Maison du Mariage
Maison du Mariage is a privately held Bordeaux-based wedding services platform serving engaged couples in southwestern France (Nouvelle-Aquitaine and Occitanie) through an online provider directory, five annual print guides and magazines, three regional wedding trade shows, and a 'Recommandé par MDM' quality label program — monetizing primarily via SMB provider exhibitor fees and directory advertising.
- Company typePrivate
- Founded2000
- HeadquartersBordeaux, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Maison du Mariage does
Maison du Mariage (MDM) is a privately held, founder-regionally-operating wedding services platform headquartered in Bordeaux, France, serving engaged couples in the Nouvelle-Aquitaine and Occitanie regions of southwestern France. The company operates a hybrid digital-and-physical marketplace connecting future brides and grooms with a curated directory of regional wedding service providers spanning approximately 20 service categories — venues (châteaux, hotels, atypical locations), caterers, photographers, florists, bridal and groom attire, jewelry, music and entertainment, stationery, transportation, and honeymoon planning.
The product platform consists of four interlocking components: (1) an online searchable provider directory accessible via the maisondumariage.com web property, organized by category and geography; (2) five annual print publications — regional venue guides and wedding magazines for both Nouvelle-Aquitaine and Occitanie, plus a Grand Guide de la Réception; (3) three annual wedding trade shows (Salons du Mariage) held in Bordeaux (Hangar 14, Palais des Congrès), Toulouse (Centre Pierre Baudis, MEETT), and Bayonne (Maison des Associations), aggregating 90-150+ exhibitors per event with consumer admission priced at €6.99 online or €12 on-site; and (4) a physical Bordeaux showroom open weekday afternoons for walk-in consultation. A 'Recommandé par MDM' quality label program issues an annual charter-based certification (four principles: professional service, quality, commercial commitment, product excellence) to vetted providers.
The business model is a B2B2C advertising-and-events hybrid. Revenue is generated principally from (a) exhibitor fees paid by wedding service providers to participate in the salons, (b) recurring advertising and listing fees from providers on the online directory and in print guides, and (c) consumer-facing salon admission and publication sales. The couples-side demand is monetized only lightly (€6.99-€12 ticket), with the primary monetization occurring on the supply side through SMB providers. A digital consumer utility layer — the Espace Personnel account with an integrated retro-planning timeline — has been added but no AI-driven recommendations or advanced personalization are disclosed. The company operates with a reported headcount of five employees, indicating a lean, owner-operated structure, and is part of the Groupe Tangram network per footer branding (per ownership commentary, this is a website design/hosting relationship rather than corporate ownership). No external funding, M&A, or institutional ownership has been disclosed.
Maison du Mariage firmographics
Firmographics- Name
- Maison du Mariage
- Legal name
- Maison du Mariage
- Website
- https://maisondumariage.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maison du Mariage is a privately held Bordeaux-based wedding services platform serving engaged couples in southwestern France (Nouvelle-Aquitaine and Occitanie) through an online provider directory, five annual print guides and magazines, three regional wedding trade shows, and a 'Recommandé par MDM' quality label program — monetizing primarily via SMB provider exhibitor fees and directory advertising.
- Ownership category
- akta.pro rank
Maison du Mariage industry classification
Industry- Product category
- Wedding Planning Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industry
- Full-Service Wedding Planning (HSACABAA)
Keywords
Where Maison du Mariage is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maison du Mariage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Provider Advertising and Listings: Wedding service providers (venues, caterers, photographers, etc.) pay to advertise on the platform and in the published guides and magazines.
- Wedding Trade Show Exhibitor Fees: Service providers pay to exhibit at the company's wedding salons in Bordeaux, Toulouse, and Bayonne, with over 150 exhibitors per event.
- Publication Sales: Annual guides and magazines covering wedding venues, reception services, fashion, and trends are distributed, partially funded through advertising from featured providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wedding Salon Admission - On-site |
| Unit Pricing | Pay-as-you-go | Wedding Salon Admission - Online Pre-purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Maison du Mariage product offering
Product offeringCore offering
Maison du Mariage operates a wedding services platform connecting engaged couples with vetted local wedding service providers in southwestern France. Its core offerings comprise an online provider directory (Répertoire de Prestataires) organized by category and geography, five annual print guides and magazines covering wedding planning in Nouvelle-Aquitaine and Occitanie, and annual wedding trade shows (Salons du Mariage) held in Bordeaux, Toulouse, and Bayonne that bring together 90-150+ exhibitors per event. The company also operates a 'Recommandé par MDM' quality label program for member providers, a personal wedding planning account with a countdown/retro-planning tool, and a physical showroom at its Bordeaux headquarters.
Product overview
Maison du Mariage is a comprehensive wedding planning platform and directory service for the grand sud-ouest of France (Nouvelle-Aquitaine and Occitanie regions). The offering consists of five annual guides and magazines, an online searchable directory of vetted wedding service providers, and physical wedding salons (Salons du Mariage) hosted in Bordeaux, Toulouse, and Bayonne. The platform also provides a personal online account with integrated countdown planning tools and a physical showroom in Bordeaux. The company operates a 'Recommandé par MDM' quality label program for member providers. The core value proposition is centralizing all wedding planning resources—venues, caterers, photographers, florists, attire, and entertainment—in one trusted resource backed by over 25 years of regional expertise.
Differentiator
Problem solved
Functional benefit
Brands
- MDM (Maison du Mariage): Primary brand abbreviation used for the company
Products and services
- Guides et Magazines MDM Five annual print publications covering wedding planning in southwestern France, including the Guide des Salles et de la Réception (Nouvelle-Aquitaine and Occitanie editions), Grand Guide de la Réception, and the Magazine Mariage (Nouvelle-Aquitaine and Occitanie editions). Distributed with some available free of charge and partially funded through advertising from featured wedding service providers.
- Salons du Mariage Annual wedding trade shows held in Bordeaux (Hangar 14, Palais des Congrès), Toulouse (Centre Pierre Baudis, MEETT), and Bayonne (Maison des Associations), bringing together 90-150+ wedding service provider exhibitors per event with fashion shows, tastings, and expert conferences. Wedding providers pay exhibitor fees to participate; couples pay admission (€6.99 online pre-purchase or €12 on-site at the door).
- Répertoire de Prestataires Online directory connecting couples with vetted wedding service providers across categories including venues (châteaux, hotels, atypical locations), catering, photography, videography, floral, bridal attire, men's formal wear, music/animations, transports, and honeymoon travel in the Nouvelle-Aquitaine and Occitanie regions. Providers pay for advertising listings on the platform.
- Espace Personnel (Rétro Planning) Personal online account for couples with an integrated rétro-planning (countdown) tool to organize and track their wedding preparation timeline and tasks across the planning journey.
- Showroom Bordeaux Physical showroom at the company's Bordeaux headquarters where couples can access provider documentation, photographer portfolios, invitation catalogs, and dress sample books without appointment. Open Monday to Friday 10h-18h as a walk-in resource.
Quantifiable outcome
- Helps couples organize their wedding day without stress through integrated planning tools
Companies that use Maison du Mariage
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Maison du Mariage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Maison du Mariage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe TangramminorParent company group. Maison du Mariage is part of the Groupe Tangram network, as indicated by the 'Logo Tangram' branding in the footer of the website.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Maison du Mariage competitors and assessment
Company assessmentDirect peers
- Zankyou: Pan-European wedding directory and planning platform operating across multiple countries including France. Directly comparable business model (provider listings, content, planning tools) competing for the same engaged couples in France.
- Weddywood: French wedding inspiration platform and vendor directory with magazine-style content. Comparable as a regional-to-national French wedding media + marketplace operator serving couples planning weddings.
- Mariages.net: Leading French wedding vendor directory and planning platform with national reach across France. Directly comparable as a wedding service provider marketplace serving French couples, though operating at much larger national scale than MDM's regional focus.
- Un Mariage en France: French wedding planning portal featuring venues, vendors, and editorial content. Comparable wedding directory and content platform serving French couples planning weddings.
Emerging players
- Bridebook: UK-based wedding planning app and directory offering planning tools plus vendor marketplace. Comparable technology-enabled wedding planning + provider marketplace model, though primarily serving the UK market.
- Easyweddings: Australia-focused wedding directory and planning platform with regional trade shows and magazines. Closely comparable integrated directory + publications + events model, though serving a different geography.
Broad incumbents
- WeddingWire (The Knot Worldwide): Global wedding marketplace leader operating in multiple countries with vendor directories, planning tools, and content. Comparable provider directory and content-led model at vastly larger scale than Maison du Mariage.
Regional players
- Salons du Mariage (event organizer peers): French wedding trade show organizer operating salons in various French regions outside of Maison du Mariage's southwestern territory. Directly comparable event-based business model for couples and providers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Maison du Mariage social profiles
Digital presenceMaison du Mariage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison du Mariage leadership team
Management profileNumber of profiles
Maison du Mariage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison du Mariage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison du Mariage
What does Maison du Mariage do?
Maison du Mariage operates a wedding services platform connecting engaged couples with vetted local wedding service providers in southwestern France. Its core offerings comprise an online provider directory (Répertoire de Prestataires) organized by category and geography, five annual print guides and magazines covering wedding planning in Nouvelle-Aquitaine and Occitanie, and annual wedding trade shows (Salons du Mariage) held in Bordeaux, Toulouse, and Bayonne that bring together 90-150+ exhibitors per event. The company also operates a 'Recommandé par MDM' quality label program for member providers, a personal wedding planning account with a countdown/retro-planning tool, and a physical showroom at its Bordeaux headquarters.
Is Maison du Mariage a public or private company?
Maison du Mariage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison du Mariage founded?
Maison du Mariage was founded in 2000. It employs 1 to 10 people.
Where is Maison du Mariage based?
Maison du Mariage is headquartered in Bordeaux, France, in the Europe region.
How does Maison du Mariage make money?
Three revenue lines are on record. Provider Advertising and Listings are the primary driver. The others are wedding Trade Show Exhibitor Fees and publication Sales.
Who are Maison du Mariage's main competitors?
Direct peers on record are Zankyou, Weddywood, Mariages.net and Un Mariage en France. Emerging players are Bridebook and Easyweddings. WeddingWire (The Knot Worldwide) is listed as a broad incumbent. Salons du Mariage (event organizer peers) is listed as a regional player.
Does Maison du Mariage have an API?
No public API is recorded for Maison du Mariage.
What industry is Maison du Mariage in?
Maison du Mariage's product category is Wedding Planning Services. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of HSACABAA, Full-Service Wedding Planning. Its NAICS code is 561920 and its SIC code is 7900.