Florida Business Exchange

What Florida Business Exchange does

Florida Business Exchange (FBX), founded in 1990 and headquartered in Daytona Beach, Florida, is a privately held, full-service business brokerage and M&A advisory firm serving small and mid-sized business owners in the Florida market. The firm is led by founder Bert Risdon, who serves as President and Broker, alongside a team that FBX markets as carrying 235+ years of combined experience in business sales and consulting. FBX maintains affiliations with the International Business Brokers Association (IBBA) and the Business Brokerage Foundation (BBF MLS), providing access to industry listing databases and professional networks.

FBX's core offering consists of business brokerage services for sellers and acquisition advisory services for buyers, supported by an online listings marketplace. The platform is built around a content-rich website with seller and buyer registration portals, a free Business Valuation Estimate calculator, a Seller's eBook whitepaper, and Calendly-integrated scheduling for 15-minute discovery calls. The technology stack is conventional: a WordPress-based website with standard marketing automation and scheduling integrations, with no proprietary platform, AI/ML capabilities, or APIs disclosed. The firm offers free initial consultations and earns revenue through transaction-based commissions on closed deals.

The business model is a consultative, sales-led approach targeting two primary customer segments: business owners looking to sell and prospective acquirers seeking to purchase main street businesses, with a secondary lender segment for deal financing. Recent disclosed transactions span diverse verticals (feed distribution, commercial millwork, restaurants, liquor licenses, cafés, graphics/layout) with values ranging from $52,000 to $1,150,000. Marketing is content-driven, with educational blog articles on topics such as SBA financing, business valuation, due diligence, and succession planning, complemented by direct phone, email, and scheduling outreach. The firm operates with 11-50 employees and has no disclosed external funding, parent company, or ownership changes.

Name

Florida Business Exchange

Legal name

Florida Business Exchange, Inc.

Website

https://fbxbrokers.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Business Exchange is a Florida-based business brokerage and M&A advisory firm founded in 1990 that represents small and mid-sized business owners in the sale and acquisition of main street businesses, earning commissions on closed transactions across diverse industries.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

NAICS

Wholesale Trade Agents and Brokers (42512)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Business Transfer Intermediation (Introducers/Deal Sourcing Networks) (FSAEAIAL)

Keywords

• Business brokerage services
• M&A advisory
• Business valuation
• Acquisition services
• Business listings

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Business Brokerage Services: FBX earns commissions on business sales and acquisitions, assisting sellers through the valuation, marketing, negotiation, and closing process while helping buyers find and evaluate business opportunities. The firm provides guidance to both parties throughout transactions worth millions of dollars.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Florida Business Exchange is a full-service business brokerage and M&A firm that helps business owners sell their businesses and assists prospective buyers in finding, evaluating, and acquiring businesses. Services span the entire transaction lifecycle, including valuation, marketing, buyer qualification, negotiation, financing coordination, and closing support, with listings distributed across Florida.

Product overview

Florida Business Exchange (FBX) operates as a full-service business brokerage and M&A firm providing a unified platform for business sales and acquisitions. The core offering consists of Business Brokerage Services for sellers and Business Acquisition Services for buyers, supported by the FBX Business Listings marketplace. Additional modules include the Business Valuation Estimate Tool and Seller's eBook for seller preparation, plus Buyer and Seller Registration Portals for onboarding clients. The company has over 235 years of combined staff experience in business sales and consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Brokerage Services Full-service brokerage engagement assisting Florida business owners with selling their businesses, including valuation, marketing, buyer qualification, negotiation, and closing support.
• Business Acquisition Services
• FBX Business Listings

Quantifiable outcome

• Minimum delays in closing due to attention to detail during pre-closing process
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• IBBA (International Business Brokers Association)coreStrategic or Co-development PartnerFBX is affiliated with the International Business Brokers Association (IBBA), the leading professional organization for business brokers and M&A advisors. This affiliation provides access to industry best practices, networking opportunities, and professional development resources.
• BBF MLS (Business Brokerage Foundation)coreStrategic or Co-development PartnerFBX is affiliated with the Business Brokerage Foundation MLS, providing access to a business listing database that expands market reach for both sellers and buyers in the business brokerage ecosystem.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Generational Equity: Large U.S. M&A advisory firm with offices in Florida and a national deal sourcing engine. Comparable to FBX in serving business owners seeking exits, but at the lower mid-market segment with deeper buyer networks and dedicated capital advisor teams.
• Benchmark International: Global mid-market M&A advisory with a Tampa, Florida office. Operates in the same business transfer space as FBX but skews toward larger deal sizes and a broader range of services including cross-border transactions.

Others

• BizBuySell: The largest online marketplace for businesses for sale in North America. FBX lists on this platform and competes indirectly with it, as buyers increasingly begin their search here before engaging a broker.

Emerging players

• Acquira: Digital platform targeting first-time SMB acquirers and searchers. Represents an emerging tech-enabled approach to SMB business transfers that could either complement FBX's pipeline or disintermediate traditional brokers over time.

Direct peers

• Murphy Business & Financial Corporation: Long-established business brokerage franchise with Florida brokers. Mirrors FBX's SMB-focused full-service brokerage model with valuation, marketing, and closing support across similar transaction sizes.
• Transworld Business Advisors: National business brokerage and M&A franchise with significant Florida presence. Directly competes with FBX in the main street and lower mid-market segments, offering franchise-based brand and shared listings infrastructure.
• Calder Capital: Lower mid-market M&A advisory firm with active Florida engagements. Directly comparable to FBX in deal size band and seller profile, with a similar full-service model and broker-led client engagement.
• Morgan & Westfield (formerly VR Business Brokers): Active in SMB business sales and M&A advisory with nationwide broker coverage including Florida. Directly comparable service stack — valuation, marketing, buyer representation, and closing — targeting similar main street transaction sizes.
• First Choice Business Brokers: Florida-headquartered business brokerage network with offices across the state. Competes head-to-head with FBX for SMB sellers in similar industries (restaurants, services, light manufacturing) at comparable deal sizes.
• Sunbelt Business Brokers: One of the largest business brokerage networks in North America with strong Florida coverage. Directly comparable to FBX in serving SMB sellers and buyers with full-service brokerage and M&A support, but with substantially broader geographic reach and broker bench.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FloridaBusinessExchangeInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Business Exchange