The Family Arena

What The Family Arena does

The Family Arena is a 10,000-seat, government-owned multi-purpose entertainment and event venue operated by St. Charles County, Missouri, located at 2002 Arena Parkway in St. Charles. Established in 1999, the venue occupies approximately 50,000 square feet of flexible event space, including a 17,900-square-foot main floor (expandable to 22,000 square feet with dasher boards removed), a 22,000-square-foot outer concourse, and a 2,500-square-foot banquet room with 100-person capacity. Its retractable seating system allows the venue to be reconfigured for concerts, sporting events, trade shows, conventions, family entertainment, and high school graduations. The arena is supported by approximately 3,500 lighted surface parking spaces, a full on-site catering kitchen with an executive chef, and comprehensive accessibility accommodations including sign language interpretation, wheelchair seating, and service animal support. The venue earned the 2025 Pollstar Family Show of the Year award for its hosting of the Hot Wheels Monster Trucks Live Glow-N-Fire show.

The arena operates a diversified revenue model across five primary streams: ticket sales for concerts, family shows, and graduations (distributed through Ticketmaster and the on-site box office); private suite rentals at 12-person and 24-person capacities, priced from $400 to $2,400 per event; on-site food and beverage concessions and catering; event-based parking at $15 per standard vehicle and $30 per VIP vehicle; and group sales packages for schools and corporate clients. The venue's customer base spans individual event-goers (consumers purchasing through Ticketmaster or box office), local educational institutions (particularly the Francis Howell district high schools for annual graduation ceremonies), corporate and group clients booking suites, and touring entertainment acts routed through promoters. Marketing is conducted through the venue's website, organic social media (Facebook, Instagram, Twitter, YouTube), email and SMS event alerts, Ticketmaster as the primary distribution channel, and local partnerships including KSHE-95 radio.

The Family Arena's go-to-market is event-driven and geographically concentrated in the St. Louis metropolitan area, with strategic accessibility from Interstate 70 and proximity to Lambert International Airport (within 8 miles). Notable recurring and touring programming includes Hot Wheels Monster Trucks Live (in partnership with Mattel and Raycom-Legacy Content Company), Jefferson Starship, Micky Dolenz's 60 Years of The Monkees tour, Greg Gutfeld comedy performances, and the annual Francis Howell district graduation ceremonies. The venue does not operate a mobile app, has no public API or proprietary technology platform, and shows no evidence of AI/ML capability. As a St. Charles County government facility, the arena is not a privately held investment vehicle and does not pursue traditional equity-funding, acquisition, or M&A strategies; its operating continuity is tied to county budgeting and institutional relationships rather than market-driven capital allocation.

Name

The Family Arena

Legal name

The Family Arena

Website

https://familyarena.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Family Arena is a 10,000-seat, county-owned multi-purpose entertainment venue in St. Charles, Missouri, operated by St. Charles County since 1999. It hosts concerts, touring family shows, trade shows, and high school graduations, generating revenue from ticket sales (via Ticketmaster), suite rentals, parking, and on-site concessions.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Event venue rental
• Arena event hosting
• Concert venue services
• Suite rental services
• Event catering services

Headquarters

HQ city

St. Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for concerts, family shows, sporting events, and community events. Tickets sold through Ticketmaster and venue box office.
2. Suite Rentals: Private suite rentals for 12-person and 24-person capacities, including event tickets, VIP parking, private restroom, and food/beverage packages. Pricing varies by event.
3. Parking Fees: Standard parking at $15 per vehicle (cash only), VIP parking at $30 per vehicle. Approximately 3,500 parking spaces available on lighted surface lot.
4. Food and Beverage Concessions: On-site concession stands and portable carts offering meal selections, snacks, and beverages. Full catering kitchen with executive chef for suite services.
5. Group Sales: Specialized packages for graduations and corporate events, including suite reservations for groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Family Arena is a 10,000-seat (plus 2,000 folding chairs) multi-purpose event venue in St. Charles, Missouri that hosts concerts, sporting events, family shows, trade shows, conventions, graduations, and community events. It offers retractable seating, approximately 50,000 square feet of flexible event space, on-site catering with an executive chef, 12-person and 24-person private suites, a 2,500 sq ft banquet room, an Arena Club lounge, and approximately 3,500 on-site parking spaces. Tickets are sold through Ticketmaster and the venue box office.

Product overview

The Family Arena is a single-venue, multi-purpose entertainment facility offering a comprehensive portfolio of event services. The core offering is the 10,000-seat arena venue with flexible configurations for concerts, sporting events, trade shows, conventions, graduations, and family shows. Add-on services include suite rentals (12-person and 24-person options), full on-site catering with executive chef, parking services (3,500 spaces), accessibility accommodations, an Arena Club lounge, and banquet facilities. The venue also provides ticketing through Ticketmaster and an online event calendar for customer convenience.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Successfully hosts major touring acts including Jefferson Starship, Greg Gutfeld, and Hot Wheels Monster Trucks Live
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Mattel, Inc.coreStrategic or Co-development PartnerMattel partnered with Raycom-Legacy Content Company to produce the Hot Wheels Monster Trucks Live tour. The Family Arena hosts these events, which feature Hot Wheels branded monster trucks including Mega Wrex, Tiger Shark, HW 5-Alarm, Bone Shaker, Bigfoot, and Skelesaurus.
• Raycom-Legacy Content Company, LLC (Family Entertainment Holdings)coreStrategic or Co-development PartnerWholly owned subsidiary of Family Entertainment Holdings, LLC. Partners with Mattel to produce the Hot Wheels Monster Trucks Live touring show that performs at The Family Arena.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for The Family Arena. All event tickets are sold through Ticketmaster with convenience fees applied.
• St. Charles CountycoreOthersThe Family Arena is owned/operated in partnership with St. Charles County. Hosts county school graduations including Francis Howell High School, Francis Howell North, and Francis Howell Central.
• KSHE-95 RadiominorGTM or Marketing PartnerSt. Louis classic rock radio station. Jefferson Starship concert on September 26, 2026, celebrates John Ulett's 50 years on KSHE-95.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Enterprise Center (St. Louis): The 18,000-seat NHL arena in downtown St. Louis is the largest competing indoor venue in the same metro and competes head-to-head for the same touring concert, family show, and sporting-event slate that drives The Family Arena's calendar.
• Chaifetz Arena: Saint Louis University's ~10,000-seat on-campus arena in St. Louis is the closest direct peer in capacity, mid-size touring concert programming, and family shows, and competes for the same regional audiences in the St. Louis metro.
• Stifel Theatre: A ~3,400-seat performing arts and concert venue in downtown St. Louis that competes with The Family Arena for mid-tier touring concerts and comedy shows, though at a smaller, theater-style scale rather than arena scale.
• Fabulous Fox Theatre (St. Louis): A historic ~4,500-seat theater in St. Louis that competes with The Family Arena for touring Broadway, concerts, and family shows within the same metropolitan market, particularly for events that do not require arena-scale seating.
• Cable Dahmer Arena: A ~5,800-seat multi-purpose arena in Independence, Missouri, that is a direct peer in the Kansas City-side mid-size arena market, hosting a similar mix of concerts, family shows, and regional sporting events.
• Broadmoor World Arena: A ~7,500-seat multi-purpose arena in Colorado Springs that operates a comparable programming mix of touring concerts, family shows, and graduations for a regional audience, making it a strong direct capacity-and-use-case peer.
• Allen County War Memorial Coliseum: A ~10,000-seat multi-purpose arena in Fort Wayne, Indiana, with a similar mix of touring concerts, family entertainment, trade shows, and graduations — directly comparable in capacity, programming, and county-style operation.
• Pensacola Bay Center: A ~10,000-seat multi-purpose arena in Pensacola, Florida, with a comparable mix of touring concerts, family shows, graduations, and trade show events, and similar ancillary revenue from parking, suites, and concessions.
• Raising Cane's River Center: A multi-purpose venue complex in Baton Rouge, Louisiana, hosting concerts, family shows, graduations, and trade shows at a comparable ~10,000-seat scale, with similar reliance on a mixed event calendar and county/municipal-style operation.

Broad incumbents

• T-Mobile Center: The 18,500-seat downtown Kansas City arena is a larger incumbent in the regional mid-size arena category, drawing many of the same touring acts and family shows that could otherwise route through The Family Arena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thefamilyarena
• YouTubeyoutube.com/c/TheFamilyArena
• Facebookfacebook.com/familyarena
• Instagraminstagram.com/thefamilyarena
• LinkedInlinkedin.com/company/st.-charles-family-arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Family Arena