Vila Romana

What Vila Romana does

Vila Romana is a Brazilian men's fashion retail brand operating under the legal entity Kaslo Comercio de Vestuario LTDA, headquartered in Osasco, São Paulo. Founded in 1953, the company sells a comprehensive wardrobe of men's apparel and accessories — including artisanal tailored suits, dress and casual shirts, trousers (jeans, chino, social, knit), polos, t-shirts, shorts, knitwear, jackets, footwear, and a proprietary fragrance (Fifty-Three Eau de Parfum). It runs more than 20 physical stores concentrated in the São Paulo metro area with additional locations in Curitiba, Recife, Rio de Janeiro, and Brasília, alongside a national e-commerce storefront (vilaromana.com.br) that ships throughout Brazil and offers in-store pickup, returns, and alterations. Supporting infrastructure includes free shipping above R$599.90, installment payments (up to 6x) and a 5% PIX discount, a 15% cashback loyalty program, a digital gift card, and a "Mega Bazar" outlet channel.

The business model is direct-to-consumer retail: revenue is generated through one-time unit sales of branded apparel, with ancillary income from a Corporate Program (B2B) that grants partner-company employees unlimited discount access. Pricing spans a wide ladder — t-shirts from R$89, casual shirts R$299–R$799, and formal suits R$1,599–R$3,199 — supported by an outlet channel clearing previous-season inventory at discounts of 9–62%. Customer segments are horizontally defined: corporate/professional men purchasing formal attire, casual lifestyle men, and corporate partner-firms for B2B volume. No proprietary technology stack, mobile app, or AI/ML capability is disclosed; the e-commerce site appears to be built on the VTEX platform (evidenced by vilaromana.vteximg.com.br image CDN URLs).

Operationally, Vila Romana competes as a heritage multi-channel menswear specialist in a fragmented Brazilian apparel market. The company is privately held with no disclosed venture capital, private equity, or public-market backing, employs 501–1,000 people, and reports no regulatory actions, M&A, leadership changes, or external funding rounds in the available data.

Name

Vila Romana

Legal name

Kaslo Comercio de Vestuario LTDA

Website

https://vilaromana.com.br

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vila Romana is a Brazilian men's fashion retailer founded in 1953, operating 20+ physical stores and a national e-commerce platform. It sells tailored suits, casual and formal shirts, pants, accessories, and fragrance to professional and lifestyle male consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apparel and Accessories Retail: Core revenue from selling men's clothing including formal wear (suits, dress shirts, ties), casual wear (jeans, t-shirts, polos), and accessories (belts, wallets, bags, shoes). Products sold at various price points from budget to premium.
2. Perfumery: Sale of branded fragrances including the Vila Romana Fifty-Three Eau de Parfum line.
3. Outlet/Mega Bazar: Discounted outlet section offering previous season items at reduced prices.
4. Cashback Program: 15% cashback on all purchases generating credit for next purchase (up to 30% of ticket value). Program valid at physical stores and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vila Romana is a Brazilian men's fashion retailer founded in 1953 that sells formal wear (artisanal suits, blazers, ties, dress shirts), casual wear (jeans, polos, t-shirts, shorts, knitwear, jackets), accessories, footwear, and a proprietary fragrance (Fifty-Three Eau de Parfum). The company operates an omni-channel model combining 20+ physical stores across major Brazilian cities with a national e-commerce platform, supported by a 15% cashback loyalty program, a discounted Mega Bazar outlet section, and a Corporate Program offering employee discounts through B2B partnerships.

