TWINSAVER
TWINSAVER (Twinsaver Group) is South Africa's largest tissue paper manufacturer and the No.1 branded tissue company, producing toilet tissue, facial tissue, roller towels, paper towels and the Clemens adult care range. It serves consumers via national retailers and wholesalers and B2B customers (hospitals, catering, education) across South Africa and 11 SADC export markets.
- Company typePrivate
- Founded2015
- HeadquartersBryanston, South Africa
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TWINSAVER does
TWINSAVER (the Twinsaver Group) is the largest tissue paper manufacturer in sub-Saharan Africa and the No.1 branded tissue company in South Africa. The firm manufactures, markets and distributes a portfolio centred on toilet tissue (1-ply through luxury 3-ply), facial tissue, roller towels and paper towels, alongside the Green Choice 100%-recycled range, the Clemens adult incontinence line (pads, pants, slips, accessories), Bumbies baby care, dispensers, soap and serviettes for the institutional market. Production runs across five South African plants (Bryanston head office, Bellville, Kliprivier, Pretoria West converting, plus a fifth site) and is anchored by the Toscotec AHEAD-2.0S tissue machine installed at Kliprivier in 2016-2018, a first-to-market configuration in South Africa designed for 2,000 mpm output and capable of producing super-soft super-soft bath tissue; the process leverages over 60% borehole-sourced water and reduced-energy manufacturing, with more than 50% of paper products using recycled fibre processed with sulphite rather than chlorine.
The business operates a dual go-to-market model. Consumer revenue is generated through B2C sales via major South African retailers, wholesalers and pharmacy chains, while the Away From Home (AFH) segment is served by a dedicated direct B2B sales function targeting hospitals, catering and leisure operators, educational institutions and distributors. Exports to 11 SADC markets (Namibia, Botswana, Zimbabwe, Swaziland, Lesotho, Zambia, Mozambique, Tanzania, Malawi, Angola, DRC) broaden the addressable footprint. Strategic supply-chain optimisation is delivered through an Imperial Logistics partnership featuring route-planning automation and GPS tracking, and the group is supported by R180 million of Department of Trade and Industry 12i Tax Allowance incentives backing its R500 million Kliprivier capex.
TWINSAVER is privately held by Ethos Private Equity Group, which acquired the business from Nampak's Tissue division in April 2015 and rebranded it from TwinCare Group. The company employed 769 people across five production locations, holds ISO 9001, ISO 14001 and SABS certifications, is FSC certified, and was voted the #1 brand in the 2020/2021 Ask Afrika Icon Brand Survey. Leadership comprises CEO Andrew Loots (incoming December 2018, prior 25 years at Anglo American), CFO Kevin Pillay (incoming 2024, prior at Halewood Artisanal Spirits), and a director team drawn from Procter & Gamble, Unilever, Kimberly-Clark, SC Johnson, AECI and Nampak.
TWINSAVER firmographics
Firmographics- Name
- TWINSAVER
- Legal name
- Twinsaver Group
- Website
- https://twinsavergroup.co.za
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TWINSAVER (Twinsaver Group) is South Africa's largest tissue paper manufacturer and the No.1 branded tissue company, producing toilet tissue, facial tissue, roller towels, paper towels and the Clemens adult care range. It serves consumers via national retailers and wholesalers and B2B customers (hospitals, catering, education) across South Africa and 11 SADC export markets.
- Ownership category
- akta.pro rank
TWINSAVER industry classification
Industry- Product category
- Tissue and Personal Hygiene Manufacturing
- NAICS
- Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
- akta.pro secondary industries
- Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Tissue Converting & Private Label Manufacturing (IMAMAGAH), Recycled Tissue & Hygiene Products (IMAMAKAF), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)
Keywords
Where TWINSAVER is headquartered
LocationHeadquarters
- HQ city
- Bryanston
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
TWINSAVER business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tissue Product Manufacturing and Distribution: Manufacturing, marketing, and distribution of branded tissue products including toilet tissue, facial tissue, roller towels to households and businesses nationwide. Revenue generated through product sales to consumers via retailers/wholesalers and to B2B customers in the Away From Home market.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
TWINSAVER product offering
Product offeringCore offering
Twinsaver Group manufactures, markets, and distributes branded tissue and personal hygiene products in South Africa. It sells consumer tissue brands (toilet tissue, facial tissue, paper towels, wipes, soap) to households through retail channels, and operates a separate Twinsaver Away From Home division supplying hygiene solutions to businesses such as hospitals, catering, and education institutions. The company is the largest tissue manufacturer in sub-Saharan Africa.
Product overview
Twinsaver is South Africa's leading tissue paper manufacturer and supplier, offering a diversified portfolio of personal care, home care, and adult care products. The core product lines include toilet tissue (1 Ply, 2 Ply, 3 Ply), facial tissues, and roller towels under the Twinsaver brand. The company also operates the Clemens adult care sub-brand offering incontinence products (pads, pants, slips, accessories). Their Green Choice eco-friendly sub-brand provides environmentally responsible products made from recycled materials. For the Away From Home market, Twinsaver supplies dispensing solutions, soap products, paper towels, wipes, and serviettes to hospitality, healthcare, and educational institutions. The company manufactures and distributes nationally to households and businesses nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Twinsaver Toilet Tissue
Quantifiable outcome
- 5% reduction in energy consumption across all manufacturing sites
- +4 more outcomes
Companies that use TWINSAVER
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
TWINSAVER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TWINSAVER partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Validus MedicalcoreTwinsaver acquired Validus Medical (suppliers of incontinence and wipes solutions) providing further diversification of product proposition and access to new consumer segments. Validus operates across hospital, frail care and baby care industries with brands including Clemens and Bumbies.
