Gabrica

What Gabrica does

Gabrica S.A.S. is a Bogotá-headquartered pet wellness distribution and platform company founded in 1992, operating across Colombia, Chile, Peru, and Ecuador through wholly-owned regional subsidiaries. The company distributes a portfolio of 40+ premium pet health, nutrition, grooming, and behavioral brands — including Hill's Pet Nutrition, Zoetis, Vetnil, GrandVita, Feliway, Adaptil, and Guaumor — to independent pet stores, veterinary clinics, and end consumers via its own e-commerce site (gabrica.co). The multi-country distribution network serves as Gabrica's primary commercial engine.

On top of its distribution business, Gabrica operates the Gabrica Universo Mascotas platform, a digital pet wellness ecosystem that bundles a 50+ specialty veterinarian directory, an educational platform (Escuela Padres de Mascotas), a three-tier cashback loyalty program (Puntos Gabrica — Cuidador/Guardián/Héroe paying 5–10% back), community events, adoption initiatives (Huellas que Salvan), and an AI-powered veterinary assistant called 'Gabi' accessible via WhatsApp. Customers include pet parents, veterinary professionals, and pet retailers, served through retail, veterinary clinic, direct e-commerce, and event channels. Key partnerships span Hill's Pet Nutrition, Havas Colombia, IDPYBA, IDRD, Fundación Animalove, and various municipal authorities in Bogotá.

The business model combines product distribution (B2B sales of multi-brand products to retailers and clinics, with retail/hospital channel margins), a tiered loyalty program designed to drive repeat purchase through cashback redemption at partner allies, and premium positioning enabled by exclusive distribution of global brands. Go-to-market blends event-driven community marketing, content marketing via blog and social media, public relations, and trade marketing activations at the point of sale. The company employs 251-500 staff and is privately held without disclosed funding rounds, operating subsidiaries, or external investor participation.

Name

Gabrica

Legal name

GABRICA S.A.S.

Website

https://gabrica.co

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Gabrica S.A.S. is a Bogotá-founded (1992) pet wellness distribution and digital platform company operating across Colombia, Chile, Peru, and Ecuador, distributing 40+ premium pet brands (Hill's, Zoetis, GrandVita) to retailers, veterinary clinics, and consumers via a multi-channel ecosystem that includes an AI vet assistant and a tiered loyalty program.

Ownership category

akta.pro rank

Product category

Pet Wellness Distribution

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991), Animal Food Manufacturing (3111)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

akta.pro secondary industries

Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

Keywords

• Pet nutrition distribution
• Animal health products
• Pet wellness platform
• Veterinary product distribution
• Pet care services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Gabrica distributes a broad portfolio of pet health, nutrition, grooming, and wellness products (food, supplements, medications, diagnostics, beauty and care products) for dogs, cats, and horses under multiple brands including Hill's, Zoetis, GrandVita, Vetnil, Adaptil, Feliway, Guaumor, and others. Revenue is generated through sales to pet stores, veterinary clinics, and directly to pet parents.
2. Puntos Gabrica Loyalty Program: A loyalty program where pet parents accumulate virtual points based on purchases of Gabrica products (5-10% cashback depending on tier). Points are redeemed for discounts on products and services through partner allies. The program drives customer retention and repeat purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gabrica distributes a multi-brand portfolio of pet health, nutrition, grooming, and wellness products for dogs, cats, and horses under brands including Hill's, Zoetis, GrandVita, Vetnil, Feliway, Adaptil, Guaumor, and Healthy Bites. Around this portfolio, the company operates an integrated digital pet wellness ecosystem — including a loyalty program (Puntos Gabrica), an AI-powered veterinary assistant (Tu vet Gabi Responde) accessible via WhatsApp, an educational platform (Escuela Padres de Mascotas), and a directory of veterinarians and specialists across 50+ specialties — sold through pet stores, veterinary clinics, and direct e-commerce across Colombia, Chile, Peru, and Ecuador.

