Nabaiji

What Nabaiji does

Nabaiji is Decathlon's proprietary swimming equipment brand, founded in 2008 and headquartered in Hendaye, France, with 51–100 employees. The brand designs and sells a comprehensive swimming product portfolio — including swimwear (one-piece, two-piece, boxer, jammer styles for women, men, children, and babies), swimming goggles and masks, swim caps in silicone, fabric, and neoprene, training fins, neoprene wetsuits for open water swimming, training aids (kickboards, pull buoys, paddles, hand parachutes), and pool accessories (microfiber towels, mesh bags, waterproof pouches). Product technology differentiates on three axes: chlorine-resistant polyester for swimwear durability, anti-fog lens treatments (newest generation featured in the SPIRIT goggle line), and neoprene thermal protection for open water use. Endorsement comes from swimming instructors and medical professionals.

All Nabaiji revenue flows through Decathlon's owned distribution channels: physical retail stores across France and internationally, the decathlon.fr e-commerce platform, the Decathlon mobile application, and Decathlon Marketplace. The pricing model is unit-based, spanning budget (€1.99 swim caps, €9.99 entry-level swimwear) through mid-range (€18.99 fins, €19.99 anti-fog goggles) to premium (€139.99–€199.99 neoprene wetsuits), with seasonal promotional discounts up to 50%. The customer base spans three segments: families and recreational swimmers (primary), competitive and training swimmers, and open water/triathlon swimmers.

As a captive house brand, Nabaiji has no independent funding, governance, or M&A activity; all strategic, supply chain, and channel decisions sit with parent Decathlon. The go-to-market is fundamentally product-led through Decathlon's retail ecosystem, with marketing integrated into the parent's website, mobile app, email, and seasonal sales campaigns. No AI/ML capabilities, patents, regulatory actions, leadership changes, or third-party partnerships are disclosed.

Name

Nabaiji

Legal name

Nabaiji (brand owned by Decathlon)

Website

https://nabaiji.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Nabaiji is Decathlon's proprietary swimming equipment brand, designing and selling swimwear, goggles, fins, wetsuits, and pool accessories exclusively through Decathlon's retail stores and e-commerce channels across France, serving families, recreational swimmers, competitive athletes, and open water users.

Ownership category

akta.pro rank

Product category

Swimming Equipment and Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Swimming equipment
• Swimwear apparel
• Open water gear
• Swimming goggles
• Neoprene wetsuits

Headquarters

HQ city

Hendaye

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product sales: Nabaiji generates revenue through direct sales of swimming equipment and apparel including swimwear, goggles, swim fins, caps, open water wetsuits, and accessories. All products are sold as one-time purchases through Decathlon's retail and e-commerce channels. The brand offers a range of price points from budget items (€1.99 for swim caps) to premium equipment (€199.99 for neoprene wetsuits).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nabaiji is Decathlon's proprietary swimming equipment and apparel brand. It designs, manufactures (via Decathlon supply chain), and sells a complete range of swimming products including swimwear, goggles, swim caps, fins, neoprene wetsuits for open water, training equipment, and pool accessories. The brand serves recreational, competitive, and open water swimmers across all age groups from babies to adults.

Product overview

Nabaiji is Decathlon's swimming and water sports equipment brand offering a comprehensive portfolio of swimming products. The product range includes swimwear (one-piece, two-piece, boxer, jammer styles for all genders and ages), swimming goggles and masks, swim caps in various materials, swimming fins for training and open water, neoprene wetsuits for open water swimming, training equipment (kickboards, pull buoys, paddles, snorkels), and pool accessories (towels, bags, sandals, waterproof pouches). The brand also specializes in children's swimming learning equipment under the Eveil Aquatique line. The SPIRIT swimming goggles line represents recent innovation with new anti-fog technology. Products are designed for both recreational swimmers and competitive athletes, covering pool swimming, open water swimming, and triathlon.

Differentiator

Problem solved

Functional benefit

Products and services

• SPIRIT Swimming Goggles

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nike (swim line): Diversified athletic brand with a swimwear and swim accessory line distributed through global retail and digital channels. Nike competes with Nabaiji for casual and fitness swimmers rather than competitive specialists.
• Adidas (swim line): Global sportswear giant offering swimwear as part of a broader apparel portfolio. While not a swim specialist, Adidas competes for the same recreational and lifestyle swimwear purchases that Nabaiji addresses at the entry-to-mid tier.

Emerging players

• Orca: Specialist in wetsuits and open water swimming/triathlon gear with strong credibility in the endurance segment. Orca competes most directly with Nabaiji's premium 'Nage en Eau Libre' line on neoprene wetsuits and accessories.
• Maru: UK-based competitive swimwear brand offering racing suits, training suits, and accessories. Maru competes in the performance segment where Nabaiji's competitive and training products are positioned.
• Jaked: Italian technical swimwear brand with strong racing-suit heritage. Jaked overlaps with Nabaiji's competitive swimwear range and challenges the brand's credibility in the performance tier.
• Zoggs: Swim equipment specialist focused on goggles, swimwear, and learn-to-swim products for the family market. Zoggs competes most directly with Nabaiji's beginner, children, and recreational family segments at comparable price points.

Direct peers

• Arena: European-based competitive swimwear and equipment brand offering racing suits, goggles, caps, and training equipment. Arena competes directly with Nabaiji's mid- and premium-tier product range, particularly in competitive and fitness swimming.
• TYR Sport: US-based swimwear and equipment manufacturer with a comparable product portfolio spanning competitive swimwear, training aids, and open water gear. TYR overlaps with Nabaiji on goggles, wetsuits, and pool accessories at similar price tiers.
• Speedo: Global swimwear and equipment specialist competing head-to-head with Nabaiji in competitive swimwear, goggles, caps, and training aids. Speedo targets the same core use cases (pool training, competition, open water) with a premium performance positioning.

Others

• Röjk: Open water swim buoy and safety accessory specialist. While narrow in scope, Röjk is an adjacent ecosystem participant relevant to Nabaiji's open water product line for buyers evaluating safety equipment alongside wetsuits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nabaiji
• LinkedInlinkedin.com/company/nabaiji

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nabaiji