PSG Construction

What PSG Construction does

PSG Construction is a privately held, family-owned custom home builder and remodeler founded in 1987 by brothers Paul and Stephen Gidus, headquartered in Winter Park, Florida. The company serves affluent homeowners across Central Florida (Greater Orlando, Winter Park, Baldwin Park, Lake Eola Heights, Bay Point, and surrounding communities) with custom home construction, whole-house renovations, kitchen and bathroom remodeling, specialty room additions (libraries, wine cellars, guest suites), and historic home restoration. Projects typically range from $500K to over $2.5M, with the company's core technical competency being period-accurate historic restoration — including matching or custom-milling over 30 architectural details on a 1925 Lake Eola Heights bungalow and salvaging reclaimed late-1800s barn beams from upstate New York for structural and decorative use.

The company operates a project-based, one-time revenue model with quote-based pricing negotiated per engagement. Go-to-market is owner-led, consultative, and relationship-driven, with co-owner Paul Gidus personally involved in every project from planning through completion; no e-commerce, resellers, or channel intermediaries are used. Demand is generated through earned media (over $1M in editorial publicity across Southern Living, Better Homes and Gardens, HGTV, Woman's Day Kitchens & Baths, and others since 1997), industry awards (multiple Aurora Awards, Parade of Homes Grand Awards, Big 50 from Remodeling magazine, FHBA Remodeler of the Year 2018), referrals, and an annual print publication called The PSG Report. PSG has been ranked #1 among Central Florida home remodelers by Orlando Business Journal's "The List" in 2006 ($7M revenue) and 2007 ($4M revenue).

The customer base consists entirely of high-net-worth individuals making one-off, bespoke investments. Notable credentials include selection by NAHB to build the first-ever Renewed American Home (TRAH) for the 2007 International Builders Show, Certified Graduate Remodelor (CGR) designation held by the owners, membership in the American Custom Builders Council (an invitation-only national network of ~20 elite builders), and Florida Green Building Coalition certification for TRAH. The company is classified in firmographics as 1–10 employees and continues to publish active project galleries through 2024–2026, though no revenue has been disclosed since 2007.

Name

PSG Construction

Legal name

PSG Construction Inc.

Website

http://psgconstruction.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

PSG Construction is a family-owned custom home builder and remodeler founded in 1987 in Winter Park, Florida, serving affluent Central Florida homeowners with bespoke custom homes, whole-house renovations, and historic restoration projects.

Ownership category

akta.pro rank

Product category

Custom Home Building & Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Historic Home Renovation & Preservation (HSAPAEAG)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Custom home building
• Home renovations remodeling
• Historic home restoration
• Luxury residential construction
• Kitchen and bath remodeling

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Construction: PSG Construction builds bespoke custom homes for high-net-worth homeowners in Central Florida. Projects range from $1.5 million to over $2.5 million. Revenue is earned as a one-time project fee upon completion.
2. Whole-House Renovation & Remodeling: The company remodels and renovates existing homes, ranging from modest 1,650 sq ft renovations to multi-million dollar whole-house transformations. Revenue is project-based, negotiated per job.
3. Specialty Room Additions: Additions such as custom libraries, wine cellars, guest suites, and outdoor living spaces are sold as part of larger renovation projects or as standalone additions (e.g., a 1,100 sq ft library addition that won a Grand Award).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

PSG Construction designs and builds fully customized residential homes and performs high-end whole-house renovations, kitchen and bath remodels, room additions, and historic home restorations for affluent homeowners in Central Florida. Projects range from $1.5M to over $2.5M and are delivered on a quote-based, owner-managed basis with hands-on involvement from founder Paul Gidus. The company is notable for period-accurate historic restoration work, including sourcing reclaimed materials such as barn beams from upstate New York.