Product overview

Gabrica operates as a comprehensive pet wellness ecosystem connecting dog, cat, and horse owners with nutrition, health, and care solutions across Latin America. The core platform (Gabrica Universo Mascotas) integrates multiple service layers: a wellness directory connecting users with 50+ veterinary specialties, a product catalog featuring 40+ distributed brands including GrandVita, Hill's, Zoetis, Vetnil, Feliway, Adaptil, and specialty products, educational resources through Escuela Padres de Mascotas, an AI-powered veterinary advisor (Tu vet Gabi Responde), loyalty program (Puntos Gabrica), and community engagement initiatives. The company distributes across Colombia, Chile, Peru, and Ecuador, positioning itself as a B2B2C intermediary connecting pet owners with global animal health brands through both physical retail and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• Puntos Gabrica: A loyalty program that rewards pet parents with points for purchasing Gabrica products, redeemable for discounts on services and products.
• Huellas que Salvan
• Escuela Padres de Mascotas

Products and services

• GrandVita (super premium pet food) Super premium pet food brand distributed by Gabrica under its own label, with functional ingredients including flaxseed (Omega 3 and 6), ginger, prebiotics, vitamins, minerals, and natural extracts. Available in dry food presentations for small breed dogs (Salmon, Turkey) and cats (Chicken).
• Healthy Bites (pet treats) Treat line with natural ingredients, no preservatives, adapted to each life stage. Includes Healthy Bites Mobility and Dental Sticks positioned as healthier alternatives to sweets.
• Esencias Florales (flower essence line) Flower essence product line for emotional modulation in pets, including Puppy, Kitten, Senior Canine, Senior Feline, Stress, Rescate Spray, Agresividad, Ansiedad, and Armonizar variants.
• SensPERT Diagnostic Tests Rapid veterinary diagnostic tests including FeLV/FIV (feline leukemia and immunodeficiency), CPV Ag (parvovirus), and CDV Ag (distemper) with high sensitivity and specificity for quick clinical results.
• Enteromax Toxin and poison adsorbent from Vetnil for dogs and cats, designed to protect and stabilize the gastrointestinal tract in digestive emergencies, poisoning, and acute diarrhea cases.
• Puntos Gabrica loyalty program Tiered loyalty and rewards program that allows pet parents to accumulate virtual points on Gabrica product purchases (5-10% cashback depending on tier) and redeem them for discounts on products and services through partner allies. Three tiers: Cuidador (5%), Guardián (7.5%), Héroe (10%).
• Tu vet Gabi Responde (AI veterinary assistant) AI-powered veterinary advisor ('Gabi') accessible via WhatsApp that allows pet parents to consult any inquiry about their pet's health and wellbeing, providing knowledge-retrieval-based guidance.
• Escuela Padres de Mascotas Educational platform providing pet care content and tools for pet parents across each life stage of their pet, including pet age calculator, deworming reminders, and flower essence tests.
• Directorio de Bienestar (Veterinarian and Specialist Directory) Searchable directory of veterinarians and animal health specialists across 50+ specialties (cardiology, dermatology, nutrition, physiotherapy, anesthesiology, surgery, oncology, etc.) to help pet parents find care.
• Gabrica Product Catalog (multi-brand distribution) Comprehensive product catalog spanning nutrition, protection/prevention, medications and supplements, grooming and beauty, diagnostics, health specialties, and accessories for dogs, cats, and horses, aggregating brands such as Hill's, Zoetis, GrandVita, Vetnil, Adaptil, Feliway, Guaumor, and Healthy Bites.
• Gabrica Universo Mascotas (digital pet wellness platform) Gabrica's primary consumer-facing digital platform connecting pet owners with a wellness directory, product catalog, events community, Escuela Padres de Mascotas, AI vet assistant (Gabi), and Puntos Gabrica loyalty program.
• Equi-Care (equine care) Equine care brand distributed by Gabrica, serving horse owners, riders, and equine professionals with nutrition, performance supplements, dermatology, grooming, and rehabilitation products.
• Academia Guaumor Training initiative under the Guaumor brand that strengthens foundations protecting vulnerable animals through education in leadership, planning, marketing, and resource management.
• Huellas que Salvan (adoption initiative) Adoption initiative space within the Gabrica platform that promotes animal rescue and adoption opportunities through stories of rescued animals.

