Stifel Theatre
Stifel Theatre is a historic 3,100-seat performing arts venue in downtown St. Louis hosting concerts, comedy, theatrical performances, family shows, and private events, operating alongside the Enterprise Center arena and St. Louis Blues NHL franchise under shared ownership and ticketing through an exclusive Ticketmaster partnership.
- Company typePrivate
- Founded1934
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Stifel Theatre does
Stifel Theatre is a historic 3,100-seat performing arts venue located at 1400 Market Street in downtown St. Louis, Missouri, originally opened in 1934 as part of the Municipal Auditorium complex and rebranded under its current name in 2016 following a naming rights partnership with Stifel Financial. After closing in 1991 and undergoing a $78.7 million restoration, the venue reopened in October 2011 as Peabody Opera House and now operates under the legal entity Opera House Operator, LLC. The theatre is physically integrated with the adjacent Enterprise Center arena and the St. Louis Blues NHL franchise, sharing box office, marketing channels, and the Blues + Enterprise Center mobile application. Its programmatic mix spans concerts, comedy, theatrical performances, family entertainment, and holiday productions, supplemented by venue rental for private events including weddings, corporate events, galas, bar mitzvahs, and fundraisers.
The venue's product stack is centered on ticket sales (exclusively through Ticketmaster), premium Loge Box subscriptions with all-inclusive Peabody Lounge access on multi-year contracts, on-site concessions operated by Levy Restaurants, group sales (minimum 10 tickets), theatre tours ($8-10 per person for groups of 10+), and partnership-driven parking and rideshare services (ParkWhiz, ParkMobile, SpotHero, STL Golf Cart Shuttles, Lyft). Supporting platform and infrastructure features include mobile ticketing via QR code, Matterport-based 3D virtual tours of seven venue spaces, KultureCity sensory accessibility resources, and MindsEye audio description services. Sales channels are split across direct-to-consumer digital channels (website, mobile app, email newsletter "Insider"), event-driven ticket sales through Ticketmaster, and an enterprise field sales motion handled by named contacts for special events, group sales, and Loge Box leases.
Revenue is generated across six identified streams: ticket sales (transaction-based), venue rental (project-based with on-site event managers), food and beverage concessions (operated by Levy), premium seating (multi-year subscriptions for Loge Boxes and Peabody Lounge), theatre tours (per-person unit pricing), and parking services (third-party partnerships). The customer base is highly diversified across concert and entertainment attendees, corporate event planners, wedding and social event hosts, group organizers, and premium/Loge Box customers, with no publicly disclosed named enterprise customers or concentration disclosure.
Stifel Theatre firmographics
Firmographics- Name
- Stifel Theatre
- Legal name
- Opera House Operator, LLC
- Website
- https://stifeltheatre.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stifel Theatre is a historic 3,100-seat performing arts venue in downtown St. Louis hosting concerts, comedy, theatrical performances, family shows, and private events, operating alongside the Enterprise Center arena and St. Louis Blues NHL franchise under shared ownership and ticketing through an exclusive Ticketmaster partnership.
- Ownership category
- akta.pro rank
Stifel Theatre industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Stifel Theatre is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stifel Theatre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue from ticket sales for theatre events including concerts, comedy shows, theatrical performances, and family entertainment through Ticketmaster and box office.
- Venue Rental: Private event rentals including weddings, corporate events, concerts, bar mitzvahs, business meetings, and fundraisers. On-site event managers customize menus and layouts.
- Food & Beverage Concessions: On-site concessions offering traditional fare (popcorn, pretzels, nachos, pizza), beverages, spirits, beer including local microbrews. Operated by Levy Restaurants.
- Premium Seating (Loge Boxes): Loge Box leases and rentals with access to Peabody Lounge featuring all-inclusive food and beverage, private parking, and VIP entrance. Multiple package tiers available.
- Tours: Behind-the-scenes tours of the historic theatre for groups of 10+, with rates of $10/person (10-19) or $8/person (20+).
- Parking Services: Partnership with third-party parking operators. Golf cart shuttle service available for $10/person to/from parking locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tour pricing for groups of 10-19 people |
| Unit Pricing | Pay-as-you-go | Tour pricing for groups of 20+ people |
| Transaction based/ take rate | Pay-as-you-go | Group ticket sales |
| Subscription | Multi-year contract | Loge Box Share - Ten Event Package |
| Subscription | Multi-year contract | Loge Box Share - Five Event Package |
| Subscription | Multi-year contract | Loge Box Share - Three Event Package |
| Subscription | Multi-year contract | Gold Luxury Box Lease |
| Subscription | Multi-year contract | Silver Luxury Box Lease |
| Subscription | Multi-year contract | Silver Luxury Box Partial Lease |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Stifel Theatre product offering
Product offeringCore offering
Stifel Theatre operates a historic 3,100-seat performing arts theatre in downtown St. Louis, hosting concerts, comedy, theatricals, family shows, and holiday productions. The venue additionally rents its spaces (main theatre, ballrooms, Grand Lobby) for private events such as weddings, corporate gatherings, and galas, and offers premium Loge Box seating with access to the exclusive Peabody Lounge. Supporting services include group sales, theatre tours, concessions, catering, accessibility services, and on-site parking coordination.
