Name

Late

Legal name

Late Chile

Website

https://late.cl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Late is a Chilean B Corporation social enterprise selling purified water, biodegradable cleaning products, and plastic-free paper goods, donating 100% of profits to one of 200+ Chilean foundations via its late.cl e-commerce site, Sodimac retail, and enterprise contracts.

Ownership category

akta.pro rank

Product category

Sustainable household consumer goods (purified water, biodegradable cleaning, plastic-free paper)

NAICS

Beverage Manufacturing (3121), Sanitary Paper Product Manufacturing (322291), Specialty Food Retailers (4452)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

Keywords

• Sustainable household products
• Purified water delivery
• Biodegradable cleaning supplies
• Plastic-free paper goods
• Social enterprise retail

Headquarters

HQ city

Providencia

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Products (Purified and Mineral): Sale of purified water in 10L and 20L returnable botellones (jugs) with refills, and mineral water in 500cc units (12-packs, with and without gas). Water products form a core revenue stream and are produced nationally. Enterprise clients can also access filtered water machines with free installation and maintenance.
2. Biodegradable Cleaning Products: Sale of biodegradable cleaning products including biodegradable dish soap (lavalozas), all-purpose cleaner, floor cleaner, glass cleaner, degreaser (antigrasa), organic detergent, baby detergent, fabric softener, and stain remover. Products are sold in returnable 2L and 5L containers. Discounts offered for bundled purchases (2+ units at 10-15% off).
3. Paper and Household Products: Sale of plastic-free household paper products including toilet paper (24-unit packs), paper towels (2-unit packs), cocktail napkins (1200-unit packs), and tree-donation add-on. Also includes reusable glass dispensers (500cc) for cleaning products.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Late is a Chilean B-Corp-certified social enterprise that produces and sells sustainable household consumer goods—purified and mineral water in returnable bottles, biodegradable cleaning and laundry products, and plastic-free paper products—through its own e-commerce platform (late.cl), Sodimac retail stores, and an enterprise sales team. 100% of profits are donated to Chilean social foundations, with customers selecting the benefiting foundation at checkout, legally enabled by ownership transfer to nonprofit Fundación Elige Bien.

Product overview

Late is a Chilean social enterprise (B Corporation certified) that offers a unified portfolio of household consumer products organized across three core categories: (1) Water — purified water in returnable 10L and 20L bottles, mineral water in 500cc sparkling and still formats, and accessory pumps/stands; (2) Cleaning — biodegradable laundry detergents (organic, standard, and baby formulations), fabric softener, stain remover, and household cleaners (dish soap, multi-surface, degreaser, glass cleaner, floor cleaner) in returnable 2L–5L formats, sold alongside reusable 500cc glass dispenser bottles; and (3) Paper — plastic-free toilet paper, paper towels, and cocktail napkins. The company also offers tree-donation add-ons via its partnership with Fundación Reforestemos Chile. All products share a 100% returnable/reusable packaging model and all profits are donated to social foundations chosen by customers at checkout. Products are available to individual consumers (e-commerce/home delivery) and businesses (enterprise accounts with dedicated pricing).

Differentiator

Problem solved

Functional benefit

Products and services

• Purified Water 20L Refillable Bottle 20-liter purified water delivered in a returnable bottle for household use. Customers pay the refill price and exchange empty bottles at delivery as part of the circular packaging model. HACCP-certified water purification.
• Purified Water 10L Refillable Bottle 10-liter purified water in a returnable bottle for smaller-format household water needs. Part of the returnable-packaging refill program.
• Mineral Water 500cc Sparkling (12-pack) Sparkling mineral water in 500cc bottles, sold in 12-unit packs, sourced from the Andes. Distributed nationally.
• Mineral Water 500cc Still (12-pack) Still mineral water in 500cc bottles, sold in 12-unit packs, sourced from the Andes. Distributed nationally.
• Enterprise Filtered Water Machine Service Filtered water machine deployed at corporate client sites with free installation and maintenance, paired with bulk purified water supply and directed profit donations to foundations of the client's choice.
• Biodegradable Dish Soap (Lavalozas) 5L Biodegradable concentrated dishwashing liquid in a returnable 5-liter container, made with natural coconut-derived surfactants and lemon essential oil. Free of phosphates and chlorine; cruelty-free.
• Biodegradable Multi-Purpose Cleaner 5L All-purpose biodegradable multi-surface cleaner in a returnable 5-liter container.
• Biodegradable Floor Cleaner 900ml Biodegradable floor cleaner in a 900ml format with lavender-derived fragrance.
• Biodegradable Glass Cleaner (2L / 5L) Biodegradable glass cleaner in returnable 2L and 5L containers.
• Biodegradable Degreaser (2L / 5L) Biodegradable degreaser in returnable 2L and 5L containers for heavy kitchen and surface grease removal.
• Organic Biodegradable Laundry Detergent 3L Organic biodegradable laundry detergent in a 3-liter returnable container. Naturally hypoallergenic with plant-based ingredients.
• Biodegradable Laundry Detergent 3L (Standard) Standard biodegradable laundry detergent in a returnable 3-liter container.
• Organic Baby Laundry Detergent 3L Organic laundry detergent specifically formulated for sensitive infant skin, in a returnable 3-liter container.
• Organic Fabric Softener 3L Organic fabric softener in a returnable 3-liter container.
• Biodegradable Powdered Stain Remover 500g Biodegradable powdered stain remover in a 500-gram package for pre-wash stain treatment.
• Plastic-Free Toilet Paper (24-pack) Plastic-free toilet paper, 27 meters per roll, sold in 24-unit packs, produced plastic-free in partnership with Fundación Reforestemos Chile.
• Plastic-Free Paper Towels (2-pack, 100m) Double-ply absorbent plastic-free paper towels, 100 meters per roll, sold in 2-unit packs.
• Plastic-Free Cocktail Napkins (1200-pack) Cocktail napkins sold in 1,200-unit packs, part of the plastic-free paper product line.
• Reforestation Tree Donation Add-On Add-on product that funds the planting of a tree in Chile through the partnership with Fundación Reforestemos Chile.
• Refillable Glass Dispensers 500cc (Cleaning Products) Refillable 500cc glass dispenser bottles (offered as accessories for dish soap, multi-purpose cleaner, glass cleaner, and degreaser) to enable customers to dispense smaller volumes from the bulk 5-liter returnable containers.
• Water Bottle Solidarity Stand Support stand accessory for 20-liter water bottles enabling upright dispensing.
• Manual Water Pump for 20L Bottle Manual pump attachment for 20-liter water bottles for gravity-style dispensing.
• USB Water Pump for 20L Bottle USB-powered electric pump for automated dispensing from 20-liter water bottles.
• Late! Face Masks Branded Late! face masks offered as accessories via late.cl.

Quantifiable outcome

• Over 1 billion CLP donated to Chilean foundations since founding
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Aramark ChilecoreGTM or Marketing Partner · 1 January 2025Aramark Chile adopted LATE's solidarity model for its corporate purchasing, choosing LATE products for its facilities operations and directing donations to foundations. The partnership was highlighted publicly as a model for how large companies can integrate social purpose into routine procurement.
• SodimaccoreChannel Partner/ Reseller/ DistributorLATE water products are sold through all Sodimac retail stores across Chile. The arrangement is linked to Fundación TECHO, with a portion of proceeds directed to support TECHO's social programs. This provides LATE with physical retail presence nationwide beyond its own e-commerce channel.
• IKEA ChilecoreGTM or Marketing PartnerIKEA Chile sells LATE purified water in its stores under their 'Buen Vecino' (Good Neighbor) corporate responsibility program. All proceeds from water sales are donated in full to the Futuros para el Tenis foundation, supporting youth tennis development in disadvantaged communities.
• Hyatt Place Santiago VitacuraminorGTM or Marketing PartnerHyatt hotel sourced LATE water products for its operations and directed the resulting donations to Fundación María de la Luz, a foundation supporting children whose rights have been severely violated.
• NewrestminorGTM or Marketing PartnerCorporate catering company contributing to Fundación Las Rosas for elder care through its LATE product purchases.
• Minera AntucoyaminorGTM or Marketing PartnerMining company supporting Fundación Las Rosas for elder care through its LATE product purchases.
• Fundación TECHOcoreGTM or Marketing PartnerFundación TECHO is both a major donation recipient and a distribution partner. LATE water products sold at Sodimac are linked to TECHO donations. TECHO is a prominent social housing and community development organization present across Chile.
• Comunidad de Organizaciones Solidarias (COS)coreStrategic or Co-development PartnerLATE exclusively donates to foundations that are members of the Comunidad de Organizaciones Solidarias (COS), a network of more than 200 Chilean non-profits. COS helps certify that receiving organizations meet transparency standards and deliver concrete social impact. LATE's entire donation model is anchored to this ecosystem.
• Fundación Reforestemos ChilecoreStrategic or Co-development PartnerLATE's paper products are produced in partnership with Fundación Reforestemos Chile, making them plastic-free and circular. LATE also offers a tree donation add-on product ($7,140 CLP), with more than 500 trees planted to date. The partnership supports reforestation efforts across Chile.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Bronner's: Family-owned CPG company that operates a high-profit-donation model and is widely cited as the benchmark social enterprise in consumer goods. Directly comparable to LATE in its use of profits for social impact, premium eco-positioning, and multi-category household product portfolio.
• Seventh Generation: Eco-positioned household cleaner and paper brand (now owned by Unilever) with biodegradable formulations and B Corp credentials. Closely matches LATE's cleaning and paper product lines and sustainability positioning.
• Method Products: Design-led, biodegradable household cleaning brand with comparable product mix (dish soap, all-purpose, glass, floor cleaners). Comparable target customer and channel strategy in eco-conscious CPG.

Broad incumbents

• The Body Shop: Long-standing ethical beauty and household retailer with a globally recognized social mission model. Less directly overlapping in product, but a strong analog for a B Corp consumer brand built on donation-of-profits ethos.
• TOMS: One-for-one social enterprise model that ties consumer purchases to social donations. Similar architecture to LATE's 'purchase = donation' mechanic, though operating in footwear rather than household goods.
• Patagonia: B Corp consumer brand that donates 100% of profits to environmental causes via Holdfast Collective. Closest analog to LATE's 100% profit donation model, though at vastly greater scale.
• Crystal Geyser Water Company: Large US-based bottled water producer that competes in the same product category as LATE's mineral water line. Representative of the commodity competitive set LATE faces in water.

Emerging players

• Allbirds: B Corp certified consumer brand using natural/sustainable materials with mission-driven positioning. Comparable in its premium sustainable CPG positioning and B Corp certification pathway.

Regional players

• CCU (Compañía Cervecerías Unidas): Chile's largest beverage conglomerate, owner of multiple water, juice, and beer brands. The dominant Chilean competitor in the bottled water category where LATE's mineral water SKU competes.
• Benedictino (Agua Mineral): Established Chilean mineral water brand, direct head-to-head competitor in the same Andes-sourced mineral water segment that LATE serves through its 500cc sparkling and still SKUs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/latechile
• Facebookfacebook.com/latechile
• LinkedInlinkedin.com/company/late-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Late