SCHOOLS in

What SCHOOLS in does

Schools In LLC is a privately held, US-based online retailer of commercial-grade school furniture and equipment, headquartered in Cincinnati, Ohio, and founded in 2007/2008. The company operates schoolsin.com as a direct-to-consumer e-commerce storefront, complemented by phone-based sales support (877-839-3330) and a quote-request flow for large institutional orders. Product catalog spans K-12 classroom furniture (desks, chairs, tables, whiteboards, science lab equipment, cafeteria furniture, library and gym equipment), preschool and daycare furniture sized for ages 2-5, and administrative office furniture for school front offices and conference rooms.

The underlying technology is a standard e-commerce platform (Merchant5 storefront) with no disclosed proprietary technology, APIs, SDKs, or applications; differentiation rests on curation and breadth rather than technology. Schools In is a pure reseller, carrying over 20,000 SKUs sourced from more than 200 manufacturers including Virco, Jonti-Craft, Angeles, HON, Safco, Regency, Diversified Spaces, National Public Seating, Joy Carpets, Carpets for Kids, Wood Designs, and Foundations. The business also packages SKUs into pre-configured Classroom Packages and supports a Quick Ship expedited-shipping program.

Schools In makes money through one-time hardware sales at unit prices ranging from under $100 to over $2,600 (e.g., 1100 Series Open Front School Desk at $100.95; Four-Student Octagon Island Table at $2,606.95), with volume-based discounts available via custom quotes for large institutional orders. The customer base is highly fragmented across K-12 schools, preschools, daycares, and school administrative offices purchasing primarily within the continental United States. The company has no disclosed funding, no parent or subsidiary structure, and is BBB accredited.

Name

SCHOOLS in

Legal name

Schools In LLC

Website

https://schoolsin.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Schools In is a US-based online retailer of commercial-grade school furniture and equipment, selling more than 20,000 SKUs from 200-plus manufacturers to K-12 schools, preschools, daycares, and school administrative offices via e-commerce, phone sales, and bulk-quote ordering.

Ownership category

akta.pro rank

Product category

Educational Furniture & Equipment

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Furniture Stores (5712), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

School Supplies Retail (CRALABAF)

akta.pro secondary industries

Educational & Learning Toys Retail (CRALAFAB), Kids’ Book & Learning Materials Organization (HSAFAIAF)

Keywords

• School furniture
• Classroom furniture
• Educational equipment
• Preschool furniture
• Institutional furniture

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Schools In generates revenue through direct e-commerce sales of school furniture, equipment, and supplies. Products are sold as one-time purchases with prices ranging from under $100 to over $2,000 for specialized items like cafeteria tables. The company offers bulk pricing for large institutional orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

SCHOOLS in is an online retailer specializing in school and educational furniture and equipment. The company curates and resells products from more than 200 manufacturers (including Virco, Jonti-Craft, HON, Flash Furniture, and Joy Carpets) to K-12 schools, preschools, daycares, and school administrative offices across the United States, offering bulk-pricing, quote-based procurement, and project-based furniture packages.

Product overview

Schools In operates as a comprehensive school furniture and equipment e-commerce retailer offering over 20,000 commercial-grade products from multiple manufacturers including Virco, Academia, Jonti-Craft, Joy Carpets, and others. The portfolio is organized into three main segments: K-12 School Furniture (desks, chairs, tables, whiteboards, science lab equipment, cafeteria furniture, and storage), Preschool & Daycare Furniture (activity tables, cots, dramatic play equipment, outdoor furniture for ages 2-5), and Office & Reception Furniture (administrative desks, seating, conference tables). Additional services include Classroom Packages (pre-configured furniture sets), Quick Ship expedited delivery, and bulk quote request with volume discounts. The company operates on an e-commerce platform without API access and is headquartered in Cincinnati, Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Classroom Rugs & Carpets
• School Desks
• Preschool & Daycare Furniture
• Office & Reception Furniture
• Science Lab Furniture
• School Tables
• School Chairs & Seating
• Whiteboards & Bulletin Boards
• Cafeteria & Foodservice Furniture
• Classroom Packages (Bundled Furniture Sets)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• VircocoreChannel Partner/ Reseller/ DistributorVirco is a major manufacturer of school furniture. Schools In resells Virco products including open front school desks, lift lid desks, and other institutional furniture.
• Jonti-CraftcoreChannel Partner/ Reseller/ DistributorJonti-Craft specializes in early childhood furniture. Schools In carries their preschool and daycare products including activity tables, storage units, and dramatic play furniture.
• AngelescoreChannel Partner/ Reseller/ DistributorAngeles is a specialist in early childhood furniture built to commercial daycare standards. Schools In offers their products for preschool and daycare applications.
• Wood DesignscoreChannel Partner/ Reseller/ DistributorWood Designs produces early childhood furniture. Schools In carries their wood furniture products for preschool and daycare settings.
• FoundationsminorChannel Partner/ Reseller/ DistributorFoundations provides early childhood furniture. Available through Schools In for preschool and daycare applications.
• ChildcraftminorChannel Partner/ Reseller/ DistributorChildcraft is an early childhood furniture brand. Schools In carries their products for preschool and daycare settings.
• HONcoreChannel Partner/ Reseller/ DistributorHON is a commercial office furniture brand. Schools In offers their office furniture products for school administrative spaces.
• SafcocoreChannel Partner/ Reseller/ DistributorSafco provides commercial office furniture. Schools In carries their products for office and reception areas in schools.
• RegencycoreChannel Partner/ Reseller/ DistributorRegency manufactures commercial office furniture. Schools In offers their conference tables and office furniture for school administrative areas.
• Diversified SpacescoreChannel Partner/ Reseller/ DistributorDiversified Spaces provides science lab furniture including science tables, workstations, and storage cabinets. Schools In resells their products.
• National Public SeatingcoreChannel Partner/ Reseller/ DistributorNational Public Seating manufactures institutional seating and furniture. Schools In carries their science lab and general school furniture products.
• Joy CarpetscoreChannel Partner/ Reseller/ DistributorJoy Carpets specializes in educational carpets and rugs. Schools In offers their products as part of over 700 classroom rugs in their catalog.
• Carpets for KidscoreChannel Partner/ Reseller/ DistributorCarpets for Kids produces educational classroom carpets. Schools In carries their rugs as part of their classroom rug offerings.
• Flagship CarpetsminorChannel Partner/ Reseller/ DistributorFlagship Carpets manufactures educational and commercial carpets. Schools In offers their rug products.
• LytleminorChannel Partner/ Reseller/ DistributorLytle produces educational furniture and carpets. Schools In carries their products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• School Specialty: The largest US specialty distributor of school supplies, furniture, and equipment to K-12 districts — directly overlapping Schools In's buyer, product mix (desks, chairs, classroom), and contract-based procurement model.
• Hertz Furniture Systems: Established online retailer of school, office, and institutional furniture serving K-12 and higher education with the same multi-segment, multi-SKU e-commerce GTM motion as Schools In.
• Worthington Direct: Direct-to-district school furniture specialist offering classroom, cafeteria, and library furniture — competing head-to-head with Schools In on K-12 procurement contracts.
• School Outfitters: Online school furniture retailer carrying many of the same manufacturers (Virco, Jonti-Craft) and product categories (classroom, cafeteria, playground) — a clear like-for-like e-commerce competitor.
• Discount School Supply: Specialty retailer focused on early-childhood and preschool supplies/furniture — directly overlapping Schools In's preschool/daycare segment with a parallel e-commerce model.
• Kaplan Early Learning Company: Established retailer/distributor of early-childhood classroom furniture, rugs, and supplies — competing for the same preschool/daycare buyers as Schools In.

Broad incumbents

• Virco: A major manufacturer of school furniture whose products Schools In resells; Virco also sells directly and through dealer networks, making it both supplier and competitor.
• Amazon Business: Massive B2B marketplace now serving institutional/procurement buyers including schools — overlaps on desks, chairs, cafeteria furniture, and office furniture at competitive prices.
• Wayfair (Commercial / Business): Large online home/commercial furniture retailer carrying many of the same SKUs as Schools In, with strong logistics and pricing transparency that can erode specialist share.
• Office Depot / ODP Business Solutions: Mass-market office supplies retailer with a dedicated K-12/institutional channel — competes on classroom supplies, whiteboards, and basic furniture where Schools In plays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schoolsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHOOLS in