KINGSHAY FARMING AND CONSERVATION LIMITED

What KINGSHAY FARMING AND CONSERVATION LIMITED does

Kingshay Farming and Conservation Limited is an independent agricultural consultancy founded in 1991 and headquartered at Bridge Farm in West Bradley, Glastonbury, Somerset, England. The company specializes in providing evidence-based livestock solutions to the UK dairy industry, serving dairy farmers, veterinary practices, agricultural consultants, educational institutions, and corporate bodies. Kingshay operates a commercial dairy farm at Bridge Farm that serves as a research base for practical on-farm trials and produces proprietary benchmarking data drawn from thousands of UK dairy herds.

The company's core offerings include a tiered membership program providing access to a library of insight publications (Dairy Insight, Business Insight, Research Insight) and Farming Notes published continuously since 1991. Kingshay also operates two proprietary platforms — Dairy Manager, which tracks herd performance metrics including milk production and somatic cell counts, and Herd Health Manager, which includes antimicrobial usage reporting to support industry antibiotic reduction targets. Complementary revenue products include laboratory soil and forage analysis services (standard soil analysis, fresh grass analysis, forage mineral analysis), electronic grassland plate meters (Jenquip EC09, EC10, EC20 models), training workshops, and individual publications addressing topics such as soil carbon, business strategy, and grassland measurement.

Revenue is generated through annual membership subscriptions across five tiers (Dairy Insight Service, Veterinary, Associate Consultant, University/College, Corporate), individual publication sales, professional services (workshops and consultancy), and equipment resale. Published pricing ranges from £45 for a basic fresh grass analysis to £700 for the Bluetooth-enabled EC20 plate meter, with members receiving significant discounts. Kingshay distributes through its own e-commerce site at kingshay.com, the Farmacy website (part of the VetPartners group), and direct sales channels. The company operates as a member of the VetPartners family of veterinary businesses while maintaining editorial and operational independence.

Name

KINGSHAY FARMING AND CONSERVATION LIMITED

Legal name

Kingshay Farming & Conservation Ltd

Website

https://kingshay.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Kingshay Farming and Conservation Limited is a UK-based agricultural consultancy founded in 1991 that provides evidence-based research, benchmarking, and advisory services to dairy farmers, veterinarians, consultants, and educational institutions through a tiered membership program and proprietary herd management platforms.

Ownership category

akta.pro rank

Product category

Agricultural Consultancy

NAICS

Farm Management Services (115116), Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industries

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA), Farm Financial Management & Recordkeeping Services (AFACAJAC), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF), Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Dairy farming consultancy
• Agricultural advisory services
• Herd performance benchmarking
• Soil analysis services
• Agricultural publications

Headquarters

HQ city

West Bradley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership programs providing access to publications, reports, checklists, online resources, and member discounts on products. Multiple tiers available for farmers, vets, advisers, colleges, and corporate bodies.
2. Product Sales (Individual Publications): One-time purchases of individual Farming Notes, Insight publications, trial reports, and other downloadable resources. Members receive free or discounted access.
3. Training and Workshops: Practical workshops on subjects including fertility, cow health, staff management, and business management. Special discounts available for members and educational institutions.
4. Equipment and Hardware Sales: Sale of agricultural equipment including electronic grassland plate meters (Jenquip EC09, EC10, EC20 models), soil analysis kits, and other farming tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kingshay is an independent agricultural consultancy serving UK dairy farmers through tiered membership programs that provide access to proprietary publications (Farming Notes, Dairy, Business and Research Insights), herd benchmarking services (Dairy Costings, Dairy Manager, Herd Health Manager), laboratory analysis (soil, fresh grass, forage minerals), electronic grassland plate meters, on-farm training workshops, and specialist consultancy advice. The company conducts its own trials at Bridge Farm in Somerset and aggregates benchmarking data from thousands of UK dairy farms.

Product overview

Kingshay Farming and Conservation Limited is an agricultural consultancy providing evidence-based livestock solutions primarily for the UK dairy industry. The company operates a platform-based model consisting of core membership services (Dairy Insight Service, Veterinary, Consultant, and Corporate memberships) that grant access to their extensive library of insight publications (Dairy, Business, and Research Insights), Farming Notes, and benchmarking services (Dairy Costings, Dairy Manager, Herd Health Manager). Alongside these memberships, Kingshay sells individual publications, soil and forage laboratory analysis services, and electronic grassland plate meters (Jenquip EC09, EC10, EC20). The company also provides consultancy and training services. All offerings are designed to help progressive dairy producers improve profitability and efficiency through independent, technically accurate information.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy Insight Publications
• Business Insight Publications
• Research Insight Publications
• Farming Notes

Quantifiable outcome

• Top 25% of farmers achieve 22 mastitis cases per 100 cows vs 41 average, saving £5,510 through reduced treatment costs and increased milk sales
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VetPartnerscoreOthersKingshay is a proud member of the VetPartners family. VetPartners is a group of veterinary practices and related businesses across the UK. Farmacy, part of VetPartners, handles soil analysis product orders. Kingshay operates independently while benefiting from the broader VetPartners network.
• FarmacyminorChannel Partner/ Reseller/ DistributorFarmacy, which is part of VetPartners, serves as the ordering platform for Kingshay soil analysis products. Customers purchase soil analysis and certain equipment through the Farmacy website (farmacy.co.uk).
• Rothamsted ResearchminorStrategic or Co-development PartnerKingshay references and translates research from Rothamsted Research, including their work on simplifying plate metering processes for measuring grass growth.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• DairyNZ: New Zealand's dairy industry good body providing research, benchmarking, and farmer extension services. Closest international analogue to Kingshay's model, operating in a different geography but with a near-identical product mix (benchmarking, publications, on-farm trials).
• LIC (Livestock Improvement Corporation): New Zealand-based dairy herd improvement company providing genetics, software, and farm advisory services. Comparable to Kingshay's combination of herd data, benchmarking, and farmer advisory, with stronger genetics integration.

Emerging players

• Afimilk: An Israeli-headquartered dairy herd management technology company providing sensors, software, and analytics for dairy farms worldwide. Competes with Kingshay's Dairy Manager and Herd Health Manager platforms but from a hardware-enabled SaaS angle.
• Farmacy: A VetPartners-affiliated agronomy and crop services business that already handles Kingshay's soil analysis orders. Overlaps with Kingshay on soil analysis services and shares VetPartners ownership, positioning it as both a sibling peer and channel partner.

Direct peers

• Promar International: A UK-based agricultural consultancy (part of Genus plc) providing farm benchmarking, costings, and advisory services to dairy and livestock producers. Direct overlap with Kingshay's Dairy Costings, benchmarking, and consultancy offerings for the same UK farmer audience.
• AHDB (Agriculture and Horticulture Development Board): UK levy-funded statutory body providing independent research, knowledge exchange, and benchmarking to dairy and livestock farmers. Highly comparable to Kingshay in role, audience, and content/publication model, though publicly funded.
• ADAS: Long-established UK agricultural and environmental consultancy providing agronomy, livestock, and sustainability advisory services. Comparable to Kingshay's evidence-based farm advisory offering, with overlap in soil analysis, environmental compliance, and on-farm research.

Broad incumbents

• Trouw Nutrition (Nutreco): A global animal nutrition company (subsidiary of Nutreco/Shuangta) providing feed, nutrition consulting, and digital farm tools to dairy and livestock producers. Overlaps with Kingshay in forage optimization, ration advice, and on-farm benchmarking, but at much larger scale.
• Volac: A UK-based dairy nutrition and forage company producing silage additives, milk replacers, and forage tools. Overlaps with Kingshay's forage optimization and milk-from-forage content, with a stronger product-based revenue model.

Others

• Rothamsted Research: A UK agricultural research institution whose work (e.g., plate metering research) Kingshay translates and publishes. Functions as an upstream research partner rather than a direct competitor, but their public outputs set the ceiling on what Kingshay's Research Insights can charge for.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/KingshayFarming
• Facebookfacebook.com/kingshayfarming
• LinkedInlinkedin.com/company/kingshay-farming-and-conservation-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINGSHAY FARMING AND CONSERVATION LIMITED