Product overview

PSG Construction is a Central Florida custom home builder and remodeler offering two primary service lines: Custom Home Building and Home Renovations & Remodeling. The company specializes in high-end residential construction featuring luxury amenities, premium materials, and meticulous craftsmanship. Their work includes whole house renovations, kitchen and bathroom remodeling, room additions, and historic home restoration. Notable projects include The Renewed American Home (the first-ever renovated home presented by NAHB), award-winning lake-front renovations, and rustic lodge retreats. The company is known for attention to period details in historic restorations and luxury finishes in custom homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Design and construction of fully customized residential homes tailored to client specifications, featuring high-end finishes, architectural details, and premium materials including features like wine cellars, libraries, and multi-generational living spaces for affluent Central Florida homeowners. Projects typically range from $1.5M to over $2.5M.
• Whole House Renovations Complete renovation and transformation of existing homes, including structural modifications, floor plan reconfiguration, and comprehensive updates to all living spaces while preserving architectural integrity for Central Florida homeowners.
• Kitchen Renovations Specialized kitchen remodeling services featuring custom cabinetry, premium appliances (Viking, GE Monogram, Wolf), granite and Silestone countertops, and design themes ranging from contemporary to rustic styles for high-end residential clients.
• Bathroom Renovations Luxury bathroom remodeling including master suite transformations, spa features, custom tile work, and period-appropriate fixtures for historic homes, serving high-net-worth Central Florida homeowners.
• Room Additions

