Bubble Box

What Bubble Box does

Bubble Box AG is a Swiss online laundry and textile cleaning service headquartered in Zürich, operating a multi-channel platform that handles pickup, professional cleaning, and delivery of garments and household textiles. Founded in December 2016 by Jack (CEO) and Roger (VRP), the company was built around a digitally native booking platform (bubblebox.ch) and an integrated logistics model that has expanded from a single Zürich delivery van in 2017 to a nationwide footprint covering German-speaking Switzerland via its own fleet and the remainder of the country through a partnership with Swiss Post (Wöschpost). Bubble Box serves both individual consumers and business customers through two primary service tiers — "Mix & Match" (premium per-item cleaning with stain treatment and ironing) and "EASY" (economy wash-and-fold at CHF 59 per bag launched June 2023) — supplemented by specialized sub-services for shirts, suits, leather, carpets, curtains, bedding, wedding dresses, and sportswear, plus a B2B division (BB 4 Business) for workwear and employer-sponsored fringe benefit programs.

The technical stack combines a proprietary online booking platform with 30-minute time-slot scheduling, an in-house production facility at Wallisellen (750 m²) equipped with tunnel finishers, heat-pump tumble dryers (40-60% energy reduction), warm-water recovery systems, and EN 13432-certified biodegradable packaging. Distribution is delivered through a network of home delivery, 3 digital/analog locker stations (24/7 access in Zürich), 3 physical retail shops (Rotkreuz, Basel, Binningen), 5+ partner drop-off points (ThatSuits, Apodro, Natürlich Drogerie, Drogerie Parfümerie Zollikon), and the B2B channel. Quality is validated by annual EFIT certification, FashionCare quality/hygiene/sustainability standards, and a "Textiles washed in Switzerland" certification.

Bubble Box is majority-owned by Baloise (a Swiss insurance and financial services conglomerate) since May 2019 as part of its 'Home' ecosystem. The company has executed two strategic acquisitions — Keller Textilreinigungen (January 2021, three Basel-area locations) and Tubago GmbH (October 2022, Zürich Nord) — and won the international "Textilservice des Jahres 2022" award from R+W Textilservice. Revenue is generated through per-item transaction fees, per-bag and per-kg pricing, B2B workwear contracts, and recurring subscription tiers (BB 4 Business fringe benefit at CHF 199-399/month per location and individual "Abo" recurring orders). As of January 2022, the company employed approximately 50 staff; by January 2023 it had processed its 100,000th cumulative order. Revenue is not publicly disclosed.

Name

Bubble Box

Legal name

Bubble Box AG

Website

https://bubblebox.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Bubble Box AG is a Swiss online laundry and textile cleaning service operating nationwide via home delivery, Swiss Post partnership, locker stations, and partner drop-offs. It serves both consumer and business customers with premium and economy service tiers and is majority-owned by Baloise since 2019.

Ownership category

akta.pro rank

Product category

Laundry and Textile Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (81232), Linen and Uniform Supply (81233), Drycleaning and Laundry Services (8123)

akta.pro primary industry

Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA)

akta.pro secondary industries

Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Corporate / Office & Employee Laundry Pickup & Delivery (HSAJACAI), Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG)

Keywords

• Online laundry services
• Pickup delivery laundry
• Dry cleaning services
• Workwear cleaning services
• Textile care services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mix & Match Premium Service: Per-item pricing for premium textile cleaning and laundry services. Items include shirts/blouses from CHF 5.50, suits from CHF 14.90–18.90, carpet cleaning from CHF 35/m2, leather cleaning from CHF 99, wedding dress cleaning from CHF 149–299. Includes stain treatment, machine ironing, and optional add-on services like hand ironing and impregnation.
2. EASY Economy Service: Flat-rate per bag pricing (CHF 59 per EASY bag) for everyday laundry that can be machine washed and tumble dried. Bag dimensions 47 x 28 x 28 cm. Additional bag charged at CHF 59 if maximum fill is exceeded.
3. Wash & Fold: Per-kilogram pricing (CHF 9.90/kg, minimum 1 kg) for everyday laundry including underwear, socks, sportswear, towels. Laundry is sorted, washed at 30/40/60°C, tumble dried, and folded.
4. Business Services (BB 4 Business): Workwear cleaning for businesses (doctors, restaurants, beauty studios) and fringe benefit programs with monthly subscription models (Basic free, Small CHF 199/month, Medium CHF 299/month, Large CHF 399/month per location).
5. Subscription / Recurring Orders: Customers can set up recurring weekly or bi-weekly pickup and delivery subscriptions (Abo). Orders are auto-triggered 15 days before pickup. No minimum contract terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bubble Box provides an end-to-end online laundry and textile cleaning service: customers schedule pickups via the bubblebox.ch platform, Bubble Box collects the textiles, processes them in its in-house Wallisellen production facility (washing, dry cleaning, ironing, Tunnelfinisher finishing, specialty cleaning), and returns them within 48 hours. The offering is split into two tiers — Mix & Match premium per-item cleaning and EASY economy flat-bag service — with dedicated B2B services under BB 4 Business for corporate workwear and employee fringe-benefit laundry programs.

Product overview

Bubble Box is a Swiss textile cleaning and laundry service company operating a multi-tiered service portfolio built around two core service tiers: MIX & MATCH (premium, itemized pricing with stain treatment, ironing, and add-ons) and EASY (economy, per-bag pricing at CHF 59 for everyday machine-washable laundry). The MIX & MATCH umbrella encompasses 11 specialized sub-services including Shirt & Blouse Service, Suit Cleaning, Wash & Fold, Bedding, Leather Cleaning, Carpet Cleaning, Curtain Cleaning, Wedding Dresses, and Sportswear. Delivery is provided through four channels: Home Delivery (in German-speaking Switzerland), Wöschpost (nationwide via Swiss Post), 24/7 Locker Stations (3 locations in Zürich), and 3 physical Shops plus 5 partner Drop-off Points. Business offerings include BB 4 Business Workwear and a Fringe Benefit employee laundry program with four pricing tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Mix & Match: Premium laundry and dry cleaning service offering individualized textile care with stain treatment, machine ironing, and optional hand ironing, folding, and specialty cleaning for carpets, curtains, and leather.
• EASY
• BB 4 Business
• Wöschpost
• Heimlieferservice

Products and services

• MIX & MATCH Premium per-item textile cleaning and laundry care for individual consumers covering the full range from business shirts, suits, and blouses to wedding dresses, leather, curtains, carpets, and sportswear. Includes stain treatment, machine ironing, and optional add-ons for hand ironing, impregnation, and moth protection.
• EASY Budget-friendly economy laundry service for everyday washable textiles at CHF 59 per bag (47 x 28 x 28 cm). Laundry is washed at 30/40/60°C, machine-dried or steamed, and folded; shirts and blouses are returned on hangers. Excludes ironing, stain removal, dry cleaning, and specialty services.
• Anzugsreinigung (Suit Cleaning) Professional dry cleaning service for suits and formal wear including Veston/Blazer (CHF 18.90), suit trousers/skirts (CHF 14.90), and ties (CHF 12.00), using gentle methods to protect fabric and maintain fit.
• Hemden- & Blusenservice (Shirt & Blouse Service) Washing, cleaning, ironing, and care of shirts and blouses with a crisp, wrinkle-free finish. Starts at CHF 5.50 per item machine-ironed, with add-ons for folding, silk processing, hand ironing, bleaching, and button re-attachment.
• Wash & Fold Laundry washing, tumble drying, and folding service for everyday textiles sorted by light/dark colors at 30/40/60°C. Billed CHF 9.90/kg with a minimum of 1 kg.
• Bettinhalte (Bedding Cleaning) Professional cleaning of duvets, pillows, mattress covers, and bed linens that removes sweat and skin residue, re-fluffs fill materials, and extends product lifespan. Approximately 48-hour turnaround.
• Lederreinigung (Leather Cleaning) Professional cleaning and care of leather garments including jackets, pants, motorcycle gear, and handbags across smooth leather, suede, velour, and patent leather. After cleaning, leather is re-greased, impregnated, and ironed, with color renewal available. Leather jackets from CHF 99, motorcycle combinations from CHF 259.
• Teppichreinigung (Carpet Cleaning) Professional cleaning of carpets and rugs from standard household carpets to museum-quality oriental and silk rugs. Includes washing, stain removal, fringe renewal, and repair services (new fringes, edge repair, hole and tear mending, moth protection). Prices from CHF 35/m² (machine).
• Vorhangreinigung (Curtain Cleaning) Cleaning of curtains and drapes including light curtains, heavy drapes, delicate fabrics, and custom curtains, with optional take-down and re-hang service. Dry-clean, wet-clean, or normal wash methods applied per material.
• Hochzeitskleider (Wedding Dress Cleaning) Cleaning of wedding dresses removing food, wine, sweat stains, and invisible soiling, including odor removal and fabric sealing to preserve the dress. Prices from CHF 149 (one petticoat) to CHF 299 (multiple petticoats/embellishments).
• Sportbekleidung (Sportswear Cleaning) Specialized cleaning and care for sports and functional clothing including merino wool, membrane garments, and technical fabrics, with appropriate cleaning agents and reimpregnation to maintain functionality and extend lifespan.
• BB 4 Business (Workwear) Professional textile cleaning service for business customers including restaurants, medical practices, and beauty studios covering workwear, table linens, and towels, with scheduled pickup and delivery at the company location.
• Fringe Benefit (Employee Laundry Program) Employee benefit program where companies install a Bubble Box pickup station at their workplace and employees drop off laundry for cleaning. Four pricing tiers: Basic (free), Small (CHF 199/month/location), Medium (CHF 299/month/location with 10% discount), Large (CHF 399/month/location with 20% discount and twice-weekly pickup/delivery).
• Heimlieferservice (Home Delivery) Home pickup and delivery service across German-speaking Switzerland including Zürich, Zürichsee, Limmattal, Baden, Winterthur, St. Gallen, Basel, Bern, Aargau, Zug, and Lucerne. Operates Monday to Saturday 06:00 to 22:30 in 30-minute time slots with a minimum order value of CHF 49 and 48-hour turnaround.
• Wöschpost Nationwide Swiss Post-based laundry service for customers outside Bubble Box's own delivery footprint. Laundry is picked up by the postman, professionally cleaned, and returned by mail within 5-6 working days, costing CHF 14.90 per order (waived above CHF 99, minimum order CHF 49).
• Lockerstationen (Locker Stations) 24/7 self-service drop-off and pickup locker stations in Zürich at three locations: Greencity (Maneggstrasse 81, fully digital with QR code, open 05:00-22:00), Mattenhof (Mattenhof 21, 24/7, drop-off Mon/Wed/Fri until 08:00), and Widmerstrasse (Widmerstrasse 73c, 24/7, drop-off Tue/Thu until 08:00). Two-business-day turnaround.
• Shops (Rotkreuz, Basel, Binningen) Three physical retail shops serving as drop-off/pickup points with in-person expert consultation: Rotkreuz (Luzernerstrasse 9, 6343 Risch-Rotkreuz), Basel (Holeestrasse 158, 4054 Basel), and Binningen (Paradiesstrasse 2, 4102 Binningen). Shops also offer in-house shirt/blouse subscription bundles and traditional dry-cleaning service.
• Annahmestellen (Partner Drop-off Points) Partner drop-off locations where customers hand in laundry for Bubble Box cleaning, with pickup of cleaned items at the same location. Includes ThatSuits Oerlikon (Max-Bill-Platz 9), ThatSuits Zürich (Stockerstrasse 43), Apodro pharmacy and drugstore branches in Zürich, Natürlich Drogerie Gossau (Im Zentrum 14), and Drogerie Parfümerie Zollikon (Alte Landstrasse 91).

