What Kite Consulting does

Kite Consulting, trading as Dairy Consulting Limited (England, registration 14475755), is a UK-based B2B consultancy providing advisory services to the dairy food supply chain. The firm serves progressive dairy farmers, processors, and retailers across the UK and Europe, delivering practical advice through a small team of named consultants (John Allen, Erik Elgersma, Sam Rex, Emma Bradshaw, Paul Macer, Chris Flint) via close working relationships rather than technology platforms. Its offering centers on dairy business consultancy, with adjacent service lines in sustainability advisory (carbon footprint measurement, net zero planning, TCFD/SBTI/Scope 3 reporting), recurring technical updates on feed markets and agricultural policy, and thought-leadership publications such as 'Soil Carbon Matters' (March 2025) and 'Decoding Dairy Disruption' (September 2025). Operational technology is limited to a 'Kite Herd Monitor' client portal and a 'Milk and Health Monitor System' used for benchmarking client data — there is no disclosed software platform or AI/ML capability.

The business model is primarily professional services: bespoke dairy consultancy engagements delivered on a likely multi-year contract basis, supplemented by subscription-style premium research publications and reports. The firm generates additional revenue indirectly through a sister company, Advance Sourcing (under K02 Ltd), which provides farm input sourcing on a transaction-fee basis and shares internal systems with Kite. Distribution is direct-sales-led through consultant relationships, supported by content marketing (publications, technical updates, podcasts), email newsletters, and organic social channels. The company is privately owned, independently operated, and has no disclosed institutional funding.

Name

Kite Consulting

Legal name

Dairy Consulting Limited

Website

https://kiteconsulting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kite Consulting is a UK-based B2B dairy consultancy advising progressive dairy farmers, processors, and retailers across the UK and Europe. It delivers bespoke dairy business advisory, sustainability and policy consulting, and thought-leadership research through a small in-house team of named consultants.

Ownership category

akta.pro rank

Product category

Dairy Agricultural Consultancy

NAICS

Farm Management Services (115116), Management Consulting Services (54161), Support Activities for Animal Production (115210), Environmental Consulting Services (541620)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Dairy farm consultancy
• Agricultural advisory services
• Food supply chain consulting
• Sustainability advisory
• Dairy market analysis

Headquarters

HQ city

Dunston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dairy Consultancy Services: Business consultancy services provided to dairy farm businesses across the UK food supply chain, from farmers to retailers. Services include technical advisory, sustainability consulting, and business strategy support.
2. Technical Publications and Reports: Premium research publications and reports on dairy market trends, sustainability, and agricultural policy available for download, often requiring registration.
3. Advance Sourcing (Sister Company): Product sourcing services for farm inputs through sister company K02 Ltd.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kite Consulting provides business consultancy services to the UK dairy food supply chain, advising progressive dairy farmers, processors, and retailers through close working consultant relationships. The firm delivers practical advice across farm business strategy, technical feed market analysis, sustainability and carbon planning, and agricultural policy guidance. A library of premium publications, technical updates, and an online client portal (Kite Herd Monitor) supplement the core advisory engagements.

Product overview

Kite Consulting operates as a consultancy company rather than a software product platform. The company offers a unified consultancy service providing business advisory to dairy farm businesses across the UK food supply chain. Their portfolio consists of core dairy consultancy services supplemented by publications and reports (including Decoding Dairy Disruption, Technical Updates on Feed Markets, Soil Carbon Matters, and sustainability-focused reports), sustainability advisory services, and podcast content. The consultancy delivers practical advice through close client relationships, with publications serving as both deliverables and thought leadership tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy Consultancy Services Professional consultancy providing practical and imaginative advice to dairy farm businesses through close working consultant relationships, covering the entire UK food supply chain from farmer to retailer.
• Sustainability Advisory Services Advisory services covering environmental sustainability for dairy farms and supply chain partners, including carbon footprint measurement, net zero planning, sustainability statements, and compliance with TCFD, SBTI and Scope 3 emissions reporting.
• Premium Publications and Reports Premium research publications and reports covering UK dairy market trends, climate resilience, carbon footprinting, soil carbon, and agricultural policy. Available for download, typically registration-gated, operating on a recurring subscription model.

