Strosniders Hardware
Family-owned hardware retailer operating three Ace Hardware affiliate stores in Montgomery County, Maryland since 1953. Serves homeowners and contractors across thirteen departments, with specialty services including paint matching, equipment rental, color consultation, and STIHL-certified repair.
- Company typePrivate
- Founded1953
- HeadquartersBethesda, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Strosniders Hardware does
Strosniders Hardware is a family-owned, independent hardware retailer operating three storefronts across affluent Montgomery County, Maryland, in the Washington D.C. Metro Area: the original Bethesda flagship (1953, 6930 Arlington Road), Potomac (1993, 10110 River Road), and Kensington (2018, 10504 Connecticut Avenue). The company employs 51-100 people and serves individual homeowners, professional contractors, and occasional tool users with a 13-department assortment spanning automotive, electrical and lighting, hardware, housewares, lawn and garden, outdoor living, paint, pet, plumbing, rentals, tools, and featured-brand showcases including Weber, Traeger, Big Green Egg, Napoleon, Lynx, Gozney, Benjamin Moore, STIHL, EGO Power+, and an exclusive Miele vacuum showroom at Bethesda.
The underlying technology footprint is intentionally modest and operationally oriented: a WordPress corporate site, Constant Contact for email marketing, the Ace Hardware e-commerce platform for online ordering with Buy Online Pickup In Store (BOPIS) at all three locations, and a proprietary computerized paint color-matching system that lets customers bring in a physical swatch (pillow, rug, fabric) for an accurate color match. Two on-site color consultants (Karla and Freda) with over 15 years of experience each staff paint consultations at Bethesda and Potomac, and a STIHL-certified repair center supports outdoor power equipment service. Other in-house service capabilities include 24-hour equipment rental (power tools, ladders, carpet cleaners, floor sanders) at Bethesda, key cutting, glass and plexiglass cutting, pipe cutting and threading, tool sharpening, screen repair, UPS drop-off, and propane exchange/refill.
Revenue is generated across four primary streams: (1) one-time retail sales in-store and through acehardware.com; (2) transaction-fee equipment rentals; (3) fee-based professional services (paint matching, key/glass/pipe cutting, sharpening, STIHL repair, UPS shipping, propane); and (4) commercial cash-discount accounts that offer qualified businesses a 10% purchase discount and qualified paint contractors up to 25% off select paint lines. Go-to-market is sales-led local retail supported by email newsletter, monthly sales flyers, in-store signage, and community events, with the Ace Hardware brand providing national recognition and e-commerce reach. The business is operated by the Hart family, with Bill Hart III serving as Kensington Owner/General Manager, and is not externally funded.
Strosniders Hardware firmographics
Firmographics- Name
- Strosniders Hardware
- Legal name
- Strosniders Hardware
- Website
- https://strosniders.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Family-owned hardware retailer operating three Ace Hardware affiliate stores in Montgomery County, Maryland since 1953. Serves homeowners and contractors across thirteen departments, with specialty services including paint matching, equipment rental, color consultation, and STIHL-certified repair.
- Ownership category
- akta.pro rank
Strosniders Hardware industry classification
Industry- Product category
- Hardware Retail
- NAICS
- Hardware Retailers (44414)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industries
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
Keywords
Where Strosniders Hardware is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Strosniders Hardware business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: In-store and online retail sales of hardware, home improvement products, tools, outdoor equipment, paint, plumbing supplies, and related merchandise through Ace Hardware platform
- Equipment Rentals: 24-hour equipment rentals including power tools, ladders, carpet cleaners, floor sanders at Bethesda location
- Professional Services: Fee-based services including paint color consultation, key cutting, glass cutting, pipe cutting/threading, sharpening, screen repair, chainsaw sharpening, STIHL repair, UPS shipping center, propane exchange/refill
- Commercial Accounts: Commercial cash discount accounts for qualified businesses offering 10% discount on purchases and up to 25% off select paint lines for qualified paint contractors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commercial Account Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Strosniders Hardware product offering
Product offeringCore offering
Strosniders Hardware is a family-owned hardware retailer operating three stores in Montgomery County, Maryland, selling hardware, home improvement supplies, paint, plumbing, lawn and garden, outdoor living, housewares, tools, pet supplies, and automotive products. As an Ace Hardware franchise member, the stores offer 13 distinct departments plus specialty showrooms for brands like Miele and Weber, alongside services such as computerized paint color matching, expert color consultation, 24-hour equipment rentals, key/glass/pipe cutting, tool sharpening, STIHL certified repair, and propane exchange.
Product overview
Strosniders Hardware is a family-owned hardware store chain operating three locations in the Washington D.C. Metro Area (Bethesda, Kensington, and Potomac, Maryland) since 1953. The company operates as an Ace Hardware affiliate offering a comprehensive range of hardware, home improvement products, and specialized departments. Their product portfolio spans 13 major departments including Automotive, Electrical & Lighting, Hardware, Housewares, Lawn & Garden, Outdoor Living, Paint, Pet, Plumbing, Rentals, and Tools. The store features several specialty showrooms and featured brand partnerships including Weber Grills, Gozney Pizza Ovens, Big Green Egg, Traeger Grills, Napoleon Grills, Lynx Grills, Miele (with an exclusive showroom at Bethesda), Benjamin Moore Paint, STIHL, EGO Power+, and XO Appliances. Services include key cutting, glass/plexiglass cutting, tool sharpening, pipe cutting & threading, color consultation, propane exchange, UPS shipping center, STIHL certified repair, and equipment rentals.
Differentiator
Problem solved
Functional benefit
Products and services
- Paint Products with Color Matching and Consultation
Companies that use Strosniders Hardware
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Strosniders Hardware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Strosniders Hardware partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ace HardwarecoreStrosniders operates as an Ace Hardware franchise member, using the Ace Hardware brand, logo, and e-commerce platform (acehardware.com). Enables online sales with BOPIS capability, access to Ace Rewards program, national brand recognition, and Ace's supply chain and purchasing power while maintaining local family ownership.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Strosniders Hardware competitors and assessment
Company assessmentBroad incumbents
- Ace Hardware Corporation: National hardware cooperative and franchisor whose brand, e-commerce platform, and supply chain Strosniders directly leverages. Comparable as the umbrella category owner with overlapping product assortment, similar franchise-based retail model, and shared Ace Rewards economics.
- Home Depot: Largest U.S. home-improvement retailer with national store footprint and dominant e-commerce. Directly overlaps with Strosniders across hardware, paint, plumbing, tools, lawn and garden — the dominant competitive benchmark against which Strosniders' service-led differentiation is measured.
- Lowe's: Second-largest U.S. home-improvement retailer with overlapping assortment in hardware, paint, tools, appliances, and outdoor living. Comparable as a big-box competitor that pressures commodity categories but lacks Strosniders' depth in specialty premium brands and personalised services.
- True Value Company: Hardware cooperative and brand serving independent retailers through a similar franchise/affiliate model to Ace. Comparable as an alternative cooperative platform whose member stores compete head-to-head with Strosniders in many U.S. markets.
- Do it Best: U.S. hardware, lumber, and building-materials cooperative supporting thousands of independent retailers. Comparable as a competing cooperative that supplies independent family-owned hardware stores with similar assortments and e-commerce platforms.
Direct peers
- Aubuchon Company: Family-owned independent hardware chain (founded 1908) operating ~120 stores across the Northeast U.S. with paint centres, Benjamin Moore, equipment rental, and contractor services. Closest structural analogue to Strosniders — multi-store, multi-generation family ownership, full-service independent hardware with specialty and contractor focus.
- House-Hasson Hardware: Family-owned independent hardware distributor serving independent hardware retailers across the Southeast U.S. Comparable as a multi-generational, family-led hardware business with regional concentration and a focus on independent-store operations.
- Woodson's Ace Hardware: Multi-store family-owned Ace Hardware franchisee in Virginia operating with a similar full-service, multi-department, premium-brand emphasis to Strosniders. Comparable as a regional family-run Ace affiliate demonstrating the same playbook in an adjacent Mid-Atlantic geography.
Emerging players
- Tractor Supply Company: Rural-lifestyle retailer carrying hardware, tools, paint, lawn and garden, STIHL, and outdoor living categories that directly overlap with Strosniders' assortment. Comparable as a multi-format specialty competitor capturing homeowner DIY and outdoor-living demand that Strosniders also serves.
- Orchard Supply Hardware: California-based specialty hardware chain (relaunched under Lowe's ownership) focused on contractor and DIY customers with deep paint, plumbing, and tool assortments. Comparable as a smaller-format specialty hardware competitor pursuing the same service-led, contractor-friendly positioning as Strosniders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Strosniders Hardware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strosniders Hardware leadership team
Management profileNumber of profiles
Profiles9 records
Strosniders Hardware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strosniders Hardware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strosniders Hardware
What does Strosniders Hardware do?
Strosniders Hardware is a family-owned hardware retailer operating three stores in Montgomery County, Maryland, selling hardware, home improvement supplies, paint, plumbing, lawn and garden, outdoor living, housewares, tools, pet supplies, and automotive products. As an Ace Hardware franchise member, the stores offer 13 distinct departments plus specialty showrooms for brands like Miele and Weber, alongside services such as computerized paint color matching, expert color consultation, 24-hour equipment rentals, key/glass/pipe cutting, tool sharpening, STIHL certified repair, and propane exchange.
Is Strosniders Hardware a public or private company?
Strosniders Hardware is a private company. It is classified as family owned and is currently operating.
When was Strosniders Hardware founded?
Strosniders Hardware was founded in 1953. It employs 51 to 100 people.
Where is Strosniders Hardware based?
Strosniders Hardware is headquartered in Bethesda, United States, in the North America region.
How does Strosniders Hardware make money?
Four revenue lines are on record. Retail Sales are the primary driver. The others are equipment Rentals, professional Services and commercial Accounts.
Who are Strosniders Hardware's main competitors?
Broad incumbents on record are Ace Hardware Corporation, Home Depot, Lowe's, True Value Company and Do it Best. Direct peers are Aubuchon Company, House-Hasson Hardware and Woodson's Ace Hardware. Emerging players are Tractor Supply Company and Orchard Supply Hardware.
Does Strosniders Hardware have an API?
No public API is recorded for Strosniders Hardware.
What industry is Strosniders Hardware in?
Strosniders Hardware's product category is Hardware Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its NAICS code is 44414.