Keeper Goals
Keeper Goals is a Butler, Wisconsin-based manufacturer and direct-to-consumer retailer that designs, engineers, and builds custom athletic facility equipment — including soccer goals, netting systems, bleachers, team shelters, and branding wraps — serving schools, park districts, sports clubs, and private facility operators across North America since 1974.
- Company typePrivate
- Founded1974
- HeadquartersButler, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Keeper Goals does
Keeper Goals is a privately held American manufacturer and direct-to-consumer distributor of athletic facility equipment, founded in 1974 and headquartered at a factory in Butler, Wisconsin. The company designs, engineers, and manufactures in-house a broad catalog of sports infrastructure including soccer goals (with 30+ models spanning game, training, futsal, wheeled, indoor, combination, and custom variants), soccer and backstop netting systems, team shelters, aluminum bleachers (3 to 15 row), press boxes, artificial turf, batting cages, basketball hoops, lacrosse goals and nets, baseball/softball equipment, and a growing line of facility branding wraps and signage. A signature product is the M88W Ultimate Wheeled Soccer Goal, originated by founder figure Jim Moynihan in 1988, where the wheel is built directly into the goal frame.
The business operates on a direct-to-consumer model through an e-commerce storefront, toll-free phone sales, and email-based consultation for custom quotes. Revenue is generated primarily through one-time equipment sales ranging from roughly $1.50 accessories to over $22,000 for premium custom equipment, augmented by a free Keeper Goals Club membership that delivers a 16% discount to drive repeat purchases. Custom-engineered facility projects — such as the Moor Downs 350-foot barrier netting system, the Fieldhouse 262 indoor installation, and the Intentional Sports 120,000 sq ft Chicago West Side complex — represent the high-value, quote-based segment of the order book and require close coordination with architects and contractors.
The customer base spans K-12 schools, higher education institutions, municipal park districts, private multi-sport facility operators, golf courses, and youth/amateur sports clubs across North America. The company supplements in-house manufacturing with select OEM/resale relationships (notably JWI Industries for premium bleachers) and multi-brand basketball hoop lines (GoalSetter, PROFormance, First Team, Bison, Gared). Distribution is single-country domestic via direct e-commerce, phone, and inside-sales channels, with a free loyalty membership program supporting SMB and consumer repeat purchasing.
Keeper Goals firmographics
Firmographics- Name
- Keeper Goals
- Legal name
- Keeper Goals
- Website
- https://keepergoals.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keeper Goals is a Butler, Wisconsin-based manufacturer and direct-to-consumer retailer that designs, engineers, and builds custom athletic facility equipment — including soccer goals, netting systems, bleachers, team shelters, and branding wraps — serving schools, park districts, sports clubs, and private facility operators across North America since 1974.
- Ownership category
- akta.pro rank
Keeper Goals industry classification
Industry- Product category
- Athletic Facility Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
Keywords
Where Keeper Goals is headquartered
LocationHeadquarters
- HQ city
- Butler
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keeper Goals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Athletic Equipment Sales: One-time sales of physical athletic facility equipment including soccer goals, basketball hoops, lacrosse goals, baseball/softball equipment, team shelters, bleachers, netting systems, and related accessories. Products are sold directly to schools, park districts, sports clubs, and athletic facilities.
- Custom Facility Solutions: Custom design and manufacturing services for unique athletic facility equipment requirements. Projects include custom goals, protective netting systems, press boxes, storage enclosures, and other bespoke facility solutions.
- Keeper Goals Club Membership: Free membership program providing special club-level pricing on all products. Members receive discounted pricing every day, encouraging repeat purchases and customer loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Keeper Goals Club Membership - Free tier with 16% discount on all products |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Consumer/SMB tier |
| Other | Multi-year contract | Custom Equipment and Large Projects - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Keeper Goals product offering
Product offeringCore offering
Keeper Goals designs, engineers, and manufactures athletic facility equipment including soccer goals (game, training, futsal, custom, combination, wheeled), protective netting systems, team shelters, bleachers, batting cages, press boxes, basketball hoops, lacrosse goals, and baseball/softball equipment. All production is performed in-house at the Butler, WI factory with custom-manufacturing capability for unique dimensions, colors, and configurations. Products are sold directly to schools, park districts, sports clubs, and athletic facilities across North America.
Product overview
Keeper Goals is an athletic facility equipment manufacturer and supplier offering a comprehensive portfolio of sports equipment and facility solutions. The company operates as a single unified offering with specialized product lines organized by sport and facility need. Core products include soccer goals (with over 30 different models including game goals, training goals, wheeled goals, futsal goals, custom goals, and combination soccer/football/rugby goals), soccer nets, and batting cages. Facility equipment encompasses team shelters, bleachers (from 3-row to 15-row), press boxes, artificial turf, backstop netting systems, shade structures, and storage enclosures. The company also provides basketball hoops, lacrosse goals and nets, baseball/softball equipment, and a complete school/facility branding service including wraps, banners, and graphics. All products are designed, engineered, and manufactured at their factory in Butler, WI, with in-house custom manufacturing capabilities. The product portfolio serves schools, park districts, sports clubs, and professional facilities across North America.
Differentiator
Problem solved
Functional benefit
Brands
- Ultimate Wheeled Soccer Goals: Popular line of wheeled soccer goals with wheels built directly into the frame, originally invented as M88W Series by Jim Moynihan in 1988.
- Keeper Goals Club
Products and services
- Ultimate Wheeled Box-Style Soccer Goals Professional-grade wheeled soccer goals with box-style frame design, built for stadium use with easy mobility. Designed for schools, sports clubs, and competitive athletic facilities needing durable, movable match-day goals.
- Ultimate Wheeled Premier Soccer Goals Premium wheeled soccer goals with five wheels built into the frame for professional-level play. Targeted at competitive athletic programs and stadium-grade facilities.
- Mundial Premier Soccer Goals Professional match-day soccer goals with 4 round posts, designed for competition-level play. For schools, clubs, and competitive athletic programs.
- Stadium Cup Premier Soccer Goals Permanent or semi-permanent box-style stadium goals for highest competition levels. Designed for stadiums and high-tier athletic facilities.
- Soccer Goal Nets Replacement and upgrade nets for soccer goals available in various mesh sizes, colors, materials (HTPP, PE, Nylon), and thicknesses (3mm, 4mm, 6mm). For schools, clubs, and athletic facilities.
- Team Shelters Heavy-duty player shelters available in traditional, European, and box styles, with various lengths (8' to 24') and materials (Lexan, Vinyl). For sports clubs, schools, and athletic facilities.
- Bleachers Aluminum bleachers ranging from 3-row to 15-row options, available in standard, elevated, grandstand, and transportable configurations. For schools, parks, sports clubs, and athletic facilities.
- Batting Cages Quality tension and modular baseball and softball batting cages for outdoor use. For schools, sports clubs, and athletic facilities.
- Press Box Customizable press boxes with multiple sizes (8 feet deep, 12 to 60 feet long), color options, layouts, and build-out options including storage and concession stands. For schools, stadiums, and athletic facilities.
- Artificial Turf Outdoor and indoor artificial turf options designed to replicate natural grass with superior durability and low maintenance. For schools, parks, sports clubs, and athletic facilities.
- Soccer Backstop Netting Custom engineered backstop and barrier netting systems for soccer, football, lacrosse, baseball, and softball fields. For schools, parks, sports clubs, and athletic facilities.
- Futsal Goals Futsal-specific goals ranging from budget-friendly aluminum to heavy-duty wheeled options, available in box-style, collapsible, movable, and semi-permanent configurations. For schools, sports clubs, and athletic facilities.
- Basketball Hoops Full range of basketball hoops including outdoor, indoor, residential, institutional, ceiling mount, roof mount, gooseneck, wall mount, and in-ground options from brands including GoalSetter, PROFormance, First Team, Bison, and Gared. For schools, parks, residential consumers, and athletic facilities.
- Lacrosse Goals and Nets Lacrosse goals with goal carts and complete net systems including goal nets, backstop netting, and protective padding. For schools, sports clubs, and athletic facilities.
- Baseball/Softball Equipment Complete baseball and softball facility equipment including batting cages, backstops, bases, infield screens, pitching mounds and mats, dugouts, batter's eyes, fence caps, foul poles, and portable fencing. For schools, sports clubs, and athletic facilities.
- School & Facility Branding Facility branding solutions including bleacher wraps, door wraps, pillar wraps, wall wraps, vehicle wraps, locker wraps, athletic banners, light pole banners, school banners, 3D signage, window graphics, and padding graphics. For schools, sports clubs, and athletic facilities.
- Storage Enclosures Under Bleachers Integrated bleacher and storage solutions that utilize space under stands for equipment storage, engineered as one unit. For schools, parks, sports clubs, and athletic facilities.
- Custom Soccer Goals Custom-manufactured soccer goals built to unique specifications including different size frames, post dimensions, back-depths, and color options. For schools, sports clubs, and athletic facilities with non-standard requirements.
- Combination Soccer and Football/Rugby Goals Multi-sport goals that combine soccer with football or rugby, allowing facilities to easily switch between sports and maximize field usability. For schools, sports clubs, and multi-sport athletic facilities.
- Shade Structures Park and facility shade structures including covered benches and bleachers, fabric shade structures, hard shell bleacher covers, and park shelters. For parks, schools, sports clubs, and athletic facilities.
- Wheel Kits Wheel kits for easy goal movement including Goal Taxi, levered lifting wheels, removable wheel kits, and caster wheel dolly kits for various goal types. For schools, sports clubs, and athletic facilities.
- Corner Flags Soccer corner flags available for natural grass, artificial turf, and indoor surfaces with options including steel base, spring base, weighted cone base, and custom designs with logos. For schools, sports clubs, and athletic facilities.
- Training Equipment Training equipment including cones, tactical boards, rebounders, scrimmage vests, and soccer tennis nets. For schools, sports clubs, coaches, and athletic training programs.
