SB Magazine
SB Magazine is a privately-held, 25-year-old community lifestyle magazine serving the Shreveport-Bossier, Louisiana area with monthly print issues and a digital property at sbmag.net, generating revenue primarily through advertising sold to local SMBs.
- Company typePrivate
- Founded2000
- HeadquartersShreveport, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What SB Magazine does
SB Magazine is a privately-held, community-focused lifestyle magazine founded in 2000 and based in Shreveport, Louisiana, serving the Shreveport-Bossier metro area. The publication operates as a single-product monthly magazine covering local content verticals including home and garden, weddings, food and drink, health and wellness, beauty, pets, art and culture, local business, local restaurants, and things to do, alongside recurring franchise sections such as "Top Attorneys," "Top Doctors & Dentists," "Top Realtors," and "Inside SB Homes." Content is produced by a small team (1-10 employees) and distributed both in print across the Shreveport-Bossier area and digitally through its actively maintained website at sbmag.net, which functions as both an editorial platform and an SEO-driven traffic channel.
The publication's underlying technology is conventional web content management rather than proprietary software; the website publishes standard editorial articles organized by category, with no disclosed APIs, mobile applications, integrations, or AI/ML-driven features. The value proposition for advertisers is access to a curated local audience of Shreveport-Bossier residents through established editorial franchises and community recognition built over 25 years of operation, with the publication having celebrated its 25th anniversary in a special May 2025 issue.
SB Magazine generates revenue primarily through advertising sold to local Shreveport-Bossier businesses (restaurants, healthcare providers, attorneys, Realtors, dentists, and other professional services), supplemented by print and/or digital subscription and newsstand sales. Its go-to-market motion is direct-to-consumer on the reader side and direct sales to local SMBs on the advertiser side, with no disclosed institutional investors, parent company, funding history, or management team identified in public sources.
SB Magazine firmographics
Firmographics- Name
- SB Magazine
- Legal name
- SB Magazine
- Website
- https://sbmag.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SB Magazine is a privately-held, 25-year-old community lifestyle magazine serving the Shreveport-Bossier, Louisiana area with monthly print issues and a digital property at sbmag.net, generating revenue primarily through advertising sold to local SMBs.
- Ownership category
- akta.pro rank
SB Magazine industry classification
Industry- Product category
- Regional Lifestyle Magazine
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Home, Garden & DIY Magazines (MPAJAEAG), Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where SB Magazine is headquartered
LocationHeadquarters
- HQ city
- Shreveport
- HQ country
- United States
- HQ region
- North America
Markets served
SB Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: SB Magazine generates revenue primarily through advertising sold to local businesses in the Shreveport-Bossier area. Advertisers include restaurants, healthcare providers, attorneys, Realtors, dentists, and other local service businesses. The magazine features sections like 'Top Attorneys' and 'Top Doctors & Dentists' which likely serve as advertising platforms.
- Magazine Sales/Subscriptions: Revenue generated from magazine circulation, including newsstand sales and subscriptions to the print and/or digital publication.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SB Magazine product offering
Product offeringCore offering
SB Magazine publishes a monthly community lifestyle magazine and accompanying digital content for the Shreveport-Bossier, Louisiana area. Its editorial covers home & garden, weddings, health & wellness, food & drink, fashion, art & culture, local businesses, and community events, and it monetizes its audience by selling advertising space and sponsored directory placements (Top Attorneys, Top Doctors & Dentists, Top Realtors, Top Picks Ballot) to local service businesses.
Product overview
SB Magazine is a single community lifestyle magazine offering that provides monthly published content covering the Shreveport-Bossier region. The publication is organized into content categories including HOME & GARDEN, BEAUTY, WEDDINGS, FOOD & DRINK, HEALTH & WELLNESS, PETS, ART & CULTURE, LOCAL BUSINESS, LOCAL RESTAURANTS, and THINGS TO DO. The magazine also features special editions and directories such as TOP PICKS (Ballot, Top Attorneys, Top Doctors & Dentists, Top Realtors), Inside SB Homes home features, and SB Fashion content sections.
Differentiator
Problem solved
Functional benefit
Products and services
- SB Magazine (Monthly Lifestyle Magazine) Monthly community lifestyle magazine covering Shreveport-Bossier local news, events, home features, weddings, health & wellness, food & drink, fashion, art & culture, and local business profiles, distributed in print and via the sbmag.net website for area residents and supported by advertising sales to local businesses.
Companies that use SB Magazine
Customer profileSegments1 record
Ideal customer profiles2 records
SB Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SB Magazine partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
SB Magazine competitors and assessment
Company assessmentDirect peers
- D Magazine: Long-running city lifestyle magazine serving the Dallas metro with local editorial verticals and a directory franchise ('Best Lawyers,' 'Best Doctors,' 'Best Realtors') that closely mirrors SB Magazine's 'Top Picks' model. Highly comparable business model, advertiser base, and recurring directory monetization.
- 5280 Magazine: Denver's dominant city lifestyle magazine covering local dining, home, health, and culture with a similar mix of editorial verticals and premium advertising. Comparable in scope and revenue model to SB Magazine, scaled up in a larger metro.
- Houstonia Magazine: Houston-focused city lifestyle magazine with editorial coverage of dining, home, weddings, and local business, monetized through advertising and subscriptions. Operates the same community-lifestyle publication model as SB Magazine.
- Philadelphia Magazine: Established city magazine covering Philadelphia with lifestyle verticals, local dining, home features, and a Top Doctors-style directory franchise. Same core product offering and advertiser relationships as SB Magazine, scaled to a major metro.
- Atlanta Magazine: Atlanta's flagship city lifestyle publication with home, dining, weddings, and Top Doctors/Top Attorneys directories. Highly comparable editorial-advertising hybrid business model.
- Charlotte Magazine: Charlotte-region lifestyle magazine covering dining, home, weddings, and local business with directory-style annual features. Closely mirrors SB Magazine's vertical mix and SMB advertiser base in a mid-size Southern metro.
- Indianapolis Monthly: Mid-size metro lifestyle magazine covering Indianapolis with home, dining, health, and weddings content monetized through local advertising. Closely comparable business model and scale profile to SB Magazine.
- Birmingham Magazine: Birmingham, Alabama's long-running city lifestyle magazine covering local dining, home, weddings, and arts. Operates the same community-lifestyle + local advertising model as SB Magazine in a comparable Southern metro.
Broad incumbents
- Dotdash Meredith: Large-scale digital and print media operator (parent of People, Better Homes & Gardens, etc.). Competes with SB Magazine for the same local advertiser budgets at a national scale and sets the broader competitive context for the regional lifestyle category.
- Hearst Magazines: Major national magazine publisher whose lifestyle titles (e.g., Cosmopolitan, O, The Oprah Magazine) compete for the same advertiser mindshare and reader attention that SB Magazine sells locally. Provides the broader industry context for SB Magazine's category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SB Magazine social profiles
Digital presenceSB Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
SB Magazine leadership team
Management profileNumber of profiles
SB Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SB Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SB Magazine
What does SB Magazine do?
SB Magazine publishes a monthly community lifestyle magazine and accompanying digital content for the Shreveport-Bossier, Louisiana area. Its editorial covers home & garden, weddings, health & wellness, food & drink, fashion, art & culture, local businesses, and community events, and it monetizes its audience by selling advertising space and sponsored directory placements (Top Attorneys, Top Doctors & Dentists, Top Realtors, Top Picks Ballot) to local service businesses.
Is SB Magazine a public or private company?
SB Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SB Magazine founded?
SB Magazine was founded in 2000. It employs 1 to 10 people.
Where is SB Magazine based?
SB Magazine is headquartered in Shreveport, United States, in the North America region.
How does SB Magazine make money?
Two revenue lines are on record. Advertising is the primary driver. The others are magazine Sales/Subscriptions.
Who are SB Magazine's main competitors?
Direct peers on record are D Magazine, 5280 Magazine, Houstonia Magazine, Philadelphia Magazine, Atlanta Magazine, Charlotte Magazine, Indianapolis Monthly and Birmingham Magazine. Broad incumbents are Dotdash Meredith and Hearst Magazines.
Does SB Magazine have an API?
No public API is recorded for SB Magazine.
What industry is SB Magazine in?
SB Magazine's product category is Regional Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 51312 and its SIC code is 2721.