Picooc Technology
PICOOC Technology is a China-based consumer health hardware company that designs and sells AI-enabled body composition smart scales and adjacent wellness devices (sphygmomanometer, massage guns), serving health-conscious individual consumers across China, Europe, Japan, Korea, the Philippines, and Russia.
- Company typePrivate
- Founded2013
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Picooc Technology does
PICOOC Technology Co., Ltd. is a privately held Chinese smart health device company founded in 2013 in Beijing, with an engineering office in Shenzhen. The company designs and sells consumer body composition scales built around Bioelectrical Impedance Analysis (BIA) sensors — currently four SKUs (Mini, S1 Pro, S3 Lite, S3) ranging from €39.99 to €129 RRP — combined with the PICOOC mobile app and a proprietary AI engine called the PICOOC Health Measurement System (PHMS). PHMS interprets impedance measurements alongside user-supplied inputs (age, gender, height) to compute thirteen body composition values (body fat, muscle, visceral fat, bone mass, water, protein, BMI, BMR, body type, biological age, skeletal muscle, plus a proprietary PICOOC Score) and provides trend analysis and personalized health recommendations; algorithms run partially on-device and on PICOOC's servers (with EU data hosted in Germany) and improve over time via automatic cloud updates applied to historical measurements. PICOOC generates revenue predominantly through one-time hardware sales conducted via its own regional e-commerce storefronts — picooc.com for China/global, eu.picooc.com with German, English, Italian, and Spanish sites, plus dedicated storefronts for Japan, Korea, and the Philippines — and through a European distribution partnership with intellidi GmbH (Friedrichshafen, Germany) that handles EU import, fulfillment, GDPR compliance, and customer support; an online personal training subscription called PICOOC Training Camp is listed as forthcoming. The product portfolio is broadening beyond scales to include the X1 sphygmomanometer, standard and heat-therapy massage guns, and an upcoming yoga mat, all integrating with the PICOOC app. Customers are health-conscious individual consumers and households; no enterprise or B2B segment is served, and no recurring subscription revenue is currently in market.
Picooc Technology firmographics
Firmographics- Name
- Picooc Technology
- Legal name
- PICOOC Technology Co., Ltd.
- Website
- https://picooc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PICOOC Technology is a China-based consumer health hardware company that designs and sells AI-enabled body composition smart scales and adjacent wellness devices (sphygmomanometer, massage guns), serving health-conscious individual consumers across China, Europe, Japan, Korea, the Philippines, and Russia.
- Ownership category
- akta.pro rank
Picooc Technology industry classification
Industry- Product category
- Smart Health Devices (Consumer Body Composition Scales)
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Smart Scales & Body Composition Analyzers (CRACAQAA)
- akta.pro secondary industries
- Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where Picooc Technology is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Picooc Technology business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: PICOOC generates revenue primarily from the sale of physical body composition scales. The product lineup includes Mini, S1 Pro, S3 Lite, and S3 models, sold as one-time hardware purchases through e-commerce storefronts and channel partners. No recurring subscription is required for core scale functionality.
- PICOOC Training Camp (Upcoming Online Personal Training Service): PICOOC is developing an online personal training service called 'PICOOC Training Camp' which is listed as 'Coming soon' on the website, indicating a planned future service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mini - Compact Bluetooth Body Fat Scale |
| One time/ perpetual license | Pay-as-you-go | S1 Pro - Extra Wide Bluetooth Body Fat Scale |
| One time/ perpetual license | Pay-as-you-go | S3 Lite - WiFi Smart Body Composition Scale |
| One time/ perpetual license | Pay-as-you-go | S3 - Top Model with Dual WiFi & Bluetooth Connectivity |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Picooc Technology product offering
Product offeringCore offering
PICOOC designs, manufactures, and sells smart body composition scales that use bioelectrical impedance analysis (BIA) sensors paired with its proprietary PHMS AI engine to measure 13 body composition values in approximately 3 seconds. The company sells these devices directly to consumers through its own multi-regional e-commerce storefronts (China, Europe, Japan, Korea, Philippines, Russia) and via a European distribution partner, complemented by a companion mobile app that records and analyzes health trends. The product line spans the entry-level Bluetooth Mini through the WiFi/Bluetooth dual-mode S3, with additional connected wellness accessories including a blood pressure monitor and massage devices.