Companies that use Keeper Goals
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Keeper Goals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keeper Goals partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Intentional SportscoreKeeper Goals supported the development of Intentional Sports' 120,000 sq ft complex on Chicago's West Side. Working closely with architects and contractors, they delivered tailored sports infrastructure that meets professional standards—helping create a space for youth development, training, and community impact. This partnership demonstrates their ability to handle large-scale, complex facility projects.
- Architects and ContractorscoreKeeper Goals works closely with architects and contractors on facility projects, providing engineering expertise and custom equipment solutions as part of construction and renovation projects.
- JWI IndustriesminorKeeper Goals offers premium bleachers made by JWI Industries (JWI), a leading manufacturer. The JWI product line includes standard aluminum bleachers in 3, 5, 8, 10 and 15 row options, elevated and non-elevated bleachers, I-beam stadiums, and custom bleachers. These are described as '100% USA made'.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Keeper Goals competitors and assessment
Company assessmentDirect peers
- Kwik Goal: Kwik Goal is a U.S. manufacturer of soccer goals, backstop netting, and sports training equipment serving schools, parks, and clubs; it directly competes with Keeper Goals in soccer goals, portable goals, and protective netting, with a comparable product breadth across multiple sports.
- Jaypro Sports: Jaypro Sports manufactures and distributes athletic facility equipment including goals, bleachers, backstops, and field padding to schools, parks, and recreation facilities, overlapping directly with Keeper Goals' facility equipment catalog.
- Gared Sports: Gared Sports is an established manufacturer of indoor and outdoor athletic equipment, including basketball hoops, goals, and bleachers, supplied through sporting goods dealers; it competes with Keeper Goals across basketball, soccer, and facility hardware SKUs.
- First Team Sports: First Team manufactures basketball goals, volleyball equipment, and outdoor athletic products, and is one of the third-party brands that Keeper Goals resells; it represents a directly overlapping supplier to schools and parks.
- Bison Inc. Bison is a manufacturer of basketball goals, volleyball equipment, and indoor athletic products serving schools and recreation facilities, and is sold through Keeper Goals' basketball catalog; comparable product lines and customer base to Keeper Goals.
- GoalSetter (brands under R&B Inc.): GoalSetter is a long-standing basketball hoop brand owned and manufactured by Bison Inc., offering institutional and residential basketball goals sold through sporting goods dealers, directly competing in the institutional hoop category.
- Sportsfield Holdings: Sportsfield Holdings manufactures and installs athletic facility equipment including goals, netting, backstops, and bleachers for schools, parks, and stadiums, positioning it as a closely comparable custom manufacturer in the same niche.
Emerging players
- PUGG (Pop Up Goals): PUGG is a niche manufacturer of portable, collapsible soccer goals that overlap with Keeper Goals' backyard and training goal categories, primarily serving youth players and clubs.
Broad incumbents
- BSN Sports: BSN Sports is a large distributor of team sports apparel and equipment to schools, leagues, and athletic programs; it competes indirectly by offering a broader catalog including goals, bleachers, and field equipment alongside apparel.
- School Specialty: School Specialty is a large K-12 supplier of educational and physical education equipment, including athletic facility products, serving the same school district procurement channels as Keeper Goals at greater scale and broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keeper Goals social profiles
Digital presenceKeeper Goals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keeper Goals leadership team
Management profileNumber of profiles
Profiles1 record
Keeper Goals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keeper Goals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keeper Goals
What does Keeper Goals do?
Keeper Goals designs, engineers, and manufactures athletic facility equipment including soccer goals (game, training, futsal, custom, combination, wheeled), protective netting systems, team shelters, bleachers, batting cages, press boxes, basketball hoops, lacrosse goals, and baseball/softball equipment. All production is performed in-house at the Butler, WI factory with custom-manufacturing capability for unique dimensions, colors, and configurations. Products are sold directly to schools, park districts, sports clubs, and athletic facilities across North America.
Is Keeper Goals a public or private company?
Keeper Goals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keeper Goals founded?
Keeper Goals was founded in 1974. It employs 11 to 50 people.
Where is Keeper Goals based?
Keeper Goals is headquartered in Butler, United States, in the North America region.
How does Keeper Goals make money?
Three revenue lines are on record. Athletic Equipment Sales are the primary driver. The others are custom Facility Solutions and keeper Goals Club Membership.
Who are Keeper Goals's main competitors?
Direct peers on record are Kwik Goal, Jaypro Sports, Gared Sports, First Team Sports, Bison Inc., GoalSetter (brands under R&B Inc.) and Sportsfield Holdings. PUGG (Pop Up Goals) is listed as an emerging player. Broad incumbents are BSN Sports and School Specialty.
Does Keeper Goals have an API?
No public API is recorded for Keeper Goals.
What industry is Keeper Goals in?
Keeper Goals's product category is Athletic Facility Equipment. Its primary akta.pro industry code is CRAMAEAK, Team Sports Goals, Nets & Field Equipment Retail, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 33992 and its SIC code is 3949.