Ciudata
- Company typePrivate
- Founded2022
- HeadquartersLa Paz, Bolivia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Ciudata firmographics
Firmographics- Name
- Ciudata
- Legal name
- Ciudata
- Website
- https://ciudata.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ciudata industry classification
Industry- Product category
- Location Intelligence
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
- akta.pro secondary industries
- Location Intelligence, Analytics & Geospatial BI (BPAMANAE), GIS & Spatial Data Management Platforms (BPAMANAK), Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH), Geospatial BI & Location Analytics (HDAEAMAK)
Keywords
Where Ciudata is headquartered
LocationHeadquarters
- HQ city
- La Paz
- HQ country
- Bolivia
- HQ region
- Latin America
Offices2 records
Markets served
Ciudata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data as a Service (DaaS): Provides access to geolocated urban data including POIs and outdoor advertising. Offered through API integrations, custom datasets, and personalized dashboards. Allows companies to optimize resources and maximize results without developing their own infrastructure.
- SaaS Dashboards: Subscription-based access to intuitive visualization tools with customized dashboards for actionable insights tailored to each client's needs.
- Business Process Outsourcing (BPO): Outsourced data solutions for companies seeking reliable and scalable data solutions adjusted to their budget, without doing it internally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ciudata product offering
Product offeringCore offering
Ciudata provides geolocated Points of Interest (POI) and outdoor advertising (OOH) data for Latin American cities through a SaaS and DaaS platform. The company captures urban data using a hybrid approach combining sensors, computer vision trained with machine learning, and a collaborative network of drivers, then delivers continuously updated datasets via dynamic dashboards, APIs, and custom datasets to enterprise clients in banking, retail, insurance, consumer goods, and outdoor advertising sectors across Bolivia, Paraguay, and Uruguay.
Product overview
Ciudata is a unified SaaS and DaaS platform for urban intelligence in Latin America, combining proprietary sensor networks and computer vision technology with AI-powered analytics. The core platform is Ciudata, which serves as the central data engine and visualization hub. It is complemented by two primary dashboard products: Ubi for Points of Interest visualization and Publi for Out-of-Home advertising intelligence. Additional modules include Location Intelligence for advanced geospatial analytics, API Data Integrations for system connectivity, Custom Dashboards for tailored visualization, Specific Datasets for targeted data needs, and BPO Data Services for comprehensive data outsourcing. The platform operates on a hybrid model combining AI/ML (computer vision, predictive analytics) with human analyst verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Ciudata Platform A SaaS and DaaS digital service platform that automates urban big data collection using sensors and computer vision trained with Machine Learning. Provides 24/7 access to geospatially-referenced Points of Interest and Out-of-Home advertising data for Latin American cities, with visualization through maps and dashboards. Targeted at enterprises in banking, retail, insurance, consumer goods, and outdoor advertising.
- Ubi - Ciudata
Quantifiable outcome
- 62% sales volume increase by choosing correct street location within same neighborhood in La Paz Irpavi zone
- +3 more outcomes
Companies that use Ciudata
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles1 record
Ciudata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Ciudata partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Gobierno Municipal de El AltocoreStrategic alliance for smart city development in El Alto municipality. Conducted pilot training sessions for waste collection drivers who use Ciudata software to register geolocated data including road conditions, traffic, traffic lights, speed bumps, and informal settlements in real-time.
- Gobierno Municipal de La PazcoreCollaboration with La Paz municipal government for urban data collection and smart city initiatives.
- PNUD (Programa de las Naciones Unidas para el Desarrollo)corePNUD validated and promoted the pilot project conducted in El Alto city, where geolocated data was collected using Ciudata software. The collaboration demonstrates international recognition of Ciudata's urban data capabilities.
- El TrebolminorMunicipal service company participating in urban data collection pilot programs with Ciudata technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ciudata competitors and assessment
Company assessmentRegional players
- Ubica (Ubicate): Ubicate is a Mexico-based location intelligence and geomarketing provider offering POI and trade-area analytics to retail and consumer goods brands, a regional LATAM peer pursuing a similar location-intelligence value proposition as Ciudata.
- Datasur: Datasur is a Latin America-focused market and trade data provider used by consumer goods companies for distribution, retailer, and POI-style intelligence, comparable to Ciudata's consumer goods and outdoor advertising use cases across the same region.
Direct peers
- Foursquare: Foursquare is a global POI/places data and location intelligence provider serving enterprise customers with venue and visit data, the closest direct analog to Ciudata's POI and OOH offering, just at global rather than LATAM-focused scale.
- SafeGraph: SafeGraph is a POI data and geospatial analytics provider widely used by banks, retailers, and ad-tech firms for places data, comparable in product shape to Ciudata's Ubi/POI product line.
- Near: Near is a data intelligence platform that curates POI, movement, and audience data globally, with deep APAC and emerging-market coverage, directly competing for the same enterprise data-buying customers as Ciudata.
- Geoblink: Geoblink is a location intelligence platform built for retail expansion, network planning, and site selection across Iberia and Latin America - directly comparable to Ciudata's bank/retail/insurance location intelligence offering and a same-region competitor.
- Placer.ai: Placer.ai is a location intelligence platform that provides foot-traffic, POI, and trade-area analytics to retail, real estate, and consumer goods enterprises - directly overlapping Ciudata's use cases around competitive presence, expansion planning, and OOH measurement.
Emerging players
- Tamoco: Tamoco provides POI and proximity data derived from mobile signals for advertising, retail, and smart-city use cases, an emerging alternative for the same kind of geo-contextual data Ciudata sells to advertisers and retailers.
Broad incumbents
- Mapbox: Mapbox is a broader mapping and location platform providing maps, APIs, and spatial data for enterprise and developer use, overlapping with Ciudata's API integration and GIS layer, but as a horizontal platform rather than a verticalized POI/OOH data product.
- HERE Technologies: HERE Technologies is an incumbent location data and mapping platform with global POI datasets and automotive/enterprise customers, comparable to Ciudata's underlying data layer and API access, but at a much larger horizontal scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ciudata social profiles
Digital presenceCiudata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ciudata leadership team
Management profileNumber of profiles
Profiles1 record
Ciudata funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ciudata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ciudata
What does Ciudata do?
Ciudata provides geolocated Points of Interest (POI) and outdoor advertising (OOH) data for Latin American cities through a SaaS and DaaS platform. The company captures urban data using a hybrid approach combining sensors, computer vision trained with machine learning, and a collaborative network of drivers, then delivers continuously updated datasets via dynamic dashboards, APIs, and custom datasets to enterprise clients in banking, retail, insurance, consumer goods, and outdoor advertising sectors across Bolivia, Paraguay, and Uruguay.
Is Ciudata a public or private company?
Ciudata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ciudata founded?
Ciudata was founded in 2022. It employs 11 to 50 people.
Where is Ciudata based?
Ciudata is headquartered in La Paz, Bolivia, in the Latin America region.
How does Ciudata make money?
Three revenue lines are on record. Data as a Service (DaaS) is the primary driver. The others are saaS Dashboards and business Process Outsourcing (BPO).
Who are Ciudata's main competitors?
Regional players on record are Ubica (Ubicate) and Datasur. Direct peers are Foursquare, SafeGraph, Near, Geoblink and Placer.ai. Tamoco is listed as an emerging player. Broad incumbents are Mapbox and HERE Technologies.
Does Ciudata have an API?
Yes. Ciudata offers API integrations that connect systems directly with their databases for always-up-to-date data. The API enables businesses to integrate Points of Interest (POIs) and Out-of-Home (OOH) advertising data into backend systems. Data is structured as BI-ready, allowing direct integration into Business Intelligence systems. The company provides API access for specific datasets, with dashboards and visualizations available through their platform.
What industry is Ciudata in?
Ciudata's product category is Location Intelligence. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms, with a secondary code of BPAMANAE, Location Intelligence, Analytics & Geospatial BI. Its NAICS code is 541910.