Quantifiable outcome

• Long-term client relationships spanning decades
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Advance SourcingcoreChannel Partner/ Reseller/ DistributorSister company operated under the same governance (K02 Ltd) that handles product sourcing. Shares internal business systems with Kite Consulting for efficient operations. Marketing communications from Kite may contain information about Advance Sourcing products.
• K02 LtdcoreOthersSister company that includes Advance Sourcing. Operated under the same governance and shares internal business systems with Kite Consulting. Information provided to one arm of the business is available to the other for service fulfillment.
• NMR (National Milk Records)minorStrategic or Co-development PartnerNMR sponsored the 'Opportunities Ahead' report published by Kite Consulting. Collaboration on dairy industry research and market analysis.
• LelyminorStrategic or Co-development PartnerKite Consulting launched the 'Lely Elevate Robot Benchmarking Group' in November 2021, a benchmarking group for robotic milking systems.
• AB AgriminorChannel Partner/ Reseller/ DistributorKite Consulting redirects job applications to the AB Careers site for current vacancies, indicating a staffing/human resources partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Promar International: Promar International is a long-established agricultural and dairy consultancy, part of Genus plc. It serves dairy farmers, processors, and retailers across the UK and globally — directly comparable to Kite Consulting's farmer-to-retailer advisory scope but with significantly larger scale and broader geographic reach.
• AHDB (Agriculture & Horticulture Development Board): AHDB is the statutory UK levy-funded body providing research, market intelligence, and technical guidance to dairy, livestock, and crop sectors. It competes indirectly with Kite's market analysis and technical update publications, although funded by levy rather than fees.
• Bidwells Agribusiness: Bidwells is a UK property and agribusiness consultancy offering farm business, environmental, and rural advisory services. Comparable to Kite on farm business advisory and sustainability/environmental consulting, though broader (property, rural estates) and dairy is one of several verticals.
• Savills Agribusiness: Savills' agribusiness team provides farm management, rural consultancy, and sustainability advisory across UK agriculture. Like Bidwells, it is a broader incumbent whose farm-management and sustainability practice overlaps with Kite's whole-farm advisory offering.
• Brown & Co: Brown & Co is a UK-based rural business consultancy offering farm management, agricultural business advice, and environmental services. Comparable on the business and farm-management side of Kite's service mix, with similar geographic focus on UK commercial farming.

Direct peers

• The Dairy Group: The Dairy Group is a UK-based specialist dairy consultancy offering technical, business, and sustainability advisory to dairy farmers and processors. It is the closest direct peer to Kite in both vertical specialization (dairy only) and service mix (business and technical advice), making it a head-to-head competitor for UK farm clients.
• Andersons Centre: Andersons is a UK agricultural business consultancy providing farm business management, diversification, and policy advisory to farmers and landowners. It overlaps with Kite on farm business management and budgeting, although Andersons spans mixed farming while Kite is dairy-specialized.
• Kingshay: Kingshay is an independent dairy research and consultancy organization providing technical services, benchmarking, and publications to UK dairy farmers. Highly comparable to Kite's dairy specialization, benchmarking tools, and publication-led thought-leadership model.

Emerging players

• Alltech E-CO2: Alltech E-CO2 is a specialist agricultural sustainability consultancy providing carbon footprinting and environmental benchmarking for farms and food businesses. It directly overlaps with Kite's emerging sustainability advisory line (carbon, net zero, Scope 3) and represents a focused competitor in that growth segment.

Regional players

• Velcourt Farm Management: Velcourt is a UK-based farm management company providing operational and business management services to commercial farms. While focused on hands-on farm operations rather than advisory, it competes for the same large dairy farm clients seeking outsourced farm business support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KiteConsulting
• Xx.com/kiteconsulting
• LinkedInlinkedin.com/company/kite-consulting
• Pinterestpinterest.com/KiteConsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kite Consulting