Product overview
Stifel Theatre is a historic 3,100-seat theatre venue in downtown St. Louis offering a unified portfolio of event experiences. The core offering is the Main Theatre for concerts, comedy, theatricals, family shows, and holiday productions. Premium enhancements include Loge Box seating with exclusive Peabody Lounge access. Supporting services include Venue Rental for private events (weddings, corporate functions), Theatre Tours, Mobile Ticketing via the St. Louis Blues + Enterprise Center App, Concessions, Group Sales, and comprehensive Accessibility Services. Parking and rideshare partnerships (Lyft) facilitate guest transportation. Virtual Tours using Matterport technology enable remote exploration of the venue.
Differentiator
Problem solved
Functional benefit
Brands
- Peabody Lounge: An exclusive lounge for Loge Box guests featuring complimentary appetizers, charcuterie, small plates, desserts, and a full bar including beer, wine, spirits, and soft drinks.
Products and services
- Main Theatre Event Hosting A 3,100-seat ornate main theatre hosting concerts, comedy shows, theatrical performances, family shows, and holiday productions, featuring restored classic architecture with state-of-the-art sound and lighting. Open to the general public attending scheduled ticketed events.
- Venue Rental for Private Events Rental of the Main Theatre, ballrooms, Grand Lobby, and other venue spaces for weddings, corporate events, concerts, bar mitzvahs, business meetings, and fundraisers. Includes on-site event managers and customizable layouts and menus.
- Loge Boxes Premium Seating Premium seating with access to the exclusive Peabody Lounge featuring all-inclusive food and beverage, VIP entrance, reserved parking, private restrooms, and presale opportunities. Available via full lease, partial lease, or shared multi-event packages.
- Theatre Tours Approximately one-hour behind-the-scenes tours of the historic theatre for groups of 10+, with unit rates of $10 per person (10-19 people) or $8 per person (20+ people), available Monday-Friday on non-event days by reservation.
- Group Sales Program Group ticket purchasing program allowing organizations to buy 10+ tickets at discounted rates before general public sale, with flexible reservation solutions for group outings, school groups, and community organizations.
- Concessions (Food and Beverage) On-site concession offerings including traditional fare (popcorn, pretzels, nachos, pizza, candy), soft drinks, bottled water, spirits, cocktails, seltzers, wine, and local specialty beers. Venue operates cash-free.
- Catering Services Event catering for private functions featuring breakfast, lunch, dinner, snack, appetizer reception, and wedding catering packages. Award-winning chefs prepare dishes using fresh, regional, and global ingredients, with customizable menus.
- Accessibility Services Comprehensive accessibility support including accessible seating, assisted listening devices, audio description services, ASL interpreters, mobility device accommodation, sensory needs support (sensory bags, fidget tools, noise-cancelling headphones, weighted lap pads), and wheelchair assistance.
Companies that use Stifel Theatre
Customer profileSegments5 records
Ideal customer profiles5 records
Stifel Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stifel Theatre partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TicketmastercoreTicketmaster is the exclusive authorized ticketing platform for Stifel Theatre. All ticket sales for events are processed through Ticketmaster, including online, phone, and in-person purchases at Ticketmaster locations.
- Levy RestaurantscoreLevy Restaurants provides food and beverage concession services at Stifel Theatre events, including traditional fare, beverages, spirits, and local craft beers.
- Enterprise CentercoreEnterprise Center is the adjacent arena venue and part of the same venue ecosystem. Shares box office, marketing, and operational resources with Stifel Theatre. Both venues are operated under the same ownership.
- St. Louis BluescoreNHL hockey team whose home arena is Enterprise Center. Shared branding, mobile app (Blues + Enterprise Center App), marketing channels, and promotional resources. Stifel Theatre is linked as a venue under the Blues ecosystem.
- LyftminorOfficial Rideshare Partner of Stifel Theatre. New users can use code STIFELTHEATRE for 50% off first 2 rides (up to $10/ride).
- STL Golf Cart ShuttlesminorPartnership providing golf cart shuttle rides from parking locations to venue. Rides start at $10 per person.
- ParkWhizminorParking partner providing additional parking options around the venue.
- KultureCityminorAccessibility partnership providing sensory-inclusive resources including sensory bags with KCVIP badges, fidget tools, noise-cancelling headphones, and weighted lap pads for guests with sensory needs.
- MindsEyeminorAudio description services partner providing accessibility for visually impaired guests at select shows. Guests can visit mindseyeradio.org or call 618-394-6444 to reserve.
- Union Station HotelminorAAA Four Diamond hotel within walking distance offering 15% STL Fan Appreciation discount for Stifel Theatre visitors.
- Hilton St. Louis at the BallparkminorDowntown hotel offering 15% STL Fan Appreciation discount for Stifel Theatre visitors.
- Horseshoe St. LouisminorHotel and casino with affordable ticket and hotel packages, located blocks from Enterprise Center.
- Sassenach SpiritsminorTasting experience partner for Outlander in Concert event at Stifel Theatre.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Stifel Theatre competitors and assessment
Company assessmentRegional players
- The Midland Theatre: 3,000-seat historic 1927 theater in Kansas City operated by AEG Presents. Comparable historic venue for touring concerts and Broadway, geographically adjacent and competing for regional Midwest touring acts.
Direct peers
- Powell Symphony Hall: 2,700-seat home of the St. Louis Symphony Orchestra in midtown St. Louis. Direct local competitor for performing arts programming, corporate rentals, and the same concert-going audience base.
- The Pageant: 2,400-seat concert venue in the Delmar Loop, St. Louis, specializing in contemporary touring acts and comedy. Direct competitor for mid-tier touring content and a comparable venue-rental/private-event offering.
- Fabulous Fox Theatre: Historic 4,500-seat performing arts venue in midtown St. Louis hosting Broadway tours, concerts, and comedy. Direct local competitor for the same touring content and corporate event bookings in the same metro, with a comparable historic-preservation profile and rental model.
- The Beacon Theatre: 2,800-seat historic 1929 Upper West Side theater owned by MSG Entertainment. Direct comparable in vintage, capacity, and premium-product positioning (Gold Circle/ lounge tiers), and a peer for touring-route and corporate-event benchmarks.
- Chaifetz Arena: 10,000+-seat multi-purpose arena at Saint Louis University hosting concerts, family shows, and commencement events. Competes for the same touring content in the St. Louis metro with a modern (2008) facility advantage.
- Enterprise Center: 19,000-seat arena adjacent to Stifel Theatre under shared ownership with the St. Louis Blues. Direct sibling venue for concerts and family shows; competes and collaborates with Stifel on routing decisions and shared group sales infrastructure.
Broad incumbents
- The Chicago Theatre: 3,600-seat historic 1921 theater on State Street in Chicago, owned by Madison Square Garden Entertainment. Comparable historic venue with similar concerts, comedy, and private-events programming; broader incumbent with national tour routing leverage.
- House of Blues (Live Nation): Music venue chain owned by Live Nation with multiple mid-size rooms (1,500-2,000 capacity) hosting touring acts, comedy, and private events. Comparable programming mix with broader incumbent scale, premium hospitality (Foundation Room), and ticketing integration via Live Nation.
- Orpheum Theatre Group (Memphis): 2,300-seat historic 1928 theater hosting Broadway tours, concerts, and educational programs. Comparable historic preservation profile and performing arts programming, operated as a non-profit with venue rental and corporate-event revenue streams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stifel Theatre social profiles
Digital presenceStifel Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stifel Theatre leadership team
Management profileNumber of profiles
Profiles3 records
Stifel Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stifel Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stifel Theatre
What does Stifel Theatre do?
Stifel Theatre operates a historic 3,100-seat performing arts theatre in downtown St. Louis, hosting concerts, comedy, theatricals, family shows, and holiday productions. The venue additionally rents its spaces (main theatre, ballrooms, Grand Lobby) for private events such as weddings, corporate gatherings, and galas, and offers premium Loge Box seating with access to the exclusive Peabody Lounge. Supporting services include group sales, theatre tours, concessions, catering, accessibility services, and on-site parking coordination.
Is Stifel Theatre a public or private company?
Stifel Theatre is a private company. It is classified as corporate owned and is currently operating.
When was Stifel Theatre founded?
Stifel Theatre was founded in 1934. It employs 11 to 50 people.
Where is Stifel Theatre based?
Stifel Theatre is headquartered in St Louis, United States, in the North America region.
How does Stifel Theatre make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, food & Beverage Concessions, premium Seating (Loge Boxes), tours and parking Services.
Who are Stifel Theatre's main competitors?
The Midland Theatre is listed as a regional player. Direct peers are Powell Symphony Hall, The Pageant, Fabulous Fox Theatre, The Beacon Theatre, Chaifetz Arena and Enterprise Center. Broad incumbents are The Chicago Theatre, House of Blues (Live Nation) and Orpheum Theatre Group (Memphis).
Does Stifel Theatre have an API?
No public API is recorded for Stifel Theatre.
What industry is Stifel Theatre in?
Stifel Theatre's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 71131 and its SIC code is 7900.