Rofo
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Rofo firmographics
Firmographics- Name
- Rofo
- Legal name
- Rofo
- Website
- https://rofo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rofo industry classification
Industry- Product category
- Commercial Real Estate Search Platform
- NAICS
- Web Search Portals and All Other Information Services (519290), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Rofo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rofo business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Lead Generation/Referral Services: Rofo generates leads by connecting businesses seeking commercial space with brokers, landlords, and service providers. When users submit inquiry forms, their information is shared with relevant commercial real estate professionals who can assist with their search.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rofo product offering
Product offeringCore offering
Rofo operates a free commercial real estate discovery platform that helps businesses search and explore office, retail, industrial, flex, and coworking space across major U.S. markets. The platform provides building listings, neighborhood information, and city-specific market data, and captures user requirements through inquiry forms that are then referred to brokers, landlords, and service providers.
Product overview
Rofo offers a commercial real estate discovery platform that helps businesses find office, retail, and industrial space across major U.S. markets. The core platform is complemented by Market Guides (city-specific market reports with average rents and building listings) and a Leasing Guide (educational content on the leasing process). The platform connects users with brokers, landlords, and service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Discovery Platform Free web platform that lets businesses search and explore office, retail, industrial, flex, and coworking space across major U.S. markets including San Francisco, Austin, Denver, and Boise, and submit space requirements through inquiry forms.
- Market Guides City-specific commercial real estate market guides providing average rents, local leasing trends, neighborhood notes, and example buildings for hundreds of U.S. markets.
- Leasing Guide Educational tenant guide covering the commercial leasing process, including space needs assessment, location evaluation, pricing structures, lease types, building evaluation, touring space, working with brokers, negotiation, and common mistakes.
- Space Finding Assistance Personalized assistance service that helps businesses identify suitable commercial space based on their type, size, location, and timeline requirements, with inquiries then routed to brokers, landlords, or service providers.
Quantifiable outcome
- Served 150,000+ businesses seeking commercial space
Companies that use Rofo
Customer profileSegments2 records
Ideal customer profiles1 record
Rofo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rofo partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Rofo competitors and assessment
Company assessmentBroad incumbents
- CoStar: CoStar is the dominant CRE data, analytics, and marketplace platform, owning LoopNet and Apartments.com. It is a broad incumbent in the same space as Rofo, with overlapping office, retail, and industrial search via LoopNet but vastly broader data and subscription products.
Direct peers
- OfficeSpace: OfficeSpace is a commercial real estate search and lease management platform serving tenants and brokers across U.S. metros. It overlaps with Rofo's office-focused discovery experience while extending into lease administration and workplace management.
- Catylist: Catylist is a CRE listing service focused on office, retail, industrial, and investment properties, primarily serving brokers and tenants in regional U.S. markets. It is comparable to Rofo in offering market-by-market discovery with broker lead capture.
- LoopNet: LoopNet, owned by CoStar Group, is the largest online marketplace for commercial real estate listings in the U.S. It directly competes with Rofo by offering office, retail, and industrial space search across all major U.S. markets, with far greater listing depth and brand awareness.
- CommercialCafe: CommercialCafe, operated by Yardi, is a commercial real estate listing platform covering office, retail, and industrial space across the U.S. It overlaps directly with Rofo's search and discovery model and benefits from Yardi's large property management customer base.
- Crexi: Crexi is a commercial real estate marketplace and data platform that lets users search, analyze, and list office, retail, industrial, and multifamily properties. It competes directly with Rofo's discovery and lead-generation use case while adding proprietary data and AI-driven insights.
- 42Floors: 42Floors is a commercial real estate listing platform covering office and retail space in major U.S. markets. It is comparable to Rofo in providing city-by-city commercial space discovery with broker/tenant connections.
Emerging players
- Reonomy: Reonomy (now part of Altus Group) is a commercial real estate data and intelligence platform that provides property, ownership, and market analytics. It is comparable to Rofo as a CRE discovery resource but differentiates through deep data and analytics rather than listing-led search.
- PropertyShark: PropertyShark focuses on commercial and residential property data, ownership records, and listings. It overlaps with Rofo's CRE discovery use case but emphasizes data depth and off-market intelligence rather than SEO-led discovery.
- Commercial Estate: Commercial Estate is a commercial real estate listing and lead-generation platform offering office, retail, and industrial search. It targets a similar SMB tenant discovery use case as Rofo and competes for the same broker referral dollars.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rofo social profiles
Digital presenceRofo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rofo leadership team
Management profileNumber of profiles
Rofo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rofo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rofo
What does Rofo do?
Rofo operates a free commercial real estate discovery platform that helps businesses search and explore office, retail, industrial, flex, and coworking space across major U.S. markets. The platform provides building listings, neighborhood information, and city-specific market data, and captures user requirements through inquiry forms that are then referred to brokers, landlords, and service providers.
Is Rofo a public or private company?
Rofo is a private company. It is classified as unknown and is currently operating.
When was Rofo founded?
Rofo was founded in 2007. It employs 11 to 50 people.
Where is Rofo based?
Rofo is headquartered in San Francisco, United States, in the North America region.
How does Rofo make money?
One revenue line is on record: lead Generation/Referral Services.
Who are Rofo's main competitors?
CoStar is listed as a broad incumbent. Direct peers are OfficeSpace, Catylist, LoopNet, CommercialCafe, Crexi and 42Floors. Emerging players are Reonomy, PropertyShark and Commercial Estate.
Does Rofo have an API?
No public API is recorded for Rofo.
What industry is Rofo in?
Rofo's product category is Commercial Real Estate Search Platform. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 519290 and its SIC code is 6531.