Product overview
PICOOC Technology offers a comprehensive smart health ecosystem centered on intelligent body analysis scales complemented by health monitoring accessories and wellness devices. The core product line includes four smart body fat scales (Mini, S1 Pro, S3 Lite, S3) that utilize Bioelecttrical Impedance Analysis (BIA) technology combined with proprietary AI algorithms to measure 13 body composition metrics. These scales connect via Bluetooth or WiFi to the PICOOC App, which serves as the central hub for health data tracking, trend analysis, and personalized insights through the PHMS (PICOOC Health Measurement System). The ecosystem extends to blood pressure monitors, massage guns, and upcoming yoga mats. All devices share a common design philosophy emphasizing ultra-white tempered glass, precision sensors, and seamless data synchronization with the PICOOC app for comprehensive health monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- PICOOC Training Camp: Online personal training service offered through the PICOOC ecosystem.
Products and services
- PICOOC Mini Smart Body Fat Scale A compact Bluetooth body fat scale (26x26cm square design) with brushed stainless steel sensors, tempered glass surface, red LED display, and BIA technology, sold retail at an RRP of €39.99 with unlimited users supported and up to 12 months battery life.
- PICOOC S1 Pro Smart Body Fat Scale An extra-wide Bluetooth body fat scale (34x26cm rectangular, low-center-of-gravity design) with aviation-grade tempered glass, brushed stainless steel sensors, and red LED display, sold at an RRP of approximately €69 with unlimited users and up to 11 months battery life.
- PICOOC S3 Lite Smart Body Composition Scale A WiFi-enabled (2.4GHz) intelligent body composition scale with ITO film sensors, intelligent user recognition, automatic data synchronization, and ultra-white tempered glass surface, sold at an RRP of €89 and supporting up to 10 recommended users with up to 10 months battery life.
- PICOOC S3 Smart Body Composition Scale The premium top model featuring dual-mode WiFi and Bluetooth connectivity, dual-core processor for 3-second measurements, ITO film sensors, and ultra-bright white LED display, sold at an RRP of €129 on a 33.2x33.2cm surface with up to 10 recommended users and up to 9 months battery life.
- PICOOC Mini U Smart Body Composition Scale A compact smart body composition scale (287mm edge length, 20mm thick) with dual WiFi and Bluetooth connectivity, strengthened glass surface, hidden red LED display, and high-precision sensors with BIA chip, sold in the Japanese market.
- PICOOC X1 Sphygmomanometer (Blood Pressure Monitor) A connected blood pressure monitor that integrates with the PICOOC app, allowing users to track blood pressure data alongside body composition measurements within the same ecosystem.
- PICOOC Massage Gun (Fascial Massage Device) A PICOOC-branded fascial massage device for muscle recovery and relaxation, part of the company's expanding connected health and wellness product ecosystem.
- PICOOC Heat Therapy Massage Gun An advanced PICOOC-branded massage gun with added heat therapy functionality for enhanced muscle recovery and therapeutic benefits.
- PICOOC App (iOS and Android companion application) The PICOOC mobile application serves as the central analytics hub for PICOOC smart body composition scales, recording and analyzing 13 body values (weight, body fat, muscle mass, visceral fat, bone mass, water, protein, BMI, BMR, body type, biological age, skeletal muscle, PICOOC Score) and providing PHMS AI-driven personalized health insights and trend analysis.
Quantifiable outcome
- Measurement speed of 3 seconds, up to 3x faster than conventional body analyzers (S3 dual-core processor)
- +2 more outcomes
Companies that use Picooc Technology
Customer profileSegments2 records
Ideal customer profiles1 record
Picooc Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
Picooc Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- intellidi GmbHcoreintellidi GmbH serves as the European import and distribution partner for PICOOC, managing physical distribution across European markets from Friedrichshafen, Germany. They handle customer support, operate the eu.picooc.com storefront and shop.intellidi.com e-commerce platform, and manage EU data privacy compliance (as the responsible EU entity under GDPR). Phone: +49 7541 3979-400.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Picooc Technology competitors and assessment
Company assessmentDirect peers
- Withings: Withings (acquired by Nokia, now independent) is the most direct Western peer: a pioneer of connected body composition scales (Body+) with a companion app providing body composition analytics and health trend tracking — virtually identical product positioning to PICOOC's Mini/S3 lineup.
