Brookz
Brookz is the Netherlands' largest business acquisition marketplace, founded in 2007 and based in Amsterdam. It connects SME business sellers with buyers, investors, and M&A advisors through a subscription-based digital platform spanning 14 sectors, supported by valuation tools, research, and events.
- Company typePrivate
- Founded2007
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Brookz does
Brookz is the largest business acquisition marketplace in the Netherlands, founded in 2007 and headquartered in Amsterdam. The company operates a two-sided digital platform that connects Dutch-speaking SME business sellers with buyers, investors, and M&A advisors across 14 industry sectors and all Dutch provinces, and has cumulatively facilitated over 9,600 business sales at an average of approximately 25 transactions per week.
The platform's core product is a web-based listings marketplace offering 1,145+ active business-for-sale listings with search, filtering, and direct response capabilities, supplemented by a buyer-membership subscription that unlocks full listing details and contact functionality, per-listing seller fees (including a confidential 'Stille verkoop'/silent sale option), an online business valuation tool, an extensive knowledge bank of articles on M&A topics, an advisor directory, an online training course (Brookz Academy), and proprietary research publications including the semi-annual Overname Barometer, Sector Monitors, Regio Monitors, and the annual Brookz 500. The technology stack is a standard digital marketplace architecture with no disclosed AI/ML components.
Brookz monetizes through three streams: recurring subscription revenue from buyer memberships (annual billing), one-time listing fees from sellers, and professional services revenue from valuation reports. Distribution is digital-first via brookz.nl, with additional reach through a network covering 95%+ of Dutch M&A advisory firms, hosted events (Nationale Overname Dag, Fusie & Overname Jaarcongres), and earned media across FD, RTL, NU.nl, AD, and LinkedIn. The company is privately held, independent, and operates with 1-10 employees; no external funding rounds or ownership transactions are disclosed. Primary customers are SME owners seeking exits (including MBO and succession structures), buyers and private investors pursuing acquisitions (including MBI), and M&A advisors sourcing deals.
Brookz firmographics
Firmographics- Name
- Brookz
- Legal name
- Brookz
- Website
- https://brookz.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brookz is the Netherlands' largest business acquisition marketplace, founded in 2007 and based in Amsterdam. It connects SME business sellers with buyers, investors, and M&A advisors through a subscription-based digital platform spanning 14 sectors, supported by valuation tools, research, and events.
- Ownership category
- akta.pro rank
Brookz industry classification
Industry- Product category
- Business Acquisition Marketplace
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sell-Side M&A Advisory (FSAEAGAA)
- akta.pro secondary industry
- Buy-Side Search & Acquisition Advisory (FSAEAIAD)
Keywords
Where Brookz is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Brookz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Membership subscriptions for buyers: Buyers purchase memberships to access the platform, view detailed business listings, and react to opportunities. This is the primary recurring revenue stream for buyer engagement.
- Business listing fees for sellers: Business owners pay to list their companies on the platform, with options for standard listings or confidential (stille verkoop/silent sale) listings. This provides one-time listing revenue from sellers.
- Valuation tool services: The platform offers online business valuation tools that generate detailed valuation reports for users, potentially as a paid service complementing the free estimation tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Buyer Membership - Access to browse and react to listings |
| One time/ perpetual license | Pay-as-you-go | Business Seller Listing - To place a business for sale |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Brookz product offering
Product offeringCore offering
Brookz operates an online marketplace that connects owners selling Dutch small and medium-sized businesses with entrepreneurs and investors looking to acquire them. The platform combines searchable business listings (with public and confidential 'stille verkoop' options), buyer memberships, online valuation tools, an M&A advisor directory, a knowledge bank, market research publications, and the Brookz Academy training course.
