What Agrocampo does

Agrocampo (legally AGROCAMPO S.A.S.) is a Colombian privately-held e-commerce retailer founded in 1983 and headquartered in Bogotá. The company operates what it brands as the "Primer Hipermercado Veterinario de Colombia" — a horizontally diversified online storefront selling pet food, hygiene products, health supplies (antiparasitics, vitamins, medications), accessories, toys, apparel, and tech-enabled products (programmable feeders, automatic waterers) for dogs and cats, alongside livestock veterinary supplies (feed, antibiotics, vaccines), hardware/ferretería, and professional grooming and veterinary equipment. The platform is built on Magento with standard e-commerce functionality — user accounts, wishlist, product comparison, shopping cart, and LiveChat-powered customer service — and is operated as a direct-to-consumer business with no disclosed B2B or enterprise customers.

Agrocampo's distribution model combines nationwide parcel shipping to 600+ Colombian municipalities (flat $18,900 COP for orders up to 25 kg) with same-day/scheduled local delivery (domicilios) across Bogotá D.C. and 14 Sabana-region municipalities starting at $4,900 COP, with free shipping above $249,000 COP. The company drives acquisition through a multi-channel digital marketing stack spanning Facebook, Twitter, Instagram, YouTube, TikTok, email newsletters, owned content platforms (Agroblogger, Agronotas, Agroclub), and recurring promotional events (MercaPets and MercaPets Junior). Pricing is unit-based across a wide range ($2,000–$400,000+ COP) with no subscription or recurring billing model. The company employs 101–250 people, operates as an independent private entity with no disclosed parent, subsidiaries, institutional investment, funding rounds, M&A, or leadership changes. Revenue, headcount trends, and financial performance are not publicly disclosed.

Name

Agrocampo

Legal name

AGROCAMPO S.A.S.

Website

https://agrocampo.com.co

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Agrocampo is a Bogotá-based Colombian e-commerce retailer, founded in 1983, operating the country's first veterinary hypermarket — selling pet food, accessories, veterinary medicines, livestock supplies, and grooming equipment directly to consumers nationwide via its Magento storefront, with delivery to 600+ municipalities.

Ownership category

akta.pro rank

Product category

Pet and Veterinary Retail

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

akta.pro secondary industries

Pet & Animal Supplies Marketplaces (CRAFABAH), DTC Pet Food Delivery (AFAIANAM), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Pet supplies retail
• Veterinary products online
• Livestock animal health
• Pet food ecommerce
• Veterinary hypermarket

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct online retail sales of pet products (dogs, cats, other pets), livestock veterinary supplies, hardware tools, and professional grooming equipment. Revenue generated through one-time product transactions with prices ranging from approximately $2,000 COP to over $400,000 COP per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Agrocampo operates an e-commerce platform selling pet products (food, accessories, toys, hygiene, health, apparel, beds, carriers) for dogs, cats and other pets, alongside veterinary medicines and supplies, livestock products (cattle feed, vaccines, anti-inflammatories, antibiotics, antiparasitics), and hardware/agricultural tools. The company brands itself as Colombia's "Primer Hipermercado Veterinario" and delivers nationwide to over 600 municipalities, with local delivery in Bogotá and the Sabana region.

Product overview

Agrocampo is Colombia's first pet superstore (Hipermercado Veterinario), offering a comprehensive online retail platform for pet products, veterinary supplies, and livestock products. The product portfolio includes dog and cat food (concentrates, wet food, snacks), pet care and hygiene products, cleaning supplies, health products (antiflea, antiparasitics, supplements, vitamins), pet homes and bedding, walking accessories, automatic feeders and waterers, toys, apparel, travel products, cat litter and litter boxes, livestock products, hardware tools, and professional veterinary/grooming services. The company operates as an e-commerce platform with physical store presence in Bogotá, serving customers across Colombia with nationwide delivery to over 600 municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• MercaPets: Promotional campaign brand for Agrocampo's periodic special offers and super sale events.

