Brookz

What Brookz does

Brookz is the largest business acquisition marketplace in the Netherlands, founded in 2007 and headquartered in Amsterdam. The company operates a two-sided digital platform that connects Dutch-speaking SME business sellers with buyers, investors, and M&A advisors across 14 industry sectors and all Dutch provinces, and has cumulatively facilitated over 9,600 business sales at an average of approximately 25 transactions per week.

The platform's core product is a web-based listings marketplace offering 1,145+ active business-for-sale listings with search, filtering, and direct response capabilities, supplemented by a buyer-membership subscription that unlocks full listing details and contact functionality, per-listing seller fees (including a confidential 'Stille verkoop'/silent sale option), an online business valuation tool, an extensive knowledge bank of articles on M&A topics, an advisor directory, an online training course (Brookz Academy), and proprietary research publications including the semi-annual Overname Barometer, Sector Monitors, Regio Monitors, and the annual Brookz 500. The technology stack is a standard digital marketplace architecture with no disclosed AI/ML components.

Brookz monetizes through three streams: recurring subscription revenue from buyer memberships (annual billing), one-time listing fees from sellers, and professional services revenue from valuation reports. Distribution is digital-first via brookz.nl, with additional reach through a network covering 95%+ of Dutch M&A advisory firms, hosted events (Nationale Overname Dag, Fusie & Overname Jaarcongres), and earned media across FD, RTL, NU.nl, AD, and LinkedIn. The company is privately held, independent, and operates with 1-10 employees; no external funding rounds or ownership transactions are disclosed. Primary customers are SME owners seeking exits (including MBO and succession structures), buyers and private investors pursuing acquisitions (including MBI), and M&A advisors sourcing deals.

Name

Brookz

Legal name

Brookz

Website

https://brookz.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Brookz is the Netherlands' largest business acquisition marketplace, founded in 2007 and based in Amsterdam. It connects SME business sellers with buyers, investors, and M&A advisors through a subscription-based digital platform spanning 14 sectors, supported by valuation tools, research, and events.

Ownership category

akta.pro rank

Product category

Business Acquisition Marketplace

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sell-Side M&A Advisory (FSAEAGAA)

akta.pro secondary industry

Buy-Side Search & Acquisition Advisory (FSAEAIAD)

Keywords

• Business acquisition marketplace
• SME M&A platform
• Business valuation tools
• M&A advisory network
• Business listing platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership subscriptions for buyers: Buyers purchase memberships to access the platform, view detailed business listings, and react to opportunities. This is the primary recurring revenue stream for buyer engagement.
2. Business listing fees for sellers: Business owners pay to list their companies on the platform, with options for standard listings or confidential (stille verkoop/silent sale) listings. This provides one-time listing revenue from sellers.
3. Valuation tool services: The platform offers online business valuation tools that generate detailed valuation reports for users, potentially as a paid service complementing the free estimation tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brookz operates an online marketplace that connects owners selling Dutch small and medium-sized businesses with entrepreneurs and investors looking to acquire them. The platform combines searchable business listings (with public and confidential 'stille verkoop' options), buyer memberships, online valuation tools, an M&A advisor directory, a knowledge bank, market research publications, and the Brookz Academy training course.

Product overview

Brookz operates as a unified marketplace platform for business acquisitions in the Netherlands, combining its core marketplace listing service with supplementary tools and publications. The platform includes the main marketplace (offering 1,145+ businesses for sale across 14 sectors), paired with a valuation tool, knowledge bank, advisor directory, event organization, and market research publications (including the Overname Barometer, Sector Monitors, Regio Monitors, and Brookz 500 book). Membership tiers provide enhanced access for buyers to respond to listings. Additional offerings include an online sales course through Brookz Academy and M&A insurance partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Brookz Marketplace Platform
• Business Listing Service for Sellers
• Brookz Buyer Memberships
• Waardebepaling (Business Valuation Tool)
• Brookz Academy (Cursus Bedrijfsverkoop)

Quantifiable outcome

• 9,600+ successful business sales completed since 2007 (average of 25 per week)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• AonminorStrategic or Co-development PartnerAon provides M&A insurance solutions offered through the DealSuite partnership on Brookz, providing deal protection for buyers during business acquisitions.
• Dutch M&A Advisory Firms (95%+ coverage)coreChannel Partner/ Reseller/ DistributorBrookz collaborates with the vast majority (95%+) of Dutch corporate finance and M&A advisory firms as market authorities. These advisors use Brookz to source deals and serve clients, representing the platform's primary B2B channel.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Flippa: Online marketplace for buying and selling websites, SaaS, ecommerce, and digital businesses. Comparable marketplace model, though narrower scope (digital businesses vs all SMB sectors).
• SMERGERS: International business acquisition and investor matching marketplace, spanning multiple countries and sectors. Comparable horizontal SMB M&A marketplace model outside the Netherlands.
• DealSuite: European M&A marketplace platform focused on SMB deals, including M&A insurance via Aon. Directly competes with Brookz in the Dutch/European market and is simultaneously a partner via integrated insurance products.
• BusinessesForSale.com: Global online marketplace for buying and selling businesses, with listings across many countries and sectors. Closely comparable to Brookz as a horizontal SMB/business acquisition marketplace.
• Empire Flippers: Marketplace plus brokerage for buying and selling online businesses (SaaS, ecommerce, content sites). Comparable marketplace + curated listing model with valuation and migration support.
• Axial: Member-driven platform for lower middle-market M&A deal origination, connecting buyers, sellers, and advisors. Comparable network/marketplace structure for SMB and lower mid-market M&A.
• Acquire.com: Marketplace for acquiring startups and SaaS businesses, focused on smaller tech acquisitions. Closely comparable two-sided marketplace model targeting a subset of the SMB M&A universe.
• BizBuySell: Largest business-for-sale marketplace in the United States, connecting SMB sellers with buyers through listings, valuation tools, and broker directories. Mirrors Brookz's marketplace + tools + content model in a larger geography.

Emerging players

• FE International: M&A advisor and brokerage for SaaS, ecommerce, and digital businesses with proprietary valuation and deal-making tools. Comparable only on the digital-business slice of Brookz's coverage.

Broad incumbents

• LinkedIn: Professional network that increasingly hosts SMB M&A activity (listings, advisor matching, professional data). Broad incumbent whose expansion into SMB deal facilitation could pressure niche marketplaces like Brookz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brookz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookz