MTGO) marketplaces. The site is explicitly independent of Wizards of the Coast LLC.
The company's underlying technology is a card pricing aggregation engine with real-time and historical price tracking, complemented by deck management, tournament deck list aggregation, metagame analysis, and collection portfolio tracking systems. Notable features include SuperBrew (a premium-tier deck recommendation feature that suggests decks from a user's existing collection), Movers & Shakers (price trend tracking), Visual Deck View, Stream Popout (a free stream overlay tool for content creators), and a Proxy Creator. The platform publishes regularly updated articles, podcasts, and video series covering strategy, deck analysis, and format coverage.
MTGGoldfish operates a community-led, freemium business model. Revenue is generated through three streams: a $6/month Premium membership offering SuperBrew, unlimited card tracking, unlimited price alerts, collection import, and price history downloads (with a 30-day money-back guarantee); affiliate commissions from card marketplaces including eBay Partner Network, TCGplayer (primary partner), CardKingdom, CardConduit, and Cardhoarder; and merchandise sales via a dedicated e-commerce store at mtggoldfishmerch.com selling accessories such as deck boxes, sleeves, playmats, tokens, and apparel. Distribution is global and primarily digital through the website, with social presence on Discord, YouTube, Twitch, Twitter/X, Facebook, Instagram, and Tumblr, and tournament coverage spanning competitive formats.
MTGGoldfish firmographics
Firmographics- Name
- MTGGoldfish
- Legal name
- MTGGoldfish, Inc.
- Website
- https://mtggoldfish.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MTGGoldfish is a privately held US company operating a Magic: The Gathering digital platform that provides card pricing data, deck building tools, metagame analysis, and strategy content for competitive players, collectors, and casual hobbyists across 15+ formats, monetized via a $6/month Premium subscription, card marketplace affiliate commissions, and merchandise sales.
- Ownership category
- akta.pro rank
MTGGoldfish industry classification
Industry- Product category
- Trading Card Game Platform
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Collectible Card Games (CCG/TCG) Retail (CRALAGAC)
Keywords
Where MTGGoldfish is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- United States
- HQ region
- North America
Markets served
MTGGoldfish business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Premium Subscription: Monthly subscription at $6/month providing SuperBrew deck finder, unlimited card tracking, unlimited price alerts, collection import and card price history downloads
- Affiliate Commissions: Earns commissions when users purchase from linked merchants including eBay Partner Network, TCGplayer.com, CardKingdom.com, CardConduit.com, Cardhoarder.com
- Merchandise Sales: Sells branded merchandise including deck boxes, sleeves, playmats, tokens, and apparel through mtggoldfishmerch.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Membership - $6/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MTGGoldfish product offering
Product offeringCore offering
MTGGoldfish operates a Magic: The Gathering focused digital platform that provides real-time and historical card pricing data across paper and MTGO formats, integrated deck building and metagame analysis tools, collection portfolio tracking, card spoilers and previews, and tournament coverage. The platform is supported by a $6/month Premium Membership subscription, affiliate commissions from third-party card retailers, and a separate branded merchandise storefront.
Product overview
MTGGoldfish is a Magic: The Gathering focused price tracking, deck building, and content platform. The core offering consists of a card price database providing real-time pricing across paper and digital formats for multiple game formats. Supporting features include deck building and metagame analysis tools, collection management, card spoilers and previews, movers and shakers (price change tracking), tournament coverage, and a content section with strategy articles and format analysis. The platform operates on a freemium model with a $6/month Premium Membership tier that adds SuperBrew deck finder, unlimited card tracking, unlimited price alerts, collection import, and price history downloads. Additional free tools include Visual Deck View, Stream Popout for content creators, and a Proxy Creator. The company also operates a merchandise store (mtggoldfishmerch.com) selling accessories like deck boxes, sleeves, playmats, tokens, and apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- Card Price Tracking & Database
Companies that use MTGGoldfish
Customer profileSegments4 records
Ideal customer profiles3 records
MTGGoldfish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MTGGoldfish partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- eBay Partner NetworkminorAffiliate partnership where MTGGoldfish earns commission when users purchase cards through eBay links. MTGGoldfish drives traffic to eBay's marketplace for card sales.
- TCGplayer.comcorePrimary affiliate partner for digital card sales. MTGGoldfish links to TCGplayer for users to purchase cards, earning affiliate commissions on each transaction.
- CardKingdom.comminorAffiliate partnership for paper card sales. MTGGoldfish earns commission when users purchase through CardKingdom links from the site.
- CardConduit.comminorAffiliate partnership for card marketplace integration. MTGGoldfish users can access CardConduit services for buying/selling cards.
- Cardhoarder.comminorAffiliate partnership for MTGO (Magic: The Gathering Online) card transactions. MTGGoldfish earns commissions when users purchase digital cards through Cardhoarder.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
MTGGoldfish competitors and assessment
Company assessmentDirect peers
- TCGplayer: Major MTG/TCG marketplace and price aggregation platform with its own content, deck builder, and price tracking tools. MTGGoldfish's core affiliate partner and the most direct competitor in the MTG card pricing/data space.
- CardKingdom: Premium MTG retailer with its own pricing data, buylist, and content offerings. An affiliate partner of MTGGoldfish and a direct competitor for MTG card buyers' attention.
- Star City Games: Long-established MTG retailer and content publisher with articles, podcasts, and video content. Operates a similar dual retail + editorial model targeting competitive MTG players.
- EDHREC: Commander-format deck recommendation and metagame data platform. Competes with MTGGoldfish's Commander content and deck discovery tools in the most popular MTG format.
- ChannelFireball: MTG retailer, content publisher, and tournament coverage site with articles, videos, and price data. Direct overlap in editorial content and card sales affiliate model.
Emerging players
- Scryfall: MTG card search engine and database with developer-friendly API. Competes in the card data layer that underpins MTGGoldfish's pricing and deck building tools.
- Archidekt: Online MTG deck building platform with collection tracking and pricing integration. Direct competitor in the deck building and management tooling category.
- Manabox: MTG collection management app with price tracking and deck features. Overlaps with MTGGoldfish's portfolio/collection management tools.
- AetherHub: MTG deck building, metagame, and tournament tracking platform. Competes in deck building and tournament coverage, particularly for Magic Online.
- Deckbox.org: TCG collection management and trading platform with price tracking for Magic and other card games. Competes in collection portfolio tracking.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MTGGoldfish social profiles
Digital presenceMTGGoldfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTGGoldfish leadership team
Management profileNumber of profiles
MTGGoldfish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTGGoldfish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTGGoldfish
What does MTGGoldfish do?
MTGGoldfish operates a Magic: The Gathering focused digital platform that provides real-time and historical card pricing data across paper and MTGO formats, integrated deck building and metagame analysis tools, collection portfolio tracking, card spoilers and previews, and tournament coverage. The platform is supported by a $6/month Premium Membership subscription, affiliate commissions from third-party card retailers, and a separate branded merchandise storefront.
Is MTGGoldfish a public or private company?
MTGGoldfish is a private company. It is classified as unknown and is currently operating.
When was MTGGoldfish founded?
MTGGoldfish was founded in 2012. It employs 1 to 10 people.
Where is MTGGoldfish based?
MTGGoldfish is headquartered in California, United States, in the North America region.
How does MTGGoldfish make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are affiliate Commissions and merchandise Sales.
Who are MTGGoldfish's main competitors?
Direct peers on record are TCGplayer, CardKingdom, Star City Games, EDHREC and ChannelFireball. Emerging players are Scryfall, Archidekt, Manabox, AetherHub and Deckbox.org.
Does MTGGoldfish have an API?
No public API is recorded for MTGGoldfish.
What industry is MTGGoldfish in?
MTGGoldfish's product category is Trading Card Game Platform. Its primary akta.pro industry code is CRALAGAC, Collectible Card Games (CCG/TCG) Retail. Its NAICS code is 45912 and its SIC code is 5945.