Products and services

• Pet Food (Concentrates, Wet Food, Snacks) Dry and wet food products for dogs and cats, including brand-name concentrates, wet food chunks, snacks, bones, and biscuits, sold via the Agrocampo e-commerce store.
• Pet Care and Hygiene Products Grooming and hygiene items including brushes, combs, nail clippers, soaps, shampoos, oral hygiene products, deodorants, powders, cosmetics, lotions, and clippers for domestic pet use.
• Pet Cleaning and Training Products Cleaning supplies for pet households, including diapers, absorbent and wet towels, potty training aids, stain removers, waste bags, odor eliminators, air fresheners, and lint rollers.
• Pet Health Products (Antiparasitics, Supplements, Vitamins) Health and wellness products for pets including flea treatments, antiparasitics, dietary supplements, vitamins, medications, and health accessories for dogs and cats.
• Pet Homes and Bedding Indoor pet furniture including beds, mats, houses, blankets, crates, accessories, garden items, and pet technology products.
• Pet Walking and Outdoor Accessories Walking and outdoor gear for dogs including fixed and retractable leashes, training leashes, collars, anti-bark collars, harnesses, ID tags, and muzzles.
• Automatic and Programmable Pet Feeders and Waterers Automatic, programmable, and traditional feeders and waterers, including traditional bowls, automatic dispensers, portable versions, elevated feeders, water fountains, filters, and storage containers.
• Pet Toys Toys for dogs and cats including balls, rope toys, bones, chew toys, frisbees, treat-dispensing toys, plush toys, interactive toys, scratchers, gym sets, tunnels, and wands.
• Pet Apparel and Accessories Clothing, shoes, and accessories for pets, including various garments and footwear for dogs and cats.
• Pet Travel and Transport Products Travel gear including carriers, bags, vehicle protectors, chargers, strollers, and travel calming aids for transporting pets.
• Livestock and Cattle Supplies Livestock supplies including cattle feed, anti-inflammatories, antibiotics, antiparasitics, vitamins, vaccines, and specialty products for cattle and livestock farming operations.
• Agricultural and Veterinary Hardware (Ferretería) Hardware and tools for agricultural and veterinary use, sold through the Agrocampo online store.
• Cat Litter and Litter Boxes Cat litter products including clumping, absorbent, silica, and ecological litters; litter boxes (open tray, covered, self-cleaning, disposable); and related accessories.
• Professional Veterinary and Grooming Services Professional veterinary and grooming services for pets, including professional-grade equipment and supplies for veterinary clinics and pet grooming service providers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Laika: Laika is a leading Colombian pet retailer operating both physical stores and e-commerce. It is the most direct competitor to Agrocampo for online pet and veterinary supplies in Colombia, with comparable assortment breadth and a similar DTC orientation.
• Chewy: Chewy is the largest pure-play DTC pet e-commerce retailer in the US. Although in a different geography, it is the canonical reference for Agrocampo's business model: broad pet assortment, own e-commerce storefront, and lifecycle/subscription-driven marketing.

Broad incumbents

• Mercado Libre Colombia: Mercado Libre is Latin America's largest marketplace and operates a Colombian storefront carrying pet and vet supplies alongside many other categories. It competes for the same Colombian pet-shopper audience but as a broad marketplace rather than a vertical specialist.
• Petco: Petco is a US omnichannel pet retailer (stores plus growing e-commerce) with private-label brands and vet services. Comparable to Agrocampo on assortment breadth (food, accessories, OTC health, vet-grade) and DTC orientation, but at materially larger scale.
• Amazon: Amazon operates in Colombia and carries pet supplies, OTC pet health, and veterinary-adjacent products. While not a vertical specialist, Amazon is a direct substitute for many Colombian pet-shopper purchases and competes on price, assortment depth, and fulfillment speed.
• Falabella Colombia: Falabella is a major Latin American department-store retailer with a meaningful pet-supplies category and strong Colombian presence. Comparable as a competing multi-category retail destination for Colombian consumers, with pet as one of many categories rather than the focus.

Regional players

• Maskota: Maskota is a Mexican pet retailer with physical stores plus e-commerce covering food, accessories, and veterinary supplies. Comparable to Agrocampo on assortment and omnichannel pet-vet positioning, but serves Mexico rather than Colombia.
• Petz: Petz is Brazil's largest pet retail chain (physical stores plus e-commerce) with a broad pet food, accessories, and veterinary-services assortment. The most analogous Latin American pet-retail business model to Agrocampo, though operating in Brazil rather than Colombia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agrocampoco
• YouTubeyoutube.com/user/AgrocampoVideo
• Facebookfacebook.com/AgrocampoCo
• Instagraminstagram.com/agrocampoco
• TikToktiktok.com/@agrocampoco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrocampo