The Heart Center

Name

The Heart Center

Legal name

Heart Center, Inc.

Website

https://theheartcenter.md

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cardiology Services

NAICS

Offices of Physicians (6211), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Hospitals (8060)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Interventional Cardiology (PCI/Structural Heart) (HLAKABAB), Heart Failure & Transplant Cardiology (HLAKABAD), Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ), Cardiovascular / Cath Lab & Electrophysiology Centers (HLAFAIAI), Cardiac & Cardiothoracic Specialty Hospitals (HLAFAHAA)

Keywords

• Cardiology services
• Cardiac catheterization
• Cardiothoracic surgery
• Electrophysiology services
• Vascular disease treatment

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Clinical Cardiology Services: Fee-for-service healthcare delivery through outpatient clinic visits, diagnostic procedures, and interventional treatments. Revenue generated from patient consultations, cardiac catheterizations, electrophysiology studies, structural heart procedures, and cardiothoracic surgeries. Accepts multiple insurance plans including Aetna PPO, Blue Cross/Blue Shield, CIGNA, Humana, Medicaid, Medicare, United Health Care, and others.
2. Screening Services: Preventive screening services offered at set prices. Vascular screening available for $99 covering abdominal aneurysm, carotid stenosis, and peripheral arterial disease detection.
3. Cardiopulmonary Exercise Testing: Cash-pay CPET packages available for $550, targeting fitness enthusiasts and athletes seeking performance optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Heart Center provides comprehensive prevention, diagnosis, and treatment of cardiovascular disease for adults and children through a multi-specialty cardiology practice. Core offerings span cardiac catheterization and intervention, cardiothoracic surgery, electrophysiology, structural heart procedures, heart failure management, vascular services, and cardiac rehabilitation, supported by advanced imaging (cardiac PET, CT, nuclear, echo) and a cardiopulmonary exercise testing program. Care is delivered across 10 outpatient clinic locations in North Alabama and Southern Tennessee, with inpatient services accessed through the affiliated Huntsville Hospital Heart Institute.

Product overview

The Heart Center is a comprehensive cardiology practice and part of Huntsville Hospital Health System's Heart Institute, offering the largest cardiac program in Alabama. The practice operates as a unified multi-specialty cardiology platform providing clinical services through multiple locations across North Alabama and Southern Tennessee. Core services include cardiac catheterization and intervention, cardiothoracic surgery, electrophysiology, heart failure management, structural heart services (TAVR, MitraClip), vascular services, and pediatric cardiology. The product portfolio is supported by patient-facing digital tools including the HealtheLife Patient Portal for health record access and telehealth services via Zoom for virtual consultations. The practice also offers specialized diagnostic services such as CPET testing, cardiac imaging (CT scans, echocardiography, nuclear stress testing), and cardiac rehabilitation programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardiac Catheterization & Intervention Services Diagnostic and interventional cardiac catheterization services for adult patients with coronary artery disease and structural heart conditions, including radial approach catheterization, stenting, balloon angioplasty, rotational atherectomy, intravascular ultrasound, optical coherence tomography, and percutaneous ventricular support with balloon pumps, Impella, and TandemHeart devices.
• Cardiac Rehabilitation Medically supervised rehabilitation program for patients recovering from heart attack, heart failure, or congenital heart disease, including personalized rehabilitation plans, patient education, supervised exercise with telemetry monitoring, and emotional support.
• Cardiopulmonary Exercise Testing (CPET) Comprehensive analysis of cardiovascular, respiratory, and musculoskeletal systems under exertion for fitness benchmarking and athletic performance optimization, providing VO2 max, anaerobic threshold measurements, and personalized training zones with cardiologist consultation.
• Cardiovascular Services Comprehensive cardiovascular care including diagnostic catheterizations, coronary and peripheral interventions, cardiac ultrasounds, peripheral vascular ultrasounds, cardiac nuclear imaging including Cardiac PET, electrophysiology studies, cardiac device implantation, and structural heart procedures.
• Cardiothoracic Surgery Surgical services for adult cardiac and thoracic conditions including minimally-invasive valve surgery, traditional coronary artery bypass surgery, valve repair, valve replacement, and aorta surgery, plus the only robotic and minimally-invasive lung and mediastinal surgery program in North Alabama.
• Electrophysiology Services (Heart Rhythm Center) Treatment of heart rhythm disorders including advanced management, ablative therapy, cardiac device implantation, cardiac resynchronization therapy, and pulmonary vein isolation studies using radiofrequency or cryo ablation, with wireless remote monitoring of implanted cardiac devices.
• Heart Failure Clinic Specialized clinic care for heart failure patients delivered by board-certified heart failure cardiologists working with a multidisciplinary team of nurse practitioners, nurses, and dietitians to develop individualized care plans focused on improving quality of life through education, medication management, and lifestyle counseling.
• Pediatric Cardiology Cardiology services for newborns through 18-year-olds including management and treatment of acute and chronic cardiac conditions, electrocardiography, echocardiogram, ambulatory arrhythmia monitoring, and exercise testing, delivered by fellowship-trained board-certified pediatric cardiologists.
• Pulmonary Hypertension Clinic Evaluation, characterization, and treatment of patients with pulmonary hypertension, including right heart catheterization for definitive diagnosis and prescription of specialized PAH medications.
• Heart Screenings Vascular screening program at $99 cash-pay covering abdominal aneurysm screening, carotid stenosis detection, peripheral arterial disease assessment, and blood pressure monitoring.
• Structural Heart Services (Valve Clinic) Multidisciplinary team-based structural heart disease treatment including Transcatheter Aortic Valve Replacement (TAVR), Transcatheter Mitral Valve Repair (M-TEER), Transcatheter Tricuspid Valve Repair (T-TEER), Left Atrial Appendage Closure, PFO/ASD closures, and Balloon Valvuloplasty.
• Telehealth Virtual office visits via Zoom secure video conferencing, allowing cardiologists to consult with patients remotely from home using a mobile phone, laptop, desktop, or other device with camera, audio, and internet access.
• Vascular Services Peripheral Arterial Disease (PAD) diagnosis and treatment including ankle-brachial index testing, Doppler ultrasound, CT angiogram, and revascularization procedures such as angioplasty, stent implantation, and atherectomy.
• Iliac Vein Compression Services Diagnosis and treatment of iliac vein compression (May-Thurner syndrome) using angioplasty and stent placement performed on an outpatient basis, alongside diagnostic testing for venous reflux disease and DVT.

Quantifiable outcome

• More than 20,000 cardiothoracic surgeries performed since 1981
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• Huntsville Hospital Health SystemcoreStrategic or Co-development PartnerThe Heart Center is an integral part of Huntsville Hospital Health System's Heart Institute. As the largest cardiac program in Alabama according to the American Hospital Directory, this affiliation provides access to hospital facilities, integrated care networks, and system-wide resources for comprehensive cardiac services.
• Athens-Limestone HospitalcoreStrategic or Co-development PartnerThe Heart Center physicians practice at Athens-Limestone Hospital, providing cardiac care services to patients in the Athens, Alabama region through this hospital affiliation.
• Decatur Morgan HospitalcoreStrategic or Co-development PartnerHeart Center physicians provide cardiac care services at Decatur Morgan Hospital, serving patients in the Decatur, Alabama area through this hospital partnership.
• DeKalb Regional Medical CentercoreStrategic or Co-development PartnerHeart Center physicians practice at DeKalb Regional Medical Center (Fort Payne location), providing cardiac services to patients in the DeKalb County region.
• Madison HospitalcoreStrategic or Co-development PartnerHeart Center physicians provide cardiac care at Madison Hospital, serving patients in the Madison, Alabama area. Vascular screenings also available at Madison Hospital location.
• Helen Keller HospitalcoreStrategic or Co-development PartnerHeart Center physicians practice at Helen Keller Hospital, providing cardiac care services to patients in the Sheffield, Alabama region.
• Marshall Medical Center SouthcoreStrategic or Co-development PartnerHeart Center physicians provide cardiac services at Marshall Medical Center South, serving patients in the Arab/Boaz area of Alabama.
• Russellville HospitalcoreStrategic or Co-development PartnerHeart Center physicians provide cardiac care services at Russellville Hospital, serving patients in the Russellville, Alabama area through this hospital affiliation.
• HealtheLife (Patient Portal Platform)coreTechnology or IntegrationHealtheLife patient portal provides secure website for patients to access medical records, view test and lab results, communicate with healthcare providers, and connect health management apps to smartphones including Apple Health app integration.
• Zoom (Video Conferencing)coreTechnology or IntegrationZoom secure video conferencing service enables telehealth appointments, allowing cardiologists to conduct virtual consultations with patients from their homes.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sanger Heart & Vascular Institute: Comprehensive cardiovascular service line within Atrium Health (Charlotte, NC) delivering the same multi-subspecialty cardiology, cardiothoracic surgery, structural heart, and EP services to a regional patient base. Highly comparable scope, scale, and integrated delivery model.
• Oklahoma Heart Institute: Independent, high-volume cardiology specialty hospital and practice group in Tulsa offering cath, CT surgery, EP, structural heart, and heart failure services. Comparable scale, single-specialty focus, and regional referral catchment.
• Piedmont Heart Institute: Large multi-specialty cardiology and cardiothoracic surgery program within Piedmont Healthcare (Atlanta, GA) offering structural heart, EP, heart failure, and cardiac rehab services. Closely matches The Heart Center's service mix and regional referral model.

Broad incumbents

• Cleveland Clinic Heart, Vascular & Thoracic Institute: Nationally ranked destination cardiovascular program offering comprehensive cardiology, CT surgery, and vascular services. Comparable in service scope and quality reputation, but at significantly larger scale and as part of a national destination system.
• Houston Methodist DeBakey Heart & Vascular Center: Comprehensive cardiovascular program named after a pioneering CT surgeon. Comparable in offering structural heart, CT surgery, and EP services, but operates at significantly larger scale within a national referral system.
• Mayo Clinic Cardiovascular: Top-ranked cardiovascular practice within Mayo Clinic delivering the full continuum of cardiac services. Comparable in clinical breadth and quality recognition, but operates as a national/international destination rather than regional referral model.

Regional players

• Wellstar Cardiovascular Institute: Multi-hospital cardiovascular service line within Wellstar Health System in Georgia. Comparable scale, regional referral pattern, and integration with a non-profit hospital parent — similar operating model to The Heart Center's Huntsville Hospital affiliation.
• UAB Cardiovascular Institute: Academic cardiovascular service line at University of Alabama at Birmingham. Same-state academic peer with full structural heart, CT surgery, and EP programs that competes for tertiary and complex referrals across Alabama.
• Vanderbilt Heart and Vascular Institute: Academic cardiovascular service line at Vanderbilt University Medical Center (Nashville, TN), geographically proximate in southern Tennessee. Comparable tertiary cardiology service portfolio and structural heart capabilities, competing for complex referrals in the same region.
• The Christ Hospital Heart & Vascular Center: Cincinnati-based comprehensive heart and vascular program within a community hospital system. Comparable service mix, regional referral focus, and integration with a hospital parent — closely mirrors The Heart Center's structural setup.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-heart-center-huntsville-al

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heart Center