Quantifiable outcome

• PSG ranked #1 among Central Florida home remodelers by Orlando Business Journal's 'The List' for both 2006 ($7M revenue) and 2007 ($4M revenue)
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Lucia Custom Home DesignerscoreStrategic or Co-development PartnerPSG Construction worked with Lucia Custom Home Designers (Jim Lucia) on multiple projects, including The Renewed American Home (TRAH) and conceptual plans for new homes (Bonifacio). Lucia provides architectural design and conceptual home plans for PSG's custom home projects.
• Lucia, Kassik and Monday Inc.coreStrategic or Co-development PartnerListed as additional team members for The Renewed American Home (TRAH) project alongside PSG Construction. This architectural firm collaborated on the historic 1909 home renovation showcased at the 2007 International Builders Show.
• Robb & Stuckey Furniture & Design StudiominorStrategic or Co-development PartnerAdditional team member for The Renewed American Home (TRAH) project, providing interior design and furniture styling services for the historic renovation showcased at the 2007 International Builders Show.
• Alex Stone ArchitectcoreStrategic or Co-development PartnerAlex Stone Architect (Maitland, FL) worked with PSG Construction on the Windows on the Water project (6,227 sq ft Lake Tibet contemporary renovation), designing the floor plan transformation to capitalize on the lake view and atmosphere.
• Designers West InteriorsminorStrategic or Co-development PartnerInterior design firm (Indiatlantic, FL) led by Liz Harris, serving as team member on the Windows on the Water project for PSG Construction.
• Busby CabinetsminorStrategic or Co-development PartnerCustom cabinetry provider (Orlando, FL) that created the free-standing art display and custom cabinetry for the Windows on the Water project, allowing lake views while separating living and dining rooms.
• Ross Design GroupcoreStrategic or Co-development PartnerJim Ross of Ross Design Group collaborated with PSG Construction on the Poole home restoration (circa 1925 Lake Eola Heights bungalow). Ross Design Group also created the Renaissance conceptual plan for new homes.
• CCS Restoration MillworkminorOthersProvided custom-milled windows for the Poole home historic restoration, matching the original three-over-one and four-over-one windows with true divided putty glazed sashes.
• Track Shack Youth FoundationminorOthersA 501(c)(3) nonprofit organization promoting health and fitness with emphasis on youth programs. Paul Gidus serves on the Board of Trustees. The foundation has contributed over $2 million to community programs since its 1994 inception.
• Greater Orlando Builders Association (GOBA)coreOthersGOBA represents and promotes the building industry in Greater Orlando, monitoring regulatory activities. PSG is a member, Paul Gidus served as 2015-2016 Chair of the GOBA Remodel/Design Council and was previously on the Parade of Homes Committee.
• Master Custom Builder Council (MCBC)coreOthersA Central Florida organization of leading custom home builders requiring invitation and rigorous application. PSG Construction is a member. Stephen Gidus was named MCBC Builder of the Year and served as President of HBA of Metro Orlando.
• National Association of Home Builders (NAHB)coreOthersFederation of 800+ state and local builders associations. PSG Construction is a member. Paul Gidus held the CGR (Certified Graduate Remodelor) designation. PSG was selected by NAHB as builder of The Renewed American Home (TRAH).
• Florida Home Builders Association (FHBA)coreOthers17,000 corporate-member professional and trade association representing Florida's residential construction industry. FHBA members produce over $40 billion annual economic impact. Paul Gidus received the FHBA Remodeler of the Year Award in 2018.
• American Custom Builders Council (ACBC)coreOthersA prestigious network of 20 highly-skilled custom home builders from across the nation who meet regularly, review company financials, share ideas, and seek to improve industry standards. PSG Construction is a member.
• NAHB Remodelors CouncilcoreOthersThe recognized advocate for the professional remodeling industry under NAHB. Provides education, certification, and information to members. PSG owners hold CGR (Certified Graduate Remodelor) designation through this council.
• Florida Green Building Coalition (FGBC)minorOthersA nonprofit Florida corporation dedicated to improving the built environment. The Renewed American Home was recognized as a Certified Florida Green Home by the FGBC, meeting the criteria for voluntary green home designation.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Brentwood Custom Homes: Brentwood Custom Homes is a Central Florida luxury custom home builder that was ranked #2 on the Orlando Business Journal's 'The List' of Central Florida home remodelers, directly behind PSG Construction. Comparable in geography, customer base (high-net-worth Orlando homeowners), and custom home project size.
• Kancor Construction: Kancor Construction is a Central Florida home remodeler ranked #2 on the 2006 Orlando Business Journal 'The List' of Central Florida home remodelers, immediately behind PSG's $7M revenue year. Directly comparable in market, service mix, and customer segment.
• Phil Kean Design Group: Phil Kean Design Group is a Winter Park / Central Florida luxury custom home builder and remodeler with deep roots in the same market PSG serves. Comparable in custom-home project size, design-forward positioning, and high-net-worth homeowner client base.
• John Cannon Homes: John Cannon Homes is a Florida-based luxury custom home builder operating across multiple Florida markets, with comparable luxury positioning and custom project sizes. Direct competitor for high-net-worth custom home construction.
• Marc Rutenberg Homes: Marc Rutenberg Homes is a Tampa Bay / Central Florida luxury custom home builder with comparable premium positioning, custom project sizes, and award-winning reputation. Similar in customer profile (affluent Florida homeowners) and service mix.
• Bella Custom Homes: Bella Custom Homes is an Orlando-based luxury custom home builder serving high-net-worth homeowners in the same Central Florida market. Directly comparable in scale, customer profile, and custom home construction service offering.

Others

• Master Custom Builder Council members: The Master Custom Builder Council is an invitation-only Central Florida organization of leading custom home builders of which PSG Construction is a member. Fellow member builders represent the closest peer set in scale, certification requirements, and premium positioning.
• American Custom Builders Council members: The American Custom Builders Council is a national network of ~20 elite custom home builders that PSG Construction is a member of. Member builders represent the closest peer set nationally for premium custom home construction capability and business standards.

Broad incumbents

• Toll Brothers: Toll Brothers is a large publicly-traded luxury homebuilder operating across the U.S. including Florida. Represents the broader luxury homebuilding category but operates at significantly larger scale, with production-builder economics rather than bespoke single-project delivery.

Regional players

• ICI Homes: ICI Homes is a Florida-based homebuilder serving multiple Florida markets with both production and custom offerings. Comparable in Florida regional focus and luxury positioning but with broader scale and semi-custom rather than fully bespoke delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/psgconstruction
• LinkedInlinkedin.com/company/paul-gidus-4852a2b
• Pinterestpinterest.com/psgconstruction

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSG Construction