Name

Rupp + Hubrach Optik

Legal name

Rupp + Hubrach Optik GmbH

Website

https://rh-brillenglas.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ophthalmic Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Prescription eyeglass lenses
• Progressive lens manufacturing
• Ophthalmic lens coatings
• Freeform lens technology
• Optical lens production

Headquarters

HQ city

Bamberg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Branded Prescription Lens Sales: R+H manufactures and sells premium branded prescription eyeglass lenses (single vision and progressive/multifocal) exclusively to eye care professionals (opticians). Lenses are produced to order in Bamberg, Germany. Revenue is generated through direct B2B lens orders, with pricing typically passed through the optician to the end consumer. The company also generates revenue from lens enhancements (coatings, tints, photochromic treatments) and specialty products (sports lenses, driving lenses).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Rupp + Hubrach Optik GmbH manufactures branded prescription eyeglass lenses — including single-vision, progressive/multifocal, occupational, driving, sports, and digital-screen lenses — produced to order at facilities in Bamberg, Germany and Blessington, Ireland. The portfolio is complemented by proprietary coating systems (Nanoperl-S, GHnc), photochromic and polarized technologies (Transitions®, Xperio®), and is sold exclusively through eye care professionals (opticians) in the DACH region via direct sales, regional field reps, and the NUVOLA partner portal.

Product overview

Rupp + Hubrach (R+H) is a German eyewear lens manufacturer producing branded prescription lenses. The product portfolio centers on progressive lenses (Gleitsichtgläser) including premium brands SiiA® (with SiiA 2), anateo® ME, Seleo®, and enoa®, alongside specialized products like EyeDrive® for driving, EyeScreen® for digital eye strain, and Nah XL for intermediate vision. The offering includes lens coatings (Nanoperl-S, GHnc), photochromic technology (Transitions®), polarizing filters (Xperio®), and UV protection. Production is concentrated in Bamberg, Germany with approximately 360 employees delivering around 10,000 lenses daily. The portfolio also includes Kodak Lens products acquired in 2019. Products are distributed exclusively through optician partners rather than direct-to-consumer.

Differentiator

Problem solved

Functional benefit

Brands

• SiiA®: Top-Gleitsichtglas 'Gleitsicht in Perfektion' mit individuellen Eigenschaften wie Smartphone-Unterstützung und patentiertem Nachtmodus
• EyeDrive®
• Intuitiv™ Technology
• anateo®
• YSIS
• Nanoperl-S
• enoa®
• Seleo®
• KODAK Lens
• NUVOLA
• Visionär
• EyeScreen®

