Fox group

What Fox group does

Fox Group is an Israeli-headquartered, TASE-listed (TASE: FOX) global multi-brand retail group operating 977+ stores across 22 countries. Founded in 1981 as Wizel Textile Ltd. and rebranded after the first Fox store opened in 1982, the company has evolved from a domestic fashion retailer into a diversified retail platform spanning owned brands (FOX, FOX HOME, YANGA, SHILAV, SACK'S), licensed brands (Disney, Dream Sport), and exclusive franchise rights for international labels including Nike (14 European countries, Israel, Canada, Australia), Mango, Foot Locker, American Eagle, The Children's Place, Laline, Billabong, Quiksilver, Boardrider, and Aerie. The group also operates Terminal X (a fashion and lifestyle e-commerce platform), Dreamcard (a 2.3M+ member loyalty program), Fox Group Credit Card, and Fox Labs (a tech accelerator launched 2020/2021). CEO Harel Wiesel has led the company's transformation since 2006; the company went public on the Tel Aviv Stock Exchange in 2007.

The business model combines direct-to-consumer omnichannel retail (1000+ physical stores plus Terminal X online) with a channel-partner franchise and licensing model in which Fox Group holds territorial rights to operate international brands across multiple geographies. Revenue derives from three primary streams: owned retail store operations across the brand portfolio, franchise and licensing fees from international brand partnerships, and e-commerce sales via Terminal X. Customers are general consumers segmented horizontally across fashion, sports, kids, home goods, and body & soul categories. The 2021 investment of $21.7M by ASOS owner Anders Holch Povlsen for 8% of Terminal X (~$271M implied valuation) marked a strategic inflection toward digital-first global expansion. The company is publicly listed with ownership distributed across institutional investors (24.43%), stakeholders (41.98%), and public shareholders (33.59%), and operates under chairman Yodfat Buchris.

The technology stack is built around retail operations infrastructure rather than AI or proprietary software platforms: Terminal X provides e-commerce capabilities, Dreamcard provides loyalty infrastructure, and Fox Labs provides an innovation vehicle for retail-tech startup partnerships. Fox Group's competitive position rests on its territorial exclusivity for premium global brands, its dense physical retail network providing distribution scale, and the cross-brand customer data generated through its loyalty program. Revenue figures supplied in the financial data appear corrupted (values in the quadrillion-dollar range); based on store count, brand portfolio breadth, and public capital structure, the company is estimated to operate in the $1B–$5B revenue band, though this carries low confidence given data quality issues.

Name

Fox group

Legal name

Fox Group

Website

https://foxgroup.co.il

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Store Operations: Revenue from owned retail stores operating brands like FOX, FOX HOME, YANGA, and Shilav. Physical retail across 1000+ stores globally.
2. Franchise and Licensing Fees: Revenue from franchise agreements with international brands (Nike, Mango, American Eagle, The Children's Place, Laline, Billabong, Quiksilver, etc.) operating in various countries.
3. E-commerce: Terminal X online fashion and lifestyle platform. The company partnered with ASOS owner Anders Holch Povlsen who invested $21.7 million for 8% of Terminal X shares.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fox Group is a global multi-brand retail group that operates 977+ stores across 22 countries, selling fashion, sportswear, children's apparel, home goods, and lifestyle products through its owned brands (FOX, FOX HOME, YANGA, SHILAV) and franchised international labels (Nike, Mango, American Eagle, Foot Locker, The Children's Place, Laline, Billabong, Quiksilver). It also runs the Terminal X e-commerce platform and the Dreamcard loyalty program with 2.3M+ members, offering consumers omnichannel shopping across both physical retail and online.

Product overview

Fox Group is a global retail group operating a multi-brand portfolio of fashion, sports, e-commerce, kids, living, and body & soul categories through owned brands and franchised international labels. The portfolio includes core brands FOX and FOX HOME, e-commerce platform TERMINAL X, tech accelerator FOX LABS, and loyalty program DREAMCARD. Fox Group franchises or operates international brands including NIKE, MANGO, LALINE, FOOT LOCKER, AMERICAN EAGLE, THE CHILDREN'S PLACE, QUIKSILVER, BILLABONG, BOARDRIDER, AERIE, DISNEY, DREAM SPORT, SACK'S, and YANGA. The company operates over 1,000 stores across 22 countries globally with online and in-store capabilities, serving consumers through both owned retail operations and franchise partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• FOX Fox Group's flagship fashion and lifestyle retail brand offering clothing and accessories to consumers.
• FOX HOME Home goods and furniture brand under Fox Group, expanded internationally to Canada with multiple stores.
• Terminal X Fashion and lifestyle e-commerce website with international expansion capabilities, supported by an $21.7M investment from ASOS owner Anders Holch Povlsen for 8% equity.
• Dreamcard Loyalty Program Fox Group's loyalty program with over 2.3 million members providing rewards and benefits across all brands in the portfolio.
• YANGA Fashion brand under Fox Group portfolio.
• SHILAV Children's fashion brand in Fox Group's brand portfolio.
• Nike Franchise Operations Nike franchise operator for 14 European countries, Israel, Canada, and Australia.
• Mango Franchise Operations Mango franchise operator in Fox Group's portfolio, operating in Europe and Canada.
• Foot Locker Franchise Operations Foot Locker franchise operator for Israel and Europe.
• The Children's Place Franchise Children's apparel franchise brand in Fox Group's portfolio.
• Laline Franchise Operations Laline franchise brand under Fox Group, with presence in Canada.
• American Eagle Franchise Operations American Eagle franchise with operations in Europe.
• Aerie Franchise Operations Aerie intimate apparel brand franchise in Fox Group's portfolio.
• Fox Labs Tech Accelerator Fox Group's technology accelerator program that seeks out startups to invest in and partner with, leveraging solutions through the chain's stores.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fox Group Jumbo CanadaminorChannel Partner/ Reseller/ Distributor · 22 June 2026Fox Group Jumbo Canada purchased the Vaughan Mills store lease as part of the Toys 'R' Us Canada asset sale approved by the Ontario court.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Inditex (Zara): Inditex is the global leader in vertically integrated fast fashion (Zara, Bershka, Pull&Bear, Massimo Dutti). It competes with Fox Group for consumer apparel spend in Europe and adjacent markets and exemplifies the omnichannel, multi-brand model Fox Group is trying to scale globally.
• H&M: H&M operates a global multi-brand apparel and home retail platform across dozens of countries with both own-brand and licensed/partner labels. It is comparable to Fox Group's owned-brand-plus-franchise multi-category retail strategy and footprint.
• VF Corporation: VF Corporation owns and operates multi-brand outdoor, active, and streetwear labels (The North Face, Vans, Timberland). It is comparable to Fox Group as a multi-brand apparel/footwear platform with global retail and franchise operations.
• Levi Strauss & Co. Levi Strauss is a global apparel brand operating through DTC, wholesale, and licensed/franchised retail internationally. It is comparable to Fox Group on international franchise and licensing models for apparel and the role of brand partners in retail expansion.
• PVH Corp: PVH owns and licenses Calvin Klein and Tommy Hilfiger globally across wholesale, retail, and franchise channels. It is comparable to Fox Group as a multi-brand apparel platform that relies heavily on international licensing and franchise structures.

Direct peers

• The Children's Place: The Children's Place is a US children's apparel retailer whose brand Fox Group franchises. It is directly comparable on kids-focused specialty apparel retail and is one of the franchises driving Fox's kids category alongside Shilav.
• Foot Locker: Foot Locker is both a brand Fox Group franchises in Israel/Europe and a multi-brand athletic footwear retailer. It is directly comparable on multi-brand sports footwear retailing and is one of the franchise brands Fox Group operates across Europe.
• American Eagle Outfitters: American Eagle is franchised by Fox Group for Europe and is comparable as a multi-brand youth apparel retailer (AE, Aerie) operating across channels. It is relevant as both a franchise partner and as an omnichannel apparel peer.
• Mango: Mango is the brand Fox Group franchises across Europe and Canada. As the brand owner that grants Fox its franchise rights, Mango is a direct comparable on fashion retail operating model, international expansion playbook, and omnichannel execution that Fox Group enables.

Emerging players

• ASOS: ASOS is a large UK-based online fashion retailer whose owner (Anders Holch Povlsen) invested in Fox Group's Terminal X for an 8% stake. It is comparable as a global online fashion destination and as a strategic investor validating Fox's digital strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox group