What Wilson Farm does

Wilson Farm is a family-owned and operated farm and retail business headquartered at 10 Pleasant Street in Lexington, Massachusetts, founded in 1884 by Irish immigrants James Alexander Wilson, W.M. Wilson, and George Reynolds. The company's core agricultural operation spans 33 acres of production in Lexington and over 500 acres in Litchfield, New Hampshire, growing more than 110 crops using Integrated Pest Management (IPM) techniques — sanitation, soil enrichment, variety selection, pest detection, and biological controls — designed to minimize chemical inputs. The wholesale and import arm is operated through the subsidiaries 'Wilson Farm, Lexington' and 'Wilson Farm, Imports,' with international sourcing relationships across Holland, Belgium, Israel, Spain, Canada, and Mexico that enable year-round supply.

The company operates a diversified direct-to-consumer retail platform anchored by the Lexington farm stand, which houses produce, an award-winning in-house bakery, fine foods, a cheese shop, a meats and seafood department, a fresh-cut-flower department, an open-air nursery and garden center, and a 'From Our Kitchen' prepared-foods line. Distribution is multi-channel: physical retail at the Lexington farm stand, Community Supported Agriculture (CSA) subscriptions (small and large produce shares plus egg and flower shares), an e-commerce storefront at shop.wilsonfarm.com, and home grocery delivery through a partnership with Mercato.

Revenue is generated across six material streams: retail farm-stand sales (one-time transactions across grocery, bakery, nursery, and specialty foods), CSA subscriptions (recurring annual), e-commerce sales, wholesale produce distribution, Mercato-fulfilled grocery delivery, and a seasonal wholesale Christmas greens and wreaths program. Pricing is per-item at retail and per-share for CSA, with a 10% CSA member discount applied on pickup days. Wholesale customers include both large-volume enterprise accounts and smaller buyers; the consumer book is fragmented across individual families, visitors to the farm stand, and CSA subscribers in the greater Lexington and broader New England region.

Name

Wilson Farm

Legal name

Wilson Farm, Inc.

Website

https://wilsonfarm.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilson Farm is a family-owned farm and retail operation founded in 1884 in Lexington, MA, serving New England consumers via farm stands, CSA subscriptions, wholesale, nursery, and e-commerce delivery, growing 110+ crops on 500+ acres.

Ownership category

akta.pro rank

Product category

Farm Fresh Produce Retail

NAICS

Fruit and Tree Nut Farming (1113), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Farm fresh produce
• Retail farm stand
• CSA subscription program
• Wholesale produce distribution
• Nursery garden center

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Farm Stand Sales: Direct retail sales through farm stand locations offering fresh produce, bakery items, fine foods, cheese, meats, seafood, and flowers.
2. CSA (Community Supported Agriculture): Seasonal subscription program offering produce shares (small and large), egg shares, and flower shares with weekly pickup at the farm.
3. E-commerce/Online Shop: Online sales through shop.wilsonfarm.com including party platters, gift baskets, holiday meats, heat and serve dinners.
4. Wholesale Division: Wholesale business consisting of Wilson Farm Lexington and Wilson Farm Imports, servicing both large-volume and smaller wholesale customers with produce and seasonal products.
5. Grocery Delivery (Mercato Partnership): Home delivery partnership with Mercato for fresh groceries including fruits, vegetables, meats, seafood, and bakery items.
6. Wholesale Christmas Greens & Wreaths: Seasonal wholesale catalog featuring Christmas trees, greens, and wreaths available for pre-order through wholesale division.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wilson Farm is a family-owned farm established in 1884 that grows over 110 crops on 33 acres in Lexington, MA and over 500 acres in Litchfield, NH. The farm sells fresh produce, bakery items, fine foods, cheese, meats, seafood, flowers, and nursery products through retail farm stands, an e-commerce shop, a CSA subscription program, home delivery via Mercato, and a wholesale division serving both large-volume and smaller business customers.

Product overview

Wilson Farm is a family-owned farm and retail operation established in 1884, consisting of a traditional brick-and-mortar farm stand and nursery business with an e-commerce platform. The company operates a diversified retail portfolio including a farm stand with produce, bakery, fine foods, cheese shop, and meats/seafood departments; an open-air nursery and garden center; and an online shop offering grocery delivery via Mercato, CSA subscriptions, wholesale division, and gift products. The farm grows produce on 33 acres in Lexington, MA and over 500 acres in Litchfield, NH, supplemented by international imports from Holland, Belgium, Israel, Spain, Canada, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilson Farm Online Shop Online shopping platform for purchasing groceries, CSA shares, party platters, holiday meats, heat and serve dinners, firewood, mulch, and gift baskets for delivery or pickup.
• CSA (Community Supported Agriculture) Program Seasonal subscription program offering weekly produce shares (small and large), egg shares, and flower shares grown on Wilson Farm's farmland, with weekly pickup at the Lexington, MA location.
• Wholesale Division Wholesale produce business consisting of Wilson Farm Lexington and Wilson Farm Imports, servicing large-volume and smaller customers with produce sourced from their own farms and international partners in Holland, Belgium, Israel, Spain, Canada, and Mexico.
• Farm Stand Produce Department Retail farm stand featuring locally grown produce, including over 110 crops grown on their own farms, complemented by produce from Massachusetts, New England, and international growers.
• Award Winning Bakery In-house bakery producing fresh baked goods including apple cider donuts, chicken pot pie, chocolate whoopie pies, strawberry shortcake, cakes, and seasonal specialties.
• Open Air Nursery and Garden Center Outdoor plant nursery offering annuals, perennials, vegetable plants, hanging baskets, trees, shrubs, tropical plants, and garden supplies including soil, mulch, fertilizers, and pottery.
• Fresh Cut Flowers Fresh cut flower department offering seasonal bouquets, single stems including roses, sunflowers, gerbera daisies, and specialty flowers.
• Fine Foods and Grocery Gourmet grocery section featuring artisanal products, specialty foods, Wilson Farm branded items including maple syrup, honey, and dressings, along with imported and organic goods.
• Cheese Shop Specialty cheese department offering a curated selection of domestic and imported cheeses.
• Top Quality Meats and Seafood Full-service meat and seafood department offering fresh, quality proteins.
• From Our Kitchen (Prepared Foods) Prepared foods department offering ready-to-eat meals, heat and serve dinners, and holiday meal options.
• Mercato Grocery Delivery Home grocery delivery partnership with Mercato, enabling customers to order fresh produce, meats, seafood, and bakery items for delivery to their door in as little as 2 hours.
• Gift Cards Gift cards available for purchase online for use at Wilson Farm retail locations.
• Fruit and Gift Baskets Pre-assembled fruit baskets and gift basket arrangements available for purchase.
• Party Platters Ready-made party platters for events and gatherings, available for order online.

Quantifiable outcome

• Grows over 110 of their own crops
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MercatocoreGTM or Marketing PartnerMercato is a home delivery partner that enables Wilson Farm to offer grocery delivery services. Customers can order fresh quality fruits & vegetables, meats, seafood, bakery items, and more from Wilson Farm and have it delivered to their door in as little as 2 hours through Mercato's platform.
• Drumlin Farm/Mass AudubonminorStrategic or Co-development PartnerCommunity partnership for 'For the Birds Weekend' event in February, bringing educational wildlife and bird-focused activities to Wilson Farm visitors.
• International Farm Partners (Holland, Belgium, Israel, Spain, Canada, Mexico)coreOthersWilson Farm maintains unique relationships with farms and buyers from around the world, importing vegetables from Holland, Belgium, Israel, Spain, Canada, and Mexico. These international partnerships enable Wilson Farm to offer high-quality produce year-round, with greenhouse-grown international offerings described as 'truly the best'.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Verrill Farm: Verrill Farm is a family-owned farm in Concord, MA operating a farm stand, CSA, and wholesale produce business with a similar New England farm-to-consumer model. Direct overlap in product mix (fresh produce, bakery, prepared foods), geography, and customer base.
• Cider Hill Farm: Cider Hill Farm is a multi-generational family farm in Amesbury, MA operating a farm store, CSA, pick-your-own, and wholesale produce business. Highly comparable in farm stand retail model, CSA structure, and New England geography.
• Smolak Farms: Smolak Farms is a family farm in North Andover, MA with a farm stand, bakery, CSA, and seasonal events including festivals. Comparable in product mix, family ownership, and the experience-based farm stand concept.
• Red Fire Farm: Red Fire Farm is a large certified-organic CSA and farm stand operator in Granby and Montague, MA. Strong overlap in CSA subscription model, organic/sustainable growing practices, and farm stand retail.
• Honey Pot Hill Orchards: Honey Pot Hill Orchards is a family-owned farm in Stow, MA operating a farm store, pick-your-own, and seasonal retail. Comparable family-owned farm stand model in the Boston metro area.
• Boston Hill Farm: Boston Hill Farm is a multi-generation family farm in North Reading, MA with a farm stand, CSA, and seasonal events. Comparable farm stand retail and CSA model in the greater Boston market.
• Shelburne Farm: Shelburne Farm is a family-owned farm in Stow, MA operating a farm stand, CSA, and pick-your-own. Comparable in family ownership, CSA structure, and New England farm stand retail model.

Broad incumbents

• Whole Foods Market: Whole Foods Market is a national premium grocery chain with strong presence in Wilson Farm's Boston metro market. While not a direct farm stand competitor, it competes for the same premium fresh, organic, and local-produce consumer wallet.
• Wegmans: Wegmans is a large regional grocery chain with stores in the Boston metro area. Competes for fresh produce, prepared foods, and bakery customers, including through its own local sourcing programs.

Emerging players

• Misfits Market: Misfits Market is a direct-to-consumer online produce and grocery delivery service focused on sustainable, organic, and local sourcing. Represents an emerging channel competing for Wilson Farm's CSA and farm stand customers through convenience-focused delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shopwilsonfarm
• Instagraminstagram.com/wilsonfarm
• TikToktiktok.com/@wilsonfarm
• Pinterestpinterest.com/shopwilsonfarm
• Xx.com/wilsonfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Farm