Product overview

Vila Romana is a Brazilian men's fashion retail brand established in 1953, operating through physical stores and an e-commerce platform. The company offers a comprehensive portfolio of men's clothing and accessories organized across multiple product lines: Formal Tailoring (Alfaiataria) featuring artisanal suits, costumes, blazers, and ties; Casual and Formal Shirts (Camisas Sociais e Casuais); Pants across Jeans, Chino, Tailored, and Knit categories; Polo shirts and T-shirts; Shorts and Swimwear; Knitwear (Tricots); Jackets and Outerwear; Accessories including bags, belts, wallets, and leather goods; Footwear; and a proprietary fragrance line (Fifty-Three Eau de Parfum). The brand also operates an Outlet/Mega Bazar section for discounted items and a Corporate Program offering business partnerships with employee discount benefits. A 15% cashback loyalty program provides bonus credits for future purchases across both online and physical store channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Alfaiataria (Tailoring Line) Artisanal tailoring line of men's formal wear including suits, costumes, blazers, and ties made with high-quality fabrics for Brazilian professional men needing formal business attire
• Camisas Sociais (Formal Shirts)
• Camisas Casuais (Casual Shirts) Casual shirts including Oxford, linen blend, and printed varieties with classic collars and brand embroidery for everyday and weekend wear
• Calças (Pants) Men's pants in Jeans (with eco-friendly washing), Chino, Social (tailored), and Malha (knit) categories covering work, smart-casual, and casual use
• Polos Polo shirts in piquet cotton, viscose, and linen blends in multiple colors for smart-casual and weekend wear
• Camisetas (T-Shirts) Basic and graphic printed t-shirts in regular fit with round neck and short sleeves for everyday casual wear
• Bermudas/Shorts Casual and tailored shorts in Relaxed, Chino, and microfiber varieties for warm weather and casual occasions
• Tricots (Knitwear) Knitwear sweaters and cardigans for casual and smart-casual occasions
• Jaquetas (Jackets) Outerwear including nylon windbreakers, parkas, and overshirts in various materials for cooler weather
• Acessórios (Accessories) Men's accessories including bags, scarves, belts, caps, wallets, underwear, socks, bracelets, swim trunks, and keychains to complement the clothing assortment
• Calçados (Footwear) Men's footwear including New Balance sneakers, leather loafers, suede shoes, and casual slip-on shoes for work and casual use
• Vila Romana Fifty-Three Eau de Parfum
• Corporate Program B2B corporate partnership program offering exclusive discounts to employees of partner companies on Vila Romana men's fashion products, with no quantity or frequency limits; positioned as an employee image and corporate gifting solution
• Cashback Program 15% cashback loyalty program returning credit on all purchases, valid for use on the next purchase (capped at 30% of the next ticket value); available at both physical stores and online
• Mega Bazar (Outlet) Discounted outlet section offering previous-season items at reduced prices (9%-62% off) across shirts, polos, t-shirts, shorts, and blazers for value-conscious shoppers
• Gift Card Digital gift cards available for purchase for gifting to Vila Romana customers

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Corporate Program Partners (unspecified companies)minorGTM or Marketing PartnerCorporate partnership program where companies provide employee discount benefits. Employees of partner companies receive exclusive discounts on Vila Romana products without limits on quantity or frequency. The program aims to help professionals build a positive corporate image through quality attire.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aramis: Aramis is a Brazilian menswear brand focused on formal and casual menswear with physical stores and e-commerce. It is the closest direct peer to Vila Romana, competing in the same tailored-menswear, suit-and-shirt specialty segment with a similar price positioning and omni-channel model.
• Brooksfield: Brooksfield is a Brazilian menswear brand specializing in tailored and casual men's clothing with a similar price segment to Vila Romana. It targets the same professional/casual menswear customer and operates both physical stores and e-commerce.

Broad incumbents

• Renner: Renner is Brazil's largest department store chain, with hundreds of stores and a broad apparel assortment across men's, women's, and children's categories. It competes with Vila Romana in men's casual and formal wear but at a larger scale and with full-family share-of-wallet.
• Riachuelo: Riachuelo is a major Brazilian fast-fashion department store chain operating hundreds of stores nationwide. It overlaps Vila Romana in men's apparel and accessories at typically lower price points, representing a value-tier competitive threat.
• C&A Brasil: C&A is a global fast-fashion retailer with extensive Brazilian operations across men's, women's, and children's apparel. It competes with Vila Romana on price, assortment breadth, and shopping-mall footprint.
• Hering: Hering is one of Brazil's largest basic apparel brands with broad distribution across men's basics, t-shirts, and underwear. It competes with Vila Romana in entry-level men's casual wear and basics at lower price points.

Emerging players

• Zattini: Zattini is a large Brazilian online fashion marketplace carrying multiple menswear brands. It competes with Vila Romana's e-commerce channel and represents the digital-native threat to brick-and-mortar menswear retailers.
• Dafiti: Dafiti is a major Brazilian online fashion and footwear retailer, part of the Globant group. It competes with Vila Romana in men's apparel and footwear via e-commerce, leveraging data-driven assortment and pricing.
• Reserva: Reserva is a Brazilian premium casual menswear brand with strong digital and physical presence. It targets a similar professional-casual male customer with a more contemporary brand aesthetic, positioning itself as a modern alternative to traditional menswear retailers.

Others

• Polo Ralph Lauren: Ralph Lauren is a global premium menswear brand with authorized retail presence in Brazilian department stores. While not a direct competitor in the Brazilian mass-premium segment, it sets the upper price benchmark and brand positioning that Vila Romana's tailoring line aspires toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vilaromanaoficial
• LinkedInlinkedin.com/company/vila-romana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vila Romana