Products and services

• SiiA® Progressive Lens Premium branded progressive (multifocal) eyeglass lens that adapts to individual visual behavior, handedness, and lifestyle. Performs up to 486,000 wavefront calculations per lens and includes smartphone support mode and patented night mode. Sold to eye care professionals (opticians) in the DACH region.
• SiiA 2 Progressive Lens Second-generation SiiA® premium progressive lens with Calculation Technology 2.0, expanded near area (up to 30%) and a new Panorama mode for approximately 20% wider distance vision. Sold to opticians.
• anateo® ME Progressive Lens Performance-tier branded progressive lens that considers anatomy, posture, working distance, and eyewear fit. Also available as single-vision lens. Sold to opticians.
• Seleo® Progressive Lens Entry-level branded progressive lens with comfort optimization (Nah XL optimization stage 1, COMFORT tier), Made in Bamberg. Sold to opticians.
• enoa® Progressive Lens Entry-level branded progressive lens launched in 2022 to complete R+H's brand progressive lens portfolio at the brand entry tier. Sold to opticians.
• EyeDrive® Driving Lens Specialized driving lens with Reflect Control Technology that reduces night-time glare by up to 90%. Available with Surround View for an extra-wide field of view and combinable with Transitions® XTRActive®. Sold to opticians.
• EyeScreen® BlueCut Digital Lens Blue light filtering lens that reduces potentially harmful blue-violet light, offers UV 400 protection, and is optimized for prolonged digital media use. Sold to opticians.
• Nah XL Occupational Lens Specialized intermediate-range occupational lens designed to complement progressive lenses, available in three optimization stages: Seleo® (COMFORT), anateo® ME (PERFORMANCE), and SiiA® (HIGHEND). Sold to opticians.
• Sports.free Sports Lens Sport-specific lens line with precise calculation and optimization of viewing points for performance, designed in wrap-around form for curved sports frames. Available with self-tinting (Transitions), polarizing, and contrast-enhancing options. Sold to opticians and offered through exclusive sports eyewear partnerships with uvex and O'Neill.
• Nanoperl-S Lens Coating Premium multi-layer coating system with hydrophobic, easy-clean, anti-static, anti-reflective and scratch-resistant properties, available in three variants: Pure (highest aesthetics, <0.2% reflectivity), UV Plus (up to 90% glare reduction at night), and UV Blue (blue light filtering). Sold to opticians as an add-on to base lens orders.
• GHnc Nanocomposite Hard Coating Proprietary nanocomposite hard coating for plastic lenses co-developed with the Fraunhofer Institute for New Materials (INM). Makes lens surfaces harder, more robust, and easier to care for. Awarded the German Innovation Prize. Sold to opticians as a lens finish.
• Transitions® Photochromic Lenses Photochromic lens technology that automatically darkens in sunlight and clears indoors, providing 24-hour light protection. Available in GEN S™, Color Touch™, XTRActive®, Style Mirrors, and Arancia variants. Licensed through Transitions Optical and integrated into the R+H branded portfolio. Sold to opticians.
• Xperio® Polarized Lenses Polarizing lens technology that filters reflections from water, snow, and wet roads for clearer, more detailed vision. Available in brown, grey, and grey-green colors. Distributed as a co-branded product within the R+H branded lens portfolio. Sold to opticians.
• UV 400 Protection Extended UV protection covering wavelengths above 380nm to protect against short- and long-term UV damage. Sold to opticians as an add-on lens feature.
• Brillant Contrast Enhancement Color-enhancing lens treatment that provides higher contrast through brown, green, grey colors or gradients. Sold to opticians as a lens tint option.
• Kodak Lens Unique Infinite Premium progressive lens in the KODAK Lenses portfolio that R+H produces and distributes under the Kodak Lens brand acquired in 2019, including the Kodak Lens Unique Infinite model. Sold to opticians.

