Stevens Pass Mountain Resort

What Stevens Pass Mountain Resort does

Stevens Pass Mountain Resort is a ski and snowboard resort located in the Cascade Range of Washington State, founded in 1937 and currently operated by Vail Resorts Management Company as a wholly-owned subsidiary of Vail Resorts, Inc. (NYSE: MTN). The resort provides year-round mountain recreation including daytime and nighttime skiing, snowboarding, terrain parks, a Nordic Center for cross-country skiing and snowshoeing, and summer downhill mountain biking with lift-served bike park access. Stevens Pass is known for Pacific Northwest deep powder conditions averaging 500+ inches of annual snowfall and offers terrain for all skill levels alongside professional instruction, equipment rentals, dining, retail, RV parking, and lodging referral partnerships with properties in Leavenworth.

The resort's core product platform is the Vail Resorts Epic Pass ecosystem. Stevens Pass distributes tiered season passes (Epic Pass, Epic Local Pass, Stevens Pass Premium Pass, Stevens Pass Select Pass, Military Passes), flexible Epic Day Pass products with no blackout dates, and daily lift tickets through stevenspass.com, EpicPass.com, the My Epic mobile application, and on-mountain point-of-sale locations. Technology infrastructure is provided by Vail Resorts and includes the My Epic App for digital mobile pass and lift ticket access, interactive trail maps, weather, webcams, personal stats tracking, Find My Friends location sharing, and in-app lesson booking, along with the Epic Mountain Rewards program providing 20% off food, lodging, lessons, and rentals to pass holders.

Revenue is generated through a mix of recurring subscription-based season pass sales, one-time daily lift ticket purchases, equipment rentals, lesson and coaching program fees, on-mountain dining, merchandise sold via EpicShop.com and physical retail, and affiliate lodging referrals. The go-to-market is direct-to-consumer, targeting individual skiers, families, first-time riders, young adults (ages 13-30) via discounted programs, outdoor recreation enthusiasts seeking summer activities, and groups including corporate and school outings. Marketing channels span the resort's own digital storefronts, social media on Facebook, Instagram, YouTube, and X, email and SMS alerts, and the Epic Mountain Rewards referral program.

Name

Stevens Pass Mountain Resort

Legal name

Vail Resorts Management Company

Website

https://stevenspass.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stevens Pass Mountain Resort is a Washington State ski resort operated by Vail Resorts, selling season passes, lift tickets, lessons, rentals, and summer mountain biking through the Epic Pass network to individual consumers, families, and young adults.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Ski resort operations
• Season lift passes
• Ski snowboard lessons
• Equipment rentals
• Mountain biking park

Headquarters

HQ city

Edmonds

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Season Pass Sales: Recurring revenue from annual season passes including Epic Pass, Epic Local Pass, Stevens Pass Premium Pass, Stevens Pass Select Pass, and Military Passes. These provide unlimited access to Stevens Pass and other Vail Resorts properties.
2. Daily Lift Tickets: One-time ticket sales for single-day or multi-day access to the mountain. Also includes Night Ski Lift Tickets for evening operations.
3. Equipment Rentals: Ski and snowboard rental services for winter; bike rentals for summer mountain biking. Full-day rentals with pickup locations near lodging, lifts, and village areas.
4. Lessons and Programs: Revenue from ski and snowboard instruction including group lessons, private lessons, child and adult programs, seasonal coaching programs, and Stevens Pass Alpine Club membership.
5. Dining: On-mountain food and beverage operations including quick-service options and full-service restaurants.
6. Merchandise: Official resort merchandise including apparel, accessories, and souvenirs sold through EpicShop.com and on-mountain retail locations.
7. Lodging Referrals: Partnership revenue through referrals to nearby lodging in Leavenworth and surrounding areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Stevens Pass Mountain Resort is a year-round mountain resort offering winter alpine skiing and snowboarding, summer lift-served mountain biking, cross-country skiing, and snowshoeing. Core paid offerings include multi-tier season passes (Epic Pass, Epic Local Pass, Stevens Pass Premium/Select Pass, Epic Day Pass), daily lift tickets (including night skiing), ski and snowboard lessons and seasonal coaching, equipment rentals, and ancillary on-mountain services (dining, lodging, merchandise, RV parking, group bookings).