Quantifiable outcome

• Reached approximately 2,500 animals through pet food donations to vulnerable populations in Bogotá
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fundación AnimalovecoreStrategic or Co-development Partner · 11 June 2026Gabrica partnered with the Fundación Animalove to launch 'La Predicción de la Adopción' campaign, leveraging the World Cup excitement to promote the adoption of more than 400 rescued dogs. Each dog predicts match winners by choosing between two food bowls, with adoption recipients receiving six months of food and general care products.
• Instituto Distrital de Protección y Bienestar Animal (IDPYBA)coreStrategic or Co-development Partner · 1 December 2025Under the 'Cada Patita Cuenta' campaign, Gabrica and IDPYBA delivered approximately 7 tonnes of pet food to 112 allied organizations, benefiting around 2,500 companion animals in vulnerable populations across 18 localities in Bogotá. The initiative targeted animalists, protectors, and shelter homes.
• Alcaldía de BogotácoreStrategic or Co-development Partner · 1 December 2025The Mayor's Office of Bogotá backed Gabrica's 'No adoptes sin conciencia' adoption awareness campaign, which included a self-assessment questionnaire to help families make informed decisions about pet adoption and prevent abandonment.
• Instituto Distrital de Recreación y Deporte (IDRD)coreGTM or Marketing Partner · 1 September 2025Gabrica partnered with the IDRD to add pet wellness activities to Bogotá's famous ciclovía (50-year tradition attracting ~4 million participants). The initiative includes interactive stations (parasite prevention games, nutrition activities), veterinary orientation, and pet care demonstrations, targeting 6,000-10,000 pet parents per event.
• Havas ColombiacoreGTM or Marketing Partner · 1 September 2025Gabrica collaborated with Havas Colombia to create the brand campaign 'Desde el 92 entendiendo y cuidando a tu mascota', featuring television commercials, radio spots, and out-of-home advertising to strengthen the brand's emotional connection with pet parents.
• Hill's Pet Nutrition (Veterinary Cart)minorGTM or Marketing Partner · 1 September 2025Hill's Pet Nutrition partnered with Gabrica to provide free veterinary consultations from a mobile veterinary cart at ciclovía events in Bogotá, offering nutrition and care guidance to pet parents.
• Hill's Pet NutritioncoreStrategic or Co-development Partner · 1 January 2025Hill's Pet Nutrition and Gabrica co-sponsored the clinical case competition at the VetCrea Congreso de Nutrición Avanzada en Perros y Gatos in Bogotá, recognizing veterinary knowledge and supporting professional education in advanced pet nutrition.
• GuaumorminorGTM or Marketing Partner · 1 January 2025Guaumor brand partnered in various Gabrica community events and CSR initiatives including pet food donations, supporting vulnerable pet populations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agrocampo: Leading Colombian pet product retailer and distributor offering premium brands, veterinary products, and online ordering. Direct competitor to Gabrica in Colombia with overlapping brand portfolio (Hill's, Royal Canin, etc.) and similar B2B2C model.
• Koaj Pet (formerly Pepe Ganga): Major Colombian pet retail chain offering food, accessories, grooming, and vet services under a multi-brand assortment. Direct competitor to Gabrica in Colombia with strong physical retail footprint and overlapping customer base.
• Laika: Colombian pet retailer and pet wellness platform operating a multi-brand catalog with vet services, e-commerce, and loyalty programs. Competes head-to-head with Gabrica in the Colombian market across the same product categories, customer segments, and digital channels.

Broad incumbents

• Petco: Large US-headquartered pet specialty retailer offering premium products, vet services, grooming, and loyalty programs. Comparable in product breadth, loyalty architecture, and omnichannel pet wellness positioning, but at much larger scale and globally recognizable.
• PetSmart: One of the largest North American pet specialty retailers with vet clinics, grooming, and broad multi-brand assortment. Comparable to Gabrica's multi-brand distribution plus services positioning, though at substantially larger scale and different geography.
• Cencosud (Pet segment): Latin American multi-format retailer with pet categories carried across Jumbo, Easy, and Paris stores in Chile, Colombia, Peru, and Argentina. Comparable in LatAm footprint and multi-country pet distribution, though pet is a sub-category within a broader retail portfolio.

Regional players

• Tiendanimal: Spanish online and brick-and-mortar pet retailer offering multi-brand premium pet products with vet content and loyalty programs. Comparable as a multi-brand pet specialist with digital ecosystem, though in Iberia rather than Latin America.
• Maskotas: Mexican specialty pet retailer and pharmacy chain offering multi-brand premium pet products, vet services, and grooming. Comparable as a multi-brand LatAm pet retail/pharmacy operator, though primarily in Mexico rather than Gabrica's Andean footprint.
• Agroland: Romanian pet and farm retailer/distributor with multi-brand assortment and loyalty programs. Comparable as a multi-brand pet distribution specialist with loyalty infrastructure, but primarily operating in Eastern Europe rather than LatAm.

Emerging players

• Chewy: US-based pure-play online pet retailer with autoship, vet content, and broad multi-brand assortment. Comparable to Gabrica's e-commerce-plus-content model, though operating in a different geography and lacking the physical retail/vet channel component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/gabrica
• Facebookfacebook.com/somosgabrica
• Instagraminstagram.com/somosgabrica/?hl=es
• TikToktiktok.com/@somosgabrica
• Xx.com/somosgabrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabrica