Thatsuits

What Thatsuits does

Thatsuits GmbH is a privately held Swiss bespoke tailoring company founded in 2004 and headquartered in Wallisellen, Switzerland. The company designs and manufactures made-to-measure clothing for men and women, operating three atelier showrooms in Zürich, Oerlikon, and Basel, with mobile consultation services extending to customer homes and offices across Switzerland. Production occurs across facilities in Switzerland, Germany, and Slovenia, leveraging a proprietary 58-point body measurement protocol and a curated library of more than 5,000 fabrics from European mills including Zegna, Guabello, Tallia Di Delfino, and Holland & Sherry. The business is founder/management-owned with no disclosed external investors.

The core product range spans custom suits (from CHF 995 for men, CHF 1,195 for women), shirts and blouses (from CHF 155), outerwear, casualwear, and formalwear, alongside accessories such as silk ties, cufflinks, belts, and wallets, plus gift vouchers. The bespoke workflow is high-touch: approximately one-hour in-person consultation with fabric and design selection, 4–6 week production with optional express service, fitting sessions, and included alterations, all delivered at no additional charge. Revenue is generated primarily through one-time garment purchases on a direct-to-consumer basis, with a 50% deposit / 50% on delivery payment structure, and there is no third-party retail distribution.

The customer base is B2C and concentrated in the German-speaking Swiss market, spanning professional men and women, wedding parties, and gift buyers. Customer acquisition relies on Google Ads and remarketing, Instagram/Facebook/LinkedIn presence, a Mailchimp newsletter, and a network of referral partnerships with wedding planners, beauty providers, opticians, women's networking platforms (FemVision), and a custom-footwear partner (RISCH Foot DNA 3D scanning). Marketing, measurement-taking, and account handling are managed by a small in-house team (five named individuals including the CEO and branch managers).

Name

Thatsuits

Legal name

Thatsuits GmbH

Website

https://thatsuits.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Thatsuits GmbH is a Swiss bespoke tailoring company founded in 2004 that designs and manufactures custom-made clothing for men and women through three Zürich-area and Basel ateliers, using a 58-point measurement system and over 5,000 European-sourced fabrics across Swiss, German, and Slovenian production facilities.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring Services

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Retailers (458110)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

akta.pro secondary industries

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Bespoke tailoring
• Custom-made clothing
• Made-to-measure suits
• Tailored menswear
• Custom womenswear

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Tailored Clothing Sales: One-time purchase model for bespoke tailored clothing. Payment structure typically involves 50% deposit at contract signing and 50% at delivery. Full payment due upon delivery with 10-day net terms. Multiple payment methods accepted including credit card, cash, bank transfer. Production time 4-6 weeks with optional express service reducing time by up to two weeks.
2. Gift Vouchers: Gift vouchers sold in three formats: value vouchers (defined purchase amount), product vouchers (one garment without fixed amount), and product vouchers with fixed ceiling. Generates advance revenue before garment production.
3. Accessories: Supplementary revenue from accessories including ties (from CHF 85), cufflinks (from CHF 95), pochettes (from CHF 35), belts (from CHF 125), and wallets

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Thatsuits designs, produces, and sells custom-tailored (bespoke) clothing for men and women, including suits, jackets, trousers, shirts, blouses, jeans, polo shirts, waistcoats, coats, trenchcoats, sheath dresses, and accessories. Each garment is made-to-order based on up to 58 body measurements and selected from over 5,000 premium fabrics, with personal consultations, fittings, and alterations offered as part of the service.

Product overview

Thatsuits is a Swiss custom tailoring company offering made-to-measure clothing for men and women. The core offering consists of custom-tailored suits, jackets, shirts, blouses, coats, and casual wear manufactured in Switzerland, Germany, and Slovenia. The product portfolio includes men's products (suits, jackets, trousers, jeans/chinos, shirts, waistcoats, coats, polo shirts, underwear) and women's products (suits/costumes, blazers, trousers, jeans, blouses, polo shirts, waistcoats, coats, sheath dresses). The company also offers accessories including silk ties, cufflinks, belts, wallets, and gift vouchers. Products are made to order based on customer measurements (up to 58 measurement points) with over 5,000 fabric options from Italian and English mills like Zegna, Guabello, Tallia Di Delfino, and Holland & Sherry.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Custom Suits (Anzug) Custom-tailored men's suits available in Business, Wedding, Tuxedo (Smoking), and Casual styles, made-to-order with up to 58 body measurements and selected from over 2,500 high-quality fabrics from Italian and English mills, starting at CHF 995 for a full suit (jacket and trousers).
• Men's Custom Jackets (Sakko) Custom-tailored men's jackets sold as standalone items or as part of a suit, starting from CHF 725, featuring the 58-point measurement system and premium fabric selection.
• Men's Custom Trousers (Hose) Custom-tailored men's trousers sold as standalone items or as part of a suit, starting at CHF 355.
• Men's Custom Jeans and Chinos Custom-fit men's jeans and chinos in various styles, cuts, and fabrics including options with or without stretch, starting at CHF 265.
• Men's Custom Shirts (Hemd) Custom-made men's dress shirts with approximately 2,000 fabric options including high-quality cotton and silk, available in Slim Fit and relaxed cuts, starting at CHF 155.
• Men's Custom Waistcoats (Weste) Custom-tailored men's waistcoats suitable for business, weddings, or casual wear, available in various natural fibers, starting at CHF 365.
• Men's Custom Coats and Trenchcoats (Mantel) Custom-tailored men's coats and trenchcoats featuring over 500 fabrics from renowned mills including cashmere, Merino wool, and Harris Tweed, starting at CHF 1,195.
• Men's Custom Polo Shirts Custom-made men's polo shirts available in various colors and fabrics with Slimfit or comfort fit options, starting at CHF 145.
• Men's Custom Underwear and T-Shirts (Boxershorts & Co.) Custom-made men's underwear and T-shirts in finest cotton quality with 5% elastane for perfect fit and comfort, starting at CHF 27.50 for boxers and CHF 29.50 for T-shirts.
• Women's Custom Suits and Costumes (Anzug/Kostüm) Custom-tailored women's suits and blazers with over 2,500 high-quality fabrics including wool Super 110's to 200's, starting at CHF 1,195 for a full suit.
• Women's Custom Trousers (Hose) Custom-tailored women's trousers as part of the women's suiting collection, starting at CHF 495.
• Women's Custom Jeans Custom-fit women's jeans available in various styles, cuts, and fabrics including options with stretch, starting at CHF 295.
• Women's Custom Blouses (Bluse) Custom-made women's blouses with over 1,000 high-quality fabrics in wrinkle-resistant cotton or silk, starting at CHF 155.
• Women's Custom Polo Shirts Custom-made women's polo shirts combining chic, comfort, and sportiness with various colors and fit options.
• Women's Custom Waistcoats (Weste) Custom-tailored women's waistcoats for business or casual wear as transitional season garments, starting at CHF 475.
• Women's Custom Coats and Trenchcoats (Mantel) Custom-tailored women's coats and trenchcoats featuring over 500 fabrics including Harris Tweed, pure cashmere, and cashmere/merino blends, starting at CHF 1,195.
• Women's Custom Sheath Dresses (Etuikleid) Custom-made women's sheath dresses with over 2,500 high-quality fabrics in wrinkle-resistant wool, silk, or cotton, starting at CHF 745.
• Premium Silk Ties (Krawatten) Premium 100% silk ties made in France, available in solid, striped, or checked patterns, starting at CHF 85.
• Cufflinks (Manschettenknöpfe) High-quality cufflinks in various designs from classic and subtle to playful and extravagant, suitable as gifts, starting at CHF 95.
• Leather Belts (Gürtel) Exclusive leather belts featuring high-quality stainless steel buckles that maintain their shine after repeated wear, starting at CHF 125.
• Leather Wallets and Pocket Squares (Brieftasche / Pochettli) Modern cowhide leather wallets with optional personalized engraving on matte cash clip, designed to fit perfectly in jackets and pockets; pocket squares available in various materials upon request, starting at CHF 35.
• Gift Vouchers (Gutschein) Gift certificates available as Wertgutschein (value voucher with a defined purchase amount) or Warengutschein (product voucher redeemable for one custom-made garment of the recipient's choice).
• Bespoke Tailoring Consultation and Fitting Service Appointment-based personal consultation service at the Zürich, Oerlikon, and Basel ateliers or as a complimentary home/office visit, including fabric sample presentation, taking of up to 58 body measurements, definition of cuts and details, and fitting sessions, bundled into the purchase of any garment.

Quantifiable outcome

• 58 measurement points taken for each customer for precise fit
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• Wedding & Events GmbHminorGTM or Marketing PartnerExclusive wedding and event planning partner offering comprehensive organization and decoration services. Provides full-service wedding planning including concept development, execution, and extensive decoration materials for exclusive weddings. Located in Switzerland.
• Die HochzeitsmacherminorGTM or Marketing PartnerWedding and event planning specialists passionate about creating unforgettable celebrations. Offers consultation, concept development, and complete event organization with professional, detail-oriented approach.
• Beauty ConciergeminorGTM or Marketing PartnerFull-service beauty salon conveniently located near Zurich main train station. Combines experienced beauty specialists with concierge services that handle daily errands. Offers simultaneous beauty treatments and concierge services at one location.
• FemVisionminorGTM or Marketing PartnerWomen's networking platform offering seminars, workshops, events, and services. Organizes women's congress and workshops. Goal to support and promote women in all areas, particularly networking.
• LENSVISION.CHminorGTM or Marketing PartnerOnline retailer for contact lenses, lens care products, and sunglasses offering fast and affordable delivery.
• Müller OptikminorGTM or Marketing PartnerTraditional family-owned optician business located in the old town of Zurich, offering personal and competent advice in stylish surroundings. Perfect visual consultation services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strellson: Swiss heritage menswear brand with custom tailoring services at its Saint-Gallen base; closely comparable as another premium Swiss tailoring house serving a similar European customer.
• Black Lapel: Online-first made-to-measure menswear brand with at-home measurement kits and showroom support; competes on custom suiting for a younger, digitally native customer that overlaps with Thatsuits' professional segment.
• Suitsupply: Global made-to-measure and ready-to-wear menswear retailer with European tailoring heritage and multi-channel showroom + e-commerce model; directly comparable on custom suiting, premium fabric sourcing, and atelier-style customer experience.
• Indochino: Tech-enabled made-to-measure menswear brand offering online configurator plus showroom fitting; competes for the same custom-suit customer with a fundamentally more scalable digital GTM model.
• Knot Standard: Bespoke and made-to-measure menswear with showrooms across major US cities and a personal-stylist service model; overlaps on custom suiting, premium fabrics, and high-touch consultations.
• Tom James: Large custom clothing company using at-office personal stylist visits plus bespoke production; matches Thatsuits on enterprise/mobile consultation GTM and made-to-measure business attire.
• MyTailor: Online custom clothing retailer offering made-to-measure shirts and suits via self-measurement; a smaller direct competitor focused on the digital bespoke segment relevant to Thatsuits' online-initiated customer journey.

Broad incumbents

• Hugo Boss (Made-to-Measure program): Global luxury fashion house with an in-store made-to-measure suiting program offered across its retail network; represents a broader incumbent with overlapping bespoke capability but a much wider ready-to-wear portfolio.

Emerging players

• Hockerty: Online made-to-measure menswear and womenswear brand with a fully digital configuration flow; an emerging player pressing into the same custom-tailoring category with a lower-touch, lower-cost model.

Regional players

• Digel: German menswear manufacturer with made-to-measure programs through European retailers; DACH-region tailors and apparel makers operating in adjacent Swiss/German markets with comparable craftsmanship positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thatsuits
• LinkedInlinkedin.com/company/thatsuits
• Instagraminstagram.com/thatsuits.gmbh
• Xx.com/thatsuits

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thatsuits