What Jaked does

Jaked is an Italian swimwear and aquatic sportswear brand operating as a trade name under MIRIADE S.P.A., a Naples-based public limited company (registered office: Piazza dei Martiri 30, 80121 Napoli). Founded in 2008 and employing 51–100 staff, the company designs and sells branded swimwear, competition suits, open water swimwear, wetsuits, sportswear, and related accessories (goggles, caps, bags, towels) for men, women, and children. Its product engineering centers on high-performance textile features—chlorine-resistant fabrics, quick-dry materials, high-elasticity fabrics, breathable moisture management, and hydrodynamic design—positioned around Italian design DNA and claims of research-led innovation.

Jaked monetizes primarily through direct-to-consumer e-commerce on its own Shopify-based storefront (jaked.com), supported by company-operated physical retail stores in Italy and a B2B team customization service for swimming clubs and sports societies. Pricing is unit-based, with standard and competition swimwear priced between approximately €18.90 and €69.00 and frequent promotional discounting observed across the catalog (up to 83% off). The brand reaches international customers through a five-language storefront (Italian, English, French, Spanish, German) with cross-border shipping. Marketing is driven by an ambassador program (#MoreThanSport) featuring six named professional athletes across competitive, open water, triathlon, and fitness disciplines, supplemented by organic social channels (Instagram, Facebook, LinkedIn) and email/newsletter promotions.

The customer base is distributed across multiple swimming personas—competitive swimmers, recreational swimmers, open water/triathlon athletes, swimming clubs, and children—producing a low-concentration revenue profile with no disclosed enterprise anchor customers. Revenue figures are not publicly disclosed; based on employee count, specialty apparel benchmarks, and observed pricing/discounting behavior, estimated annual revenue falls in the $10M–$25M range, with confidence limited by the absence of disclosed financials. Recent strategic emphasis has been on category extension (BLADE wetsuit, J-KAI open water suit in 2025), brand-building through athlete ambassadorships, and cross-border DTC reach, indicating a moderate growth posture funded internally by the parent entity rather than external capital.

Name

Jaked

Legal name

MIRIADE S.P.A.

Website

https://jaked.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Jaked is an Italian swimwear and aquatic sportswear brand (under MIRIADE S.P.A.) selling branded swimwear, competition suits, open water and wetsuits, sportswear, and accessories to competitive and recreational swimmers, clubs, and families via DTC e-commerce, Italian retail stores, and a B2B team customization service.

Ownership category

akta.pro rank

Product category

Swimwear & Aquatic Sportswear

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industries

Swimwear & Beachwear Cut & Sew (IMAOAEAH), Swimwear (Children) (CRAAAHAG)

Keywords

• Swimwear apparel
• Competitive swimwear
• Open water gear
• Swimming accessories
• Team sportswear customization

Headquarters

HQ city

Varese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Swimwear and sportswear retail: Direct-to-consumer sales of branded swimwear, competition gear, training apparel, and accessories through the company's e-commerce platform.
2. Team/customized kit sales: Bulk sales of personalized team kits and uniforms for swimming clubs and sports societies, with customization options for team branding.
3. E-Gift Cards: Digital gift cards sold to customers for gifting to swimming and sports enthusiasts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jaked designs, manufactures, and retails branded swimwear (pool, competition, and open water), wetsuits, sportswear apparel, and swimming accessories (goggles, caps, bags, towels) for men, women, and kids. Products are sold directly through the company's e-commerce storefront and physical stores in Italy, with a team customization service available for sports clubs and societies.

