SCHOOLS in
Schools In is a US-based online retailer of commercial-grade school furniture and equipment, selling more than 20,000 SKUs from 200-plus manufacturers to K-12 schools, preschools, daycares, and school administrative offices via e-commerce, phone sales, and bulk-quote ordering.
- Company typePrivate
- Founded2008
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SCHOOLS in does
Schools In LLC is a privately held, US-based online retailer of commercial-grade school furniture and equipment, headquartered in Cincinnati, Ohio, and founded in 2007/2008. The company operates schoolsin.com as a direct-to-consumer e-commerce storefront, complemented by phone-based sales support (877-839-3330) and a quote-request flow for large institutional orders. Product catalog spans K-12 classroom furniture (desks, chairs, tables, whiteboards, science lab equipment, cafeteria furniture, library and gym equipment), preschool and daycare furniture sized for ages 2-5, and administrative office furniture for school front offices and conference rooms.
The underlying technology is a standard e-commerce platform (Merchant5 storefront) with no disclosed proprietary technology, APIs, SDKs, or applications; differentiation rests on curation and breadth rather than technology. Schools In is a pure reseller, carrying over 20,000 SKUs sourced from more than 200 manufacturers including Virco, Jonti-Craft, Angeles, HON, Safco, Regency, Diversified Spaces, National Public Seating, Joy Carpets, Carpets for Kids, Wood Designs, and Foundations. The business also packages SKUs into pre-configured Classroom Packages and supports a Quick Ship expedited-shipping program.
Schools In makes money through one-time hardware sales at unit prices ranging from under $100 to over $2,600 (e.g., 1100 Series Open Front School Desk at $100.95; Four-Student Octagon Island Table at $2,606.95), with volume-based discounts available via custom quotes for large institutional orders. The customer base is highly fragmented across K-12 schools, preschools, daycares, and school administrative offices purchasing primarily within the continental United States. The company has no disclosed funding, no parent or subsidiary structure, and is BBB accredited.
SCHOOLS in firmographics
Firmographics- Name
- SCHOOLS in
- Legal name
- Schools In LLC
- Website
- https://schoolsin.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schools In is a US-based online retailer of commercial-grade school furniture and equipment, selling more than 20,000 SKUs from 200-plus manufacturers to K-12 schools, preschools, daycares, and school administrative offices via e-commerce, phone sales, and bulk-quote ordering.
- Ownership category
- akta.pro rank
SCHOOLS in industry classification
Industry- Product category
- Educational Furniture & Equipment
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Furniture Stores (5712), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- School Supplies Retail (CRALABAF)
- akta.pro secondary industries
- Educational & Learning Toys Retail (CRALAFAB), Kids’ Book & Learning Materials Organization (HSAFAIAF)
Keywords
Where SCHOOLS in is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SCHOOLS in business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Schools In generates revenue through direct e-commerce sales of school furniture, equipment, and supplies. Products are sold as one-time purchases with prices ranging from under $100 to over $2,000 for specialized items like cafeteria tables. The company offers bulk pricing for large institutional orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for retail customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
SCHOOLS in product offering
Product offeringCore offering
SCHOOLS in is an online retailer specializing in school and educational furniture and equipment. The company curates and resells products from more than 200 manufacturers (including Virco, Jonti-Craft, HON, Flash Furniture, and Joy Carpets) to K-12 schools, preschools, daycares, and school administrative offices across the United States, offering bulk-pricing, quote-based procurement, and project-based furniture packages.
Product overview
Schools In operates as a comprehensive school furniture and equipment e-commerce retailer offering over 20,000 commercial-grade products from multiple manufacturers including Virco, Academia, Jonti-Craft, Joy Carpets, and others. The portfolio is organized into three main segments: K-12 School Furniture (desks, chairs, tables, whiteboards, science lab equipment, cafeteria furniture, and storage), Preschool & Daycare Furniture (activity tables, cots, dramatic play equipment, outdoor furniture for ages 2-5), and Office & Reception Furniture (administrative desks, seating, conference tables). Additional services include Classroom Packages (pre-configured furniture sets), Quick Ship expedited delivery, and bulk quote request with volume discounts. The company operates on an e-commerce platform without API access and is headquartered in Cincinnati, Ohio.
Differentiator
Problem solved
Functional benefit
Products and services
- Classroom Rugs & Carpets
- School Desks
- Preschool & Daycare Furniture
- Office & Reception Furniture
- Science Lab Furniture
- School Tables
- School Chairs & Seating
- Whiteboards & Bulletin Boards
- Cafeteria & Foodservice Furniture
- Classroom Packages (Bundled Furniture Sets)
Companies that use SCHOOLS in
Customer profileSegments3 records
Ideal customer profiles3 records
SCHOOLS in technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SCHOOLS in partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- VircocoreVirco is a major manufacturer of school furniture. Schools In resells Virco products including open front school desks, lift lid desks, and other institutional furniture.
- Jonti-CraftcoreJonti-Craft specializes in early childhood furniture. Schools In carries their preschool and daycare products including activity tables, storage units, and dramatic play furniture.