- Sylko (Pty) LtdcoreTwinsaver acquired Sylko (leading suppliers of disposable and recyclable household products) for R100 million as part of strategic expansion. Sylko brings category captain position through innovation and enhanced product offering.
- Imperial LogisticscorePartnership to simplify Twinsaver's complex supply chain which was characterised by poor time management, lack of collaboration and high carbon footprint. Joint intervention enhanced efficiencies, reduced stock holding, improved service levels, and implemented automation including route planning systems and GPS trackers.
- ToscoteccoreLeading designer and manufacturer of tissue machines supplied the AHEAD-2.0S tissue production line - first-to-market technology for South Africa. Turn-key delivery included stock preparation system, tissue machine, plant auxiliaries, electrification and control systems.
- SmollanminorListed as strategic partner/distribution partner for the Twinsaver Group.
- Fibre CircleminorIndustry association focused on paper and fibre recycling - Twinsaver shown as member/partner
- PolycominorPolystyrene industry association - Twinsaver shown as member/partner for environmental responsibility
Scale indicators16 records
Recent moves9 records
Expansion highlights5 records
TWINSAVER competitors and assessment
Company assessmentEmerging players
- Hayat Kimya: Turkish tissue and FMCG manufacturer (Molfix, Bebem, Familia brands) rapidly expanding across MENA and Africa. Comparable as an emerging-market-focused tissue/FMCG player with growing African footprint that competes with Twinsaver's regional ambitions.
Direct peers
- Kruger Products L.P. Canadian tissue manufacturer (Cashmere, Purex, SpongeTowels, Scotties brands) operating in consumer and AFH channels. Comparable as a mid-cap pure-play tissue company with consumer and away-from-home exposure like Twinsaver.
- Sofidel Group: Italian tissue manufacturer (Regina, Nicky brands) with significant AFH and consumer presence globally. Comparable as a private/family-controlled branded tissue producer with AFH channel expertise similar to Twinsaver's.
- Procter & Gamble (Tissue & Towel): Global FMCG giant owning Charmin, Bounty, and Puffs tissue brands. Competes with Twinsaver at retail across Africa; comparable as a global branded tissue manufacturer with significant scale and marketing investment.
- Essity AB: Swedish-based global hygiene and health company (Tork, Tempo, Libresse, Libero) with a strong AFH tissue business. Directly comparable to Twinsaver as a major tissue manufacturer with AFH/institutional channel expertise.
- Kimberly-Clark Corporation: Global tissue and personal care leader (Kleenex, Scott, Cottonelle, Huggies) with operations across Africa. Directly comparable as a multinational branded tissue manufacturer competing with Twinsaver in consumer and AFH channels.
- WEPA Industrieholding GmbH: European family-owned tissue manufacturer producing private label and branded tissue products. Comparable as a mid-large branded/private-label tissue manufacturer with AFH expertise serving similar institutional customers.
- CMPC Tissue: Chilean-based global tissue manufacturer (Confort, Elite, Noble brands) with operations across the Americas, Europe, and emerging markets. Comparable as a vertically integrated tissue manufacturer with branded consumer tissue and AFH offerings similar to Twinsaver's portfolio.
Broad incumbents
- Sappi Limited: South African-headquartered global paper/pulp company with dissolving pulp and coated paper operations. Adjacent peer operating in South African paper value chain; overlaps with Twinsaver as a major paper industry player but is upstream-focused rather than tissue-converting.
Others
- Nampak Ltd: Former parent of Twinsaver's predecessor tissue division; South Africa's largest packaging company. Comparable as a former owner with intimate knowledge of the SA tissue business and as a packaging/materials supplier adjacent to Twinsaver's converting operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TWINSAVER social profiles
Digital presenceTWINSAVER compliance and trust
Trust signalCompliance3 records
TWINSAVER financial estimates
Financial estimateRevenue estimate
Valuation estimate
TWINSAVER leadership team
Management profileNumber of profiles
TWINSAVER subsidiaries and ownership
Company hierarchySubsidiaries4 records
TWINSAVER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TWINSAVER M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TWINSAVER
What does TWINSAVER do?
Twinsaver Group manufactures, markets, and distributes branded tissue and personal hygiene products in South Africa. It sells consumer tissue brands (toilet tissue, facial tissue, paper towels, wipes, soap) to households through retail channels, and operates a separate Twinsaver Away From Home division supplying hygiene solutions to businesses such as hospitals, catering, and education institutions. The company is the largest tissue manufacturer in sub-Saharan Africa.
Is TWINSAVER a public or private company?
TWINSAVER is a private company. It is classified as private equity controlled and is currently operating.
When was TWINSAVER founded?
TWINSAVER was founded in 2015. It employs 251 to 500 people.
Where is TWINSAVER based?
TWINSAVER is headquartered in Bryanston, South Africa, in the Africa region.
How does TWINSAVER make money?
One revenue line is on record: tissue Product Manufacturing and Distribution.
Who are TWINSAVER's main competitors?
Hayat Kimya is listed as an emerging player. Direct peers are Kruger Products L.P., Sofidel Group, Procter & Gamble (Tissue & Towel), Essity AB, Kimberly-Clark Corporation, WEPA Industrieholding GmbH and CMPC Tissue. Sappi Limited is listed as a broad incumbent. Nampak Ltd is listed as an others.
Does TWINSAVER have an API?
No public API is recorded for TWINSAVER.
What industry is TWINSAVER in?
TWINSAVER's product category is Tissue and Personal Hygiene Manufacturing. Its primary akta.pro industry code is IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins), with a secondary code of IMAMAGAB, Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional). Its NAICS code is 322291 and its SIC code is 2600.