- Xiaomi (Mi Body Composition Scale): Xiaomi's Mi Body Composition Scale is the dominant low-priced smart scale in China and globally. It is the most direct head-to-head competitor in PICOOC's home market and across international DTC channels, competing on BIA-based 10+ body metrics at sub-$50 price points.
- Renpho: Renpho is a global direct-to-consumer smart body fat scale brand with strong Amazon US/UK presence and a companion app providing 13 body composition metrics — essentially the same product-market proposition as PICOOC.
- Eufy (Anker Innovations): Eufy, Anker's smart home brand, sells a Smart Scale P2/P3 with BIA sensors and app integration. It directly competes with PICOOC's premium-tier S3 Lite and S3 in Western markets through Amazon and eufy.com.
- InBody: InBody is a global leader in professional-grade BIA body composition analyzers used in clinics, gyms and homes. Its consumer InBody Dial and Band products overlap directly with PICOOC's premium multi-metric positioning and represent the technological gold standard in the category.
- Huawei (Honor Smart Scale): Huawei sells smart body composition scales integrated with Huawei Health app in China and overseas. As a major Chinese consumer electronics player, it is a direct competitor in PICOOC's home market and a deep-pocketed threat if it expands scale line distribution internationally.
Broad incumbents
- Tanita: Tanita is the Japanese incumbent in body composition monitoring, with both consumer scales and clinical-grade analyzers. It is a category founder comparable to PICOOC and competes across PICOOC's Japan and international DTC channels with established brand recognition.
- Omron Healthcare: Omron is a global leader in consumer and clinical health monitoring devices, including body composition monitors and blood pressure monitors. PICOOC's X1 sphygmomanometer directly competes with Omron's home BP monitor line, and its scales are an adjacent category.
- Garmin: Garmin sells the Index S2 smart scale that integrates with Garmin Connect, competing with PICOOC's premium S3 in fitness enthusiast segments. Garmin's broader wearable ecosystem and brand strength make it a broader incumbent rather than a direct head-to-head rival.
- Fitbit (Google): Fitbit's Aria/Aria Air smart scales integrate with Fitbit's app ecosystem. As part of Google, Fitbit is a broader incumbent that bundles body composition data with wrist wearables — the same wrist-to-scale bundling threat that constrains standalone scale TAM.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Picooc Technology social profiles
Digital presencePicooc Technology compliance and trust
Trust signalCompliance4 records
Picooc Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picooc Technology leadership team
Management profileNumber of profiles
Profiles3 records
Picooc Technology funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picooc Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picooc Technology
What does Picooc Technology do?
PICOOC designs, manufactures, and sells smart body composition scales that use bioelectrical impedance analysis (BIA) sensors paired with its proprietary PHMS AI engine to measure 13 body composition values in approximately 3 seconds. The company sells these devices directly to consumers through its own multi-regional e-commerce storefronts (China, Europe, Japan, Korea, Philippines, Russia) and via a European distribution partner, complemented by a companion mobile app that records and analyzes health trends. The product line spans the entry-level Bluetooth Mini through the WiFi/Bluetooth dual-mode S3, with additional connected wellness accessories including a blood pressure monitor and massage devices.
Is Picooc Technology a public or private company?
Picooc Technology is a private company. It is classified as venture growth investor backed and is currently operating.
When was Picooc Technology founded?
Picooc Technology was founded in 2013. It employs 51 to 100 people.
Where is Picooc Technology based?
Picooc Technology is headquartered in Beijing, China, in the Asia region.
How does Picooc Technology make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are PICOOC Training Camp (Upcoming Online Personal Training Service).
Who are Picooc Technology's main competitors?
Direct peers on record are Withings, Xiaomi (Mi Body Composition Scale), Renpho, Eufy (Anker Innovations), InBody and Huawei (Honor Smart Scale). Broad incumbents are Tanita, Omron Healthcare, Garmin and Fitbit (Google).
Does Picooc Technology have an API?
No public API is recorded for Picooc Technology.
What industry is Picooc Technology in?
Picooc Technology's product category is Smart Health Devices (Consumer Body Composition Scales). Its primary akta.pro industry code is CRACAQAA, Smart Scales & Body Composition Analyzers, with a secondary code of HLAHACAJ, Consumer Health Wearables & Fitness Trackers (Wellness Monitoring). Its NAICS code is 334510 and its SIC code is 3845.