- AngelescoreAngeles is a specialist in early childhood furniture built to commercial daycare standards. Schools In offers their products for preschool and daycare applications.
- Wood DesignscoreWood Designs produces early childhood furniture. Schools In carries their wood furniture products for preschool and daycare settings.
- FoundationsminorFoundations provides early childhood furniture. Available through Schools In for preschool and daycare applications.
- ChildcraftminorChildcraft is an early childhood furniture brand. Schools In carries their products for preschool and daycare settings.
- HONcoreHON is a commercial office furniture brand. Schools In offers their office furniture products for school administrative spaces.
- SafcocoreSafco provides commercial office furniture. Schools In carries their products for office and reception areas in schools.
- RegencycoreRegency manufactures commercial office furniture. Schools In offers their conference tables and office furniture for school administrative areas.
- Diversified SpacescoreDiversified Spaces provides science lab furniture including science tables, workstations, and storage cabinets. Schools In resells their products.
- National Public SeatingcoreNational Public Seating manufactures institutional seating and furniture. Schools In carries their science lab and general school furniture products.
- Joy CarpetscoreJoy Carpets specializes in educational carpets and rugs. Schools In offers their products as part of over 700 classroom rugs in their catalog.
- Carpets for KidscoreCarpets for Kids produces educational classroom carpets. Schools In carries their rugs as part of their classroom rug offerings.
- Flagship CarpetsminorFlagship Carpets manufactures educational and commercial carpets. Schools In offers their rug products.
- LytleminorLytle produces educational furniture and carpets. Schools In carries their products.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SCHOOLS in competitors and assessment
Company assessmentDirect peers
- School Specialty: The largest US specialty distributor of school supplies, furniture, and equipment to K-12 districts — directly overlapping Schools In's buyer, product mix (desks, chairs, classroom), and contract-based procurement model.
- Hertz Furniture Systems: Established online retailer of school, office, and institutional furniture serving K-12 and higher education with the same multi-segment, multi-SKU e-commerce GTM motion as Schools In.
- Worthington Direct: Direct-to-district school furniture specialist offering classroom, cafeteria, and library furniture — competing head-to-head with Schools In on K-12 procurement contracts.
- School Outfitters: Online school furniture retailer carrying many of the same manufacturers (Virco, Jonti-Craft) and product categories (classroom, cafeteria, playground) — a clear like-for-like e-commerce competitor.
- Discount School Supply: Specialty retailer focused on early-childhood and preschool supplies/furniture — directly overlapping Schools In's preschool/daycare segment with a parallel e-commerce model.
- Kaplan Early Learning Company: Established retailer/distributor of early-childhood classroom furniture, rugs, and supplies — competing for the same preschool/daycare buyers as Schools In.
Broad incumbents
- Virco: A major manufacturer of school furniture whose products Schools In resells; Virco also sells directly and through dealer networks, making it both supplier and competitor.
- Amazon Business: Massive B2B marketplace now serving institutional/procurement buyers including schools — overlaps on desks, chairs, cafeteria furniture, and office furniture at competitive prices.
- Wayfair (Commercial / Business): Large online home/commercial furniture retailer carrying many of the same SKUs as Schools In, with strong logistics and pricing transparency that can erode specialist share.
- Office Depot / ODP Business Solutions: Mass-market office supplies retailer with a dedicated K-12/institutional channel — competes on classroom supplies, whiteboards, and basic furniture where Schools In plays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SCHOOLS in social profiles
Digital presenceSCHOOLS in financial estimates
Financial estimateRevenue estimate
Valuation estimate
SCHOOLS in leadership team
Management profileNumber of profiles
Profiles1 record
SCHOOLS in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SCHOOLS in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SCHOOLS in
What does SCHOOLS in do?
SCHOOLS in is an online retailer specializing in school and educational furniture and equipment. The company curates and resells products from more than 200 manufacturers (including Virco, Jonti-Craft, HON, Flash Furniture, and Joy Carpets) to K-12 schools, preschools, daycares, and school administrative offices across the United States, offering bulk-pricing, quote-based procurement, and project-based furniture packages.
Is SCHOOLS in a public or private company?
SCHOOLS in is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SCHOOLS in founded?
SCHOOLS in was founded in 2008. It employs 11 to 50 people.
Where is SCHOOLS in based?
SCHOOLS in is headquartered in Cincinnati, United States, in the North America region.
How does SCHOOLS in make money?
One revenue line is on record: product Sales.
Who are SCHOOLS in's main competitors?
Direct peers on record are School Specialty, Hertz Furniture Systems, Worthington Direct, School Outfitters, Discount School Supply and Kaplan Early Learning Company. Broad incumbents are Virco, Amazon Business, Wayfair (Commercial / Business) and Office Depot / ODP Business Solutions.
Does SCHOOLS in have an API?
No public API is recorded for SCHOOLS in.
What industry is SCHOOLS in in?
SCHOOLS in's product category is Educational Furniture & Equipment. Its primary akta.pro industry code is CRALABAF, School Supplies Retail, with a secondary code of CRALAFAB, Educational & Learning Toys Retail. Its NAICS code is 4594 and its SIC code is 5712.