Product overview
Brookz operates as a unified marketplace platform for business acquisitions in the Netherlands, combining its core marketplace listing service with supplementary tools and publications. The platform includes the main marketplace (offering 1,145+ businesses for sale across 14 sectors), paired with a valuation tool, knowledge bank, advisor directory, event organization, and market research publications (including the Overname Barometer, Sector Monitors, Regio Monitors, and Brookz 500 book). Membership tiers provide enhanced access for buyers to respond to listings. Additional offerings include an online sales course through Brookz Academy and M&A insurance partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Brookz Marketplace Platform
- Business Listing Service for Sellers
- Brookz Buyer Memberships
- Waardebepaling (Business Valuation Tool)
- Brookz Academy (Cursus Bedrijfsverkoop)
Quantifiable outcome
- 9,600+ successful business sales completed since 2007 (average of 25 per week)
- +2 more outcomes
Companies that use Brookz
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Brookz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brookz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- AonminorAon provides M&A insurance solutions offered through the DealSuite partnership on Brookz, providing deal protection for buyers during business acquisitions.
- Dutch M&A Advisory Firms (95%+ coverage)coreBrookz collaborates with the vast majority (95%+) of Dutch corporate finance and M&A advisory firms as market authorities. These advisors use Brookz to source deals and serve clients, representing the platform's primary B2B channel.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Brookz competitors and assessment
Company assessmentDirect peers
- Flippa: Online marketplace for buying and selling websites, SaaS, ecommerce, and digital businesses. Comparable marketplace model, though narrower scope (digital businesses vs all SMB sectors).
- SMERGERS: International business acquisition and investor matching marketplace, spanning multiple countries and sectors. Comparable horizontal SMB M&A marketplace model outside the Netherlands.
- DealSuite: European M&A marketplace platform focused on SMB deals, including M&A insurance via Aon. Directly competes with Brookz in the Dutch/European market and is simultaneously a partner via integrated insurance products.
- BusinessesForSale.com: Global online marketplace for buying and selling businesses, with listings across many countries and sectors. Closely comparable to Brookz as a horizontal SMB/business acquisition marketplace.
- Empire Flippers: Marketplace plus brokerage for buying and selling online businesses (SaaS, ecommerce, content sites). Comparable marketplace + curated listing model with valuation and migration support.
- Axial: Member-driven platform for lower middle-market M&A deal origination, connecting buyers, sellers, and advisors. Comparable network/marketplace structure for SMB and lower mid-market M&A.
- Acquire.com: Marketplace for acquiring startups and SaaS businesses, focused on smaller tech acquisitions. Closely comparable two-sided marketplace model targeting a subset of the SMB M&A universe.
- BizBuySell: Largest business-for-sale marketplace in the United States, connecting SMB sellers with buyers through listings, valuation tools, and broker directories. Mirrors Brookz's marketplace + tools + content model in a larger geography.
Emerging players
- FE International: M&A advisor and brokerage for SaaS, ecommerce, and digital businesses with proprietary valuation and deal-making tools. Comparable only on the digital-business slice of Brookz's coverage.
Broad incumbents
- LinkedIn: Professional network that increasingly hosts SMB M&A activity (listings, advisor matching, professional data). Broad incumbent whose expansion into SMB deal facilitation could pressure niche marketplaces like Brookz.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brookz social profiles
Digital presenceBrookz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brookz leadership team
Management profileNumber of profiles
Profiles1 record
Brookz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brookz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brookz
What does Brookz do?
Brookz operates an online marketplace that connects owners selling Dutch small and medium-sized businesses with entrepreneurs and investors looking to acquire them. The platform combines searchable business listings (with public and confidential 'stille verkoop' options), buyer memberships, online valuation tools, an M&A advisor directory, a knowledge bank, market research publications, and the Brookz Academy training course.
Is Brookz a public or private company?
Brookz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brookz founded?
Brookz was founded in 2007. It employs 1 to 10 people.
Where is Brookz based?
Brookz is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Brookz make money?
Three revenue lines are on record. Membership subscriptions for buyers are the primary driver. The others are business listing fees for sellers and valuation tool services.
Who are Brookz's main competitors?
Direct peers on record are Flippa, SMERGERS, DealSuite, BusinessesForSale.com, Empire Flippers, Axial, Acquire.com and BizBuySell. FE International is listed as an emerging player. LinkedIn is listed as a broad incumbent.
Does Brookz have an API?
No public API is recorded for Brookz.
What industry is Brookz in?
Brookz's product category is Business Acquisition Marketplace. Its primary akta.pro industry code is FSAEAGAA, Sell-Side M&A Advisory, with a secondary code of FSAEAIAD, Buy-Side Search & Acquisition Advisory. Its SIC code is 8742.