Madison Hospital

What Madison Hospital does

Madison Hospital is a 90-bed not-for-profit community hospital located at 8375 Highway 72 W in Madison, Alabama, opened on February 28, 2012, and operating as a member facility of the Huntsville Hospital Health System, which employs over 11,000 people across three hospital campuses in Madison County. The hospital serves residents of Madison and western Madison County with a comprehensive service portfolio spanning 24/7 emergency care (22 treatment rooms, 3 triage rooms, 3-bay fast track), inpatient and outpatient surgical services (7 operating rooms including Da Vinci Xi robotic-assisted surgery), maternity services (7 LDR rooms, 19 postpartum rooms, Level II Special Care Nursery, Baby-Friendly USA certified), imaging (256-slice CT, MRI, 3D mammography, ultrasound, nuclear medicine), an 8-bed ICU, orthopedics and joint replacement, cardiology, endoscopy, a Vein Center, therapy services, and a Sleep Lab. The facility has structural capacity to expand to approximately 200 beds as Madison County demographics grow.

The hospital runs on a fee-for-service revenue model billed to insurance providers and patients, with financial assistance available for uninsured or underinsured populations and a publicly available Patient Cost Estimator Tool. Auxiliary revenue-generating activities include gift shop proceeds (donated back to the hospital), childbirth and parenting classes (free or up to $50), and Vanderbilt Health transplant outreach imaging services. Marketing is conducted through the hospital website, organic social media (Curator.io hub), community events and partnerships (Madison Chamber of Commerce, Rocket City Trash Pandas, Safe Kids Huntsville), and earned media coverage of patient stories and awards. Madison Hospital is led by President Mary Lynne Wright and governed by a volunteer board of community members, with strategic oversight from the Health Care Authority of the City of Huntsville.

Name

Madison Hospital

Legal name

Madison Hospital

Website

https://madisonalhospital.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Madison Hospital is a 90-bed not-for-profit community hospital in Madison, Alabama, part of the Huntsville Hospital Health System, serving Madison and western Madison County residents with comprehensive emergency, surgical, maternity, imaging, ICU, and specialty services.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (622110), Diagnostic Imaging Centers (621512)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Private/For-Profit Hospital Systems (HLAFAAAF)

akta.pro secondary industry

Hospital-Operated Urgent Care Centers (HLAFADAC)

Keywords

• Community hospital services
• Emergency medical care
• Maternity health services
• Diagnostic imaging services
• Surgical care services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Madison Hospital is a not-for-profit healthcare provider. All revenue is reinvested to provide advanced medical services and equipment. Services include emergency care, surgical services, maternity, imaging, laboratory, and various specialty services billed to patients and insurance providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Madison Hospital is a 90-bed not-for-profit community hospital that delivers a comprehensive range of inpatient and outpatient healthcare services including 24/7 Emergency Services, Surgical Services with robotic-assisted Da Vinci Xi surgery, Maternity Services with Level II Special Care Nursery, Imaging Services (256-slice CT, MRI, 3D mammography), Heart Center, Intensive Care, Orthopedics and Joint Replacement, Endoscopy, Vein Center, Therapy Services, Sleep Lab, and Forget Me Not dementia care program. As a not-for-profit member of the Huntsville Hospital Health System, all revenue is reinvested into advanced medical services, technology, and equipment for the Madison, Alabama community.

Product overview

Madison Hospital is a 90-bed not-for-profit community hospital serving Madison, Alabama, and western Madison County since 2012. The hospital offers a comprehensive range of inpatient and outpatient medical services organized around several core clinical areas: Emergency Services (24/7 ER with 22 treatment rooms and advanced imaging including 256-slice CT), Surgical Services (7 operating rooms including robotic surgery with Da Vinci Xi system), Maternity Services (Baby-Friendly certified with Level II Special Care Nursery), Imaging Services (full diagnostic imaging including MRI, CT, mammography), Cardiac Services (Heart Center Madison offering echocardiograms and stress testing), Orthopedics and Joint Replacement, Endoscopy, Intensive Care, Vein Center, Therapy Services (aquatic, physical, sports rehab), and Sleep Lab. Supporting services include Patient Portal, Patient Advocacy, Caregiver Recognition Programs, Expectant Family Classes, Car Seat Fitting, Forget Me Not Dementia Care Program, Gift Shop, and Volunteer Services. The hospital is part of the Huntsville Hospital Health System, which also includes Huntsville Hospital and Huntsville Hospital for Women & Children.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Services 24/7 Emergency Department with 22 treatment rooms, 3 triage rooms, and a 3-bay fast track area, equipped with 256-slice CT scanner and X-ray for rapid diagnostic imaging. Serves Madison and western Madison County residents experiencing acute medical emergencies.
• Imaging Services Full-service diagnostic imaging department offering 256-slice CT, MRI, cardiac stress testing, echocardiogram, EEG, EKG, diagnostic radiology, nuclear medicine, peripheral vascular screenings, ultrasound, and X-ray for inpatients, outpatients, and physician referrals.
• Maternity Services Comprehensive maternity program including 7 labor/delivery/recovery rooms, 19 postpartum rooms, Level II Special Care Nursery, IBCLC-certified lactation consultants, natural childbirth options, and Baby-Friendly USA certification (first in North Alabama, fourth in Alabama). For expectant mothers and families throughout pregnancy, delivery, and postpartum.
• Robotic Surgery (Da Vinci Xi) Minimally invasive robotic-assisted surgery using the Da Vinci Xi Surgical System, supporting hysterectomy, myomectomy, hernia repair, gallbladder removal, abdominal wall reconstruction, and other general surgery and gynecology procedures. For patients seeking less invasive surgical options with smaller incisions and faster recovery.
• Surgical Services Comprehensive surgical services across multiple specialties including ENT, gastrointestinal, general, gynecologic, ophthalmologic, orthopedic, pediatric dentistry, plastic/reconstructive, urology, and vascular surgery. Includes 7 state-of-the-art operating rooms and 25 pre-op/recovery beds and 46 surgical inpatient beds.
• Joint Replacement Program Comprehensive joint care program including elective joint replacement (hip, knee, shoulder) by experienced orthopedic surgeons, pre-surgery orientation, dedicated patient care unit, and individualized physical therapy. For patients with chronic joint pain or mobility limitations.
• Intensive Care Unit (ICU) 8-bed Intensive Care Unit on the 5th floor overlooking the Healing Garden, providing specialized critical care services with advanced monitoring and specialized nursing for seriously ill medical, surgical, and post-surgical patients.
• Breast Center Breast health imaging center offering FDA-approved 3D screening mammography (breast tomosynthesis) and bone density screenings. Accredited by the American College of Radiology as a Breast Imaging Center of Excellence with perfect MQSA score for over 10 years. Located at 8337 Highway 72 W., Madison, AL.
• Heart Center Madison Cardiac imaging and cardiology services including echocardiogram, stress echocardiogram, Holter monitoring, nuclear cardiac stress testing, cardiac CT, cardiac MRI, and vascular screenings. Located on the Madison Hospital campus (Madison Medical 1, 1041 Balch Rd., Suite 250).
• Endoscopy Services Diagnostic and therapeutic endoscopy procedures including bronchoscopy, colonoscopy, ERCP, esophageal banding, flexible sigmoidoscopy, gastrostomy tube placement, gastroscopy/EGD, hemorrhoidal banding, liver biopsy, and paracentesis for inpatients and outpatients.
• Level II Special Care Nursery Specialized nursery care for premature babies born between 32 and 37 weeks gestation weighing 3 pounds or more, with advanced systems for oxygen support, blood glucose issues, and elevated bilirubin levels. Board-certified neonatologists oversee care, with support from facility dog Apple through the Canines for Coping program.
• Vein Center Minimally invasive treatment for venous reflux disease, varicose veins, restless legs, ankle swelling, leg pain, and leg ulcers. Same-day recovery. Accredited by the Intersocietal Accreditation Commission for Vascular Testing. Located at 8371 Hwy. 72 W., Suite 100.
• Therapy Services Rehabilitation services including aquatic/pool therapy, bariatric therapy, breast cancer rehab, diagnosis-specific rehab, industrial rehab, modalities, pain rehab, physical therapy, and sports rehab. Provided at Madison Physical Therapy Clinic, 1041 Balch Road, Suite 160.
• Sleep Lab Diagnostic sleep disorder testing and treatment services for patients with suspected sleep apnea and related conditions.
• Vanderbilt Health Transplant Outreach Clinic (Imaging Services) Imaging services (chest X-ray, EKG, bloodwork, cardiac stress tests, MRI, CT, ultrasound, echocardiogram) provided for Vanderbilt Health Transplant Center patients being evaluated for organ transplant. The outreach clinic is the busiest of Vanderbilt's six transplant outreach sites; in 2025 it completed nearly 750 appointments with 97 patients going on to receive transplant surgery.
• Forget Me Not Dementia Care Program Dementia-sensitive care program including special ID bracelets, Forget Me Not flower magnets, purple pillows as visual cues, staff training, fidget sleeves, and caregiver support groups. For patients living with dementia and their families. Made Madison Hospital the first Dementia Friendly Alabama hospital in the region and fifth in the state.

Quantifiable outcome

• 97 transplant patients received imaging services leading to successful organ transplants in 2025
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Vanderbilt Health Transplant CentercoreStrategic or Co-development Partner · 1 January 2015Vanderbilt Health opened a transplant outreach clinic on Hughes Road in Madison in 2015, which has become the busiest of Vanderbilt's six transplant outreach sites. Madison Hospital provides imaging services (chest X-ray, EKG, bloodwork, cardiac stress tests, MRI, CT, ultrasound, echocardiogram) for transplant evaluation. In 2025, the clinic completed nearly 750 appointments with 97 patients receiving transplant surgery.
• Huntsville Hospital Health SystemcoreOthersMadison Hospital is a member of Huntsville Hospital Health System, a not-for-profit health system. All revenue is reinvested to provide advanced medical services. The system includes Huntsville Hospital, Huntsville Hospital for Women & Children, and Madison Hospital with over 11,000 employees.
• Baby-Friendly USAmajorOthersMadison Hospital earned Baby-Friendly USA certification through the World Health Organization and United Nations Children's Fund, becoming the first hospital in North Alabama and fourth in Alabama to achieve this designation for maternity care excellence.
• International Board of Lactation ConsultantsminorOthersMadison Hospital staff includes IBCLC-certified lactation consultants providing breastfeeding support. The hospital earned the IBCLC Care Award for staffing and support services.
• Huntsville Hospital Physician NetworkcoreChannel Partner/ Reseller/ DistributorHuntsville Hospital Physician Network brings family practice, internal medicine and specialty physician offices to the Madison community. Multiple locations in Madison County serve patients and refer them to Madison Hospital for services.
• The Heart Center MadisoncoreStrategic or Co-development PartnerHuntsville Hospital Heart Center has a location on the campus of Madison Hospital in Madison Medical 1, providing cardiac imaging services including echocardiogram, stress testing, Holter monitoring, cardiac CT/MRI, and vascular screenings.
• Huntsville Hospital Urgent CarecoreChannel Partner/ Reseller/ DistributorWalk-in urgent care clinic located in Madison for non-emergency medical issues. Part of network with locations in Huntsville, Decatur, Muscle Shoals, and Florence.
• Safe Kids HuntsvilleminorStrategic or Co-development PartnerSafe Kids Huntsville is a local coalition of Safe Kids Worldwide, a non-profit organization seeking to reduce unintentional injuries to children. Huntsville Hospital has been the lead agency since 1997. Madison Hospital provides car seat fitting station services.
• Huntsville Hospital Foundation Canines for CopingminorStrategic or Co-development PartnerFacility dog Apple serves Madison Hospital patients and families through the Huntsville Hospital Foundation Canines for Coping program. Funded by generous donors Sheryl and Pat Thomason.
• Project Sweet PeasminorStrategic or Co-development PartnerCommunity group that supports Special Care Nursery babies and families at Madison Hospital.
• Melissa George Neonatal Memorial FundminorStrategic or Co-development PartnerFund through Huntsville Hospital Foundation that supports Special Care Nursery babies and families at Madison Hospital.
• Dementia Friendly AlabamamajorOthersStatewide initiative funded through a grant from the Alabama Department of Senior Services to create dementia-friendly spaces in hospitals, restaurants, and businesses. Madison Hospital is the first in the region and fifth in the state to receive designation.
• Huntsville Hospital Breast CentercoreStrategic or Co-development PartnerMadison Hospital Breast Center is a satellite facility of Huntsville Hospital Breast Center. Funded in part by the annual Liz Hurley Ribbon Run organized by Huntsville Hospital Foundation.
• OBGYN AssociatescoreChannel Partner/ Reseller/ DistributorOBGYN practice with Madison location at Madison Medical 1, 1041 Balch Rd., Suite 250. Physicians including Dr. Mark Purvis deliver babies at Madison Hospital.
• Simply Blessed PortraitsminorStrategic or Co-development PartnerOptional in-room newborn photography sessions offered to maternity patients at Madison Hospital.
• Dr. Jennifer Kiessling, MDcoreChannel Partner/ Reseller/ DistributorPhysician practicing at Madison Hospital Vein Center
• Dr. Andrew Knott, MDcoreChannel Partner/ Reseller/ DistributorPhysician practicing at Madison Hospital Vein Center
• Dr. Karen Rudolph, MDcoreChannel Partner/ Reseller/ DistributorPhysician practicing at Madison Hospital Vein Center
• Dr. Mell Welborn, MDcoreChannel Partner/ Reseller/ DistributorPhysician practicing at Madison Hospital Vein Center
• Cerner (Oracle Health)coreTechnology or IntegrationThird-party electronic health record (EHR) vendor. Cerner experienced a security incident that involved patient information. Madison Hospital is part of the notification process but the incident did not involve access to or failure of Madison Hospital's systems.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Huntsville Hospital: Parent flagship hospital of the Huntsville Hospital Health System, located adjacent in Huntsville, AL. Operates the largest inpatient capacity in the region, U.S. News #2 in Alabama, and shares physician network, branding, and clinical programs with Madison Hospital. Most directly comparable peer because of integrated ownership and overlapping service lines.
• Marshall Medical Centers: Two-campus community hospital system in Marshall County, AL (Guntersville and Boaz). Comparable mid-size community hospital profile serving a similar suburban/semi-rural North Alabama population with overlapping service lines.
• North Alabama Medical Center: Acute care hospital in Florence, AL, serving the Shoals region of North Alabama. Operates a similar community-hospital service mix including emergency, surgical, cardiac, and maternity programs in a comparable suburban catchment to Madison.
• Helen Keller Hospital: Community hospital in Sheffield, AL, serving the Shoals area of North Alabama. Comparable scale, service mix, and community-hospital positioning, often cited alongside Madison as part of the broader North Alabama hospital competitive landscape.
• Huntsville Hospital for Women & Children: Sister hospital within the Huntsville Hospital Health System focused on women's and pediatric services. Directly competes with Madison's Baby-Friendly certified maternity program and Level II Special Care Nursery for obstetric and neonatal volumes in the Madison County catchment.
• Crestwood Medical Center: 150-bed acute care hospital in Huntsville, AL, and Madison Hospital's primary direct competitor in Madison County. Operates a comparable mix of emergency, surgical, maternity, and imaging services and competes for the same patient base across the Huntsville-Decatur metropolitan area.
• Decatur Morgan Hospital: Multi-campus community hospital system in Decatur, AL, part of the Huntsville Hospital Health System. Shares corporate parent with Madison and offers overlapping services including emergency, surgical, imaging, and maternity care in the same North Alabama market.
• Athens-Limestone Hospital: Community hospital in Athens, AL (approximately 25 miles from Madison), serving Limestone County. Similar size, scope, and community-hospital positioning; competes for patients in the western Madison County and surrounding suburban/rural catchment.

Broad incumbents

• UAB Hospital: Academic medical center in Birmingham, AL, and U.S. News #1 hospital in Alabama. Madison Hospital's tertiary referral partner for complex cases (e.g., liver/kidney transplant), competing for high-acuity patients who might otherwise bypass community hospitals entirely.

Regional players

• Vanderbilt University Medical Center: Nashville-based academic medical center that operates the busiest of its six transplant outreach clinics at Madison Hospital. While not a direct competitor for inpatient services, Vanderbilt shapes Madison's specialty referral volumes and tertiary care flows from across Alabama and the broader Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MadisonHospital
• Facebookfacebook.com/MadisonHospitalFan

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Hospital