What Reunion Coffee Roasters does

Reunion Coffee Roasters is a Canadian family-owned specialty coffee roaster founded in 1995 by Peter Pesce, headquartered in Oakville, Ontario, and currently led by President Adam Pesce. The company roasts and sells specialty coffee across multiple formats (12oz and 2lb whole bean/ground bags, compostable soft pods, portion packs) and serves three primary customer segments: individual consumers via direct e-commerce and a flagship café in Toronto's Roncesvalles neighborhood; wholesale foodservice customers (cafés, restaurants, office coffee, hospitality) through full-service programs including equipment sourcing and quality control; and private label brand partners seeking white-label specialty coffee, a segment in which the company positions itself as one of Canada's largest operators.

The underlying technology is rooted in specialty roasting and sustainable operations rather than software: a 100% green-electricity roasting facility powered through Bullfrog Power, compostable pod packaging launched in 2012, and recycle-ready packaging co-developed with Tempo Flexible Packaging (nominated for and recognized by the Packaging Association of Canada in 2025). The company maintains a broad certification stack — B Corp (since 2013), Rainforest Alliance, Fairtrade, Organic, Kosher, Swiss Water Process, and SQF food safety — and has built impact-driven products such as Sierra Verde (veritree tree-planting partnership, 1M+ trees) and Bullet Espresso (Grounds for Health women's health support).

The business model combines one-time product sales, recurring subscription revenue (15% discount, Roasted Rewards loyalty), wholesale program fees, and private label professional services. Distribution is hybrid: DTC e-commerce with tiered free shipping across Canadian provinces (US shipping currently suspended due to tariff uncertainty), a single physical café, and B2B wholesale plus OEM/private label channels. Marketing relies on owned content, email, organic social, and earned media coverage (CBC, Toronto Life).

Name

Reunion Coffee Roasters

Legal name

Reunion Coffee Roasters

Website

https://reunioncoffeeroasters.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Reunion Coffee Roasters is a family-owned Canadian specialty coffee roaster (est. 1995) selling sustainably certified coffee through DTC e-commerce, a Toronto flagship café, wholesale foodservice programs, and one of Canada's largest private label roasting operations.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Wholesale coffee distribution
• Private label roasting
• Coffee subscription service
• Sustainable coffee packaging

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Coffee Product Sales: Direct-to-consumer and wholesale sales of roasted coffee products across multiple formats including whole bean bags (12oz, 2lb), pods, portion packs, and ground coffee. Products are sold through e-commerce, flagship café, and wholesale channels.
2. Wholesale Coffee Programs: Full-service wholesale operations supplying cafes, restaurants, retail stores, office coffee services, and hospitality industries with custom coffee programs, equipment support, and ongoing quality control.
3. Private Label Roasting: Private label roasting services for other brands, leveraging over two decades of specialty coffee experience, quality control systems, and sustainability practices. One of Canada's largest private label roasters.
4. Coffee Subscription: Recurring subscription program with Roasted Rewards loyalty points system, offering 15% discount on regular prices with flexible delivery frequencies from 1 week to 4 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Reunion Coffee Roasters is a Canadian family-owned specialty coffee roaster that sources, blends, and roasts coffee from global origins and sells it across multiple formats including whole bean bags (12oz, 2lb), ground coffee, compostable soft pods, and portion packs. The company operates a direct-to-consumer e-commerce store with a subscription program, a flagship retail café in Toronto's Roncesvalles neighborhood, full-service wholesale distribution to cafes, restaurants, and hospitality businesses, and private label roasting services for other brands.

Product overview

Reunion Coffee Roasters is a Canadian family-owned specialty coffee roaster offering a diverse portfolio of coffee products and services. The core offering consists of multiple coffee blends and single-origins across formats (whole bean, ground, pods, portion packs), including named products like Colombia Las Hermosas, Bullet Espresso, Privateer Dark, Sierra Verde, Organic French Roast, and Flagship. The company provides subscription delivery services with Roasted Rewards loyalty program, wholesale programs for cafes and businesses, and private label roasting services. Additional offerings include brewing gear and café gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Colombia Las Hermosas Single-origin medium roast Colombian coffee with notes of brown sugar, orange, and cocoa. Supports community projects in Colombia from a farm co-operative in southern Colombia. Available for individual consumers and wholesale customers.
• Bullet Espresso Medium-roast espresso blend with notes of chocolate, brown sugar, and dried fruit. A portion of proceeds supports Grounds for Health, advancing cervical cancer screening for women in coffee-growing communities.
• Privateer Dark Classic dark roast with deep and heavy flavor profile, utilizing Rainforest Alliance Certified coffees. Supports Native Energy partnership for carbon removal through Brazil Pastureland Regeneration with Native Palm Silvopasture project.
• Sierra Verde Organic and Fair Trade certified medium roast with notes of nut, molasses, and chocolate. Every pound sold funds the planting of trees in Kilifi, Kenya through veritree partnership. Over 1.1 million trees planted to date.
• Organic French Roast Dark roast blend from small family farms in Central and South America, certified organic and fair trade. Features notes of dark chocolate, hazelnut, and clove with emphasis on ensuring fair wages for farmers.
• Sunday Morning Breakfast Blend Medium roast breakfast blend featuring balanced high-grown Central and South American coffees with notes of citrus, walnut, and chocolate. Available in whole bean, ground, and compostable soft pods.
• Sumatra Ketambe Dark roast single-origin coffee from the Aceh province highlands of Sumatra, Indonesia. Rainforest Alliance certified with earthy and dark chocolate notes. Processed using natural sun-drying method.
• Firefly Decaf Swiss Water Process decaf coffee that maintains exceptional flavor without chemicals. Rainforest Alliance certified with notes of brown sugar, nuts, and cocoa. Supports clean water initiatives.
• Flagship Coffee House medium roast inspired by 30 years of sourcing and blending expertise. Features notes of chocolate, almond, and berry.
• Coffee Subscription Program Coffee subscription service delivering fresh roasted beans to customers' doors with flexible frequency options from 1 week to 4 months. Offers 15% discount on regular prices. Includes Roasted Rewards loyalty program with points on purchases, double point weekends, and ability to donate points to impact programs.
• Wholesale Coffee Program Full-service wholesale coffee program for cafes, restaurants, retail, food-service, office coffee, and hospitality industries. Includes program setup, custom labeling, marketing support, equipment sourcing, and ongoing quality control.
• Private Label Roasting Services Private label roasting services for other brands, leveraging over two decades of specialty coffee experience with quality control systems and sustainability practices. One of Canada's largest private label roasters with mass production capability.
• Compostable Soft Pods Compostable soft pod coffee program designed for soft pod brewers and packaged in 100% compostable materials, available in multiple coffee varieties including Sunday Morning Breakfast Blend, Arrow Espresso, Authentic Donut Shop, Colombia Las Hermosas, Organic Privateer Dark, and Kona Blend.

Quantifiable outcome

• Over 1 million trees planted through Sierra Verde coffee sales
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tempo Flexible PackagingcoreTechnology or Integration · 1 January 2025R&D partnership developing recycle-ready sustainable packaging for coffee products. Won PAC Award of Distinction under Sustainable Package Design category in 2025.
• Fairtrade CanadacoreOthers · 1 January 2025Joined Board of Fairtrade Canada in 2025, strengthening commitment to fair trade practices and farmer support.
• Native EnergycoreStrategic or Co-development Partner · 1 January 2017Public Benefit Corporation partnership supporting carbon removal projects. Privateer coffee sales fund Brazil Pastureland Regeneration with Native Palm Silvopasture project. Partnership has provided over 4,490,000 liters of clean drinking water through Honduras Coffee Growers Clean Water project.
• veritreecoreStrategic or Co-development Partner · 1 January 2011Partnership for nature-based solutions supporting tree planting initiatives. Sierra Verde coffee sales fund planting of verified trees in Kilifi, Kenya, with over 1 million trees planted to date. Reunion committed to planting at least 10,000 verified trees per year.
• Grounds for HealthcoreStrategic or Co-development Partner · 1 January 2008Non-profit partnership supporting women's health in coffee-producing regions. Bullet Espresso sales support cervical cancer screening programs for women in coffee-growing communities.
• Specialty Coffee Association (SCA)coreOthers · 1 January 2007Active membership and board participation. Adam Pesce is a long-standing member of SCA's Sustainability Council and founder of the Canadian Chapter. Peter Pesce served as past chairman of Coffee Association of Canada.
• Bullfrog PowercoreStrategic or Co-development Partner · 1 January 2002Green energy partnership providing 100% renewable electricity from wind and low-impact hydro sources for roasting facility. Reunion is Canada's largest Bullfrogpowered coffee roaster, supporting environmental sustainability goals.
• Gold StandardminorOthersShared facility partnership with Gold Standard (breakfastsandwich.ca) located at the café location. They provide breakfast sandwiches to accompany coffee orders.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pilot Coffee Roasters: Toronto-based specialty coffee roaster with café locations, wholesale program, and subscription services. Directly comparable on geography, scale, multi-channel model, and B2B/wholesale focus, making it the closest like-for-like competitor.
• Phil & Sebastian Coffee Roasters: Canadian specialty coffee roaster based in Calgary with multiple café locations, wholesale program, and direct-to-consumer subscriptions. Comparable on craft-quality positioning, multi-channel model, and Canadian scale.
• Balzac's Coffee Roasters: Canadian specialty roaster operating a multi-location café chain across Ontario with wholesale and DTC operations. Comparable on roastery-cafe hybrid model, Canadian footprint, and premium positioning.
• De Mello Palheta Coffee Roasters: Toronto-based specialty roaster offering wholesale programs, café partnerships, and direct-to-consumer coffee. Comparable on specialty Toronto focus, B2B/wholesale channel, and mid-scale operations.
• Kicking Horse Coffee: Canadian organic and fair trade specialty roaster with strong wholesale and grocery distribution across Canada. Comparable on Canadian specialty roots, certified/organic positioning, and packaging-format breadth.
• Bridgehead Coffee Roasters: Ottawa-based fair trade specialty roaster with multiple cafés and wholesale operations. Comparable on Canadian geography, fair trade leadership, and roastery-cafe hybrid model.
• Intelligentsia Coffee: US-based third-wave specialty roaster with wholesale, direct trade, and café operations. Comparable on craft specialty positioning, direct-trade sourcing, and multi-channel model, though operates across the US.

Broad incumbents

• Second Cup: Canadian coffee chain and former franchisor with broad retail footprint and wholesale offerings. Comparable on Canadian coffee market presence but operates at much larger scale as a broad incumbent.
• Tim Hortons: Canada's largest coffee QSR chain and one of the country's most recognized food brands. Comparable as a Canadian coffee giant but operates at national scale as a broad incumbent rather than specialty roaster.
• Green Mountain Coffee Roasters: Mass-market single-serve coffee and pod manufacturer, owner of Keurig. Comparable on coffee roasting and pod/packaged formats but operates at vastly larger industrial scale across mass and commercial channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reunioncoffee_
• Facebookfacebook.com/reunioncoffeeroasters
• Instagraminstagram.com/reunioncoffee

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reunion Coffee Roasters