Quantifiable outcome

• Up to 35% larger visual fields through Intuitiv™ handedness-optimized lens design
• +7 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EssilorLuxottica GroupcoreStrategic or Co-development Partner · 1 January 2003R+H became part of the EssilorLuxottica Group (then BBGR/Essilor-Gruppe) in 2003 when owners Werner Rupp and Günther Hubrach exited and Gerhard Alliger and Ralf Thiehofe took over management. EssilorLuxottica is the global parent company. The relationship provides R+H access to global R&D resources, shared production capabilities (notably the Blessington, Ireland mineral glass facility serving all of Essilor Group Europe), and the group's distribution infrastructure. R+H maintains operational independence in product development and manufacturing.
• uvex sportscoreStrategic or Co-development PartnerExclusive cooperation for sports eyewear with uvex, providing R+H prescription lens inserts and coatings for uvex sportstyle RX, RXc, RXd, RXs, and RXi sport goggle models. R+H produces customized prescription lenses tailored to uvex frame geometries, including self-tinting (Transitions), polarizing, and contrast-enhancing options. Partnership covers cycling, running, skiing, and outdoor sports.
• O'NeillcoreStrategic or Co-development PartnerExclusive cooperation for sports eyewear with O'Neill, providing R+H prescription lenses in ZEROFORMTM material frames for water sports, surfing, and outdoor activities. R+H produces prescription lenses with self-tinting (Transitions), polarizing, and mirror coating options for O'Neill's Coastline, 9021, 9061, 9017, 9020, 9025, 9027, 9028, 9029, 9052, 9055, 9056, and Barrel 2.0 models.
• Transitions OpticalcoreTechnology or IntegrationR+H offers Transitions® self-tinting lens technology across its branded portfolio including GEN S™, Color Touch™, XTRActive®, Style Mirrors, and Arancia variants. Transitions technology enables lenses to darken automatically in sunlight and clear indoors, providing 24-hour light protection. R+H is a licensed Transitions partner and integrates Transitions technology into its Nanoperl-S coating system.
• Fraunhofer Institute for New Materials (INM), SaarbrückenminorStrategic or Co-development PartnerJoint development partner for the GHnc Nanocomposite Hard Coating technology launched in 1994. The cooperation combined R+H's ophthalmic coating expertise with the Fraunhofer Institute's materials science capabilities to create a world-first nanocomposite hard coating for plastic lenses.
• Adaptive Optics Vision Lab, University Eye Clinic BonnminorStrategic or Co-development PartnerAcademic research partnership with Dr. Wolf Harmening's laboratory for the development of LUCHS precision eye measurement technology. The lab developed the binocular Scanning Laser Ophthalmoscope (bSLO) used in R+H's Visionär partner measurement program, enabling up to 25x more precise eye measurements than standard methods.
• Marcel ReifminorGTM or Marketing PartnerCelebrity brand ambassador (German sports presenter/TV host) and glass patron for SiiA® progressive lenses. Appears in R+H video content demonstrating the quality and benefits of brand progressive lenses. Produces YouTube shorts and interview videos showcasing SiiA® features in everyday and sports contexts.
• Andreas KielingminorGTM or Marketing PartnerGerman wildlife filmmaker and television presenter serving as brand ambassador for EyeDrive® driving lenses and SiiA® progressive lenses. Featured in a YouTube video series demonstrating R+H lens quality in outdoor and nature contexts. Sponsorship of Kieling's conservation work connects R+H brand with nature and precision themes.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Rodenstock GmbH: German premium ophthalmic lens manufacturer, also ranked among the top 5 German lens makers alongside R+H; competes head-to-head in individualized progressive lenses (e.g., Progressive SmartLife, Intelligence Activ) with similar freeform/wavefront technology and a DACH-anchored optician distribution model.
• ZEISS Vision (Carl Zeiss Vision): German optical conglomerate with a major lens business; competes directly with R+H in premium branded progressive lenses (e.g., ZEISS Progressive SmartLife, ZEISS DriveSafe) with similar individualized freeform technology and a global optician channel; one of R+H's explicitly named competitors in Germany.
• Hoya Corporation (Vision Care): Japanese ophthalmic lens maker with significant European footprint; produces premium progressive and lifestyle lenses (e.g., HOYA MiYOSMART, HOYA Array) sold through independent opticians; directly comparable technology stack and B2B go-to-market through optician networks across Europe.
• Shamir Optical Industry: Israeli-based progressive/freeform lens manufacturer owned by EssilorLuxottica; produces branded individualised progressives (e.g., Shamir Autograph Intelligence) and operates within the same parent's portfolio as R+H, selling through independent opticians globally with comparable technology.
• Nikon-Essilor (Nikon Lenswear): Joint venture between Nikon and Essilor producing premium branded spectacle lenses sold through opticians; offers individualized freeform progressives (e.g., Nikon SeeMax) comparable to R+H's SiiA technology tier.
• Seiko Optical (Seiko Lens): Japanese-based premium optical lens maker producing individualized progressives (e.g., Seiko PX, Seiko Brillare) sold through independent opticians in European markets; competes on technology tier and brand-led positioning similar to R+H.
• BBGR (EssilorLuxottica): French ophthalmic lens maker and sister subsidiary within EssilorLuxottica producing branded progressive and lens-enhancement products for European opticians; closest direct internal sibling competitor to R+H within the parent group.

Broad incumbents

• Essilor (Essilor International): The direct parent company's flagship lens brand portfolio (Varilux, Crizal, Eyezen, Transitions); operates as the global market leader in ophthalmic lenses and overlaps with R+H's premium progressive and lens-enhancement products through the same parent distribution channels.

Others

• Transitions Optical (EssilorLuxottica): Photochromic lens technology provider and R+H technology partner (Transitions GEN S, XTRActive); sold alongside R+H-branded lenses as a complementary enhancement. Not a competitor but a critical technology enabler for R+H's photochromic lens portfolio.

Regional players

• Optiswiss AG: Swiss-based independent lens manufacturer producing progressive and single-vision lenses for the European optician channel; smaller competitor focused on DACH/CH markets with comparable individualized lens technology and a similar B2B optician distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rupp + Hubrach Optik