Product overview

Jaked is an Italian swimwear and sportswear brand offering a comprehensive product portfolio centered on swimming and water sports. The core offering includes pool swimwear for training (Costumi da Piscina), competition swimwear, open water swimwear (including J-KAI), and wetsuits (including the BLADE). The brand extends beyond swimwear to sportswear apparel and accessories (swim goggles, swim caps, bags, towels). Additional offerings include E-Gift Cards and team customization services. Jaked emphasizes Italian design, high-tech materials, research, innovation, and sustainability as core drivers for product development.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Swimwear (Costumi da Piscina) Swimsuits designed for intensive pool training and daily swimming sessions, available for men, women, and kids. Made with chlorine-resistant and quick-dry fabrics for long-lasting comfort.
• Competition Swimwear (Costumi da Gara) High-performance competitive swimwear developed for racing, featuring advanced technologies, high-performance materials, and hydrodynamic design to improve compression and freedom of movement. Available for men and women.
• Open Water Swimwear (including J-KAI) Swimwear engineered for open water swimming and triathlon activities, including the J-KAI collection for open water performance. Designed for athletes competing outside of pool environments.
• Wetsuits (including BLADE) Wetsuits for water sports including the BLADE, built with advanced materials to deliver thermal protection and hydrodynamic performance for open water and aquatic activities.
• Sportswear Athletic apparel for wear outside of water activities, combining Italian sporty design with high-tech materials. Sits alongside Jaked's swimwear ranges.
• Swimming Accessories Swimming accessories including swim goggles (occhialini da nuoto), swim caps (cuffie per piscina), training accessories, bags and backpacks (borse e zaini), beauty products, and bathrobes/towels (accappatoi).
• E-Gift Card Digital gift cards available for purchase on jaked.com, marketed as a gift option for sports and style enthusiasts.
• Team Customization Service (Kit per Squadre Sportive) Customization service for sports teams, swimming clubs, and societies, allowing teams to order personalized kits with unique designs and club branding via a quote-request form.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Fabio ScozzolicoreGTM or Marketing PartnerProfessional swimmer and TEAM ICON ambassador representing the brand in the #MoreThanSport program. Known as a symbol of concentration and discipline in swimming.
• Carolina MarcialiscoreGTM or Marketing PartnerFitness athlete and supporter ambassador featured in the #MoreThanSport program, known for combining fitness expertise with daily lifestyle language.
• Giulio MolinaricoreGTM or Marketing PartnerProfessional triathlete and TEAM ICON ambassador representing the brand, embodying resilience and balance between strength, control, and vision.
• Simone CerasuolocoreGTM or Marketing PartnerYoung breaststroke specialist and TEAM ICON/CREW ambassador with explosive power, technique, and ambition, representing the next generation of swimming talent.
• Domenico AcerenzacoreGTM or Marketing PartnerOpen water swimming specialist and TEAM ICON ambassador, representing courage and mental presence in distance swimming challenges.
• Alberto RazzetticoreGTM or Marketing PartnerButterfly and medley specialist and TEAM ICON ambassador, representing versatility and completeness across different swimming disciplines.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• TYR Sport: US-based performance swimwear brand focused on competitive, training, and triathlon segments. Highly comparable to Jaked in performance positioning, product mix (including wetsuits and open water gear), and reliance on athlete ambassadors.
• Arena: Italian-founded global swimwear and aquatic sportswear brand offering competition, training, and open water swimwear. Closely comparable to Jaked in product mix, performance positioning, Italian heritage, and core customer base of competitive and club swimmers.
• Maru: UK-based competitive and club swimwear brand with strong presence in team kit customization. Highly comparable to Jaked's combination of performance swimwear and B2B team customization service for swimming clubs.
• Zoggs: Swimwear and swimming accessories brand focused on pool swimming, training, and learn-to-swim segments. Comparable to Jaked's pool swimwear and accessories lines, with similar mid-market positioning.

Broad incumbents

• Speedo: Global leader in competitive and recreational swimwear with broad distribution and deep federation sponsorships. Comparable to Jaked in product category but materially larger in scale, marketing budget, and geographic reach.
• Adidas Swim: Swimwear offering within Adidas's global sportswear portfolio, with both performance and lifestyle positioning. Overlaps with Jaked in performance swimwear but operates as one of many categories within a global athletic giant.
• Nike Swim: Swimwear line within Nike's broader athletic apparel portfolio, serving recreational and competitive swimmers at scale. Comparable in product category but competes from a vastly larger brand, marketing, and distribution base.

Emerging players

• Blueseventy: Specialist brand in wetsuits, swimskins, and triathlon swim gear. Comparable to Jaked's BLADE wetsuit and J-KAI open water products and competes for the same open water and triathlon customer segment.
• Orca: Triathlon-focused brand with strong positioning in wetsuits and open water swimwear. Comparable to Jaked in product overlap (wetsuits, open water) and in targeting performance-oriented aquatic athletes.
• Funkita / Funky Trunks: Training and lifestyle swimwear brand with strong club/team presence in Australia and Europe. Comparable to Jaked in training swimwear focus, club channel, and youth/junior segment offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JakedOfficial
• LinkedInlinkedin.com/company/jakedofficial
• Instagraminstagram.com/jakedofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaked