Options

What Options does

Options is a privately held Swiss event equipment rental company founded in 1986, headquartered in Vernier with operational offices in Kloten (Zurich) and Geneva (Le Lignon). The company rents furniture, tableware, table linens, kitchen equipment, and decorative accessories to both corporate clients (hosting conferences, dinners, cocktail parties, and exhibitions) and private individuals (weddings, private dinners, and family events). It operates across six European countries — Switzerland, Germany, France, Belgium, Luxembourg, and Spain — through 19 physical depots that support 24/7, 7-day delivery and enable Europe-wide fulfillment of event orders.

The core business model is asset-based rental: customers select items from a catalog of more than 4,000 products, receive professional cleaning and HACCP-compliant hygiene handling as part of the service, and return the equipment after the event. Revenue is generated through transactional rental fees on a quote-based pricing model; the company does not publish prices, instead issuing personalized quotes within 24 hours of inquiry. GTM is product-led via the options.ch e-commerce platform, supplemented by an interactive 3D Tisch-Konfigurator tool, inspiration galleries, social media channels (Facebook, Instagram, Pinterest, LinkedIn), and email newsletters.

Product surface is organized into five core categories — Mobiliarvermietung (furniture), Tischkunst (tableware), Tischwäsche (table linens), Küche und Office (kitchen and office equipment), and Accessoires (decorations) — and three sub-brands targeting different price tiers and aesthetics: THE ESSENTIALS (budget), Vaisselle Vintage (vintage), and Options Collection (premium exclusive designs). Underlying technology is a standard e-commerce catalog and quote-ordering stack with no disclosed AI/ML, API, or SDK capabilities; the 3D configurator is the principal proprietary digital feature. The company has no disclosed parent, no public listing, no funding rounds, no patents, and no senior management team information in the source data.

Name

Options

Legal name

Options

Website

https://options.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Options is a Swiss event equipment rental company, founded in 1986, that rents furniture, tableware, linens, kitchen equipment, and decorative accessories from 19 depots across six European countries to corporate event organizers and private individuals.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture) (THAHAKAM)

Keywords

• Event equipment rental
• Furniture rental
• Tableware rental
• Table linen rental
• Event decor rental

Headquarters

HQ city

Vernier

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core business model: renting event equipment (furniture, tableware, linens, kitchen equipment, accessories) to customers for events. Equipment is delivered, used at the event, and returned. Professional cleaning is included as part of the service. The rental model emphasizes 'renting instead of buying' and 'we handle the washing' as key value propositions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Options rents event equipment to businesses and individuals, including furniture (chairs, tables, bars, buffets, lounge pieces), tableware (plates, cutlery, glasses), table linens, kitchen equipment, and decorative accessories. The company delivers equipment to event sites across Europe from 19 locations, handles professional cleaning, and operates an e-commerce platform with over 4,000 rentable articles.

Product overview

Options is a Swiss event rental company offering a comprehensive portfolio of rental equipment for events. The core offering consists of five main product categories: Mobiliarvermietung (furniture rental including chairs, tables, bars, buffets, and lounge furniture), Tischkunst (tableware including plates, cutlery, glasses, and service articles), Tischwäsche (table linens), Küche und Office (kitchen equipment), and Accessoires und Dekorationen (accessories and decorations). The company also operates three sub-brands: THE ESSENTIALS for entry-level products, Vaisserie Vintage for vintage tableware, and Options Collection for premium exclusive designs. A notable digital offering is the Tisch-Konfigurator, a 3D table configuration tool. With over 4,000 articles available for rent and delivery across Europe from 19 locations, Options serves both private and business customers for events of all sizes.

Differentiator

Problem solved

Functional benefit

Brands

• The Essentials: Product line offering quality products at the best price for simple yet elegant events
• Vaisselle Vintage
• Options Collection

Products and services

• Furniture Rental (Mobiliarvermietung) Rental of furniture for events including chairs, high chairs/stools/benches, tables (dining tables, standing tables, lounge tables), buffets, animation furniture, bars and reception counters, consoles and shelves, lounge furniture and sofas, terrace and garden items, partitions/screens/checkroom/makeup furniture, reception and conference accessories, carpets, dance floors, and lighting. Targeted at event organizers, corporate planners, and private hosts.
• Tableware Rental (Tischkunst) Rental of tableware including plates (series, individual pieces, plate marking, platters/charger plates/buffet accessories, cocktail plates), cutlery (series, serving cutlery, other and cocktail cutlery), glasses (glass series, cups/mugs, cocktail glasses), small glasses and containers, and service articles (champagne coolers, large bowls/beverage dispensers/cocktail utensils, jugs/carafes, plate stands/buffet risers, plates and trays, baskets/bowls/sauce boats/plate cloches, bread and fruit baskets, stoneware, coffee and tea accessories). Targeted at event organizers and private hosts outfitting banquets and receptions.
• Table Linen Rental (Tischwäsche) Rental of table linens including tablecloths and napkins, placemats and cloth napkins, and cotton gauze, molton, and felt materials for table decoration. Targeted at event organizers and private hosts styling tables for events.
• Kitchen and Office Equipment Rental (Küche und Office) Rental of kitchen equipment for events including warming/holding units, cooking equipment, refrigeration and freezing units, cutting tools, shelving trolleys and plate stackers, transport materials and walkie-talkies, kitchen materials, dish towels and buffet covers, and waiter jackets. Also includes animation materials for culinary and fairground events. Targeted at event caterers and corporate event organizers.
• Accessories and Decorations Rental (Accessoires und Dekorationen) Rental of table and buffet accessories (table number holders, napkin rings, salt and pepper shakers, butter dishes/coasters/ashtrays, table lights/candle holders/candles, vases and table centerpieces/silk ribbons), decorative articles including vintage items, and flowers, plants, and vases. Targeted at event organizers and private hosts styling event spaces.
• 3D Table Configurator (Tisch-Konfigurator) Interactive 3D online tool that allows customers to design their table settings by selecting tableware and visualizing their creation in real-time 3D. Drives product discovery and quote requests on the Options e-commerce platform. Targeted at corporate event planners and private hosts designing table layouts before requesting a rental quote.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Bright Event Rentals: California-based event rental company providing furniture, tableware, and décor for weddings and corporate events. Similar full-service rental model and target customer base, but operates in the US market.
• Peak Event Services: US-based regional event rental company offering tents, furniture, and tableware. Comparable operating model (rental + delivery + cleaning) but geographically separate from Options' European footprint.
• Town & Country Event Rentals: US event rental firm offering furniture, tableware, linens, and décor for weddings and corporate events. Operates a comparable product breadth to Options but in a different geographic market.
• Mahaffey Event Rentals: US event rental company specializing in tents, furniture, and event infrastructure. Comparable rental model and customer segments; relevant for benchmarking pricing and operational practices outside Europe.

Direct peers

• Party Rent Group: Party Rent is one of Europe's largest event equipment rental groups, offering furniture, tableware, kitchen equipment, and décor across multiple countries. Direct competitor to Options with comparable one-stop-shop rental model and pan-European distribution.
• Party Rent Lüth: German-based event rental specialist serving corporate and private events with furniture, tableware, and equipment. Highly comparable to Options given similar product breadth (furniture, tableware, kitchen) and event-customer base.
• ASSCO Event & Catering Rental: Swiss event and catering equipment rental company offering furniture, kitchen equipment, and tableware. Operates in the same Swiss market with similar full-service rental positioning and HACCP cleaning standards.

Broad incumbents

• CORT Event Furnishings: Global furniture and event furnishings rental giant (US-based) serving trade shows, corporate events, and exhibitions. Larger and broader than Options; relevant benchmark for event furniture rental scale and pricing dynamics.
• EventFurniture Rental (Mosimann / Arena): Switzerland-based broader event services and rental group with end-to-end event execution including venue, catering, and equipment. Broader scope than Options (which focuses only on rental) but competes for the same Swiss premium event customer wallet.

Emerging players

• Maison du Mariage: European wedding and event rental boutique specializing in high-end tableware and décor. Comparable premium positioning to Options' Vaisselle Vintage and Options Collection sub-brands; competes in private-event segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OptionsCH
• LinkedInlinkedin.com/company/options-ch
• Instagraminstagram.com/options_ch
• Pinterestpinterest.ch/OptionsSchweiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Options