RunMyAccounts

What RunMyAccounts does

Run my Accounts AG is a privately held Swiss online accounting service provider founded in 2011, headquartered in Stäfa, canton of Zurich, with a wholly-owned German subsidiary (Run my Accounts Deutschland GmbH). The company delivers outsourced bookkeeping, payroll (Lohnbuchhaltung), annual financial statement preparation, and fiduciary/trust (Treuhand) services to Swiss SMEs, startups, and specific verticals including gastronomy, agencies, healthcare, and public administration. Its core differentiator is a proprietary cloud-based accounting platform built in-house, which combines automated receipt and bank-transaction processing algorithms with personal online accountant and trust advisor oversight to provide clients with day-current, real-time financial visibility. The company markets the service as significantly cheaper than maintaining internal accounting departments and supports a 30-second online quote tool ('Grobofferte') on its primary acquisition channel, runmyaccounts.ch.

The business operates on a recurring subscription model. Core outsourced accounting is quote-based, while an expanding marketplace of third-party integrations — including WooCommerce (via an Openstream-developed plugin), getmyinvoices, cashup POS, TimeStatement, Harvest, MOCO agency ERP, aumico annual report automation, VisualNumbers budgeting, Zapier automation, DAT BLUE crypto accounting, DAPAY crypto payments, Pingen postal services, and Konsento equity management — provides additional subscription revenue streams. Distribution combines direct online sales, a franchise/partner network across Switzerland and Germany, and a channel of audited fiduciary and audit firms (Accosense Gold Partner, AEGERTER+BRÄNDLE, Wespi & Partner, Prüfag, Argus Revisionen). The company has been recognized with multiple industry awards including the 2011 Best of Swiss Web (Silver), 2012 Top 100 Swiss Startup, 2013 Red Herring 100 Europe finalist, and 2025/2026 TREUHANDSUISSE Gold Partner, alongside consecutive Kununu Top Company (2025) recognition.

The company is founder-led (CEO Yves Helbling), bootstrapped with no disclosed venture capital, private equity, or institutional investor ownership, and operates with 11-50 employees. The market is highly fragmented across many small Swiss SME customers, with a long-tail of named reference accounts spanning financial services, manufacturing, non-profits, and startups. Continuous platform and partnership expansion — most recently into cryptocurrency accounting and Web3 payments — indicates a deliberate, self-funded evolution from a single-product Swiss accounting service into a broader SME financial-operations platform, though the core revenue and growth remain anchored in the Swiss fiduciary outsourcing market.

Name

RunMyAccounts

Legal name

Run my Accounts AG

Website

https://runmyaccounts.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Run my Accounts AG is a bootstrapped Swiss fintech, founded in 2011 and headquartered in Stäfa, that provides outsourced online bookkeeping, payroll, and fiduciary services to Swiss SMEs and startups via its own cloud-based automation software and personal accountant oversight.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Trusts, Estates, and Agency Accounts (525920)

SIC

Finance Services (6199)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industries

Expense Management & Reimbursements Administration (BPACAIAH), Expense Management & Employee Reimbursements (FSAGAJAE)

Keywords

• Cloud accounting software
• Outsourced bookkeeping services
• Fiduciary services
• Payroll management
• SME financial management

Headquarters

HQ city

Stäfa

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outsourced Accounting Service: Full-service outsourced bookkeeping and accounting delivered via their proprietary online software combined with personal online accountant and trust advisor oversight. Customers receive Buchführung (bookkeeping), Lohnbuchhaltung (payroll), Jahresabschluss (annual accounts), and tax services.
2. WooCommerce Integration Plugin: CHF 215.40 per year for the official WordPress/WooCommerce plugin connecting online shops to Run my Accounts accounting software. Annual maintenance fee of CHF 200.
3. aumico Annual Report Automation: CHF 39.00 per month subscription for automated annual financial statement preparation integrated with Run my Accounts.
4. VisualNumbers Budgeting: Three-tier pricing: Entry CHF 7.00/month, Professional CHF 39.00/month, Premium CHF 65.00/month for budget planning and scenario analysis integrated with Run my Accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Run my Accounts AG provides outsourced online accounting services for Swiss SMEs and startups, combining proprietary cloud-based accounting software with personal fiduciary oversight. Core services include automated bookkeeping, payroll accounting, annual financial statements, and tax services, all delivered through self-developed automation algorithms and personal online accountants and trust advisors.

Product overview

Run my Accounts is a Swiss online accounting service provider combining proprietary cloud-based accounting software with professional fiduciary and accounting services. The core product is the Online-Buchhaltungs-Software, a cloud accounting platform for invoicing, document management, accounts payable workflows, and real-time financial reporting. This core platform is complemented by a Spesen-App for expense tracking and is offered as part of an integrated outsourced accounting package that includes fiduciary consulting (Treuhand), payroll accounting (Lohnbuchhaltung), and automated bookkeeping (Automatisierte Buchhaltung) powered by self-developed automation software. The product ecosystem is extended through a marketplace (Marktplatz) of third-party integrations including WooCommerce (via Openstream plugin), e-commerce connectors (getmyinvoices), POS systems (cashup), cryptocurrency accounting (DAT BLUE, DAPAY), annual report automation (aumico), document services (Pingen), time tracking (TimeStatement, Harvest), ERP systems (MOCO), budgeting tools (VisualNumbers), automation platforms (Zapier), corporate governance (Konsento), and specialized services for various industries (Churcholution, SEMCO, Crowd4Cash, KS Inkasso, UGZ pension, insurance brokers, auditing firms, and legal advisors).

Differentiator

Problem solved

Functional benefit

Products and services

• Online-Buchhaltungs-Software (Online Accounting Software)

Quantifiable outcome

• Case study demonstrates CHF 100,000 higher cash flow for company with CHF 1 million revenue through improved financial management practices
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core, flagship, gold and minor.

• Openstream Internet SolutionscoreTechnology or IntegrationDeveloper of the official WordPress/WooCommerce plugin for Run my Accounts. Located at Citizen Space, Heinrichstrasse 267a, 8005 Zürich. Plugin enables automatic invoice creation and customer synchronization when sales occur in WooCommerce shops. Annual maintenance and development fee of CHF 200.
• TREUHANDSUISSEflagshipStrategic or Co-development PartnerSwiss fiduciary association membership. Gold Partner status for 2025/2026. Provides credibility and network within Swiss trust and accounting profession.
• Accosense AGgoldChannel Partner/ Reseller/ DistributorGold Partner status for revision (audit) services. Located at Hauptgasse 30, 4600 Olten. Offers ordinary and limited audits, special audits, and reviews for Swiss companies.
• AEGERTER+BRÄNDLE AGcoreChannel Partner/ Reseller/ DistributorAudit and tax advisory firm with locations in Rapperswil-Jona, Arbon, and Wattwil. Conducts limited and ordinary audits plus special audits for formations, restructurings, and capital changes. Also provides annual statement reviews for non-audit-obligated companies.
• Wespi & Partner AGcoreChannel Partner/ Reseller/ DistributorAuditing firm authorized by Swiss Federal Audit Oversight Authority (RAB) for limited audits of SMEs. Located at Seidenstrasse 4, 8304 Wallisellen. Also provides reviews per PS 910.
• PrüfagcoreChannel Partner/ Reseller/ DistributorAudit firm with 30+ years experience auditing companies of various sizes. Located at Badenerstrasse 141, 8036 Zürich. Provides audits for different legal forms from sole proprietorships to corporations.
• Argus Revisionen GmbHcoreChannel Partner/ Reseller/ DistributorAudit firm located at Riedmühlestrasse 8, 8305 Dietlikon. Provides limited audits for SME companies, ordinary audits for larger companies, public sector audits, and special examinations.
• Digitron GmbHminorChannel Partner/ Reseller/ DistributorFranchise partner in Switzerland.
• Pling GmbHminorChannel Partner/ Reseller/ DistributorFranchise partner in Switzerland.
• SoHa Treuhand AGminorChannel Partner/ Reseller/ DistributorFranchise partner in Switzerland.
• TF Financial Services GmbHminorChannel Partner/ Reseller/ DistributorFranchise partner in Switzerland.
• Z83 AGminorChannel Partner/ Reseller/ DistributorFranchise partner in Switzerland.
• Büro im FlowminorChannel Partner/ Reseller/ DistributorFranchise partner in Switzerland.
• Vale Treuhand GmbHminorChannel Partner/ Reseller/ DistributorFranchise partner in Switzerland.
• aumico AGcoreTechnology or IntegrationAutomated annual report preparation software. Creates balance sheet, income statement, cash flow statement, notes, and profit allocation in minutes. Supports Swiss Code of Obligations, Swiss GAAP FER, IFRS. Located at Hardturmstrasse 161.
• Digital Assets Technologies AG (DAT BLUE)coreTechnology or IntegrationPlatinum partner for cryptocurrency accounting solutions. Analyzes blockchain data from multiple blockchains, automatically categorizes transactions, and books them to designated accounts. Supports KYT compliance. Located at Technoparkstrasse 1.
• ZapiercoreTechnology or IntegrationAutomation platform connecting Run my Accounts with thousands of business applications including Google Sheets, Dropbox, Shopify, MailChimp, and Salesforce. Free tier available.
• Retax (Rohner & Erni Tax AG)minorChannel Partner/ Reseller/ DistributorTax advisory services for companies and individuals covering profit/capital tax, VAT, withholding tax, stamp duties, and international matters. Located at Stampfenbachstr. 38, 8006 Zürich.
• UGZ (Unabhängige Gemeinschaftsstiftung Zürich)minorChannel Partner/ Reseller/ DistributorOccupational pension provider with pooled and individual investment options. Located at Moostrasse 2a, 8803 Rüschlikon.
• UFS Insurance Broker AGminorChannel Partner/ Reseller/ DistributorInsurance broker for SMEs and startups. Helps navigate complex insurance market for optimal coverage. Located at Tödistrasse 48, 8810 Horgen.
• esurance AGminorChannel Partner/ Reseller/ DistributorDigital insurance platform with industry-specific solutions for SMEs, self-employed, and startups. Winner of test solutions through collective purchasing power.
• KS Inkasso AGcoreChannel Partner/ Reseller/ DistributorCollection agency partner offering full A-Z collection process with no success = no fee. No annual or case opening fees for Run my Accounts customers. Includes pre-litigation, debt collection, loss certificate, and bankruptcy services. Located at Blegistrasse 11b, 6340 Baar ZG.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• sevDesk: German cloud accounting platform for freelancers and small businesses offering invoicing, bookkeeping, expense management and tax advisor collaboration. Directly comparable in target customer, delivery model and feature scope, with broader German market reach.
• Bexio: Swiss cloud accounting and business management platform serving SMEs with invoicing, bookkeeping, banking and expense features. The closest direct competitor in the Swiss SME accounting market and the most natural benchmark for Run my Accounts' product and pricing.
• Banana.ch: Swiss small business accounting software offering bookkeeping, invoicing and financial reporting with multi-currency support. A smaller, regional direct peer addressing Swiss SMEs and small organizations with comparable accounting features.
• FastBill: German cloud accounting and invoicing solution for freelancers, SMEs and agencies with recurring subscription billing and expense features. Comparable in target segment (agencies, consultants, startups) and in combining software with optional service tiers.
• Lexoffice: Cloud-based accounting software from Haufe targeting German SMEs, freelancers and startups with bookkeeping, invoicing and bank reconciliation. Overlaps Run my Accounts' product surface area and addresses the same German cross-border customer segment.
• Candis: Berlin-based AI-powered accounting automation platform for SMEs that automates invoice capture, booking and approval workflows. A direct functional competitor in the automation layer of outsourced accounting, with venture funding enabling aggressive product investment.

Broad incumbents

• Sage: Global incumbent in accounting, payroll and ERP software with cloud offerings (Sage Business Cloud Accounting) targeting SMEs across Europe. Represents broad competitive overlap but does not specialize in the Swiss pure-outsourced model.
• DATEV: German cooperative providing accounting, tax advisory and ERP software primarily to tax advisors and SMEs. Serves as the dominant German accounting platform; Run my Accounts competes with it indirectly through its German subsidiary and partner network.

Emerging players

• Agicap: European cash management and treasury platform for SMEs, overlapping with Run my Accounts' expense/cash visibility and budgeting capabilities (VisualNumbers). Comparable in target customer and financial-visibility value proposition, though Agicap is more specialized on cash flow forecasting.

Regional players

• Abacus Research: Established Swiss vendor of business software including accounting, ERP and payroll for SMEs and mid-market. Comparable on Swiss SME accounting functionality but oriented toward larger installed deployments rather than the pure cloud-outsourcing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/runmyaccounts
• YouTubeyoutube.com/user/runmyaccounts
• Facebookfacebook.com/runmyaccounts
• LinkedInlinkedin.com/company/run-my-accounts-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RunMyAccounts