3x1

What 3x1 does

3x1 is a premium denim and contemporary apparel brand that sells direct to consumers through a single Shopify storefront at 3x1denim.com. The active catalog is women-focused and centers on jeans offered across six primary fit categories (straight, flare, loose, slim/skinny, wide leg, cropped), with three fabric families (rigid, stretch comfort, light weight), multiple rise options, and seasonal colorways such as Wax Paper, Vintage Lagoon, Artic Blue, and Night Sail. Complementary categories include shorts, tops and shirts, skirts, jackets and outerwear, and occasional pieces such as rompers and vests; signature styles include The Kat, Charlie, Flip Jean, Skater Duo, Kenya, and Aime, with product pricing spanning roughly $240 to $845.

Underlying technology is intentionally minimal: the company operates a standard Shopify DTC storefront with no disclosed mobile app, no public APIs, no proprietary models, and no AI-driven merchandising features. Marketing is conducted through organic Instagram and Facebook accounts, a GDPR-compliant email newsletter, and content marketing via Women's and Men's Denim Guides, supported by SEO-optimized taxonomy organized around fit, fabric, rise, and color.

The business model is one-time consumer purchase via e-commerce. Revenue is generated through direct unit sales priced from $240 to $675+ for core apparel and up to $845 for premium outerwear, with free US shipping on orders above $250 to incentivize average order value. The legal entity is IN STYLE GROUP SRL, a privately held Italian limited liability company headquartered in Milan (Via Cevedale 7B, 20158 Milan; VAT 14593030969), while the brand retains the "3x1 NYC" and "The Real Jean" identities. There are no disclosed funding rounds, no parent company, no B2B or wholesale channels, and no select customers, making 3x1 an independently operated, single-channel DTC fashion brand serving primarily North American women consumers.

Name

3x1

Legal name

IN STYLE GROUP SRL

Website

https://3x1denim.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

3x1 is an independently operated, Italian-domiciled premium denim brand selling women's jeans, tops, skirts, and outerwear direct to consumers through a single Shopify storefront, with prices ranging from $240 to $845 and seasonal collection drops.

Ownership category

akta.pro rank

Product category

Premium Denim Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Denim & Casualwear Specialty Retail (CRAAABAN)

akta.pro secondary industries

Luxury Denim & Premium Casualwear (CRAAAFAK), Women’s Apparel Retail (CRAAABAB)

Keywords

• Premium denim jeans
• Women's denim apparel
• Designer jeans
• Denim clothing brand
• Fashion ecommerce

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product purchases through company-owned Shopify storefront. Products include premium denim jeans, shorts, tops, shirts, skirts, jackets, and outerwear priced from $240 to $675+. Free shipping to United States on orders above $250.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

3x1 designs, produces, and sells premium women's denim jeans along with complementary apparel (shorts, tops, shirts, skirts, jackets, outerwear) through its direct-to-consumer Shopify e-commerce storefront. The brand offers jeans in six core fits (straight, flare, loose, slim/skinny, wide leg, cropped) and multiple fabrications (rigid, stretch comfort, tencel, light weight), priced between $240 and $845. Products are sold directly to individual consumers with free US shipping on orders over $250.

Product overview

3x1 is a premium denim and fashion retailer offering a unified collection of women's denim products and complementary apparel. The product portfolio centers on denim jeans available in multiple fits (straight, flare, wide leg, loose, slim, and cropped) along with tops & shirts, skirts, jackets & outerwear, and occasional pieces like rompers and vests. The brand's denim offerings feature rigid, stretch comfort, and light weight fabrications across various rise levels. Key product lines include THE KAT, CHARLIE, FLIP JEAN, SKATER DUO, KENYA, and AIME as signature styles, complemented by outerwear options including TURNEED, ROSE, and JEANNE POCKETS jackets. The collection emphasizes wide leg silhouettes and high-rise fits, with seasonal colorways like Wax Paper, Vintage Lagoon, Artic Blue, and Night Sail.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeans Core denim jeans product line offered in six fits (straight, flare, wide leg, loose, slim/skinny, cropped) across multiple rise levels and fabrications including rigid, stretch comfort, light weight, and tencel. Includes signature named styles such as THE KAT, CHARLIE, HELLEN, KATE, FLIP JEAN, SKATER DUO, AIME, DAKOTA FLIP, JOSEPHINE, ALEXIA, SKATER BOYFRIEND, JOPLIN, FARRAH 70, SABINA GIRLFRIEND, BABY SKATER RELEASED, BELLA, STRAIGHT AUTHENTIC CROP, MYLADY BALOON, CHARLIE CUFFED, THE BABY KAT, MOM'S, and CHARLIE PATCH POCKET. Priced $315-$415 for core denim styles.
• Shorts Denim shorts offered in various rise levels and fits as part of the seasonal women's collection.
• Tops & Shirts Denim and fabric tops including polo shirts, blouses, and boxy shirts. Featured styles include POLO (long-sleeve polo, Very Grey), KENYA (boxy denim shirt in Mousse and Artic Blue), and MELANIE (wrapped denim shirt with shadow pocket detail in Vintage Lagoon). Priced $495-$560.
• Skirts Denim and fabric skirts offered in various styles and lengths as part of the seasonal women's collection.
• Jackets & Outerwear Denim jackets and outerwear including oversized, cropped, and full-length styles. Featured pieces include TURNEED (oversized asymmetrical jacket, Blush Crystal), ROSE (oversized jacket, Vintage Lagoon), JEANNE POCKETS (oversized crop jacket, Anthracite), and ESSENTIAL VEST (oversized vest, Northern Lights). Priced $595-$845.
• Marina Slim Long Dress Slim-fit long dress available in Artic Blue, priced at $675.
• Tati Romper Oversized sleeveless romper available in Burnt Apricot, priced at $585.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Citizens of Humanity: Premium denim and ready-to-wear brand with similar price band ($200-$450+). Comparable in premium positioning, fit variety, and core women's denim focus with global DTC distribution.
• DL1961: Premium denim brand specializing in sustainable and performance denim with comparable pricing ($180-$350+). Overlaps on fit-first merchandising and women's premium DTC focus.
• Rag & Bone: Premium denim and contemporary apparel brand at similar price points with NYC heritage comparable to 3x1's '3x1 NYC' positioning. Direct overlap in women's premium denim and ready-to-wear.
• Frame (Frame Denim): Premium denim and ready-to-wear brand offering jeans and apparel in similar price band ($250-$500+). Competes directly with 3x1 in the women's premium denim DTC channel with overlapping fits and LA-inspired brand positioning.
• AGOLDE: Premium denim brand emphasizing vintage-inspired fits, rigid denim, and contemporary styling at $200-$400+. Direct overlap with 3x1 on fit taxonomy, rigid/stretch fabric stories, and DTC focus.
• Hudson Jeans: Premium denim brand with similar fit taxonomy and women's focus at comparable price points ($200-$400+). Direct overlap in DTC premium denim segment.
• Joe's Jeans: Premium denim brand with comparable women's focus and price points ($180-$350+). Overlaps on fit variety and DTC e-commerce-led sales of premium denim bottoms.
• 7 For All Mankind: Established premium denim brand with similar fit taxonomy, premium pricing ($180-$400+), and women's denim core. Larger scale and broader wholesale distribution give it broader incumbent positioning.
• Mother Denim: Premium denim-focused brand targeting fashion-forward women with similar price points ($230-$400+). Closely comparable fit-first merchandising, fabric variety, and DTC e-commerce model.
• PAIGE: Premium denim and lifestyle apparel brand with comparable premium pricing ($200-$400+) and women's denim focus. Overlaps on fit variety, fabric technologies (stretch, performance), and DTC-led sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/3x1
• Instagraminstagram.com/3x1
• Xx.com/3x1
• LinkedInlinkedin.com/company/3x1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3x1