What Verrill Farm does

Verrill Farm is a multigenerational family-owned farm operating on approximately 200 acres in Concord and Sudbury, Massachusetts, founded in 1918. The business grows 40+ crop varieties on 100+ acres of prime farmland using conventional and organic methods with Integrated Pest Management, drip irrigation, and a radiant-heated greenhouse, and packages the output through a diversified set of direct-to-consumer channels. The core farmstand combines fresh produce retail with an in-house bakery, kitchen, deli, and prepared-meals operation, supplemented by Community Supported Agriculture subscriptions, seasonal pick-your-own experiences (strawberries, flowers, sunflowers, pumpkins), on-site catering and private event venue rentals, and direct wholesale delivery to 40+ Boston-area restaurants. Ancillary revenue is generated through a cookbook, gift cards, and custom gift baskets sold via Shopify, and ticketing/reservations managed through FareHarbor and ChowNow.

The business is operated by the Verrill family — currently Steve and Joan Verrill alongside their daughter Jen Verrill Faddoul, her husband Tim Faddoul, and their daughters Chloe and Grace — with no external parent company or institutional capital. Customer segments span local families and individuals (farmstand, PYO, CSA), Boston-area independent restaurants (wholesale produce), and event hosts (private venue rental). Pricing is a mix of recurring subscriptions ($125–$800 CSA), per-unit PYO passes ($12), and per-event catering/venue fees. Go-to-market is primarily direct-to-consumer with regional restaurant wholesale. Land is protected under an Agricultural Preservation Restriction dating to 1982, providing a structural barrier to development and supporting long-term operational continuity.

Name

Verrill Farm

Legal name

Verrill Farm LLC

Website

https://verrillfarm.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

Verrill Farm is a family-owned farm in Concord, Massachusetts, growing 40+ crops on 100+ acres and selling directly to consumers, CSA members, and 40+ Boston-area restaurants through its year-round farmstand, bakery, deli, catering, and seasonal pick-your-own operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Farmstand Retail Sales: Year-round farmstand sales of fresh produce, baked goods, prepared foods, deli items, local goods, and gifts
2. CSA Subscriptions: Community Supported Agriculture program with full, half, and mini share options; 18-week season from June through October
3. Pick-Your-Own (PYO): Field passes and ticket sales for strawberry, flower, sunflower, and pumpkin picking experiences
4. Restaurant Wholesale: Fresh produce sold wholesale to 40+ Boston area restaurants, delivered directly to establishments
5. Catering: Farm-to-table catering for events on-site (pavilion/tent) or catering to-go for off-site events
6. Deli Orders: Pre-made sandwiches ordered online and picked up in-store, prepared with house-made condiments
7. Private Events Venue: Rental of pavilion (100 seated/120 standing) and tent space (30 seated/36 standing) for private events
8. Gift Items & Merchandise: Verrill Farm Cookbook (centennial edition), gift cards, and custom gift baskets

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Verrill Farm is a family-owned working farm that grows more than 40 crop varieties on 100+ acres and sells the harvest directly to consumers through a year-round retail farmstand in Concord, MA featuring fresh produce, scratch bakery goods, prepared foods, deli sandwiches, and curated local goods. The farm supplements retail with seasonal Pick-Your-Own experiences (strawberries, flowers, sunflowers, pumpkins), a market-style Community Supported Agriculture (CSA) subscription program, farm-to-table catering, restaurant wholesale delivery, private event venue rentals, and a small e-commerce shop selling its centennial cookbook, gift cards, and gift baskets.

Product overview

Verrill Farm operates a diversified farmstand business with a single unified brand offering multiple integrated products and services. The core offering consists of a year-round farmstand combining retail produce sales with on-site bakery, kitchen, deli, and catering operations. Supporting services include Pick-Your-Own activities, a Community Supported Agriculture (CSA) program, and private event venue rentals. Restaurant wholesale distribution extends reach to Boston-area dining establishments. Ancillary products include a cookbook, gift cards, and custom gift baskets, all sold through Shopify e-commerce integration. The integrated model enables produce grown on the farm to flow through multiple channels—from direct retail and foodservice to CSA subscriptions and restaurant partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmstand Year-round retail store in Concord, MA offering fresh farm-grown produce, baked goods, prepared meals, deli items, local goods, and gifts. Open 8am-7pm daily with a deli counter operating 10am-3pm. Accepts SNAP/EBT.
• Kitchen (Prepared Foods) Made-from-scratch prepared foods department offering daily hot entrées, seasonal soups, salads, bowls, and ready-to-heat meals. Features a weekly Thursday Night Barbecue with smoked meats from the Cookshack smoker.
• Bakery Daily-baked-from-scratch goods including muffins, scones, pies, cookies, cakes, tea breads, and custom celebration cakes. Known for all-butter pie crusts and seasonal varieties.
• Deli Farmstand deli preparing fresh, homemade sandwiches with house-made condiments. Both hot and cold options available; online orders via ChowNow can be placed up to 6 days in advance with prepaid pickup times.
• Catering