Quantifiable outcome

• 9 months of lifetime saved per person on average by eliminating personal laundry work
• +5 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tubago GmbHcoreStrategic or Co-development Partner · 1 October 2022Acquisition of Zürich-based laundry service Tubago, which shared Bubble Box's values and goals. The acquisition expanded Bubble Box's customer base and delivery territory in Zürich Nord.
• Keller TextilreinigungencoreStrategic or Co-development Partner · 1 January 2021Acquisition of traditional Swiss textile cleaning company Keller with three locations in Basel, Binningen, and Allschwil. Bubble Box gained operational infrastructure, staff, and Basel-region presence. The Basler locations continue to operate as traditional cleaning shops alongside the Bubble Box brand.
• Swiss Post (Schweizerische Post)coreChannel Partner/ Reseller/ Distributor · 1 April 2020Partnership to offer nationwide laundry service coverage via the Wöschpost product. Swiss Post handles pickup and return delivery of laundry sacks throughout Switzerland, enabling Bubble Box to serve customers outside its own delivery footprint.
• ThatSuits (Oerlikon & Zürich)minorChannel Partner/ Reseller/ DistributorPartner drop-off locations in Oerlikon (Max-Bill-Platz 9) and Zürich (Stockerstrasse 43). Customers drop off laundry at ThatSuits shops, which is collected by Bubble Box and returned cleaned within 2 business days.
• Apodro (Apotheken & Drogerien)minorChannel Partner/ Reseller/ DistributorPartner drop-off locations across Zürich and surroundings at Apodro pharmacy and drugstore branches. Multiple locations with varying opening hours. Customers drop off laundry and pick up cleaned items at the same location.
• Natürlich Drogerie (Gossau)minorChannel Partner/ Reseller/ DistributorPartner drop-off point at Natürlich Drogerie in Gossau (Im Zentrum 14). Customers drop off laundry for Bubble Box cleaning and pick up clean items at the store.
• Drogerie Parfümerie ZollikonminorChannel Partner/ Reseller/ DistributorPartner drop-off point in Zollikon (Alte Landstrasse 91). Customers drop off laundry for Bubble Box service and pick up cleaned items at the store.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Elis: European leader in linen and uniform rental/laundering with multi-country industrial operations. Comparable as an incumbent enterprise laundry provider competing for the same corporate workwear contracts that Bubble Box targets.
• CWS International: Major European B2B hygiene and textile services provider offering workwear supply, industrial laundering, and mat/washroom services. Overlaps with Bubble Box's BB 4 Business workwear division and Healthcare Laundry category.
• Rentokil Initial (Initial Hygiene/Textile Care): Global hygiene and textile services group operating Switzerland workwear and linen supply lines. Comparable as the established B2B alternative whose accounts Bubble Box's BB 4 Business franchise must displace.

Direct peers

• Rinse: US-based on-demand dry cleaning and laundry pickup/delivery service. Closest direct analog: subscription-based recurring orders, self-serve online booking, multi-city dense urban coverage model.
• Cleanly: NYC-focused on-demand laundry and dry cleaning pickup/delivery startup. Closely comparable: app/web scheduling, per-item and bag pricing tiers, premium service positioning for urban professionals.
• Laundryheap: European on-demand laundry pickup-and-delivery service operating across the UK and EU. Direct comparable: online booking, fixed turnaround, branded garment bags, business-to-consumer model with B2B pickup options.
• Zipjet: German/UK on-demand laundry and dry cleaning pickup-and-delivery player. Direct comparable in DACH pickup-and-delivery mechanics, subscription options, and partnership-based service-area expansion.

Emerging players

• BlooM (European textile-cleaning SaaS/tech): European digital platform provider equipping traditional textile cleaners with SaaS/online tools. Partial overlap as a digitally-enabled laundry playbook competitor targeting the same fragmented European launderers Bubble Box acquires or partners with.

Others

• Apodro Apotheken & Drogerien: Swiss pharmacy/drugstore chain operating as a Bubble Box drop-off partner in the Zürich area. Adjacent ecosystem participant enabling Bubble Box's neighborhood-distribution reach and a potential white-label 'home services' pillar under Baloise.

Regional players

• Hemden- und Blusenservice.ch: Swiss specialist shirt and blouse ironing service with shop-in-shop partnerships. Comparable regionally as a same-in-country competitor focused on the same high-frequency B2C item (shirts/blouses) at low per-unit price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BubbleBoxCH

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubble Box