Product overview

Stevens Pass Mountain Resort operates as a ski and snowboard resort within the Vail Resorts Epic Pass ecosystem. The resort offers a unified platform of seasonal passes (Epic Pass, Epic Local Pass, Stevens Pass Premium Pass, Stevens Pass Select Pass) and daily lift tickets for ski and snowboard access, complemented by lesson programs (child, adult, private, seasonal coaching), equipment rentals, Nordic Center, and summer mountain biking operations. The My Epic App mobile application provides digital pass access, trail maps, weather, and social features. Additional services include dining, lodging, shopping, RV parking, and group booking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Epic Pass Flagship unlimited annual season pass providing access to Stevens Pass and 40+ Vail Resorts properties worldwide, with Epic Mountain Rewards benefits including 20% off food, lodging, group lessons, and rentals.
• Epic Local Pass Regional annual season pass offering unlimited access with holiday restrictions to a select group of West-region Vail Resorts properties including Stevens Pass, Heavenly, Northstar, and Kirkwood, plus Epic Mountain Rewards benefits.
• Stevens Pass Premium Pass Unlimited annual season pass exclusive to Stevens Pass with premium benefits including expanded holiday access and priority reservation windows (excluding peak holiday blackout dates).
• Stevens Pass Select Pass Flexible annual season pass providing a set number of days of skiing/riding at Stevens Pass with blackout dates during peak holiday periods.
• Epic Day Pass Flexible multi-day pass allowing skiers and riders to use a set number of days across 90+ Epic Pass resorts, configurable by day count and access level with no blackout dates.
• Winter Lift Tickets Daily lift tickets providing single-day or multi-day access to Stevens Pass ski area for skiing and snowboarding.
• Night Ski Lift Tickets Discounted evening lift tickets for night skiing and riding operations, providing access to terrain after dark with up to 5 lifts operating.
• Ski & Snowboard Lessons Professional ski and snowboard instruction including group lessons, private lessons, child and adult lessons, and seasonal coaching programs for all skill levels, with pass holder 20% discount on group lessons.
• Stevens Pass Alpine Club Elite seasonal coaching membership program for dedicated young skiers and riders aged 7-18 seeking advanced skill development with professional instructors.
• Ski & Snowboard Rentals Full-day rental of skis, snowboards, and related gear for all ages (Child Ages 3-6, Child Ages 7-14, Adult Ages 15+), with online reservation capability and pickup near lodging, lifts, and village areas.
• Nordic Center Cross-country skiing and snowshoe trail network offering miles of groomed trails with equipment rentals and lessons available.
• Mountain Biking Summer downhill mountain biking operations offering lift-served bike park access with bike rentals and bike park passes.
• Bike Park Passes Seasonal and daily lift access passes for the mountain bike park, enabling lift-served downhill cycling during summer operations.
• Bike Rentals Summer mountain bike rental equipment including full-suspension bikes and protective gear available at the resort.
• Dining On-mountain food and beverage services ranging from quick-service eateries to full-service restaurants.
• Lodging On-mountain and nearby accommodation options including hotels, condos, and vacation rentals with Epic Pass holder discounts, plus partnerships with Leavenworth-area lodging.
• EpicShop Official online merchandise store offering Stevens Pass branded apparel, accessories, and souvenirs for direct delivery, complementing on-mountain retail shops.
• RV Parking Designated recreational vehicle camping areas with hookups and amenities for guests traveling with RVs.
• Groups & Events Group booking services for corporate events, school groups, and private gatherings with customized packages including coordinated lessons, rentals, and lift access.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Vail ResortsflagshipStrategic or Co-development PartnerStevens Pass is owned and operated by Vail Resorts Management Company as part of the Vail Resorts portfolio. The resort benefits from Vail Resorts' technology infrastructure (My Epic App, Epic Pass network), marketing resources, and operational expertise.
• Mountain DewcoreGTM or Marketing PartnerMountain Dew is listed as a strategic alliance partner of Vail Resorts resorts including Stevens Pass. Partnership likely involves co-marketing and brand presence at the resort.
• Helly HansencoreGTM or Marketing PartnerHelly Hansen is featured as the official gear partner for Stevens Pass, with dedicated gear guide content on the resort website. Partnership involves branded content and product recommendations.
• US Forest ServiceminorOthersStevens Pass operates on U.S. Forest Service land under a special use permit. The partnership provides access to public lands for ski resort operations.
• EpicPass.comflagshipChannel Partner/ Reseller/ DistributorEpicPass.com serves as the primary distribution channel for Epic Pass products that include Stevens Pass access. The platform markets season passes across the Vail Resorts portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crystal Mountain Resort: Independently owned Pacific Northwest ski resort in Washington State with comparable terrain, night skiing, and Seattle-market customer base. Closest direct competitor to Stevens Pass for PNW skier share and season pass conversions.
• Summit at Snoqualmie: Washington State ski area closest in geography to Stevens Pass, operated by Boyne Resorts. Direct competitor for Seattle day-trip skiers, night skiing, and learn-to-ski segments.
• Mt. Bachelor: Oregon-based destination ski resort competing for Pacific Northwest skier visits and season pass holders. Similar all-ability terrain, Nordic operations, and lift-served mountain biking in summer.

Broad incumbents

• Kirkwood Mountain Resort: California-based Vail Resorts ski area integrated into the Epic Pass network alongside Stevens Pass. Operates similar season pass, rental, and lesson product lines within the same parent technology and marketing ecosystem.
• Breckenridge Ski Resort: Major Colorado Vail Resorts destination sharing the Epic Pass platform, Epic Mountain Rewards, and My Epic App integration. Comparable in operating model but significantly larger in scale and destination profile than Stevens Pass.
• Heavenly Mountain Resort: Vail Resorts-owned Lake Tahoe ski area sharing Epic Pass network, Epic Local Pass access, and My Epic App integration. Comparable in operating model to Stevens Pass with similar night skiing, lessons, and rental product mix.
• Whistler Blackcomb: Largest North American ski resort and flagship Vail Resorts property in British Columbia, Canada. Shares the Epic Pass distribution platform, My Epic App technology stack, and parent company operational playbook as Stevens Pass.
• Northstar California Resort: Vail Resorts-operated California ski resort and Epic Local Pass partner comparable to Stevens Pass in size and product mix, including lessons, rentals, and lift-served terrain park operations.
• Park City Mountain: Large-scale Vail Resorts destination ski area in Utah sharing Epic Pass integration, technology infrastructure, and multi-mountain business model. Comparable in operating structure to Stevens Pass but materially larger in scale.

Others

• Aspen Snowmass: Four-mountain Colorado ski complex operating on the Ikon Pass (Alterra Mountain Company) competitor platform. Indirectly comparable to Stevens Pass as a destination ski operator but represents competition through the rival multi-resort pass product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stevenspass
• YouTubeyoutube.com/user/StevensPassVideoMan
• Facebookfacebook.com/stevenspass
• Instagraminstagram.com/stevenspass
• LinkedInlinkedin.com/company/new-stevens-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stevens Pass Mountain Resort