Quantifiable outcome

• 50% reduction in water use through drip irrigation
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Mycoterra FarmcoreStrategic or Co-development PartnerProvides organic mushrooms for Verrill Farm CSA add-on share. Half pound of fresh mushrooms per week including Shiitake, Chestnut, Lion's Mane, Oyster varieties.
• Macone FarmcoreStrategic or Co-development PartnerProvides fresh-cut flowers for Verrill Farm Fresh Flower Share add-on. Flowers grown without pesticides or sprays, including zinnia, marigolds, snapdragons, celosia.
• Boston Area GleanersminorStrategic or Co-development PartnerGleaning organization that collects surplus crops from farms to distribute to those in need, helping reduce food waste.
• Open TableminorStrategic or Co-development PartnerCommunity organization providing meals to those in need; receives surplus food donations from the farm to reduce waste.
• Too Good To GominorStrategic or Co-development PartnerApp-based platform connecting consumers with surplus food from businesses at discounted prices, helping reduce farmstand waste.
• Concord AgricultureminorStrategic or Co-development PartnerLocal agricultural organization supported by Verrill Farm's annual Stone Soup Dinner fundraiser.
• Emerson HospitalminorStrategic or Co-development PartnerLocal hospital benefiting from Verrill Farm's annual Emerson Harvest Festival fundraiser supporting pediatric care.
• Simply ServingminorImplementation/ SI/ Consulting PartnerTrusted local catering partner recommended by Verrill Farm for customers needing on-site catering assistance for events.
• FareHarborcoreTechnology or IntegrationBooking and ticketing platform used for PYO reservations and event tickets including Strawberry Picking, Blueberry Pancake Breakfast, and Farm-to-Table Dinners.
• ChowNowcoreTechnology or IntegrationOnline ordering platform used for deli sandwich orders. Customers can order up to 6 days in advance with selected pickup time.
• ShopifycoreTechnology or IntegrationE-commerce platform powering Verrill Farm's online shop for cookbooks, gift cards, and gift baskets.
• C & C Lobster & FishminorGTM or Marketing PartnerWeekly Saturday vendor at Verrill Farm selling fresh fish and seafood including Cod, Haddock, Salmon, Swordfish, Tuna Steaks, Shrimp.
• Cousins Maine LobsterminorGTM or Marketing PartnerOccasional vendor at Verrill Farm selling lobster rolls, bisque, mac & cheese, and other lobster products outside the farmstand.
• Colonial JazzminorGTM or Marketing PartnerLive music performer at Verrill Farm events including Blueberry Pancake Breakfast.
• John Fitz (Master of Folk)minorGTM or Marketing PartnerLive music performer at Verrill Farm events including Strawberry Festival.
• The Fiber Web (Rachel Benson)minorGTM or Marketing PartnerLocal fiber artist hosting needle felting workshops at Verrill Farm including Strawberry Keychain Felting Workshop.
• Pottery with a PurposeminorGTM or Marketing PartnerPottery studio partner hosting Vase Building & Flower Picking Workshop at Verrill Farm.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Whole Foods Market: National organic/natural grocery incumbent with significant Boston-area presence. Competes for premium local-produce and prepared-foods spend at greater scale and convenience, while Verrill Farm differentiates on direct farm provenance and agritourism.
• Wegmans Food Markets: Large regional grocery chain with strong prepared foods, bakery, and local-produce programs. Competes for the same Boston-area household food dollar with broader assortment and lower per-unit pricing, though lacking the farm-direct provenance story.

Direct peers

• Smolak Farms: Family farm in North Andover, MA operating a farmstand, bakery, CSA, PYO (strawberries, apples, pumpkins), and private event venue with farm-to-table catering — a strong comparable on the agritourism/events side of Verrill Farm's business.
• Land's Sake Farm: Non-profit farm in Weston, MA operating a farmstand, CSA, PYO, and educational programs on preserved farmland. Comparable in suburban-Boston farmstand+CSA model and preserved-land structure, though structured as a non-profit.
• Tangerini's Spring Street Farm: Family farm in Millis, MA offering a farmstand, CSA, PYO, and farm-to-table events. Comparable scale and diversified suburban-Boston farmstand+CSA+events model to Verrill Farm.
• Russell Orchards: Family-owned farm in Ipswich, MA with a farmstand, PYO fruit, winery, and on-site bakery/café. Comparable diversified farmstand and agritourism model, though with greater emphasis on orchard fruit and wine.
• Hutchins Farm: Certified-organic farm in Concord, MA growing 40+ crops with farmstand, CSA shares, and PYO operations. Same town, similar scale, similar diversified crop portfolio and CSA-driven model — a direct neighbor peer.
• Wilson Farm: Family-owned diversified farm in Lexington, MA operating a year-round farmstand, CSA, PYO, bakery, kitchen, and wholesale to Boston-area restaurants — nearly identical product mix and customer base to Verrill Farm, making it the most direct comparable in the New England farmstand category.

Regional players

• Kimball Farm: Multi-location family farm operation in Massachusetts with farmstand, PYO, ice cream, and agritourism. Comparable on agritourism and farmstand but operates at larger scale with multiple sites and heavier emphasis on entertainment/recreation.

Emerging players

• Drumlin Farm: Mass Audubon-operated farm in Lincoln, MA (adjacent to Concord) with farmstand, CSA, PYO, and educational programs on preserved land. Comparable land-preservation model and CSA operations, though structured as a non-profit conservation organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/verrillfarm
• Instagraminstagram.com/verrillfarm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verrill Farm